Best Event Marketing Software: Free & Paid Options

Event marketing software
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Audience engagement, according to B2B event marketers, is the most difficult obstacle in hosting virtual events. According to Markletic research, the second major problem is sustaining ongoing engagement. To overcome this obstacle, you must use one of the best event marketing platforms. With their extensive features, these platforms may provide you with a number of advantages while also attracting a large number of highly interested guests. However, the overall list of accessible platforms can be quite lengthy. As a result, we’ve put together a detailed list of the 15 best event marketing software platform for 2022.

What is Event Marketing Software?

Event Marketing software assists organizations in identifying their target audience, as well as in analyzing and marketing their events using event pages, emails, social media, and mobile technologies.

A product must meet the following criteria to be considered for inclusion in the Event Marketing category:

  • Allow the establishment of a registration web page or portal for an event.
  • Provide a survey of attendee satisfaction that assesses attendee engagement.
  • Have attendance list management capabilities as well as attendee check-in management.
  • Provide an event payment processing gateway.
  • Create personalized on-brand event pages and event email marketing.

15 Best Event Marketing Software In 2022

Event marketing software

#1. Accelevents

Accelevents is a comprehensive virtual event platform with a variety of features for hosting interesting online events. It is well praised for its 24-hour customer assistance, which allows for a flawless virtual experience, as well as its user-friendly features. The platform can accommodate a large number of attendees, whether they are a hundred or a thousand. The following features help to provide a realistic event experience:

  • AI-powered networking applications
  • Powerful analytics tools
  • Gamification
  • Live-streaming
  • Sales of tickets
  • Booths that operate virtually
  • Group discussions
  • Interactive polling in real time
  • Live messaging/audio/video communication channels

#2. Smartsheet

Smartsheet, one of the best event marketing tools, allows agencies to drive innovation and get greater results. It allows you to manage content calendars, campaign management, event management, initiative tracking, and other tasks all from a single platform. Events can be smoothly integrated with a large turnout of participants by tracking and managing all projects. Smartsheet features to look out for include:

  • Brand management
  • Forecasting/budgeting
  • Methodologies for Agile
  • Planning an activity
  • Backlog management
  • Workflow for approval

#3. VFairs

VFairs takes inspiration from a wide range of physical events and attempts to recreate them in a virtual setting. It provides unique landing pages with a simple user interface based on your brand. VFairs includes all of the tools needed to successfully hold a variety of events such as meetings, conferences, career fairs, trade exhibits, and so on, all with 3D support. Among the notable features are:

  • Virtual briefcase
  • Booths that operate virtually
  • Lobby virtual
  • Third-party webinar support
  • Comprehensive analytics report
  • Q&A, Live Polls, and Surveys are examples of interaction tools.
  • Interaction tools include live voice, video, and messaging.

#4. ON24

ON24 provides incredible interactive and engaging features to deliver a world-class virtual event experience. It enables businesses to conduct tailored live virtual events based on their needs and provides on-demand video content. Its features are excellent for enhancing audience engagement and attendance while also raising your company’s revenue. The following are significant features:

  • Analytical power
  • Drag-and-drop features for creating personalized virtual worlds
  • dependable and secure
  • Various engagement tools

#5. Eventzilla

Eventzilla, a leading cloud-based event registration, and marketing software, offers event organizers an easy platform for developing a professional web presence. It includes all of the features you need to create a bespoke event website for programs such as charity, reunions, concerts, sports, fundraisers, conferences, and so on. There are several solutions available to manage guest information, process payments efficiently, and publish the event schedule. Other noteworthy features include:

  • Branding and forms are completely customizable.
  • Attendee management
  • Calendar management
  • Customer data management
  • Scanning of tickets/barcodes

#6. Wrike

Wrike is used for event marketing by over 20,000 companies in 400 countries. There are marketing templates included helping you build tasks and allocate them to different team members. Customizable reports with full analytics can aid in campaign performance tracking. The Wrike platform is one of the best event marketing tools accessible today since it is simple to use. Its distinguishing features are as follows:

  • Asset classification and management
  • Accounting synchronization
  • Tracking ROI/Analytics
  • Complete access control
  • Workflow for approval
  • Reporting on the fly

#7. EventCreate

EventCreate, as an all-in-one platform, is one of the best event marketing platforms accessible. It allows you to create visually appealing event websites in a matter of minutes. In addition to creating an event website, you may sell tickets, gather registrations, send out invitations, track attendees, and advertise your event online. Its best features are as follows:

  • Employee management
  • Import and export of data
  • Campaign management
  • Audience monitoring
  • Online ticketing
  • Email marketing
  • Customer data management

#8. Attendify

Attendify’s mobile event app and registration platform can give all of the resources needed to engage guests, making it a rapid method to drive success for all types of virtual and hybrid events. This technology is unusual in that it also provides attendee data so that the figures can be used. Other significant features include:

  • Audience segmentation
  • Maps and an event calendar
  • Personalization of branding
  • Vendor management
  • Profiles of attendees
  • Application creation

#9. Vevox

Vevox’s goal is to create an interactive experience with real-time polling so that guests may actively participate. Because of its extensive services and features, it is useful for both external and internal meetings.

