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Best easy advertising campaign guide (+free strategy)

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An advertising (ad) campaign is essential for any business. At the end of this post you’ll know the different types of advertising campaign and advertising campaign ideas.

It is however not complete without an accurate strategy to back it up,  therefore we have provided a free strategy at the end of this post.

We know the importance of a proper advertising campaign, which is why we have provided a well structured guide to help you in your campaign.

Above all, an advertising campaign is more than just creating an ad.

It requires proper structure and organisation and sometimes it is advisable to get a specialist in that area to yield better results.

In this post, we’ll walk you through what an advertising campaign is, why it matters, the different types, advertising campaign ideas, management and strategy.

What is an advertising campaign?

An advertising campaign is a well laid out strategy designed to be used across different mediums, to achieve brand awareness, promote sales and generate revenue.

It can be defined as the series of similar advertisements by a company or a business that carries the same message, to convince their target customers to purchase their products.

In other words, it is a way to promote your products or services to a specific audience.

It can be carried across several mediums, keep reading to get the full scoop.

Importance of advertising campaign

There are several reasons why brands need to put in more efforts into their campaign.

Now note this, if you don’t have a fat budget to run an ad, you shouldn’t beat yourself up because of that.

In addition, you’ll need to carefully choose a medium that would give you the results you need.

Now, why is it important to put in efforts to your advertisement campaign?

It increases brand visibility

Effective ad campaign helps in increasing your reach, and turning your audience into paying customers in no time.

No matter the medium used in conducting an ad campaign, be it social media, pay per click, broadcast placements or print resources.

These practices grows your ability to build a long lasting audience, thereby generating sales.

In addition, it informs the customers about the value you’re offering.

Customer attraction

The core importance of a campaign is to reach out to prospective customers convincing them why they should choose you over others.

However, this kind of ad campaign may require constant repetition to build your authority, and when this is done effectively, you’ll have a steady flow of customers trooping in.

It increases sales.

Effective campaign increases your ability to make more sales.

Types of advertising campaign

You’ll need to review the proper type of ad campaign, so that you can attain your desired goal.

If you’re not sure what type to work with, we’ve listed the 3 best types of advertising campaign you should try out today.

Social media

The whole world is now on social media; advertising on social media can give you a quick ROI.

Social media is one of the very effective types of advertising campaign medium because of your ability to showcase your brand personality.

If you can choose the right social media platform to leverage on, then you’re good to go.

Print media

If you haven’t considered newspapers, magazines and all other print mediums, then you should.

Print media is one of the effective ways to gain traction to your brand, a lot of people read newspapers and magazines daily.

It will provide you with the wide reach, exposure and relevance you desire.

Radio campaigns

The airwaves can be used to your advantage, hundreds of people tune into the radio daily.

You can use this medium to get in touch with your customers directly.

Radio ad campaign promotes brand intimacy and can be cheaper to use than various diverse mediums.

Ad campaign ideas

If your budget isn’t friendly enough, you need not to worry.

This 21st century business owners have more options than ever.

Here’s a list of some advertising ideas you can try today.

Traditional Advertising campaign Ideas

1. Radio advertising
2. Newspaper advertising
3. Magazine advertising
4. Local television advertising
5. Trade show advertising

Online advertising campaign ideas

1. Banner ads
2. Business listings
3. Google my business
4. Online contest or giveaways
5. Website space trading

Advertising campaign ideas

Social media advertising campaign ideas

1. Facebook advertisement
2. YouTube ads
3. LinkedIn ads
4. Promoting social media post to ensure organic sharing
5. Influencer marketing

Read Also: Best Facebook Marketing Guide to Scale any Business (+ Free Tips)

Local advertising campaign ideas

1. Business card sharing
2. Sponsor a local event
3. Post on community bill boards
4. Send our direct mail flyers
5.Distributing brochures

One out of the many listed ideas above will help you in effective ad campaigns.

