PERSONALIZATION eCOMMERCE: Best Techniques and Benefits

personalization e-commerce
Image Credit: Entreprenuer

E-commerce has developed significantly over time. From standard online shopping to unique eCommerce encounters, personalization is the next big thing. The good thing is that it yields tremendous results. Online shoppers today are (mostly) digitally educated and have included online shopping in their overall shopping strategies. Most often, when you need something, you search for it online even before deciding to buy it. A study reveals that about 84% of customers will likely buy from brands that treat them like a person, not a number, and this will lead to recurring revenue. There are several benefits of eCommerce personalization, and email marketing is just one of its many branches.

Personalization Ecommerce

E-commerce customization is a method of delivering customized experiences on e-commerce websites by dynamically showing product recommendations, content, and specific offers based on your customers’ demographics, past behaviors, browsing histories, and other personal information.

This marketing approach has emerged as a significant resource for firms trying to engage clients, improve repeat business, and boost conversion rates. Personalized content comes in a wide variety of formats. Tailored product recommendations on a retailer’s homepage or product, cart abandonment marketing emails, onboarding quizzes that give clients a personalized showroom, and many other strategies are among them.

Techniques for Ecommerce Personalization for Your Business

The best e-commerce strategy among them can be challenging to select. The strategies you can use to increase productivity at your business are described below.

#1. Ecommerce customization boosts sales

You can enhance your personalization efforts by writing unique content that leaves an impact on your readers. Having said that, it will take work on your part to produce such material. If you create content that appeals to your audience’s personality, customers will utilize your products more frequently.

#2. Strengthening relationships with consumers

Expressing your gratitude, sending a “Thank You” email on the anniversary of their joining your mailing list, or sending them a birthday email are all effective ways to achieve this. Making these kinds of connections enhances the chance that customers will continue to buy your products.

#3. Adjust your campaigns based on user behavior

Nobody who visits your website is exactly like anyone else. Therefore, for your on-site communications to be effective, they must be customized for each visitor. This will ensure that they return because your message would have connected with their identity.

#4. Use email marketing for private purposes

Email marketing is one of the most effective e-commerce marketing strategies. For every dollar spent on email marketing, $38 is typically generated. A few of the customization strategies you may utilize in your email marketing include customizing the email subject line, sending emails based on user action, and re-engaging dormant prospects.

#5. Showing recently viewed products

Although it can seem trivial, your customers might consider it quite crucial. The most recently seen items are displayed to users so they may get a feel for your e-commerce site. It increases the likelihood that they will buy something from you.

Benefits of Personalization in Ecommerce

One of the benefits of eCommerce personalization is that it’s one of the best ways to increase conversions and sales. If you haven’t used your money yet, you almost certainly are.

#1. Improved conversion rates leading to more sales

The first on our list of eCommerce personalization benefits is that it greatly improves conversion rates. By enabling you to provide customers with goods and services that speak to them or address their requirements, eCommerce customization boosts sales. The modern consumer is exceedingly unpredictable and has a short attention span. You, therefore, have a limited window of opportunity to convince them to purchase your offering. The best method to convince people to buy from your business is to use a focused strategy that is catered to their tastes and habits.

#2. Increased website usage

If you tailor your website to your visitors’ interests, they’ll naturally want to stay on it longer and visit it again. The increase in website engagements will also enable you to save money on marketing expenses that other companies would make by running advertisements to increase website engagement. Thus, increasing website usage is also one of the benefits of eCommerce personalization.

#3. More customer satisfaction

Customer satisfaction is also one of the benefits of eCommerce personalization. With eCommerce personalization strategies like personalized landing pages, targeted advertisements, and crafted email messages, you may forge a lasting relationship with your customers.

These strategies portray your business as being customer-centric because they help clients identify a specific product or interesting bit of information. By increasing consumer happiness and the value that customers derive from interacting with your brand, e-commerce personalization benefits businesses.

#4. The number of recurring purchases

The last on our list of eCommerce personalization benefits is increasing recurring purchases. Utilizing a tailored approach demonstrates to your customers that your company actively considers their needs and strives to improve their quality of life.

