Best Content Marketing Software Platforms In 2023

content marketing software
Axero Solutions

It is impossible to deny that content marketing may create good results. Content marketing leaders have 7.8x more unique site traffic than those who are falling behind in this area. What remains a hurdle for many is determining how to create a content marketing plan that will allow your team to realize the benefits of interactive content.
In this article, I will present you with some of the best content marketing software platforms that can assist your marketing team with workflow management, content creation, posting automation, template selection, social media administration, and conducting effective email marketing campaigns.

Best Content Marketing Software of 2023


The best option for marketing project management. provides a content marketing project management platform. It includes content planning, a content calendar, blog planning, and other features.

Its editorial calendar allows you to organize content assets by channel, kind, priority, and publish date. It will be simpler to assign designers and editors and understand who is doing what and when.


  • includes a feature that allows you to invite clients as guests so they may observe the progress and provide input.
  • You will be able to simply share assets and obtain comments by using creative requests. Such forms can be customized on
  • The Editorial Calendar feature allows you to plan your content.
  • is a content marketing platform for planning and managing both small and major events.
  • It can store files ranging from 5GB to 1000GB.


  • has a short learning curve.

#2. HubSpot

Ideal for small, middle, and big businesses.

HubSpot assists marketers in developing high-quality content, and it creates a wide range of content to reach a wide range of customers. It manages the entire content marketing system, analyzes the impact of the content, and ensures that the content is of high quality.


  • Simple to set up and utilize.
  • Content development that is effective and customized for the intended audience.
  • Analyze the impact of content.
  • Software at reasonable costs.
  • Manage content and keep it all in one place.
  • Make the content mobile-friendly.
  • Content Automation simplifies marketing processes.


  • The paid edition includes email marketing, blogging, video hosting, and management.
  • Only the Enterprise package includes YouTube integration.
  • There is an imbalance in the feature and price equation.
  • Works best when you can generate a significant amount of content.
  • New features and updates are frequently offered.
  • It is difficult to export and relocate the content.
  • Design templates are limited.
  • It is tough to keep track of edited content.

#3. Semrush

The best content marketing platform for integrating creativity and analytics at every stage of your process.

For digital marketing experts, Semrush offers an all-in-one marketing toolkit. It provides SEO, Paid Traffic, Social Media, Content & PR, and Market Research services. It offers E-commerce, Enterprise, and competitive research solutions.

With Market Explorer, you may uncover leading players, indirect competitors, traffic shares, and trends. It provides insights into your target audience and can conduct research on them.


  • The content marketing platform will aid you in your topic research.
  • You can make a content strategy.
  • It is capable of producing SEO-friendly content.
  • It will allow you to keep track of your team’s tasks and deadlines, ensuring that all activities are completed on time.
  • It includes features for ordering content, optimizing articles, monitoring content impact, and updating and improving content.


  • According to user feedback, the user interface should be improved.
  • The traffic volume is inaccurate.

#4. SocialBee

Best for Social Media Content Planning and Scheduling.

SocialBee is a cloud-based social media management solution for organizing content across numerous social media profiles. This content marketing platform has a built-in media editor for creating, scheduling, managing, and analyzing social media posts. Furthermore, you can do so from a single, configurable content schedule.

The content calendar gives you a high-level overview of all your published content. You can assign content to a specific category from here, suspend automatic publishing with a simple click, and access analytics to track the performance of your posts over time. You may also see how each post will appear in real time on a certain feed.


  • Simple to Use
  • All social networking networks are supported.
  • Allows you to examine posts before they are published.
  • Help with Canva Integration
  • Content Calendar with Customization
  • Promotes team collaboration


  • Suggestions for hashtags should be improved.
  • The dashboard appears to be a little out of date.

#5. Outgrow

This product is best suited for small and medium-sized businesses.

Outgrow’s content marketing tools are fantastic for audience targeting, brand administration, campaign management, conversion tracking, distribution management, SEO, and video management.


  • The app is adaptable and user-friendly.
  • Even inexperienced users will find it simple to use.
  • Best for inbound marketing.
  • Creates one-of-a-kind interactive lead magnets.
  • It offers interactive content.
  • Data credibility as it is filled out by visitors
  • Data is aggregated and exported.
  • Data may be simply merged.
  • Conduct in-depth research.


  • Can only send contact information and no other information.
  • Analytical interface at its most basic.
  • In the case of complex forms, writing calculations can be overwhelming.
  • Exploring all of the features can take some time.
  • Minor script flaws have been discovered.
  • Low-cost plans and tiers do not allow you to use all offered features.

#6. Mediafly

Mediafly is ideal for small and medium-sized businesses.

Its interface with Salesforce, SharePoint, and Dropbox enables enterprises to work more efficiently. It works flawlessly even with a huge sales staff and covers all facets of digital marketing.