Ad Campaign Management

Advertising campaign management means identifying business goals, and strategies, using it to design, plan and monitor your advertisement campaign.

However, the most effective campaign won’t yield any result if it isn’t evaluated and reviewed from time to time.

Management here entails tracking your progress, checking what works and what doesn’t.

Management is the only way your campaign will yield better results

Advertising campaign strategy

A strategy is a well laid out plan that will help you achieve the results you want.

The following steps are used in strategizing accurately

Read Also: 20+ Types of Marketing Strategies that Works for any Business

Define your goals

First, you need to be specific in setting goals, your goals need to be SMART – Specific, Measurable, Attainable, Relevant and Timely.

Any goal that is void of any of the previously listed will be ineffective.

Define your audience

Secondly, ask yourself: Who do I want to reach with this content? Where are they?

This would help you choose the best medium for advertisement as well as the right content to put out with each campaign.

Read Also: Google brand strategy: How Google dominates Markets.

Identify your marketing campaign tool

Thirdly, after identifying you goals and audience, you’ll need to determine the best ways to reach them.

The tools range from social media, broadcast, TV commercials et al.

Don’t limit your campaign to one medium, test many waters

Identify the resources and budget that fits your campaign?

How much are you willing to spend for the campaign?

Your budget must include all the costs that is associated with your marketing campaign

Create the right content

With all the listed above in mind, it’s time to create content that suits your ideal audience/ make sure your content resonates with your audience.

Moreso, make sure it’s easy to understand.

Your content must solve your audience problems and answer their questions.

Evaluate your campaign

Lastly, and most importantly always evaluate and monitor your campaign, to know what works and what doesn’t.

In conclusion, marketing campaigns never ends once it is created, the process continues.

We hope this detailed post was very helpful.

We hope you’re fully informed on the processes required to kick-start the advertising campaign you’ll need to increase your audience reach and generate more revenue.

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Business

E Marketing: The Ultimate Guide (Updated)

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E marketing

The internet has experienced a greater number of new users than any country has experienced natality over the past decade. Growing from an estimated 1.97 billion users in June 2010 to over 4.5 billion users as of April 2020. So, if the internet is a country it will be the most populous country on Earth and also the country with the highest GDP. Hence, if you’re looking to make the most from these stats and add some bucks to your pocket. E marketing or internet marketing is just a good place to kick off.

WHAT IS E MARKETING?

E marketing (also known as internet marketing or online marketing) refers to any online method used by businesses to pursue their marketing aim. As digital technology progressively becomes an integral part of our day to day lives marketers progressively figure out more contemporary ways to bring their products or services to users at different online platforms. Hence, we likely see more commercials online than offline. So, let’s understand how marketers do this by looking at the types of E marketing.

TYPES OF E MARKETING

There are 6 main types of E marketing. Every online marketer should have these 6 at their fingertip. Because each of them has its strategy and can also complement one another. Let’s explore them in detail.

  1. Social media marketing:

    It’s the use of different social media platforms, like Facebook, Instagram, Twitter, to project one’s products to people. This type of E marketing can either be paid or organic (free).

    • Organic social media marketing-

      In this, companies leverage on the relationships they’ve built with a group of individuals to promote their products or services.

    • Paid social media marketing-

      This involves companies paying the social media platform of their choice to help them advertise their business. So, businesses have to create an ad that is tailored to their marketing aim. Afterward, register it with the social media platform that has their target market segment.

  1. Search Engine Optimization:

    Since most searches online are usually through search engines. By employing this type of E marketing companies optimize their site content to match searches by people and thereby increasing their search engine ranking. Furthermore, there are 2 methods of search engine optimization.

    • On-page SEO-

      From the name, by employing this method, businesses try to increase visits to their site by optimizing the content. Some SEO tools like Yoast SEO will help achieve this.