Numerous studies have shown how personalization increases customer loyalty and retention. A loyal customer will frequently make follow-up purchases and stick with your brand.

Personalization Ecommerce Statistics

The goal is to provide each consumer category with engaging, practical, and relevant products and content to enhance their purchasing experience. This boosts the efficiency, enjoyment, and advantages of using your brand when making a purchase.

Without a doubt, personalization is the first step in building a solid, long-term customer-business relationship. Let’s look at some statistics to demonstrate how effective personalization is. Now back to personalization statistics, according to Startupbonsai 90% of online businesses already invested in personalization.

Many Businesses are Personalizing

  • 98% of marketers agree that personalization improves client relationships.
  • Digital businesses spend 89% of their budgets on personalization.
  • 51% of marketers say that personalization is their top issue.

Personalization has positive effects on businesses

  • 80% of consumers are more likely to make a purchase from a business that provides personalized experiences.
  • When visitors view customized advertisements based on the websites they frequently visit, the product’s revenue rises by 38%.
  • Personalized shopping cart recommendations successfully convinced 92% of online shoppers to make purchases.

Customers are willing to share their personal data

  • Consumers who would give personal information in exchange for customized discounts account for more than 50% of the market.
  • Consumers believe that providing their data would result in a more personalized experience (83%).
  • According to 64% of consumers, customers are fine with firms keeping track of their preferences and past purchases in order to offer customized experiences.

Customers enjoy the personalized mobile engagement

  • According to 41% of respondents, customers have no problem with businesses leveraging their purchase history to send them customized SMS offers.
  • 51% of consumers are interested in texting their favorite companies.
  • 76% of loyalty members prefer SMS notifications that are personalized for them from their favorite businesses.

Personalized email marketing has a direct influence on engagement and income.

  • Transaction rates are 6X higher in personalized emails.
  • According to 82% of marketers, email customization has raised open rates.
  • A tailored email campaign’s average return on investment is 122%.

Website Personalization Ecommerce

Ecommerce website personalization is the process of giving website users a tailored experience according to demographic, psychographic, geographic, or behavioral data as well as the stage of the customer journey they are in. In a way, eCommerce website personalization also enables by a wide range of software solutions, to help organizations collect data on their consumers, segment them, target them, automate processes, and do other jobs.

Examples of Website Ecommerce Personalization

Check out the following website eCommerce personalization;

#1. VWO

VWO is a different approach to website customization that mixes software and services. It provides a range of capabilities, including split URL testing, A/B testing, session records, heatmaps, and online push notifications. You can purchase bundles based on your needs because there are so many different types of things. It offers data analysis, campaign management, and implementation as services.

#2. Proof

Proof (also known as Useproof), a self-service web personalization platform, offers two distinct product categories: experiences and pulse. Because the former is targeted at landing pages and creates a visual editor overlay of your website, you can alter content, graphics, CTAs, and more without having to adjust the code of your website. Pulse’s objective is to display social-proof messages.

Proof offers audience segmentation based on customer journey stages, industry, firm size, and more. Currently, it doesn’t seem to provide any remarketing or product recommendation features.

#3. Sleeknote

Sleeknote is a web personalization service for the retail and e-commerce sectors. Because of its affordable pricing and variety of pre-made themes and layouts, it seems to be ideal for independent marketers. In other words, if you’re entirely at ease creating tests and reporting on their outcomes, this would be a great tool to start with. Also, its users can create product recommendations, customize desktop and mobile experiences, and use audience targeting and triggering tools.

#4. Personyze

Personyze asserts that it offers a whole range of capabilities to apply web personalization and product recommendations across the client experience, such as from website landing pages to email drip campaigns.

The targeting power of Personyze, which claims to be able to target based on more than 70 user characteristics, including internal search, real-time activity, geolocation, weather, social data, and more, stands out. If you’re actually interested in experimenting with creative targeting combinations, this tool might be the answer.

