BILLBOARD ADVERTISING: What It Is and Everything You Should Know

Digital Billboard Advertising
Photo Credit: Londontopia

Whether you’re traveling by car, bus, or train, you might find yourself taking in the scenery, including billboard advertisements. A potent method of increasing brand recognition and drawing in customers is digital billboard advertising. Additionally, it can help to improve other marketing initiatives like blogging, online lead generation, or SEO. The transition to digital billboards was inevitable. Since the advent of technology, billboards have changed from being simple, outdated printed posters to being illuminated digital or LED screens with changing advertisements every few seconds. Thus, they are continuing to do what they have always done, albeit more promptly and effectively. 

Billboards Advertising 

To market a business, brand, item, service, or campaign, billboard advertising is the use of a sizable digital or print advertisement. Typically, billboards are erected in busy places like cities and highways. This ensures that most motorists and pedestrians can see them. 

Promoting a brand through billboard advertising is successful. This is because it advertises your company (or product) to the widest audience possible. Given their location in such crowded areas, billboards typically receive the most views and impressions when compared to other marketing tactics. Numerous variables affect the price of billboard advertising. These consist of the billboard location, the area’s overall traffic, and a rough estimate of the audience size for your advertisement. 

The ROI of billboard advertising might be lower than that of other types of content marketing. To that end, brand recognition is among the most effective justifications for using billboard advertising.

Types of Billboard Advertising

The size and shape of billboards can vary greatly. Billboards come in a variety of forms, including 

#1. Digital Billboards

A digital billboard shows various graphics and text that have been produced by computers and software. You can configure it to display running text or modify it based on the time of day. For certain audiences, dynamic texts provide the greatest impact and reach.  

#2. Mobile Billboards 

A bus, a car, or any other moving vehicle can have a mobile billboard attached to it. A mobile billboard has the benefit of increasing the likelihood that your target market will see it. This is due to the vehicle’s movement throughout the area you’ve selected as a focal point for your business’s promotion.

#3. Painted Billboards

These billboards weren’t made using graphics software. Instead, they are painted prior to setup, either on-site or in studios. These billboards were recently replaced by billboards that were graphically produced. Nevertheless, they are still utilized in some areas where only one board is required.

#4. Static Billboards 

Large-scale printed vinyl is stretched across the face of static billboards for maximum visibility. In this case, changing a specific billboard component requires re-erection and fastening to the structure rather than being possible in a matter of seconds or minutes.

#5. Three-Dimensional Billboards

 These contemporary billboards draw attention and pique viewers’ interest with their dramatic three-dimensional images and pop-up book-like graphics. Even more impressively, they can turn a still image into a moving object that can change its message at will.

Benefits of Billboard Advertising

#1. Billboards Are Enormous and Striking

When created by knowledgeable marketers, billboards can be eye-catching and take up a lot of real estate. A compelling billboard might cause a potential customer to pause and take a deliberate or unplanned look.

#2. It Aids in Attracting the Desired Audience

To easily target a particular local audience, use billboard advertisements. With the help of modern technology, you can create a demographic breakdown that shows the locations where the majority of your target audience frequents, and then place your billboards there so that they will be seen by this particular group.

#3. It Gives People a Reason to Make Impulsive Purchases

Being able to persuade and motivate customers to make quick purchases is one of the reasons billboards are still in use today. The decision-makers are your main target audiences. Therefore, if you can reach them through your billboard and appeal to their minds, they will rush to your store and buy something.

#4. It Ensures Brand Exposure and Brand Recall

Advertising on billboards is a highly effective way to build and spread brand awareness. It’s because the advertisement is constantly noticeable; no other form of advertising allows for your message to be seen seven days a week, twenty-four hours a day.

Drawbacks of Billboard Advertising

#1. It Might Be Costly

The expense involved from the time a billboard is erected until it is taken down is one of the main disadvantages of billboard advertising. Additionally, there are additional expenses for upkeep and repairs.

#2. It Only Gives a Little Information

People only receive a small amount of information from billboards. A message in this brief might not be sufficient to convince customers who are looking for information to purchase your goods. A message like this brief might not be sufficient to persuade customers to purchase your goods who are eager for information. 

#3. It Has a Short Exposure Period

The exposure time provided by billboards is extremely brief, if not fleeting. The viewer cannot remember your contact information even though your advertisement is memorable.

#4. Mass Advertising

Billboard advertisements, in contrast to digital ads, cannot be personalized and can only display mass-marketing messages that are less effective than personalized messages.

Billboard Design Tips

If you spend money on billboard advertising that millions of people will see, you want it to be effective. Here are some pointers and illustrations for designing effective and captivating billboards. 

#1. Make It Bold and Simple

Your billboard advertisement only has a fleeting moment to catch the attention of onlookers. Keep your billboard design straightforward to reach the greatest possible audience (and potential customers). After all, some motorists may be passing your billboard at a speed of 70 mph. To stand out from the background, use large, bold fonts and stay away from narrow, script fonts. Additionally, pick colors that viewers will notice. 

#2. Keep Its Location in Mind

Even though you might not have grown up in your current neighborhood, you’ve probably lived there long enough to develop some sense of pride in it. As a result, you pay attention when you pass by genuine billboards.

#3. Make it Interactive

Your ability to design a billboard that engages with its surroundings will depend on where it is placed. This tactic helps your advertisement stand out in the crowd. It attracts onlookers’ attention.

#4. Make it Memorable

Every billboard advertisement should have an engaging and memorable narrative or call to action. Use emotional marketing techniques in your billboard design to aid in recall, whether you choose to draw on humor, anger, empathy, or cleverness.

