There are still many other forms of online marketing that businesses use regularly. One of the oldest, yet still highly effective types is email marketing. As much as email is a comparatively mature technology, email marketing still exists because it works. Over the years, many firms have developed email marketing tools to help automate the process; there are actually a bunch of free email marketing services that can do the job and also some marketing software features which include 2023 best, what is the best, free, best.
Free Email Marketing Software
Email marketing is a way to promote products or services through email. Email marketing is a top digital media channel, and it is important for customers acquisition and retention. SendPulse offers its email marketing platform with a free plan.
Email marketing software is service-based software that marketers use for email marketing. This software can be used for a variety of different purposes, from growing a list of email subscribers, to designing and building customized email templates, to creating segmented lists for more targeted, relevant emails to be sent. The specific features that appeal to you will depend on the needs of your business. However, there are a few things to look out for when selecting an email marketing service:
- Are email templates included for free? And are the designs attractive?
- Does the free plan include landing pages and what are the designs like?
- Is email automation included? And can I segment my contacts into different lists?
- Will the reports offered give me the data I need?
- Is there a limit to the number of forms I can create?
- Are transactional emails included
- What other tools does it integrate with?
Email marketing is very important because it:
- Provides a direct link between businesses and customers
- Allows retailers to ride the growing trend of personalization
- Permits gathering and testing data-driven insights
- Is the best way to segment and target customers with customized offers and promotions.
Best Email Marketing Software 2023
Coming into this 2023 century, believe me that there are best email marketing software we can reach out for in developing our businesses in a comfortable way. Below are the best email marketing software in 2023.
#1. MailerLite (Ticks Most of The Boxes)
As its name suggests, MailerLite’s focus is on delivering a simple, no-frills email marketing service. The result is an easy-to-use newsletter tool with some surprisingly useful features and their ‘Free Forever’ plan gives you access to most– but not all – of their features.
Their tool is super intuitive, so even if you’re an email marketing novice, you’ll have no problem getting campaigns up and running. And as long as you have less than 1,000 subscribers, you can send 12,000 emails a month, and even set up automation and landing pages for free; because it is one of the best 2023 free email marketing software.
#2. MailChimp (Making Email Marketing Fun)
MailChimp is a breath of fresh air, and among the 2023 best email free marketing software also their fun and quirky branding, paired with some solid, user-friendly features, have helped it quickly become the world’s most popular email marketing service.
Their free account gives you 10,000 emails a month for up to 2,000 contacts, with access to landing pages, forms, and reporting. However, if you want ad-free emails and access to features like A/B testing, chat/email support, inbox previews, and time zone delivery, you’ll need to upgrade to one of their monthly or pay-as-you-go plans.
They have a great variety of well-designed and mobile-responsive templates, with plenty of flexibility to edit as needed. Their reporting is comprehensive, with stats on conversions, social activity, e-commerce tracking, and email domain performance. You’ve also got forms that easily integrate with your site, landing pages, and over 800 third-party integration options.
#3. Zoho Campaigns (The Swiss Army Knife)
Zoho Campaigns is where the email marketing magic happens, and with a great selection of well-designed templates and an easy-to-use editor, it’s well worth checking out for. it is a kind of a big deal in the sales and marketing world. Their impressive suite of services means that marketers and small business owners can find all that they need under one roof.
They have well-designed interface that is easy to navigate. The editor is fast and offers all the main elements, including columns, video, and polls. A cool feature is that you can upload images from Unsplash directly in the editor.
However, this is a free plan for anyone looking for an easy-to-use email marketing service with decent subscribers and email allowances. Thus it is a good one without payment and it is among the best 2023 free email marketing software.
#4. Omnisend (Smart tool for E-commerce)
As an email service that’s strongly geared to e-commerce, Omnisend has a lot of exceptional features, including automation workflows, the ability to automatically add your store’s products to your newsletters, and cool email add-ons like scratch cards and gift boxes. The bad news – none of these are available on the free plan. Regardless, the free plan is pretty hard to beat if you’re looking to send emails in high volumes, with an allowance of 15,000 emails per month (2,000 per day). You also get website tracking, 24/7 support, deep reporting, and up to 3 forms/landing pages. Not bad at all.
