How to Start an Amazon Business
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If you have an existing online store, a fantastic concept for a new product, or a burning desire to make money through sales, you may take your business to the next level by selling on Amazon. Amazon has more than 300 million sellers, but it’s actually quite simple to figure out what to offer and how to market your products there. This article will guide you on how to start an amazon business with no money in 2023 and how to open an account with them.

How Much Does It Cost to Start up an Amazon Business Account in 2023?

To start up an Amazon business account, you will be charged $0.99 per item sold with the Individual Account. Starting the Professional Amazon Sellers business account will set you back $39.99 each month. Let’s assume that we’ll be able to sell more than 40 items each month; if so, upgrading to an Amazon professional business account will be the most cost-effective option.

Following that, you’ll need to factor in the expenses associated with your inventory. Unless you plan to sell things that you already have in your inventory, you will need to make investments in the form of product acquisition, storage space, and the fulfillment of customer orders. You can also pay for Amazon’s FBA fulfillment service if you don’t want to handle the orders yourself. Therefore, your overall costs will be determined by the products you choose to sell, the seller plan you go with, the fulfillment method you choose, and any additional selling fees. There is the possibility of starting with no money

What Product Should I Start Selling on Amazon Business 2023?

First, to start an amazon business get some ideas on some of the things that are doing quite well on Amazon before 2023. Amazon compiles its own list of the products that are currently selling the best, which includes everything from books to toys to video games, and the company updates the list every hour. The following are some of the most popular types of products:

#1. Home & Kitchen

Products for the house and the kitchen are good examples to sell on Amazon. It should come as no surprise that the Home & Kitchen category is chosen by 32% of sellers on Amazon given the diverse selection of products that can be found within it, including furnishings, appliances, and adornments, among other things. Additionally, the global retail sales of home and household appliances are expected to equal $448 billion dollars in the year 2021. This indicates that the business is doing rather well.

It is essential to be aware that due to the high level of competition in the Home & Kitchen category, it may be more challenging for new sellers to achieve success in this particular category. Therefore, if you are considering entering this industry, you need to ensure that you have a product that is of good quality and serves a particular segment of the market.

#2. Clothing, Shoes & Jewelry

Products such as clothing, footwear, and jewelry are good examples of what to sell on Amazon. It really shouldn’t come as a surprise that one of Amazon’s most popular product categories is clothing, shoes, and jewelry. After all, the e-commerce platform controls close to 35 percent of the market for all clothing that is offered online, making it one of the most successful online merchants of fashion. To be more specific, Amazon customers lean more toward purchasing casual clothing as opposed to high-end gear, with Hanes and Amazon Essentials being among their favorite brands.

It is essential that you ensure that you are able to provide something that is distinctive in light of the fact that this market segment has the potential to become quite competitive. People don’t shop on Amazon for pricey name brands because they want to spend a lot of money; rather, they go there to save money. Therefore, if you are considering selling items such as clothing, footwear, or jewelry, check to see that the products you offer are of high quality but are sold at a reasonable price.

#3. Electronics

Electronics are a good illustration of what to sell on Amazon. Consumers are always seeking the most recent innovations in technology, whether it be computers and televisions, surveillance systems, or wearable technology, and this is especially true when they are buying online. In point of fact, roughly half of all sales of computers and electrical goods take place through the internet.

Customers frequently make their purchases from Amazon since the online retailer offers some of the most astounding pricing on the market for some of the world’s most sought-after electrical products. If you are able to acquire electronics in large quantities, this can be a good category for you to think about selling in as a third-party vendor.

#4. Cosmetics and Other Personal Care Items

What to sell on Amazon: cosmetics and other types of personal care items even though the Beauty and Personal Care business had a 15% reduction in global revenues in 2020, this does not diminish the industry’s significance or its ability to bounce back. The market experienced a recovery in 2021 with a rise in revenue of about $3 billion, and expansion is anticipated to continue in the following years.

Products for the hair and the skin, as well as fragrances and cosmetics, are all included in the beauty and personal care section of the store. Despite the fact that there is a lot of rivalry in this market due to the fact that 23 percent of third-party sellers are listing things, those individuals who specialize in the creation of handcrafted cosmetics may actually flourish in this category.

How do I Sell on Amazon as a New Seller in 2023?

Here are the simple steps for you to start a business on Amazon in 2023.

#1. Conduct Amazon Market Research.

Before you start a business on Amazon in 2023 choose a product to offer, and conduct market research to identify your specialty. You’ll want to make sure it’s something you’re personally interested in, but also has market momentum. When deciding what to sell, consider the following factors:

Saturation of the Market

Try to identify a market gap. Keep an eye out for products or listings with few, if any, rivals.