  • Content recommendations powered by AI.
  • Determines the return on investment for content.
  • Search functionality has been improved.
  • Interacts with customers with ease.
  • Software that is safe and dynamic.
  • Effectively manage digital assets.
  • Select numerous items and modify them all at once.
  • With the appropriate content, you can reach the correct audience.
  • Keep track of how teams are utilizing the content.
  • Understand where your mobile content is being accessed.


  • It can be tough to use for first-timers.
  • Expensive when the number of users grows.
  • The console might be more interesting.
  • Internet speed must be fast otherwise there will be interruptions.
  • Once you get the hang of it, accessing complex controls becomes much easier.
  • The interface is difficult to navigate at first.

#7. Aesthetically

This product is best suited for small and medium-sized businesses.

We can use the software efficiently for films, infographics, ebooks, other social media content, and interactive content marketing since it is visually appealing.


  • Make customized content without having to hire employees.
  • Create content for specific audiences.
  • Tracking and analytics for content
  • Faster and less expensive tool.
  • Collaboration via the cloud.
  • Excellent for producing graphic content.


  • It takes time for the user to grasp and utilize the system smoothly.
  • Features are limited.
  • Dependence on the corporation for services such as content generation, etc.

#8. StoryChief

This product is best suited for medium and big businesses.

It is a recommended alternative because it allows you to distribute content across different channels by using a guided content calendar.


  • Distribute articles to many channels using a single piece of software.
  • The analytics dashboard displays how visitors interact with your content.
  • Content duplication can be avoided.
  • The content that is created has a direct impact on SEO.
  • Publish to all platforms with a single click.
  • It displays the density of your keyword.
  • Integration with Google and Apple calendars for content publication.


  • It uses its own blog platform to publish the content, which we must manually switch to.
  • It is not possible to import categories from WordPress.
  • The entry-level plan has fewer features.
  • Loading time while switching pages is occasionally slow.
  • There is no drag-and-drop functionality.

#9. Percolate

This product is best suited for medium and big businesses.

It enables you to manage content and market it across several platforms, allowing you to disseminate it over social media and other channels. Excellent features aid with planning, campaign management, and brand development.


  • Produce a large amount of high-quality content.
  • Aids in the creation of complicated workflows and projects.
  • Content is scheduled for weeks at a time.
  • To store and manage content, use an asset management library.
  • Navigation by dragging and dropping.
  • Make new, one-of-a-kind templates.
  • The calendar planning tool provides a comprehensive view of the content.
  • Integration with Office 365 and Google Apps.


  • It is not possible to examine all of the comments in one place, and each one is accompanied by an e-mail.
  • Small businesses cannot afford it.
  • Posts submitted for approval cannot be altered or edited.
  • Does not support Gantt charts.
  • Integration issues with LinkedIn.
  • You are unable to post to Instagram.
  • Templates cannot be updated in real-time.

#10. Curata

This tool is best suited for small, medium, and big businesses.

Curata is a content marketing software that assists businesses in increasing leads and sales by creating and distributing content on social media networks. This software allows marketers to identify, organize, publish, and promote content in a matter of minutes.


  • Make connections.
  • Refine the content that will be distributed.
  • Review the content more quickly.
  • Increased audience participation.
  • Customize the insights needed for your business.
  • WordPress, Joomla, and other CMS integrations
  • Filters away obsolete content.
  • Management of users and access.


Smaller enterprises may find it more expensive than the other options.

#11. ContentStudio

This tool is best suited for small, medium, and big businesses.

ContentStudio is a content management software that allows you to explore and create content. It enables you to seamlessly publish content across several platforms while maintaining a consistent aesthetic.


  • Bulk uploading and content versioning
  • Automation of articles and videos
  • Captions Powered by AI.
  • Integrations with Facebook, Twitter, LinkedIn, and other social media platforms
  • Wonderful updates with good communication.
  • Automation of Campaigns


  • There is no keyword search option.
  • Domain-specific publishing is not always confirmed, even when it is.
  • Exploring the features and UI takes time.
  • Except for their links, Youtube videos cannot be shared on other sites.
  • Topic search is inaccurate, and you must attempt several combinations to find the content.
  • The image editor does not perform as expected.

#12. SnapApp

This tool is best suited for small, medium, and big businesses.

SnapApp is a marketing platform for interactive content creation that allows marketers to create, deploy, manage, and monitor content performance across platforms. It generates fantastic content for the website as well as other marketing activities. It is a great content production tool because it allows for content modification and design control.


  • Use your mobile device to access it.
  • The best quiz features.
  • Leads should be imported into HubSpot.
  • Easy to use and generate interactive PDFs, ebooks, infographics, and other documents.
  • Campaign management is simpler.
  • Make any changes you require.
  • Simple to use.
  • Integration with existing systems and tools such as HubSpot, Salesforce, Marketo, and others.


  • A few of the features stated on the site are really tweaked by the users.
  • Text editing could be improved.
  • It takes more time to create content such as infographics, interactive webpages, and video players.
  • It is not feasible to link responses to respondents.
  • A second version for mobile users is required.

#13. BuzzSumo

This tool is best suited for small, medium, and big businesses.