  • Collaboration software
  • Management of feedback
  • Learning that is interactive
  • Personalization of branding
  • Data analysis software
  • Distribution of emails
  • Management of evaluations
  • Management of the agenda

#10. Localist

Localist, by combining marketing automation with event management, assists in the creation and growth of a community that can accelerate your business’s growth. The site is incredibly user-friendly, with easily discoverable events that might boost attendance. It includes a set of current tools for driving and automating your social media and email marketing. Among the notable features are:

  • Templates that are editable
  • Content that is dynamic
  • CTAs and customizable branding
  • Audience segmentation
  • Attendee management
  • Campaign management

#11. Splash

Splash, which is trusted by more than half of the Fortune 500, is one of the best event marketing platforms accessible. It can streamline the event asset generation process and provide greater attendance information. Splash enables marketers to efficiently contact their target audience and streamlines event marketing execution. It includes all of the premium features, such as:

  • Attendee management
  • Email marketing
  • Online registration is available.
  • Ticketing
  • Feedback and surveys
  • Website management
  • Social advancement
  • Processing of payments
  • Analytics/reporting

#12. Cadmium

Cadmium focuses on educational events and facilitates the planning and management of hybrid, virtual, and live events. Its adaptable platform adds value to online learning by capturing the essence of knowledge and concepts. It is well-known for increasing client retention, increasing income, and lowering total operational costs. Its key features are as follows:

  • Landing pages and web forms
  • Sponsorship management
  • Social advancement
  • Email marketing
  • Gamification
  • Client management
  • Audience monitoring

#13. Aventri

Aventri is a cloud-based event marketing platform that was previously known as etouches. It is an all-inclusive hybrid and virtual event platform. It enables organizers to arrange virtual events with a high level of immersion and draws attendance. Aventri may also assist in the creation of detailed analytics reports of event engagement for performance measures. Its distinguishing features include:

  • Rapid registration
  • Making a Badge
  • Check-ins are simple.
  • Event marketing automation
  • Budget and project management
  • Create third-party integrations.
  • Exclusive event promotion website
  • Support in multiple languages

#14. Constant Contact

Constant Contact, which is listed among the top 20 lead generation software and email marketing software, may assist in the effective creation, management, and promotion of events. It has a library of pre-formatted material that might help your email marketing campaigns run more smoothly. With actionable reporting, you can also track email opens, clicks, registrations, and ticket income. The following are some of the most important features of this best event marketing platform:

  • Compliance with SPAM
  • Targeting Audiences
  • Publishing Automation
  • Customizable Calls to Action
  • Segmentation of Customers
  • Campaign management
  • ROI Monitoring

#15. Remo

Remo is a virtual event platform that enables companies to hold a variety of events such as webinars, workshops, virtual meetings, and seminars. The most significant advantage is that your participants do not need to install any software to participate in a Remo virtual event. Remo’s key features are as follows:

  • There are both free and paid virtual events.
  • Increasing the size of the support staff
  • Rapid networking
  • Sponsorship budget allocation
  • Video and audio quality in high HD
  • Polls
  • Sharing a screen
  • Section of Q&A

How Do I Pick the Best Event Marketing Software?

Understand your business objectives before purchasing any of the best event marketing platforms. Make a list of the features you want in an event marketing platform and keep an eye on current industry trends. Select a few of the best event marketing platforms and do unbiased comparisons.

Keep in mind that you are not merely purchasing an event marketing platform. You are also selecting a marketing tool for your company, and this decision has the potential to increase all of your other marketing efforts.

What is the most effective strategy to publicize an event?

  • Create Event Promotional Content.
  • Include Your Event in Your Email Signature
  • Make the Most of Email Lists.
  • Make a one-of-a-kind event page.
  • Facebook Events should be promoted.
  • LinkedIn Events should be promoted.
  • Use Instagram to promote events.
  • Use Snapchat to promote your event.

What methods do you use to track event marketing?

  • Establish goals for each event and metrics to fulfill those goals.
  • Create a CRM campaign for your event.
  • Include call tracking numbers in your event marketing materials.
  • To gauge brand involvement, use social media networks.
  • Create a landing page just for your event.

Conclusion

This list of the best event marketing platforms can assist you in finding your ideal marketing fit based on your needs. With changing trends, the event marketing sector is continuously evolving, and virtual is the go-to medium right now.

So, use the best event marketing tool to express your message to attendees and make their trip easy. In the event marketing sector, be the change and embrace it totally.

Event Marketing Software FAQs

How do you measure ROI in event marketing?

To calculate event ROI, simply subtract the total cost of your conference or event from the total revenue earned from sales and divide the result by the total cost of the event. Following that, the value is displayed as a percentage.

When should you start an event marketing?

Begin Early

Early promotion creates momentum and allows you to reach a broader audience. To ensure a wider reach, begin publicizing the event at least 6-8 weeks in advance. This also allows your potential participants to clear their schedules and, if necessary, make travel arrangements.

How would you measure the success of a live event for a brand?

  1. The Number of Tickets Sold and Check-Ins
  2. Post-Event Surveys
  3. Social Media Engagement
  4. Revenue Generated
  5. Sponsors Satisfaction Surveys
  6. Post-event Sales
  7. Volunteer Management.

References

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