When it comes to storing and shipping your products, you’ll be glad you chose a tiny, light item like sunflower seed packets rather than a garden bench.


Consider how much you’ll have to pay for the product and how much you’ll be able to sell it for. Cheaper things will be easier to acquire as initial stock, however, higher-end items may provide a bigger markup. Ideally, you should aim for a profit margin of 10-30%. You must remain competitive, though, because 9 out of 10 shoppers use Amazon to price-check a product they found elsewhere.


While a seasonal item may be selling quickly right now, you may be stuck with it afterward. Begin with those products that are required all year.

#2. Start Opening an Amazon Business Seller Account.

To sell goods on Amazon, you’ll first need to start an Amazon seller business account with no money. start the business account by entering your name and email address. You must then adjust your business’s location, type, and name. Assemble your tax information, bank account number, credit card information, and government-issued ID. registering to sell on Amazon – entering business information The next step is to select a seller plan. You will have two alternatives when selling on Amazon:

Individual Seller Strategy

Each item sold by an “Individual seller” costs $0.99. This method is only viable if you plan to sell fewer than 40 things per month.

Professional Seller Strategy

Sign up to be a “Professional seller” if you sell frequently. Amazon will charge you a monthly fee of $39.99 regardless of how many things you sell.

#3. Source Products to sell on Amazon

You’ll need to identify a supplier or manufacturer once you’ve done your research and decided on a product to sell. To contact various producers, use manufacturer directories such as Maker’s Row, ThomasNet, and Kompass. Suppliers can also be found on Alibaba or AliExpress. Shop around until you locate a manufacturer or supplier ready to give you the greatest price for the quantity of merchandise you want to purchase.

Find providers who have a reasonable minimum order quantity (MOQ). Make certain that you do not overpay on inventory at this point. It may take some time to sell everything as you figure out the technical aspects of selling online, and you don’t want those upfront fees to harm you.

Do your homework on these producers before making a commitment, especially if they are located overseas. (Overseas vendors, for example, can have a negative influence on your brand image if products are delayed.) Gather recommendations, background information, and sample requests. Do your homework to ensure that your products are well-made and meet the criteria. You must be able to stand boldly behind them.

#4. Create Optimized Amazon Listings

Each item you sell on Amazon has its own product page, which is called an Amazon listing. It is the location where clients may find and purchase your stuff. When listing a product on Amazon, you have the option of selling it under a current listing or creating your own. This is dependent on whether the product you’re selling is unique or if it’s currently available on Amazon.

If you decide to sell your goods under an existing listing, double-check that the product is identical to the one listed. You don’t want customers to order from you and then receive the incorrect goods. They will never purchase from you again.

A UPC code is required when generating listings on Amazon for completely new goods. This, like a barcode, gives your goods a unique number to use as a reference. You’ll add it when you’re first creating your list.

Amazon Search Engine Optimization

Go over the essential terms you uncovered during your market research. Then utilize them to optimize your listings so that customers can find your products and understand what you’re selling. Here are the important considerations to make while building your listing and optimizing it for SEO:

Product Name

This is how customers will find your product, so think carefully about what you put here. Keep your text under 200 characters to avoid Amazon cropping it. Amazon Seller Guidelines recommend that titles be no more than 60 characters long. Include the most crucial characteristics and keywords about your product. Consider what your buyers will seek while purchasing your goods, such as size, color, brand, and compatibility. Include relevant search terms that will improve the discoverability of each product. Aim for high-volume keywords that will bring qualified buyers to your listing, but don’t stuff it with searchable terms.

Images of the Products

Product photography is critical for clients and may make or break a sale. Product photos on Amazon should be 1,000 pixels wide and 500 pixels tall. You have up to 9 shots, so photograph your product in a variety of locations and from various perspectives to depict how it looks up close and in person. Provide context for the product so that customers can clearly perceive its size and color. As your product may be competing with the catalog of industry titans armed with whole creative teams, consider hiring a professional product photographer and retoucher to give your imagery a competent touch.

#5. Keep Track of Your Inventory or Use FBA

You’ll need a location to store, manage, and ship your inventory. If your products are small and you simply have a few of them, you can easily store them in your garage or rented storage space. However, if your inventory grows, tracking products and managing fulfillment will become more difficult.

Merchant Fulfillment

If you fill orders yourself, you’ll be limited to the shipping options included in your selling plan. The shipping charges charged by Amazon are determined by the product category and the shipping service chosen by your buyer. This rate is then passed along to the seller as a shipping credit. If you select the Professional plan, you can pick your own delivery rate (except for products such as books, music, video, and DVDs) and receive a credit from Amazon equal to the shipping rate. You must utilize Amazon’s predetermined delivery prices for all products if you have an Individual plan. Because the shipping credit may be less than your overall shipping expenses, you may need to consider integrating these additional costs into the price of your product to make a profit.


