Crafting Memorable Product Names: Insights from Leading Brand Consultants

Product naming is the process of naming your new products in a catchy, original way. One of the most important decisions for any business is naming a product or service appropriately since it will serve as your clients’ initial impression. A thoughtful approach to product naming can assist your business in creating a memorable brand. 

In this article, I will be sharing the importance and tips on how to “Craft Memorable Product Names”. Additionally, I’ll be looking at the differences between brands and products.

Key Points:

• Product naming makes your product more memorable
• It provides information about the features and benefits of your product and services
• Product naming helps generate positive sentiment toward your brand
• It gives you an edge over your competitors
• Create a platform for developing and expanding your product line.

What is the Importance of Product Naming?

#1. Increases customer attraction to the product:

A thoughtful product name can evoke good feelings and leave your goods in the minds of consumers. These elements may persuade customers to contrast your product with rival alternatives and promote recurring business.

#2. Boosts visibility: 

A well-chosen product name can have a unique feel, particularly if it makes use of wordplay or other similar writing techniques. In a crowded market, visibility makes a product stand out from competing ones.

#3. It facilitates product growth:

A product name can help it gain popularity in a new market because it may have greater attraction to buyers. A catchy product name that appeals to new target markets and marketplaces may also aid in increasing scalability.

#4. Increases client loyalty:

Catchy product names might help consumers remember details about your offerings. They can therefore locate it again for upcoming purchases or suggest it to a friend or acquaintance.

How do you name your products? 

It is not enough to use your gut feelings to name your products. Here, I’ll be taking you through some steps to product naming:

#1. Define the objectives of your product

For any product to meet its sales goals, a unique naming strategy and marketing plan can be needed. For instance, a business may launch a brand-new technology or offer its take on a popular product. To make sure you match a product’s name with its marketing plan, you should consider the following factors:

1. Audience: 

Think about who you want to sell your product to and what kind of name would appeal to them the most. Don’t forget to account for the fact that different target audiences require different messaging. For example, a product with a quirky name could be more appealing to younger consumers.

2. Competition: 

You may maintain your brand identity while identifying a product’s market through its name. Examine the product names that your rivals use and the reactions that customers have to them.

3. Industry: 

Businesses frequently name their products according to customs that are specific to their industry. Consider whether you stand to gain by following them or whether you would want to give your product a more unique name.

4. Other products: 

To strengthen the overall brand image, I recommend that you name your product according to your product line. A new product name that follows your brand standards makes it clear to devoted clients that the product is a member of your brand.

5. Branding: 

Businesses utilize product names to reaffirm the principles and aesthetics of their brand. For example, certain firms pick product names that seem easygoing, while others go for sophisticated names.

Read more about branding in the following articles: How Important Is Online Branding?, Business Branding: Expert Tips for Creating Creative Facebook Bio for Your Brand and Branding Beyond Logos: Unveiling the Power of Holistic Strategies

#2. Brainstorm a list of all the terms associated with your business.

Identifying distinctive and enduring concepts is crucial when naming a company that sells products. Examine any puns or concepts that are associated with the things you sell and consider incorporating them into your company’s name. It’s also critical to think about the initial associations that people will have with the name.

Businessyield 10 Tips for Brainstorming Product Names

#3. Keep it simple.

To guarantee that people can locate and discuss your business simply, both online and offline, through word-of-mouth marketing, make sure the name is easy to say and spell. This will increase its visibility and recognition among prospective clients to the fullest!

#4. Be unique.

Choose terms that are simple and easy for customers to understand when coming up with a distinctive and meaningful name for your business. To avoid confusion, stay away from using esoteric or technical phrases.

#5. Give your product the name.

Once a product name has been chosen, you may create a marketing strategy to support it. Use the login and domain you reserved earlier to create social media profiles and buy web addresses. You can also work with designers to develop packaging that satisfies the goals of your new product and matches your current identity.

What are some good product names? 

Here are some global businesses that have achieved great success with product naming, and I will give you the reasons why their concepts are so effective.

#1. Windows

Microsoft’s primary product name refers to both the actual windows that show up on your screen when you use their operating system and the concept of opening a window to a world full of options and possibilities. It is descriptive in a practical, grounded manner and also functions on another level.

I have observed that this kind of one-word product name is ideal since it is simple to remember and allows room for upgrades and modifications (Windows Vista, Windows 7, Windows 10…).

#2. iPhone/iPod/iPad

Apple is an excellent example of how one product name may pave the way for others and build a bond between them in a consumer’s mind. Its success with product naming isn’t so much about the name as the prefix.

With their signature “i” at the beginning, the corporation can quickly claim and brand any product category thanks to the lowercase “i.”

List of the Best Product Name Ideas 

If you’re looking for a catchy, fashionable, and eye-catching name for your product company, we have everything covered. Note that a great product name is a blend of several different types; it should be seductive but contemporary, lighthearted but classy. According to Brandroot, here are a few concepts that we thought of:

Cute Product Business Names

These are some adorable and catchy product name ideas for your product, whether you want to convey a playful or enjoyable vibe:

• Tech Treats
• Gizmo Giggles
• Gadget Groove
• Happy Inventions
• Innovators Heaven
• Creative Craftsmen
• Invention Shoppe
• Brainiac Boutique
• Digital Dynamos
• Gizmo Glamour.

Creative Product Business Names

Here are some suggestions to think about if you want to create something distinctive and eye-catching:

• Inventive Ideas
• Design Delight
• Tech Transformations
• Innovation Station
• Creative Commodities
• Invention Ventures
• Idea Emporium
• Digital Dreams
• Gizmo Generation.