Digital Billboards Advertising 

Digital billboard advertising is typically defined as the display of digital images to advertise a particular company, good, or service on a moving, computerized board.

This type of digital billboard is made to switch images every few seconds. Though their primary use is for advertising, these billboards can also be put to good use by providing public services. With a simpler, more affordable, and more attractive finished product than traditional billboards, digital or LED billboards have completely transformed the outdoor advertising sector.

Digital billboards allow for an immediate, hassle-free launch of the advertising campaign. It saves all the time needed to remove the billboard and paste the new advertisements.  

Elements in Digital Billboard Advertising

#1. The Location

The choice of the appropriate location can make or break a deal. Any business must consider its target market, demographics, and nearby rival ads when deciding on the best location for an advertisement.

#2. The Message

Digital billboard messages must be extremely focused, succinct, and memorable due to the interchangeability and brief duration of their display. Remember that passersby only have a few seconds to read this advertisement, so make it short and interesting.

#3. Action

Marketing campaigns that have clear calls to action are the most effective. Advertising on digital billboards is not an exception to this rule. Each advertisement posted should include a clear action for customers to take. Brand awareness messages are, in the opinion of experts, the most appropriate ones for digital billboards.

The Pros of Digital Billboard Advertising

#1. They Are Frequently Constructed in Desirable Areas

Digital billboards are erected by advertisers in prominent squares, overpasses, and major thoroughfares that are highly visible to passing traffic.

The advertising does a good job of raising brand awareness even though it’s not the best way to get a good return on investment.

A dynamic digital billboard is more likely to prompt people to look up from their phones than a static stock photo and text.

#2. You Can Select the Time Slot of Your Choice

Digital billboards draw in viewers from all over the world. Nevertheless, many advertisers waste their opportunity to appear on the screen. A result of digital billboards shows up to five or six different advertisements each day. Suppliers are aware of this and let advertisers choose the most suitable timing. 

#3. A Larger Campaign Allows You to Promote Multiple Messages

Large-scale campaigns can benefit from digital billboard advertising because it allows for the distribution of multiple messages. To get the best results, you can also select from the best slots and specific demographics. This improves the adaptability and targeted consumer outreach of any campaign even more.

The Drawbacks of Digital Billboard Marketing

#1. Prices Vary by Location

Sometimes, the cost of digital billboard advertising far exceeds the budget for the company’s outdoor advertising. Due to this drawback, small and medium-sized businesses frequently have to make concessions and use multiple locations, which reduces their exposure and results. 

#2. Reduced Popularity and Exclusiveness

Because digital billboards can display up to six different advertisements, there is less focus on or exclusivity to one advertisement and more information for consumers to absorb.

Because of this potential lack of exposure, potential customers may miss your message, which would reduce the marketing campaign’s overall effectiveness. 

#3. Driving Distractions

Undoubtedly, the more flashy a billboard is, the more attention it will attract. Although this is the goal, it does not always work out well, especially for drivers. Outdoor digital advertisements may affect a driver’s ability to pay attention to the road, which is unquestionably dangerous.

What Are Billboards in Advertising? 

The act of using a billboard to advertise your business, its products, and services, or a specific campaign involves purchasing ad space on the billboard. These billboards are typically positioned in busy areas to capture the attention of passing cars and pedestrians. These include places like highways, railroads, and subways.

Are Billboards Effective Advertising? 

When used in conjunction with digital marketing, billboards are among the most successful forms of advertising. using billboards, which are large print advertisements, to promote a company or product. These advertisements are frequently posted in busy areas so that both pedestrians and drivers can see them. Advertising on billboards is a powerful strategy for growing your business.  

How Much Does It Cost to Advertise on Billboard? 

Usually, the price of billboard advertising is billed monthly. They can be as low as $250 on a country road and as high as $50,000 in Times Square. For four weeks, the typical price is about $850. Costs for digital billboards begin at a marginally higher price point. A four-week campaign typically costs $2,100, although some may only charge $10 per day. 

Do People Pay Attention to Billboards? 

Since millions of people view billboard advertising every day, it is extremely effective. As a result, they rank among the most affordable ways to quickly and effectively reach sizable audiences over a broad or local geographic area. 

What Are the Benefits of Billboard? 

  • Customized location.
  • Builds brand awareness
  • Targets a variety of customers
  • A large number of people see it

How Do Billboards Increase Sales?

Promoting a brand through billboard advertising is successful. This is because it advertises your company (or product) to the widest audience possible. When compared to other marketing strategies, billboards typically have the most views and impressions because they are located in such busy areas.


The typical marketing approach may not be billboard advertising. However, it’s a very powerful strategy for building your brand and promoting your goods. Digital billboards are an effective way for brands to communicate with their customers and catch their attention. Because of this, customers consistently have favorable attitudes and feedback about them. 

This type of marketing combines the most effective online advertisements with the powerful exposure of outdoor billboards; it is interactive, clever, hip, and modern. Billboard advertising has unquestionably lost some of its significance as a result of social media and other online platforms, and many brands may no longer use it as their primary inbound marketing strategy. Although everything seems to be going digital, billboard advertising is still a successful way to raise brand awareness. They are an effective way to draw attention to your company and reach thousands of potential customers because they are placed in high-traffic areas and receive lots of views.  

  1. OUTDOOR ADVERTISING: Best Guide & Effective Strategies 2023
  2. ADVERTISING AND PROMOTION: Effects of Advertising & Promotion on Small Businesses
  3. MASS MARKET: The Ultimate Guide
  4. Inbound Marketing vs Outbound: How to Scale any Business Combining both Strategies


Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like