#5. SendPulse (For Multichannel Messaging)
SendPulse’s free plan is one of the best free email marketing software in 2023, and more generous in terms of sending limits, with a monthly allowance of 15,000 emails, however, you are only allowed up to 500 subscribers. It offers a multichannel platform for marketers looking to do more than just email marketing. Its wide solution set includes web push notifications, SMS, Viber, and even transactional emails via SMTP.
Thus, you get access to some very useful features even on the free plan, including autoresponders, A/B testing, and advanced reporting such as click heat maps and opens by location. Web push notifications come included in the free plan, and you can also opt to have a free monthly plan of 12,000 SMTP emails.
#6. Moosend (Packed With All The Extras)
Here’s a free email marketing software in 2023 that really caught our attention. Design-wise, it’s probably one of the more eye-pleasing ones out there, with a colorful interface and fun branding. Although the free plan only allows for up to 1,000 subscribers, the rest is actually pretty generous – you get unlimited emails, access to almost all features (landing pages and team accounts excluded), and, amazingly, no Moosend branding in your emails.
The drag-and-drop email editor is easy to use and flexible, allowing you to create 3 and 4-column layouts. You’ve also got a nice selection of around 40 email templates to choose from, plus cool extras such as spam testing, A/B testing, and automation.
#7. EmailOctopus
After Mailchimp and Moosend, here’s another free email marketing software in 2023, and animal in the email marketing zoo. EmailOctopus is a special breed: it used to be built on top of the Amazon SES service that provides the email infrastructure. The AWS account is optional now, though, meaning that you can use it just like any other newsletter service.
They let you have a generous 2500 subscribers for free, with a sending limit of 10,000 emails per month. If you are using Amazon’s servers, you can even use the free quota of currently up to 62,000 emails. “Currently”, because this can always change.
prices on the paid plans are on the lower end and once set up, the Octopus proved a well-spirited newsletter tool that is extremely easy to use. There’s an API available as well as a Zapier integration.
This plan is for the cost-conscious marketers who maybe already have an Amazon SES. They also seem to be relaxed about senders dealing with cryptocurrency and affiliate marketing. Industries other email providers often reject.
#8. Sender (Easy Does It)
A simple interface and smooth user experience make Sender one of the easiest email marketing tools to use. Its free plan also has a substantial allowance of 2,500 subscribers and up to 15,000 emails per month. You get a nice amount of features included too – automation, transactional emails, push notifications, and forms.
The automation included on the free plan is surprisingly advanced , you have got options to send abandoned cart campaigns, for example, and to perform actions such as moving subscribers to different lists or updating custom field values. In general, the simplicity of the tool is a nice change from the overcomplexity of other similarly featured tools and also among the best free email marketing software in 2023.
What Is The Best Email Marketing Software?
For you to create and carry out your email marketing strategy successfully, you will need to find the best email marketing software platform for your business. Below are our best email marketing software you can go for.
#1. Sendinblue
Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company’s mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM, and automation, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.
Key Features:
- A shared inbox so you never lose track of your customer email history.
- 60+ responsive email templates.
- Built-in CRM.
- Built-in SMS and Chat.
- Contact Segmentation – make your emails more relevant by targeting smaller groups of contacts with a tailored message.
- Facebook Ads for lead generation.
Pricing:
Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.
#2. Omnisend
Omnisend is an all-in-one email marketing automation platform that also caters to eCommerce brands. It enables you to expand on your newsletters and boost sales with automated emails, segmentation, and the added potential of SMS. It includes pre-built automation for cart abandonment, welcome series, transactional emails to help deliver streamlined buyer engagements.
Key Features:
- A library of templates makes it easy to create professional, stunning emails without coding that you can easily customize to fit your brand, add products, include dynamic discount codes, and save for your next campaign.
- An Automations Library with pre-built workflows for every step of your customer journey.
- Segmented targeting that can be used both for campaigns and automation across all the channels Omnisend caters for.
- Pop-ups and forms aid lead generations.
- Reports and analytics track sales and identify winning campaigns.
Pricing:
Omnisend is free for up to 15,000 emails per month / 2,000 per day. Pricing starts at $16 per month when paid annually. There are additional costs for SMS, although higher plans offer SMS credits.
#3. EmailOctopus
EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that’s simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.
Key Features:
- Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
- Start with a pre-designed template and customize it or build your own designs from scratch.
- Leverage email automation to deliver campaigns.
- Use insights and data to segment your subscribers into target audiences.
Pricing:
EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.