#5. Google Optimize

Google Optimize is a website personalization and split-testing tool that works with the rest of the Google Marketing Platform. You can conduct testing, classify your users, roll out customized experiences, and more thanks to its integration with your website. It can be purchased as a business product or used for free (Optimize 360).

The main benefits of Google Optimize are that it’s easy to use, mostly free, and doesn’t require a lot of technical expertise, so your marketing department may test website personalization without heavily involving your tech support team.

Email Marketing Personalization Ecommerce

Marketers do not have to accept the fate of offending clients with needless communications. As a matter of fact, you shove your products into their faces as much as you can. Email marketing is great for businesses and email marketers typically leverage personalization, such as product recommendations. Regular newsletters and BAU emails, however, typically go unnoticed despite personalization.

Tips on Email Marketing Personalization Ecommerce

#1. Social Proof

The first of our email marketing tips for eCommerce personalization is social proof. Social proof is a strong conversion enhancer, therefore you should use every chance to include it in your email marketing for your eCommerce personalization. Insightful social proof cues can heighten urgency and motivate visitors to visit your website. Furthermore, integrating social proof in eCommerce email ads might increase purchases by 13%.

#2. Individual Banners

Your hero banner is your one and only chance to make a good first impression on your receiver. Additionally, it is advisable to strategically use your banner because the human brain processes image 60,000 times faster than words. Attract their attention with a hero banner that is customized to your audience’s interests and brand preferences.

#3. Dynamic Pricing

One surefire way to make sure your customer has a bad experience is to promote expired deals in your marketing emails. However, I’ll bet you want to provide your customers with a memorable experience to encourage repeat business. To prevent customer annoyance, be sure to use real-time dynamic pricing in your emails promoting discounts and deals.

#4. Countdown Clocks

The last tip on our email marketing tips for eCommerce personalization is countdown Clocks. Its personalization involves a clever strategy to boost recipient engagement that is related to real-time dynamic content the use of countdown timers. A helpful tool to have in your email marketing toolbox is a countdown timer since it makes things more urgent, creates excitement, and reduces click-through rates.

The Entertainer employs a countdown timer to alert customers to the approaching flash sale deadline. By creating a sense of urgency, they speed up the checkout process and increase the appeal of their products.

Why is personalization important in eCommerce?

Personalization in e-commerce encourages client loyalty. They are more likely to display their loyalty and stick with your brand in comparison to the competition if you can continually demonstrate that you understand what is expected of your brand and how to deliver the experiences they want.

Which is the example of personalized marketing in e-commerce?

Which of the following best exemplifies personalization in e-commerce?

Adapting your homepage and navigation based on visitor interests is a further effective eCommerce personalization example.

What is an example of personalization?

Nike’s customized NikePlus loyalty program offers special product recommendations as well as personalized perks.

What can an online retailer site do to increase personalization?

By allowing users to build profiles, online shops can improve personalization.

Why do we need personalization?

Personalization has benefits beyond simply business. Personalized interactions increase client happiness and brand loyalty.

What is the difference between customization and personalization?

The process of designing or altering a product to better suit a customer’s wants involves personalization. When a customer manually alters an item to match their needs or expectations, this is known as customization.

Conclusion

It’s one thing to have an online store and other things to attract traffic. In other to generate traffic, and possibly increase sales, most eCommerce platforms now have personalization features to increase customers’ satisfaction and possibly build a recurring revenue system around their products and service. To me, it’s indeed a welcomed development.

Personalization Ecommerce FAQs

Why do customers want personalization?

Personalization generally is a  good strategy for getting people to come back and stay loyal over time. It speaks volumes and reveals your unique identity.

What can an online store do to make it more personalized?

  • Offer Personalized Guides.
  • Display Recently Viewed Items.
  • Change the way product pages look based on location
  • Make special campaigns based on how people use your site.
  • Use email marketing to connect with people.
  • Make more suggestions from your own experience.
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  3. Business Model: Definitions, Examples, and Types

References 

  1. https://www.octaneai.com
  2. https://www.freshrelevance.com
  3. https://www.yieldify.com
  4. https://relevantbits.com
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