BuzzSumo is a sophisticated content marketing platform that includes tools for content production, distribution, and social media analytics. Advanced data filters, content curation tools, and social media content insights can all be quite beneficial in developing high-yield marketing campaigns.


  • The open API allows the platform’s functions to be expanded.
  • Alerts on competitive businesses for the content shared across platforms that are hassle-free.
  • Tools for creating unique posts from the same content.
  • SEO keyword insights.
  • Choose the best social media platform for your business with ease.
  • A content analyzer can assist in locating hot topics.
  • For new campaigns, real-time alerts are useful.
  • Brand mention notifications
  • Instant content search over the previous 12 months.


  • The user interface could be improved.
  • Companies with the same name may have difficulties searching for comparable names that appear in the results for the brand specified.
  • The scheduling feature may be improved.
  • The URL of searched content is not always displayed.
Read Also: EMAIL BLAST: Definition, Example, How To Send It

What is Content Marketing Software?

To obtain a better understanding of what content marketing software is, first define content marketing.

The Content Marketing Institute is the best source to discover a definition of content marketing. “Content marketing is a strategic marketing approach focused on developing and distributing valuable, relevant, and consistent content to attract and maintain a clearly defined audience — and, eventually, to drive profitable consumer action,” according to the website.

According to the definition above, content marketing software is a program or operating information that a computer employs to handle the content generation process or parts of the process from start to finish.

A content marketing platform is another term for content marketing software.

Planning the content calendar, creating brand awareness, gathering data, and generating reports are just a few of the duties that content marketing software can help with.

What is the Importance of content marketing?

To create a loyal client base, you must manage the complete customer journey. This entails supporting clients in making informed selections about what they ultimately buy. To do so, you will require helpful content that answers client questions and solves their problems.

The HubSpot blog explains why content marketing is so important. “Content marketing is vital since it answers your audience’s questions,” it states. “You can use content marketing to establish trust with your audience, enhance conversions, connect with customers, and generate leads,” he adds, “and, in today’s day, people want high-quality, consistent content from their favorite companies.”

What is an Example of Content Marketing?

Branded blogs and YouTube channels are excellent instances of content marketing. To be a compelling content marketing example, a resource should not just focus on selling a product, but also on delivering actual content that leaves a person going, “Oh, I didn’t know that.”

Content marketing is also demonstrated through social media profiles that produce content that resonates with followers.

What are the most effective methods of content marketing?

Among the most effective content marketing tactics are:

  • Customize your content
  • Investigate your competitors’ strategies.
  • Make eye-catching headlines.
  • Include visual components.
  • Utilize the power of influencers
  • Make use of local SEO.

What is the cost of content marketing software?

The cost of content marketing software varies greatly. Prices range from $10 per month (for StoryChief) to $199.95 per month (for SEMrush). Focus on your marketing budget and goals when evaluating software.

What Are the Best Content Marketing Tools?

The reviews and ratings left by people who have used various content marketing software indicate that PathFactory and Ion Interactive are two of the best content marketing solutions that can be found on TrustRadius. On the page devoted to content marketing software on TrustRadius, you’ll also find a few other platforms that have received very positive ratings. UberFlip, Percolate, and Upland Kapost are a few examples of these kinds of beers.

You can as well check out Outgrow, Canva, or Vyond if you’re searching for a content marketing solution that focuses specifically on the production of content.

Why Is Content Marketing Important?

Material marketing is a tool that assists companies in creating and publishing content that is useful, instructive, and relevant to the audience they are trying to reach. Sending out mass emails to your user base through a process known as “batch and blast” can give off an impersonal vibe and may not provide your audience with the type of content they are looking for. Putting together a content marketing strategy can assist your company in producing material that is authoritative, relevant, and timely, all of which serve to develop trust with your target audience.


Customers are drawn to the pool of information by the power of content, allowing them to choose you above your competition.

Content Marketing Software aids in the marketing of content, the development of brands, and the maintenance of client relationships. It is the most effective technique to reach decision-makers and, as a result, increase revenue.

If you work in advertising, education, training, insurance, financial services, retail, public relations, communications, manufacturing, media, technology, healthcare, or any other business, content marketing might be advantageous. If you want to distribute some text, photographs, or graphs, the content marketing system can keep track of everything.

Content Marketing Software FAQs

What is a content platform?

A content platform is a method of displaying information that is standardized. Take, for example, Yelp. If you seek restaurant information, it provides a list of options with rankings that may be filtered based on distance or user ratings.

What are the types of content marketing?

  • Blogs.
  • Videos.
  • Infographics.
  • Case Studies.
  • eBooks.
  • User-generated content.
  • Checklists.
  • Memes.

What are the steps to create content marketing?

  • Establish Your Objectives
  • Define Your Audience
  • Research Your Competitors
  • Complete keyword and topic research.
  • Examine Your Existing Content
  • Plan Your Strategy
  • Prepare Your Resources
  • Make a plan for your content production schedule.


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