#4. EngageBay
Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:
- Marketing Bay
- CRM & Sales Bay
- All-in-One Suite
Email marketing is included in both the Marketing Bay and the All-in-One Suite, although CRM email integration is part of the CRM & Sales Bay. Their email marketing system includes rich text formatting, a landing page builder, email marketing templates, free email automation, and more.
Key Features of the Marketing Bay (most also Included in the All-in-One Suite):
- Marketing automation
- Email marketing
- Email sequences
- Landing pages
- Web forms
- SMS marketing
- Inbound marketing
- Site messaging
- Push notifications
- Contact segmentation
- Email templates
- Bulk SMS marketing
Pricing:
EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.
#5. ConvertKit
ConverKit is a great fit for both eCommerce businesses and creators. Its clean interface makes for an enjoyable experience, and it’s feature-rich. It includes features like opt-in forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and a lot more. ConvertKit also comes with helpful integrations with other platforms creators and creators are accustomed to like Woocommerce, PayPal, Stripe, and WordPress.
Key Features:
- Automate your sales funnel to send content to subscribers automatically, getting them prepped to make a purchase.
- Sell digital products with a tool built for creators.
- Change a URL after the email is already sent with Creator Pro.
- Create personalized email marketing campaigns.
- Building professional landing pages and sign-up forms.
Pricing:
ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29/month.
#6. GetResponse
GetResponse is one of our favorite email marketing platforms and it’s widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There’s also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.
Key Features:
- Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
- One-click integration to run powerful retargeting campaigns using Facebook Pixel.
- Website visitor tracking lets you send relevant communication based on page visits.
- Build landing pages for lead and sales generation.
- Create paid ads for Facebook, Instagram, and Google.
Pricing:
GetResponse offers a 30-day free trial. Pricing starts at $15/month.
#7. AWeber
AWeber is a great email marketing platform for teams, small businesses, and entrepreneurs. It includes a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations. Like others on our list, AWeber offers a landing page builder. It’s clean and drag-and-drop-based, making it easy to use for anyone who needs to quickly build and deploy a landing page along with an email campaign.
Key Features:
- AI-powered email template designer so you can create stunning branded emails quickly.
- Automate email content creation by broadcasting the latest posts from your blogs.
- Direct campaigns to the right people using tagging and dynamic content.
- Drag and drop landing page builder.
Pricing:
AWeber is free for up to 500 subscribers. Pricing starts at $16.15/month.
#8. ActiveCampaign
ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).
Key Features:
- Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
- Personalize your emails based on any contact information you have.
- A/B testing to find the best-converting emails.
- Use simple split testing to make your emails get more opens, clicks, and buys.
- Built-in landing page builder.
Pricing:
Pricing starts at $9/month.
Best Free Email Marketing Software
In software marketing today, we have the different best free email marketing tools we can use to promote our small or large businesses, organizations, companies, etc. Therefore let us now see and understand what this free email marketing software can provide for us with their different purpose of creation.
#1. HubSpot Email Marketing
HubSpot, probably best known for its marketing automation platform, recently launched a free email marketing software that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, manage and track email performance.
#2. Sender
The sender is one of the best free email marketing software in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos, and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened, and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
#3. SendinBlue
Sendinblue is a marketing communication platform that features both email marketing software and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.
After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.
#4. Omnisend
Omnisend is a sophisticated platform for free email marketing software that integrates all your communication platforms in one place. Its free plan includes the only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes, and gift boxes to further optimize your email performance.
#5. SendPulse
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger, and other variables.
SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rates of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age, and job role.
#6. Benchmark Email
Benchmark Email is a great option for free email marketing software to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers, and text to effectively send your message.
You have the option to choose from tons of pre-designed templates based on industry, type, and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual-view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.
#7. Mailchimp
Mailchimp is a leader in free email marketing software that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great free email marketing software is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders, and more.
#8. MailerLite
Modern features like the landing page builder and the pop-up customizer make MailerLite stand out among free email marketing software in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails you send, improving your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate, and more.
Best Email Marketing Software For E-Commerce
#1. MailChimp
MailChimp has over 14 million customers and is popular with small and medium-sized businesses. It gained a reputation for ease-of-use and its focus on eye-catching, beautifully designed email templates and opt-in forms.