    • Off-page SEO-

      By doing this businesses aim to optimize their website through ways other than optimizing the content of their site. The most influential way of doing this is via backlinks. The idea behind backlinks is that links from websites to another site’s content increase the content’s search engine ranking. So, the number of backlinks from other sites is directly proportional to the content’s search engine ranking. However, the authority of the sites linking back to the content is also taken into consideration by search engines. For example, one backlink from Wikipedia will worth more than a hundred from unknown sites.

  2. Content marketing:

    This way businesses consistently engage their target market by creating and distributing content to them. For example, after SEO optimization of content on one’s site, they can place a lead magnet on that page, like a sign up for free e-book form. And through the visitor’s information, like the email address they get from the form, they can consistently engage them with their content. Also, they can achieve this by placing a follow button of their social media pages on the content and ask their visitors to follow them on social media for more updates. As you can see SEO optimization and social media marketing can complement content marketing.

  3. Search engine advertisement:

    If you wish to use this type of E marketing then you pay search engines to rank your content high on their SERP (Search Engine Result Page) for a given keyword.

  4. Influencer Marketing:

    Companies do meet influencers on different social media to help them promote their content. This should be done judiciously. For example, if you sell a fitness machine, it’s wise to meet an influential fitness trainer that’s popular for that on social media.

  5. Affiliate marketing:

    This way internet marketers make money by becoming publishers of different affiliate marketing programs of different businesses. The commissions earned can be on the basis of CPC, CPA, or CPM.

READ ALSO: LOW COST ADVERT STRATEGIES

IMPORTANCE OF E MARKETING

Let’s check out the importance of E marketing which makes it a worthwhile marketing strategy for business owners.

  1. Market penetration and market development:

    E marketing can be used to achieve these components of the ANSOFF matrix. So, this shows the importance of E marketing both to start-ups and big business owners.

  2. Increased product promotion:

    There is a popular mantra. That whatever that gets repeated, gets remembered and whatever that’s remembered gets done. So, repeated E marketing commercials on a platform subconsciously ingrain your product in the mind of the viewers.

  3. Increased focus on the target segment:

    For example, if you have an online shop that sells shoes. You can use paid social media marketing. And worth knowing is that social media algorithm brings the ads to people based on their previous reactions to products like that.

  4. Consumer preference for e-commerce:

    Because it’s cost and energy-efficient; most consumers prefer online purchases. So, firms must be online to catch these guys.

  5. Achievement of marketing goals:

    When companies set out for a marketing campaign; they set out their goals. And these goals could be to correct a market impression, increase sales and so many others. E-marketing helps them in achieving this goal.

  6. Increased relationship marketing:

    This is another importance of E-marketing. An example to illustrate this is if a company uses organic social media marketing; they will appreciate and respond to questions of their customers on their social media platforms. Hence fostering their relationship with them.

Conclusion

The implementation of E Marketing in any business is an undeniable addition to your strategies. Hope this article helped you realize that. Reach out on the comment section for additional info

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SOCIAL MEDIA MARKETING STRATEGY 2020: A detailed guide(+free template)

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SOCIAL MARKETING: The Basic Guide With Practical Examples

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Social Marketing

Social marketing is a tool for influencing behavior that improves individuals and society for good. It uses the technique of commercial marketing campaigns to draw awareness to a cause, convincing individuals to change their actions towards that cause. In other words, social marketing helps to create a sustainable change through social campaigns.

Although non-profit and governmental organizations run the majority of social marketing campaigns, commercial businesses are not left out. They promote causes in their communities, for which they’re passionate. As we proceed, you’ll find out why social marketing is vital, and the strategies organizations employ in creating social good.

It’s, however, important to state that the idea behind social marketing isn’t to promote a commercial brand, a product, or service. Instead, it suggests a sustainable lifestyle for societal benefit. First, let’s consider the benefits of social marketing.

