Table of Contents Hide
- What is Artificial Intelligence (AI) Marketing?
- Components of AI Marketing
- AI Marketing Challenges
- How to Apply Artificial Intelligence AI in Marketing
- The Advantages of Using Artificial Intelligence (AI) Strategy in Marketing
- Examples of Artificial Intelligence AI Marketing Strategy
- AI Marketing Predictions and Trends
- Choosing an AI Marketing Platform
- AI Marketing Tools
- AI Marketing FAQ’s
- How AI is used in mobile marketing?
- How AI is reshaping marketing?
- How is AI used in marketing?
Many businesses – and the marketing teams that support them – are increasingly implementing intelligent technology solutions to increase operational efficiency while boosting customer experience.
Marketing, more than any other function in a firm, stands to benefit the most from artificial intelligence. If you want to use artificial intelligence in your business or find a new AI marketing tool for your tech stack, here is a list of 30+ free and paid tools that can assist boost your marketing efforts right away.
What is Artificial Intelligence (AI) Marketing?
AI marketing uses artificial intelligence tools to make automated judgments based on data collecting, data analysis, and further observations of audience or economic trends that may affect marketing activities. It is frequently utilized in marketing initiatives where speed is critical. AI (artificial intelligence) tools employ data and customer profiles to learn how to effectively engage with customers, then give them personalized messages at the perfect time without the need for marketing team members’ intervention, ensuring optimal productivity. Many modern marketers employ AI to supplement marketing teams or to handle more tactical activities that require less human finesse.
Among the artificial intelligence marketing use cases are:
- Data examination
- Processing of natural language
- Acquiring media
- Decision-making that is automated
- Content Creation
- Real-time customization
Components of AI Marketing
It is obvious that artificial intelligence will play a critical role in assisting marketers in connecting with consumers. The following AI marketing components comprise today’s leading solutions, which are assisting in bridging the gap between vast volumes of customer data being collected and actionable next actions that can be used to future campaigns:
#1. Artificial Intelligence (AI)
Machine learning is powered by artificial intelligence and entails computer algorithms that can study data and improve themselves automatically through experience. Machine learning devices examine new information in the context of relevant historical data, which might advise judgments based on what has or has not worked in the past.
#2. Analytics and Big Data
The rise of digital media has resulted in a flood of big data, allowing marketers to better analyze their efforts and properly allocate value across channels. This has also resulted in data oversaturation, as many marketers struggle to discern which data sets are worthwhile to acquire.
#3. AI Platforms Solutions
Effective AI-powered solutions give marketers a centralized platform for managing massive amounts of data. These platforms may generate valuable marketing intelligence about your target audience, allowing you to make data-driven decisions about how to best approach them.
AI Marketing Challenges
Modern marketing relies on an in-depth awareness of customer wants and preferences, as well as the capacity to act swiftly and effectively on that knowledge. AI has risen to prominence among marketing stakeholders due to its ability to make real-time, data-driven decisions. The development and application of AI (artificial intelligence) tools are still in their early phases. As a result, there are a few issues to consider when integrating AI in marketing.
#1. Training Time and Data Accuracy
AI tools do not know which activities to take to achieve marketing objectives. They need time and training to study company goals, customer preferences, historical patterns, the entire context, and to develop competence. Not only does this take time, but it also necessitates data quality assurances. If AI (artificial intelligence) tools are not trained on high-quality data that is accurate, timely, and representative, the tool will make suboptimal decisions that do not match user wishes, lowering the tool’s usefulness.
Consumers and regulatory bodies are both pushing down on how businesses use their data. Marketing teams must guarantee that businesses are using customer data ethically and in accordance with rules such as GDPR, or face harsh penalties and reputational damage. When it comes to AI, this is a challenge. Unless the tools are specifically developed to follow specific legal requirements, they may go beyond what is permissible when it comes to exploiting customer data for personalization.
#3. Obtaining Buy-In
Marketing teams may find it difficult to explain the value of AI investments to business stakeholders. While ROI and efficiency are easily quantifiable, demonstrating how AI has improved customer experience or company reputation is more difficult. Keeping this in mind, marketing teams must ensure that they have the measuring skills to attribute these qualitative advantages to AI investments.
#4. Best Practices for Deployment
Because artificial intelligence is a newer marketing tool, definitely best practices for guiding marketing teams’ initial installations have yet to be created.
