PAY PER CLICK ADVERTISING (PPC): Costs And Top 7 Agencies

pay per click advertising

You have probably noticed the ads that pop up alongside your search results on google. That is what we call pay per click advertising, or simply PPC advertising. PPC advertising is all about paying for each time a user clicks on your online ads. In this article, you’ll learn the cost of pay per click advertising, and top agencies that you can choose to help you run ads. First, lets learn what pay per click advertising is all about.

What is pay per click advertising?

Pay per click is an online marketing model where advertisers pay for each time a user clicks on one of their ads. Its like a way of buying visits to your site. In pay per click (PPC) advertising, you only get to pay when a user clicks on your ad. One of the most common types of PPC advertising is search engine ads. These ads come up when people search for things online using google, and when they click on the ads, you pay google in return. 

This is how it works – if you place an ad on google, each time a visitor clicks on your ad, he is directed to your website, and then, Google gets a pay for that. If the ad is constructed perfectly, search engines might even reward you by charging you less for ad clicks. 

How Much Does Pay Per Click Advertising Cost?

You might ask, how much does PPC cost? Well, the cost for running an ad on google depends on your budget and your field. You can set a monthly target, as well as cost per click by keyword. Your budget can range from $50 monthly to $500,000 per month.

If you’re running ads on Google, you can choose the keywords that you want to trigger your ads. You can then set a maximum bid for how much you can pay for each time someone clicks your ad. If your bid is among the highest for a particular keyword, it will show at the top of search results with a small tag showing that it’s a paid ad. 

Now, in addition to your maximum bid, Google considers your quality score when determining how to place your ads. The quality score is a combination of your click through rate, your ad’s relevance to the keyword that led to it, and the quality of the landing page visitors see when they click your ad. Your quality score, in combination with your maximum bid, makes up your Ad Rank. Consequently, the advertiser with the highest Ad Rank gets the top advertising spot.

Also, your field and the level of competition for the keywords that you want to trigger your ads will affect the average pay per click advertising cost. Businesses in more competitive fields pay more for ads click than the less competitive ones. The most competitive keywords in PPC advertising are related to insurance, legal industries, and financial services. 

Generally, you should expect to pay an average of $1-$2 per click to run ads on Google. This sums up to about $9,000 to $10,000 on a monthly basis for average businesses. In turn, this equates to about $108,000 to $120,000 yearly. One thing is, pay per click (PPC) advertising doesn’t cost much compared to the returns it will generate for you.

Pay Per Click Advertising Agencies

A PPC agency is a company that works to promote brands, their products and services. They create, run and monitor PPC campaigns across various channels including social media, display ads, banner ads, paid search, etc. These agencies specialize in generating targeted traffic to your website, instead of earning them mechanically.  

Some of these pay per click advertising agencies include:

#1. AdVenture Media Group

This is one of the most efficient digital PPC agencies known. They have educational content that has trained a lot of digital advertisers. AdVenture Group provides comprehensive digital ad services for companies, and have thus earned the confidence of many companies worldwide. They also have a team of advertising strategists, industrial psychologists, and data analysts who commit to treating their clients’ advertising budget as if it were their own. 

AdVenture group has no more than 25 employees, with most of their clients representing the midmarket companies dealing on consumer products and services, and also e-commerce clients. They also represent small businesses. Their features include Enterprise AdWords, landing page design, training and consulting services, etc.

#2. Bird Marketing

This is a per per click advertising agency that offers technical web and digital marketing services. They offer keyword selections, as well as negative keyword selections. These provide more specific targeting to help local businesses to stand out in their area. Their services include:

  • Pay per click (PPC) advertising management
  • Content marketing
  • SEM & SEO
  • Social media management
  • Web design and development
  • Social campaigns
  • Branding

Etc.

#3. CPC Strategy

CPC Strategy is an integrated digital marketing agency that incorporates retail advertising services. They focus on the channels that affect retailers’ revenues, providing PLA management services, and delivering ROI and increased traffic to customers. The agency has an advanced technology that strengthens their skills in keyword targeting and advanced iterative ad testing. In addition, they have a range of over 600 employees that serve small businesses and enterprise companies. Their services include:

  • A concise approach to account structure and budget allocation
  • Segmented research 
  • Audience targeting
  • Iterative ad testing
  • Partnership with Google, Bing, and Facebook
  • Marketing Intelligence Technology

#4. KlientBoost

KlientBoost is an agency that specializes in PPC management and landing page design. Their team of developers, conversion designers, and top-notch marketers work to provide excellent customer experiences by converting site visitors to customers. Thus, generating more leads. 

#5. Directive Consulting

This agency works best for B2B, SaaS, and enterprise businesses. With a dedicated team of experts, they help software companies to run high-ROI campaigns and convert leads. With a team of 30 specialists, Directive Consulting provides each client with a team that consists of an account manager, PPC and SEO specialists, as well as data analysts. Their services include:

  • Conversion Rate Optimization
  • Pay Per Click Advertising
  • Marketing Analytics
  • Search Engine Optimization
  • Digital Marketing Training

#6. Loud Mouth Media

Loud Mouth Media is an expert in organizing search advertising or paid social campaigns. They partner with Google and Bing as well as Facebook, specializing in PPC campaigns. Theirs is a team of 23 experts in marketing and creatives, and their clients include businesses of all sizes. They perform in-depth research and data-driven analysis to fully understand and meet their customer needs. Their services include:

  • Paid search analytics and conversion rate optimization
  • Display
  • Social advertising
  • Ecommerce Marketing
  • SEO
  • Performance Creative
  • Video

#7. Neil Patel Digital

Neil Patel Digital specializes in running multi-channel PPC campaigns using first-hand data from their clients. The information gotten is then used to create strategic and high-profit campaigns to reach the target audience. With their data-driven approach to digital marketing, they help high-ranking companies to make more money authentically from ads

Conclusion

Pay per click advertising aims at generating more leads for you using online platforms like Google. With Google Ads, you get to pay for each time a user clicks on your ads. This can be very cost-effective for you as you only get to reach people who are really interested in your products. With the help of pay per click advertising agencies, you can also create highly engaging ads that help turn your visitors into customers.    

PPC FAQs

How can I earn from PPC?

When companies pay Google to advertise through their ad network, you can earn from PPC ads if Google chooses to place those ads on your site. Thus, you get paid each time someone clicks on them.

Are pay per click ads worth it?

pay per click ads are worth it since the returns generated from the visits to your site are much more than what you pay to get a click. When someone clicks your ad, he is directed to your website and thus views a wide range of your products and services.

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