Benefits of Social Marketing

Social marketing is a great asset that offers numerous benefits, some of which includes:

  1. Eradication of social vices like corruption and drunk driving, affecting society and quality of life
  2. Encourages the consumption of socially desirable products
  3. It promotes green initiatives and environmental causes like anti-littering, endangered species awareness, and anti-deforestation campaigns.
  4. Helps individuals adopt a healthier lifestyle, such as exercising and quitting smoking.
  5. Assists people to avoid potentially undesirable behavior. For instance, campaigns that highlight the consequences of drug abuse to prevent individuals from engaging in them.
  6. It is a cost-effective way of promoting sustainable change.
  7. Encourages individuals to learn new skills
  8. It supports social activism such as anti-bullying, gender equality, and racial equality.
  9. It promotes the awareness of a modern lifestyle such as the concept of family planning in a particular community.

Features of Social Marketing

Although social marketing uses commercial marketing techniques to advance a social cause, its principles, characteristics, and features are distinct from other forms of marketing. To clarify the idea behind social marketing, the National Social Marketing Center in the United Kingdom developed eight crucial elements. 

These features, built from Alan Andreasen’s six-point criteria, include:

Behavior

Social marketing’s objective is to influence the practices of the target audience and not merely to bring awareness or knowledge. Firstly, the focus is to understand their current behavior and develop strategies to shape a new behavioral pattern. Then, you can divide the steps towards achieving this goal into different phases and stages over time.

Orientation

Market orientation means understanding the beliefs, attitudes, values, needs, and knowledge of the target audience. It’s a conscious effort to find out about people’s lives from their perspective and not based on our ideas.

Theory

It’s the use of behavioral approaches to learn human behavior and to develop interventions around this study.

Insight

Insight is an essential aspect of customer analysis. It’s a call to gain awareness of what motivates the people and then develop actions to inform their change in behaviors.

Exchange

Influencing behaviors involves the concept of exchange- giving up something to gain something more beneficial. It’s vital to understand how the target audience perceives rewards and benefits. Then, develop strategies to incentivize the desired behavior.

Competition

This concept focuses on understanding the factors that compete for people’s time, attention, and tendency to act in a particular way.

Segmentation 

It splits the target audience into segments based on similar characteristics, to achieve an effective campaign. For instance, in a campaign targeting moms, one group may comprise stay-at-home moms while another comprises working moms. These segments help to streamline the interventions accordingly.

Read Also: 6 Types of Market Segmentation (+benefits & example)

Methods Mix

Social marketing involves using the 4Ps of marketing- product, price, promotion, place- to achieve a behavioral goal.

  • Product

The product in any form of marketing is what you’re selling. In social marketing, this product is the behavioral or social change you want to influence, and it’s benefits. Furthermore, the product may be tangible like a vaccine or non-tangible, such as the stop of female genital mutilation. 

  • Price

In social marketing, the amount may be monetary or non-monetary (emotional, psychological, or time-related). It defines the cost the target audience will pay in adopting a change. It’s vital first to minimize the price of the intended behavior. Lastly, increase the value of the existing practice to make the change desirable.

For instance, in a social marketing campaign to promote healthy eating habits, the price may be for the audience to give up their favorite snacks. Minimize this price first, by teaching moderation rather than total abstinence. Also, amplify the benefits of healthy eating. In comparison, maximize the cost of unhealthy eating habits to increase the campaign’s success.

  • Place

It refers to the location where you can reach the audience and where the desired change will be most productive. A campaign to drive a food bank, for example, can take place at a grocery store, with donation bins at the exits. 

  • Promotion

What methods and channels are you employing to notify your audience and draw attention to the desired change? It can be through social media, radio, television or billboard adverts, or one-on-one activities. The campaign should reinforce every detail about the product and its benefits to attract a response in a creative way.

Read Also: Concept of Marketing Environment (+ successful case studies)

Importance of Social Marketing

Social marketing uses the same tools that traditional marketing employs to sell products, to sell healthy behavior. Think about the effect a commercial advert can produce, for instance. Not all ads may catch your attention or make you develop an interest in a product or service. However, a creative ad can speak to your emotions and make you check out what a brand is offering.