#5. Adapting to a Changing Marketing Environment
The development of AI has caused a disruption in day-to-day marketing activities. Marketers must assess which jobs will be lost and which will be generated. According to one report, marketing technology will replace roughly six out of every ten present marketing specialist and analyst employment.
How to Apply Artificial Intelligence AI in Marketing
When implementing AI in marketing campaigns and operations, it is critical to start with a solid plan. This will ensure that marketing teams avoid costly difficulties and get the most out of their AI investment in the shortest amount of time.
There are a few crucial considerations to consider before employing an artificial intelligence tool for marketing campaigns:
#1. Set Objectives
As with any marketing program, it is critical to establish clear goals and marketing analytics from the start. Begin by identifying areas inside campaigns or operations where AI could help, such as segmentation. Then, for qualitative targets, define specific KPIs that will assist illuminate how successful the AI-augmented campaign has been.
#2. Data Privacy Regulations
Make certain that your AI platform will not cross the line of acceptable data use in the name of personalization at the outset of your AI program. To maintain compliance and consumer trust, ensure that privacy rules are defined and programmed into platforms as needed.
#3. Quantity and Sources of Data
To get started with an AI marketing strategy, marketers must have access to a large amount of data. This is what will teach the AI tool about customer preferences, external trends, and other factors that will influence the success of AI-powered campaigns. This information can be derived through the organization’s CRM, marketing campaigns, and website data. Marketers may also supplement this with second and third-party data. This can contain geographical information, weather information, and other external aspects that may influence a purchasing choice.
#4. Acquire Data Science Skills
Many marketing teams lack personnel with data science and AI skills, making it challenging to work with massive amounts of data and produce insights. To get programs up and running, enterprises should collaborate with third-party organizations that can help with data collecting and analysis in order to train AI systems and enable continuing maintenance.
#5. Keep Data Quality
Machine learning systems will learn how to make accurate, effective decisions as they ingest more data. However, if the data is not standardized and error-free, the insights will be useless, and AI programs may make decisions that harm marketing programs. Prior to implementing AI marketing strategy, marketing teams must collaborate with data management teams and other lines of business to establish data cleansing and data maintenance processes. Consider the following seven critical data dimensions:
The Advantages of Using Artificial Intelligence (AI) Strategy in Marketing
There are numerous use cases for AI in marketing initiatives, each of which delivers different benefits such as risk reduction, increased speed, increased customer happiness, increased revenue, and more. Benefits can be quantitative (number of sales) or not (user satisfaction). There are a few broad advantages that can be applied to all AI use cases:
#1. Campaign ROI has increased.
Marketers can utilize AI to alter their entire marketing campaign if it is used effectively, by pulling the most useful insights from their datasets and acting on them in real-time. AI tools can make quick decisions on how to best spend funds across media channels or assess the most effective ad placements to more consistently engage customers, maximizing campaign value.
#2. Improved Customer Relations and Real-Time Personalization
AI can assist you in delivering customized communications to customers at key stages in the consumer lifecycle. AI can also assist marketers in identifying at-risk clients and targeting them with material designed to entice them to re-engage with the business.
#3. Improved Marketing Metrics
Many organizations struggle to keep up with all of the data generated by digital efforts, making it difficult to attribute success to specific campaigns. Dashboards that use AI provide a more thorough view of what is working so that it may be repeated across channels and money allocated appropriately.
#4. Make decisions more quickly
AI can do tactical data analysis faster than humans and use machine learning to get quick conclusions depending on marketing and customer context. This allows team members to devote more time to strategic projects, which can subsequently be used to inform AI-enabled campaigns. Marketers may use real-time analytics to make smarter media selections instead of waiting until the end of a campaign with AI.
Examples of Artificial Intelligence AI Marketing Strategy
AI is being employed in marketing activities across a wide range of industries, including financial services, government, entertainment, healthcare, retail, and others.
There are several methods for firms to use AI to develop a more comprehensive marketing strategy. Take into account the following:
#1. Competitive bidding on programmatic media purchases
Marketing teams frequently struggle with determining where to display adverts and messaging. Marketing teams can design intelligent plans based on user preferences, but they are not flexible or agile enough to change the strategy in real-time depending on the most recent consumer data. Marketers are using AI to mitigate this difficulty through programmatic advertising.