Unique Product Names

For inspiration in coming up with a catchy and distinctive product name, I will consider the following:

• Crazy Creations
• Innovative Imaginings
• Design Den
• Idea Outfitters
• The Inventors Nest
• Gadget Gladiators
• Hi-Tech Heaven
• Gizmo Garden.

Funny Product Business Name Ideas

I feel that the following product name ideas will help you find the ideal balance between memorable and humorous:

• Tech Toys
• Whiz Kids
• Gadget Gala
• Creative Concoctions
• Invention Insanity
• Gizmo Groove
• Brainiac Bonanza
• The Think Tank
• Gizmo Garage.

The Best Product Naming Agencies to Boost Your Brand Identity

Now let’s examine the best product naming agencies in the business. You can choose the agency that will help you build a strong and enduring brand identity by being aware of what each one has to offer.

#1. Duck.Design

Duck.Design provides both new businesses and well-established brands with a wide range of brand identity and design services. Their specialty is developing or enhancing visual identities, style manuals, templates, logos, and more based on competitive analysis, consumer input, and marketing strategies. Duck.Design guarantees prompt delivery of the required design with its always-on attitude.

Furthermore, I recommend them because they offer custom presentation templates, brand new logo concepts, branding and visual identity design, app development, bespoke desktop web designs created from scratch or based on materials already in existence, eye-catching digital graphics created from scratch or based on your style guide or existing design, letterhead and business card design, and custom desktop web designs.

#2. Clay

Clay, a well-known San Francisco-based UI/UX design and branding studio, has been providing clients with outstanding branding solutions for over 12 years. Their exceptional team of more than sixty designers and developers focuses on producing digital products, websites, and branding that are of the highest caliber and elicit a powerful emotional reaction from clients. Research, brand and digital strategy, visual identity, graphic design, motion design, style guide development, and web design are all included in their services.

I will consider their services as they have a track record of helping brands like Shopmonkey, an auto shop repair firm, establish an approachable brand that connects with their specific target audience by redesigning their logo and visual identity. Facebook, Google, Slack, Coca-Cola, Amazon, Snapchat, Stripe, Sony, and UPS are just a few of the well-known clients of Clay.

#3. Lexicon

Lexicon is known for developing iconic product names for multinational firms like P&G’s Swiffer, and Coca-Cola. With a broad range of services, including brand naming, architecture, name research, linguistic and cultural assessments, and trademark screening, Lexicon meets the varied needs of its clients.

I appreciate how they combine creativity, languages, cognitive science, and years of internal study to develop product names that are meaningful, catchy, and distinct. You will also enjoy their unique consumer research technique for successful brand initiatives. The expert team at Lexicon has talented authors, designers, and linguists who collaborate well to produce exceptional outcomes. To top it up, they also have a legal team and an in-house trademark attorney to ensure a seamless registration procedure.

#4. The Naming Group

The Naming Group has a solid reputation in the business thanks to its talent for creating comprehensive naming systems and resolving challenging naming puzzles. Their namescape-centered methodology guarantees that each name created strengthens the brands of their clients.

For example, their partnership with Chevrolet resulted in the creation of a clear vision for upcoming name initiatives to attain the required brand coherence, which was a significant accomplishment. Serving customers who need a range of names or a more comprehensive strategy, the agency uses a strong, four-phase process to support strategic brand objectives when tackling challenging naming problems.

I rate them highly for their wide range of services, such as consumer research, visual design integration, name audits, naming architecture, guidelines, and partnerships. They are now positioned as a one-stop shop for all name requirements.

#5. Eqvarium

A full-service naming firm, Eqvarium provides a variety of services to assist businesses in coming up with a fresh moniker for their products or services. They will make naming an enjoyable and creative procedure for you because they offer everything from linguistic examinations to creative workshops.

Eqvarium advises against compromising on a brand name because a strong, well-chosen name will always pay off. Eqvarium has a successful history and has contributed to the creation of well-known brands, including Nordeye and SoliQ. Note that you can reach them by phone or email, and their main office is located in Stockholm, Sweden.

What is the difference between a Brand Name and a Product Name?

This table gives a vivid description of the differences between brand names and product names:

What are the differences Between a Product and a Brand?

Now let me show you the major differences between a product and a brand:

#1. The product is an item or service that the business manufactures and sells on the market. A brand is an entity, such as a company’s name, symbol, or logo, that helps customers recognize their products in the marketplace.

#2. Although a product may fulfill a need in your life, a brand is more like a way of life. An example I proffer is the example of needing to wear clothes and shoes (a product), yet wanting to wear D&G clothes and Nike shoes (a brand).

#3. Your competitors may find it easy to replicate a product, but they may never be able to copy a brand.

#4. Businesses produce products or services. However, since we, the customers, are the ones who establish the brand, it takes a very long time to develop brand loyalty.

#5. Because products age and become obsolete, they can be replaced by new ones. On the other hand, brands never expire.

#6. A product serves its specific purpose, but a brand adds value for the consumer.

#7. Finally, a product can be either material or immaterial, while a brand, however, is an intangible that can only be felt.

Related Articles: 

20 Profitable Product Ideas for Your Business in 2024

Selling Point: Strategies for Creating Strong Selling Points for Your Products

What Is Product Development? An Expert’s Guide For Product Developers and Managers

References:

Shiksha

Vitaldesign