Creative social marketing campaigns have a similar effect. How? People are generally not impressed when you tell them what to do via news or public service announcements. Some may ‘deliberately” break a traffic rule, in defiance, after listening to the news instructing them otherwise. Others may find it difficult to break long-standing habits like smoking.

Also, some individuals may never understand the severity of a problem via a PSA. For those who understand, they may find it challenging to adopt a new habit, or they may think that their actions alone will not count.   

However, with a well-designed social marketing campaign, organizations can capture the attention of a large group of people. These campaigns can appeal to an audience’s emotions and transform their perception about a social cause. In summary, it’s an effective strategy that offers a simple and more compelling way to make people accept change.

The importance of social marketing is also visible in the drive for charitable donations. Several people want to make a difference in kids’ charity and campaigns for special needs people. Social marketing can help to drive these worthy causes in a super creative way.

Types of Social Marketing

There are two types of social marketing: operational and strategic social marketing.

Operational Social Marketing

Organizations can choose to undertake social marketing operationally to change existing behavior. It’s a planned process, and it involves different stages from scoping to follow-up, to achieve specific goals.

Strategic Social Marketing

It involves the formulation of new policies and development strategies to inform an audience and enhance their behavior. In other words, organizations can apply strategic social marketing to assist in creating and implementing new policies.

Social Marketing Examples

Let’s look at some notable social marketing examples from different organizations in the past. 

Save Paper, Save The Planet

The World Wildlife Fund (WWF) for Nature organized the Save Paper, Save The Planet campaign to reduce paper use, especially paper towels. The campaign featured a paper towel dispenser with South America’s image, which represents the Amazon rainforest. 

When an individual takes more paper towels from the dispenser, South America’s image turns from green to black, indicating the effect of paper usage on the forest. As people read the message in public restrooms, they were more inclined to reduce their use of paper and go for alternatives to save the earth.

The #missingtype campaign

In 2014, the #missingtype campaign helped NHS Blood and Transplant raise awareness of the importance of blood donations. Before the campaign, there was a rapid decline in blood supply to blood banks. Therefore, the objective was to rekindle donors’ interest and save future blood supply. 

The strategy involved the omission of some letters of the alphabet to capture people’s attention. NHS Blood and Transplant were able to attract its target audience- between the ages of 17 and 25 -and mainstream media. For instance, Daily Mirror ran its papers with letters A and O (the most sought after blood type) missing from some headlines. 

The campaign reached over 2 billion people in the UK, with new donors accounting for 47% of the total blood donations. 

Dumb Ways to Die 

The most famous example of a social marketing campaign in 2012 was probably Metro Trains’ Dumb Ways to Die Campaign in Australia. The aim was to convince people to stay safe around trains. It featured a catchy song and animated characters showing different ways to die, with unsafe train behaviors being the dumbest. 

The campaign went viral, with over 190 million views currently. While it was supposed to be a paid advert, it generated free media coverage worth $60 million. Months following the campaign, Metro Trains was able to report a 21% decrease in train-related accidents. 

Social Marketing Strategy

A social marketing strategy helps reach a target audience through cost-effective interventions that will impact them over time. If you’re trying to use social marketing to solve a problem, your strategy should evoke emotions and motivate actions to bring about change. 

First, you should be sure about your objectives and the type of response you’re expecting from the audience. Be sure to define the 4Ps of the campaign before launching it clearly. Secondly, consider crafting a catchy and thought-provoking slogan such as “We can do it” or “plastic bag kills.” 

campaign slogan

Thirdly, incorporate compelling visuals capable of illustrating the problem and triggering a response. You may want to create a symbol to tie in with your campaign, such as the pink ribbon for breast cancer awareness. In conclusion, tailor your strategies such that your social marketing campaign spreads the right message and receives the intended response.

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