#2. Choose the Appropriate Message
Across channels, various consumers respond to diverse messages — some may be moved by an emotional appeal, others by humor, and yet others by rationality. Machine learning and artificial intelligence (AI) can track which messages consumers have responded to and generate a more complete user profile. Marketing teams can then provide more personalized communications to users based on their preferences. Netflix, for example, employs machine learning to determine which genres a particular user is interested in. It then tailors the artwork that the user views to meet their tastes.
#3. Individualization at the granular level
Consumers today expect a highly granular level of personalization. Marketing communications should be informed by a user’s interests, purchasing history, location, previous brand interactions, and a slew of other factors. AI enables marketing teams to learn about consumer preferences on a precise, personalized level, going beyond traditional demographic data. This enables marketers to build tailored experiences based on a customer’s individual preferences.
#4. Conversational Experiences and Chatbots
Chatbots are currently being utilized to supplement customer support employees, thanks to the advancement of natural language processing using AI. Customers with more basic questions can use chatbots to get quick, accurate answers. They will be able to give customized outcomes by leveraging previous queries and historical data. This frees up time for customer service representatives to work on more complex queries that require more human nuance.
#5. Predictive Marketing Analytics
With so much data flowing in, marketing teams are finding it difficult to derive insights from it. AI enables marketing teams to make the most of this data using predictive analytics, which employs a variety of machine learning, algorithms, models, and datasets to forecast future behavior. This can assist marketing teams in better understanding the types of things that consumers will be looking for and when they will be looking for them, allowing them to place ads more correctly.
#6. Marketing Operations
Another important application of AI in marketing is to improve efficiency across several operations. AI can aid in the automation of tactical procedures such as marketing data sorting, addressing typical consumer inquiries, and performing security authorizations. This frees up time for marketing teams to focus on strategic and analytical tasks.
#7. Dynamic Pricing
By providing dynamic pricing, AI can help brands become more competitive. AI technologies can recommend ideal prices for products in real-time by analyzing massive amounts of historical and competitive data. This strategy has been particularly effective in retail. It enables brands to alter prices to reflect demand for specific products, increase sales, and outperform the competition.
AI Marketing Predictions and Trends
While artificial intelligence (AI) is still relatively new in the marketing world, it is expected to gain in popularity in the next years. There are a few AI trends that marketers should be aware of in the coming years:
AI is advancing:
According to Gartner, AI will replace approximately 33% of data analysts in marketing by 2022.
AI’s merits and potential have been recognized by tech titans. They were already spending between $20 and $30 billion on average in 2016. This funding was 90% devoted to deployment and research.
AI Will Help Teams Scale
Marketing departments will face more demand to show marketing value and ROI to executive stakeholders. Teams will use AI technologies to drive these goals, effectively allocate budgets to successful campaigns, and deliver marketing data that illustrate campaign value.
Marketing executives who do not use AI will be replaced by those who do.
Those in charge of marketing insights, according to Gartner, will no longer be as competitive in this evolving marketing landscape. The majority of respondents polled by Gartner use or plan to use AI technologies in their marketing strategy. Only 13% do not believe it will be useful in the next three years.
Choosing an AI Marketing Platform
Choosing the right platform or platforms is a critical first step in launching an AI marketing program. Marketers must be astute in identifying the holes that the platform is attempting to fill and selecting solutions based on capabilities. This will depend on the goal that marketers are attempting to achieve — for example, tools used to boost overall customer satisfaction with AI would require different functionality than tools used to improve speed and productivity. When choosing a tool, keep in mind the level of transparency required to understand why an AI platform made a particular conclusion. Marketing teams may receive a clear report on why a given decision was made and which data influenced the conclusion, depending on the algorithm in use, although algorithms functioning on a more advanced level with deep learning may not be able to provide a definite explanation.
AI Marketing Tools
There’s no need to worry if you’re late to the AI party. Starting to use artificial intelligence tools in your marketing strategy is easier than you think. Here are 16 AI marketing tools that every marketer should start implementing right away.
AI Email Marketing Tools
AI tools assist email marketers in improving deliverability, open rates, click rates, and revenue. These are some of the most effective AI email marketing tools available today.
#1. Seventh Sense
Seventh Sense employs behavioral profiling to assist you in gaining attention in your consumers’ overloaded email inboxes.