MailChimp also integrates with a wide array of third-party tools, including many eCommerce platforms such as Shopify, Magento, and BigCommerce, to name just a few. Features include trigger-based messaging, spam score checking, and a full array of reporting. You can also preview your messages in various email clients, use geo-targeting and time-zone-based delivery.
Pricing: Free for up to 2000 subscribers, around $5/month for every additional 500 subscribers. They charge $199/month for enterprise-level features.
#2. Constant Contact
Constant Contact stands out for its intuitive dashboard and easily accessible features. It’s user-friendly, comes with a phone and lives chat support. They offer extensive training materials. They include a variety of templates to run surveys, coupons, invitations, and add a video. It is also a complete contact management system.
Pricing: Plans begin at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 subscribers. The monthly price increases incrementally with more subscribers. One month free.
#3. Klaviyo
While most platforms that are classified as the best email marketing software are designed to send an email, Klaviyo was designed to capture customer data from eCommerce sites and leverage it for personalized email campaigns. They include multiple abandoned cart follow-up sequences to increase conversions and sales.
Klaviyo integrates with all e-commerce web designer customer-designed and standard CRM platforms to maximize your lead generation. It offers a complete automated marketing system that includes emails and ads. It is highly customizable for any targeted segmentation.
Pricing: Starts at $25/month for up to 500 subscribers and 3,000 emails.
#4. AWeber
AWeber is another considerable email marketing software service provider and was one of the first email marketing tools to enter the market. Like MailChimp, one of its main strengths is the number of integrations it offers with eCommerce platforms.
AWeber is a solid choice if you are looking for a comprehensive solution with access to top-quality support and a wealth of training materials. It integrates with BigCommerce, Magento, and Shopify along with a host of other eCommerce-related apps and CRM platforms.
The price Plans start at $19/month for up to 500 subscribers. For a subscriber base above 25,000, custom plans are available, and they offer a 30-day free trial.
#5. Active Campaign
Active Campaign is also among the best email marketing software and it provides a multi-faceted platform. Dynamic campaign content helps maintain relevant content to your segmented lists. They offer unlimited personalization. Every custom field you create automatically becomes a new personalization tag. It has fifteen tools including on-site and SMS messaging, CRM tools, extensive site, and email analytics.
In price, they have a sliding scale tool to display the pricing based on volume. However, the beginning level or “Lite” plan starts at $69 per month. They offer free migration from another platform.
#6. HubSpot
Hubspot’s email marketing tools are one of the best email marketing software and also are part of their much larger Marketing Hub plan, which includes everything from lead analytics to blogging content management. It’s an intuitive platform, with all the features you would expect, and is ideal for those looking for a full suite of tools, not just an email marketing solution.
The basic price plans start at $200/month, and contracts must be pre-paid for a year. Enterprise plans start at $2,400/month. The free plan does not include email marketing. They offer a free demo.
#7. Infusion soft
Much like Active Campaign, Infusionsoft is a full-fledged solution for managing all aspects of your email marketing campaigns. Infusion soft as one of the best email marketing software is designed for smaller businesses, it includes features for segmentation, tracking, and automation. There are also hundreds of integrations with CRM systems, eCommerce platforms, and third-party software providers. They offer a 10-minute, webinar or one-hour live demo.
Infusionsoft’s features benefit online retailers, such as product promotion templates, payment integrations, and re-engagement campaign automation.
Which Is the Best Free Email Marketing Software?
The different best free email marketing tools we can use to promote our small or large businesses, organizations, companies, are as follows
- Sender
- Sendingblue
- Omnisend
- Benchmark email
- Hubspot
Is Mailchimp Really Free?
Mailchimp is free with the Free Plan, but email marketing without Mailchimp’s branding starts at $9.99/month. The Essentials Plan costs between $9.99 and $270, depending on the number of emails and contacts you want to add.
What Is Mailchimp?
Mailchimp is the best overall email marketing software in 2023 because it has the features that most businesses need, without being overly complicated or confusing.
What Is the Free Alternative of Mailchimp?
Moosend, Hubspot, Omnisend, GetResponse, Constant Contact, MailerLite, AWeber, and Mailjet are some of the best alternatives to Mailchimp for email marketing.
Is Emma Better Than Mailchimp?
Reviewers thought that Intuit Mailchimp was a better fit for their business than Emma. Reviewers thought that Emma was the best option when it came to the quality of ongoing product support. Our reviewers liked the direction of Intuit Mailchimp over Emma when it came to new features and roadmaps.