Choosing the optimum day and time to send an email is always a gamble. And, while certain days of the week have greater open rates than others, you’ll never be able to pinpoint a period that works best for every customer.
Seventh Sense relieves the hassle of determining the best send time and day for your email marketing. Based on when contacts open emails, the AI-powered platform determines the ideal send time and email frequency for each contact.
- Price: $140/month for up to 20,000 HubSpot contacts.
Traditional A/B tests examine two emails in isolation but do not consider your contacts as individuals with distinct preferences. Furthermore, A/B tests typically only focus on surface-level metrics such as open and click rates.
Optimail employs artificial intelligence to provide more insightful information about your email interaction. It modifies the timing, content, and personalization of your email messages in order to direct customers toward goals that affect your bottom lines, such as purchasing, social sharing, and engagement.
- Price: Optimail can handle any database size. Programs range from free (for up to 100 active customers) to tailored plans for businesses with over 10,000 active users.
A subject line can be written in a variety of ways. It is nearly impossible to come up with a single topic that will appeal to all of your clients.
Phrasee employs artificial intelligence to assist you in writing better subject lines. Phrasee’s AI-powered Natural Language Generation engine generates millions of natural-sounding copy variants that match your brand voice. It employs personalized language models for each customer to ensure that the material produced is appropriate for each individual.
Personalize is an artificial intelligence (AI) tool that detects the items and services that your contacts are most interested in at any given time. The software employs an algorithm to determine each contact’s top three interests, which are constantly updated based on recent site activity.
Exceed.ai is an artificial intelligence-powered sales assistant that automates email communication and personalizes chat. This marketing automation tool tries to emulate human conversations by giving a potential client a natural experience, communicating to prospects, and understanding their product needs before a human sales professional can continue the conversation.
Automizy is an artificial intelligence (AI) tool for email marketing that makes it much easier to test and optimize email subject lines. The tool offers detailed insights and simple A/B testing, allowing marketers to constantly improve email open rates and make the most of their campaigns.
AI Content Marketing Tools
These are some of the best AI marketing tools for creating high-quality, accurate content.
Although Microsoft Word and Google Docs can verify your spelling, they do not provide comments on the quality of your work.
Grammarly evaluates your writing for grammar, punctuation, context, and structural issues. It highlights potential problems in the writing and gives suggestions for enhancing style, word choice, and other aspects. Grammarly also explains the reasoning behind each correction, which can help you determine whether (and how) to fix the problem.
Sign up for a monthly, quarterly, or annual plan to save money. A longer-term commitment will save you money ($29.95/month vs. $139.95/year).
#8. HubSpot SEO
HubSpot SEO is yet another crucial AI tool for the Human content team. Machine learning is used to determine how search engines comprehend and categorize your material. HubSpot SEO assists you in outranking your competitors by improving your search engine ranks.
Websites that structure their information around core issues, or topic clusters, are rewarded by search engines. HubSpot SEO assists you in discovering and ranking for the topics that are important to your business and customers.
- Price: HubSpot SEO is only available with a premium HubSpot account.
Content marketing is becoming increasingly important, but content generation remains a major barrier, particularly for small businesses with limited bandwidth. Kafkai’s AI can write personalized content from scratch on a range of themes after training a generic writing model on common SEO domains.
The model has been trained on popular content genres and allows you to “seed” an article with a paragraph or concept to build on. You can even use something from a competitor’s blog or any website because this seed paragraph is never used in the post itself.
For years, brands have used social media listening, but NetBase takes it a step further by augmenting it with machine intelligence and deep learning. Its artificial intelligence-powered system monitors millions of social media conversations in real-time to deliver real-time insights about audience reactions to your newest brand news and updates. These insights can assist marketers in protecting brand health, improving crisis management, and increasing campaign performance.
#11. Sentient Ascend
A/B tests are a must-have tool for each marketer. However, when you are confined to testing two variables against each other at the same time, it can take months to acquire the desired findings.
Sentient Ascend allows you to test all of your ideas at the same time. To provide the optimal site experience, it employs powerful algorithms to discover the top-performing concepts, combine them, and repeat the process.
- The cost varies according to the number of users tested per month.
Acrolinx is a platform for content alignment that assists brands in scaling and improving the quality of their content. This tool is aimed at businesses, with key clients including Google, Adobe, and Amazon.
The platform delivers real-time feedback and suggestions to help you improve your writing and strengthen weak pages.
InstaText is a simple writing and editing tool that assists you in rewriting your content so that it is understood and regarded as professional. The tool enhances your text by improving styling and word choice, correcting grammatical problems, and enriching it in ways that no other product does.
It makes it simple to take rough versions of articles and marketing material to the next level, saving time and effort. In reality, Instatext was used to update this article, and we’ve used it for the majority of the content we’ve produced since discovering this incredible tool.
#14. Atomic Range
The AI tool from Atomic Reach is like adding a content marketing assistant to your team. Through conversion optimization and business intelligence, its content conversion platform promises to assist organizations in converting their content into sales. While it can help with SEO, its analytics are significantly more ROI-focused, understanding what drives conversions and giving seamless adjustments for blog headlines and even tone.
AI is more than simply a data-crunching tool that delegated creative labor to people; one can also use it to create content. AI-Writer can generate entire blog articles from a single headline. Although the material isn’t perfect, and the text output usually requires some editing, this tool can nevertheless save content creators a significant amount of time with the footwork of writing a new blog.
As an example, below is a sample of a test article for the keyword “AI Marketing Tools,” which is written in a conversational tone and incorporates sources. The text requires some tweaking, as AI-Writer openly admits, but the AI content production tool “will help you save roughly 33 percent of the time required for text generation.”
MarketMuse employs an AI-powered assistant to aid marketers in developing content strategies.
The tool shows you the keywords to target in order to rank in specific topic categories and recommends keywords to target if you want to own specific topics. It also identifies gaps and possibilities for fresh material and prioritizes them based on their likelihood of impacting your rankings.
To discover what’s lacking from your site, the AI compares your content to thousands of articles on the same topic.
WordLift is a powerful SEO tool for WordPress sites that automates structured data using natural language processing. This tool aids in the automation of internal linking and makes the material more accessible to users and search engines, hence increasing ranks and driving organic traffic. It also suggests ways to make your content more relevant and useful.
Anyword provides a solution for copywriting that converts. This AI develops messages that meet your goals and scale successfully, whether it’s for landing sites, advertisements, social posts, or emails. Furthermore, this tool is intended to optimize each version of the same text, which means that the same message is written or adjusted precisely for each platform in order to rank at the top. Finally, this AI tool offers an easy-to-use user interface that allows you to start using it within minutes of signing up.
AI Marketing Chat and Messaging Tools
Here are some artificial intelligence tools to help you keep up and continue to create excellent experiences in a scalable manner.
Copilot creates high-quality tools for customers who run eCommerce businesses and want to integrate Shopify or BigCommerce with Facebook Messenger.
With Copilot, you can communicate with clients in real-time at any point of the funnel, 24 hours a day, seven days a week. Using Messenger, you can promote products, recover shopping carts, and send updates or reminders.
- Price: A free 7-day trial is available, with no-obligation pricing starting at $8-10/month depending on the applications you select.
ChatFuel uses an intelligent bot to help you automate Facebook Messenger discussions. It is one of the most popular AI chat tools, powering 46 percent of all Messenger bots.
ChatFuel allows you to automate FAQs, sales dialogues, and connect warm leads to a sales rep in a live chat, giving you more time to focus on other marketing channels.
Price: Three plans are available: free, pro ($15+/month), and premium ($300+/month). The free plan allows for up to 1,000 subscribers and a limited set of features.
With chatbots becoming increasingly popular, ManyChat’s platform aids in the process’s simplification. ManyChat features a simple connection with Facebook Messenger, SMS, and other platforms, rather than building a full route map for your chatbot. It may be optimized for nearly any business aim (collection of lead information, sending promo codes, retargeting, and so on), and it also includes a powerful analytics platform for tracking success.
Conversable is a platform for automated messaging and phone experiences that allows you to manage consumer conversations across all of your marketing channels. It assists you in designing, developing, and distributing message and audio experiences across numerous platforms.
Through supervised learning, you may train the algorithms to improve the user experience. As interaction data is collected and categorized, further rules can be added to make the experience more intelligent over time.
AI Marketing Tools for Ecommerce
There are numerous applications for artificial intelligence in the eCommerce industry. AI assists e-commerce organizations in compiling and comprehending large volumes of client data in order to provide better experiences and achieve higher conversion rates.
Jetlore’s Prediction Platform for Retailers analyzes consumer behavior to assist you in creating more tailored shopping experiences.
Jetlore employs machine learning to predict each user’s product preferences based on their activities, behavior, and purchases. It anticipates and populates the most relevant promotions, goods, and content for each client who visits your website.
Yotpo’s deep learning technology analyzes customer feedback to assist you in making better business decisions. It reveals significant subjects that customers discuss in relation to your products – as well as their feelings about them. To convert new customers, the AI engine gathers relevant feedback from previous buyers and shows them in smart displays.
Yotpo also saves you time when it comes to reviewing reviews. The AI-powered moderation tool provides each review a score and flags reviews with negative sentiment.
AI Marketing Analytics Tools
Data collection and analysis is undoubtedly the most crucial aspect of marketing. Artificial intelligence reduces the amount of time and brainpower needed to extract insights from your marketing activity.
#25. Albert ai
Albert is a self-learning software that develops marketing campaigns for your company automatically. It analyzes massive amounts of data and uses it to execute self-optimized ads.
Albert integrates with your existing marketing tech stack, allowing you to continue using your accounts, ads, search, social, and other tools. Albert uses existing business logic in platforms to map tracking and attribution to your source of truth.
Running a business is a full-time job in and of itself. It can be difficult to keep track on your competitors’ activity at the same time.
Crayon is a competitive intelligence tool that allows you to track what your competitors do on and off their websites. It allows you to track any competitor’s entire digital presence, capturing everything from product and pricing changes to employee evaluations to newly launched marketing initiatives.
Seamless.ai is a marketing platform that allows users to search and navigate through enormous contact lists rapidly. This sales intelligence tool assists in gathering contact information (email addresses, phone numbers, and so on) and then creating a list of prospects without the need for manual list building, contact research, data input, and other forms of busywork.
Its Predictive Contact AI Recommendation Engine, which uses prior success, ideal persona, and other machine learning data to determine the most profitable revenue-generating contacts that you should be targeting, is perhaps its most potent capability.
#28. IBM Watson Personality Insights
IBM Watson Personality Insights gathers and analyzes a wide range of data from social media, enterprise data, and other digital channels to create detailed personas. Marketers may then obtain actionable information across a variety of channels, such as social media marketing, content strategy, influencer campaigns, and more.
Node is an AI platform that uses data from individuals and businesses to forecast how a brand may make smarter decisions about how to engage their clients, employees, investors, and partners. The tool first discovers links between web elements such as people, products, and businesses, and then uses its algorithm to select those who are most likely to convert or buy. These predicted insights can be used for marketing automation, event management, job applicant tracking, and a variety of other applications.
Arimo is a behavioral AI software that monitors online shoppers’ click activity to forecast their next action and chance of making a purchase. This enables marketers to develop customized incentives and product suggestions to increase conversion rates. These predictive insights have practically limitless applications, including assisting businesses in detecting and preventing fraud, saving money by estimating future costs, and much more.
Pattern89 is a digital ad marketing AI tool that assists companies in optimizing campaigns and creative aspects such as images, color, and emojis. It may examine approximately 3,000 different creative dimensions to determine the best combination of creative assets to maximize ROI. This tool has the potential to be a game-changer for any brand that has a significant investment in Google, Facebook, and Instagram (so basically, any brand).
Begin Using AI Marketing Tools Right Now
The AI marketing tools mentioned in this article are only a small portion of what is available. Whatever your marketing requirements are, you can be confident that there is an artificial intelligence platform on the market that will assist you in transforming your marketing campaigns.
AI Marketing FAQ’s
How AI is used in mobile marketing?
By detecting customer behavioral trends and patterns, AI enables mobile marketers to create more focused and personalized marketing communications such as special offers and adverts. This mobile technology gives marketers with information about consumer preferences and the optimum times to convey messages.
How AI is reshaping marketing?
The impact of AI on digital marketing is significant. It enables businesses to create more complex digital strategies, optimize campaigns, and increase ROI. AI marketing is transforming how firms attract, keep, and provide value to their customers.
How is AI used in marketing?
The impact of AI on digital marketing is significant. It enables businesses to create more complex digital strategies, optimize campaigns, and increase ROI. AI marketing is transforming how firms attract, keep, and provide value to their customers.