Fulfillment by Amazon, or FBA, allows you to ship your products to Amazon’s fulfillment centers, where they will store and manage your inventory as well as fulfill your orders. All you have to do is maintain track of your inventory and ensure that there is enough supply. Furthermore, products sold through FBA may be eligible for two-day shipping for Amazon Prime members.

You must pay for this service, so make sure you sell enough to make it worthwhile. Consider Amazon’s FBA fees while selecting this option. While you may not need this when learning how to sell on Amazon at the beginning, you should consider using it as your business grows.

#6. Keep Track of Your Consumer Feedback

Customer reviews on Amazon, or any marketplace, can make or destroy your business. Reviews are frequently the deciding factor between a sale being gained or lost. Online reviews influenced 93 percent of consumers’ purchasing decisions. Let’s face it: most customers read reviews to ensure they aren’t about to purchase crap. In fact, four out of every five shoppers have changed their minds about making a purchase after reading negative online reviews.

Amazon encourages customers to review products so that they can make better-informed purchases. More reviews might potentially raise your product rating and contribute to a higher ranking in search results for sellers. Amazon automatically emails buyers requesting product reviews, so technically you don’t have to do anything, but if you want to reach out and request a review, it’s best to familiarize yourself with Amazon’s strict community guidelines and policies, as there are plenty of dos and don’ts when it comes to acquiring reviews. You have no control over whether you receive a 1-star or 5-star rating, but rest assured that reviewers follow strict criteria as well.

#7. Create an Amazon Marketing Strategy.

There are several methods for increasing traffic and sales to your listings. The following are the most common. While Amazon SEO can help your buyers find your products organically, you can also spend money on Amazon advertising to help your products get noticed. Create PPC (pay-per-click) ads for your products that target the important keywords that your target audience will be looking for. These sponsored advertisements appear as recommended products in search results and on other product pages. Amazon PPC advertising is classified into three types: Sponsored Products, Sponsored Brands, and Sponsored Displays.

Is It Profitable to Sell on Amazon?

Amazon selling is profitable despite the fees. The eCommerce behemoth has 300 million customers, including 200 million Amazon Prime members—an attractive opportunity for entrepreneurs trying to expand their SEO and marketing efforts. 140,000 Amazon merchants made $100,000 in 2017. 3,734 new vendors join Amazon daily in hopes of building prosperous enterprises.

Amazon’s third-party seller partnership is mutually beneficial. those that start an Amazon business earned $80.5 billion from third-party sellers in 2023, and their products account for more than half of all sales. Amazon’s earnings potential is enticing. Start small, scale responsibly, and research.

How Much Do Amazon Business Owners Make?

About half of Amazon sellers make between $1,000 and $2,500 monthly, and others make as much as $45,000 yearly. With Amazon’s help, you can get your wares in front of more potential customers, leading to more sales and more money in your pocket.

Can I Run an Amazon Business From Home? 

Yes, it is possible for you to work from home. All you need To start an effective business on Amazon requires an account, diligence, and attention to detail even with little or no money.

How Long Does It Take To Start Selling on Amazon?

In just three months, you can join the 55 percent of Amazon sellers who have already released their first product with diligent preparation and execution. Nearly a third went live in less than six weeks. Don’t worry about getting things rolling right away. Six months to a year was the average time it took for 14% of sellers on Amazon to get their business to start running up. Even if you start your amazon business with little or no money it can still take you three months for you to start selling.

How Can I Make Money From Amazon at Home?

Let’s get started!

  1. You can sell your own products with your own label on Amazon.
  2. Use Kindle Direct Publishing to put out your own books.
  3. Sell things in bulk on Amazon.
  4. Deliver goods for Amazon.
  5. Become a blogger.
  6. With retail arbitrage, you can sell items that you bought in a store.
  7. Using online arbitrage, you can buy and sell items from online stores.

How to Start an Amazon Business With No Money 

In reality, you can start up an amazon business with little or no money. However, there are no startup costs associated with selling on Amazon.

To start a business on Amazon with no money, all you need is a product to sell and an account. There are, of course, certain individual account charges connected with running an Amazon business. But you can keep them to a minimum if you plan ahead.

With the Amazon FBA service, you can start a business with no money or with a minimal outlay of capital. Find high-quality items on Amazon and have them sent straight to the company’s warehouses if you want to maximize your sales. After that, Amazon will take care of delivery and answer any questions from customers.

Do You Need a Bank Account to Sell on Amazon?

In order to set up your Amazon seller account, you will need to provide a valid bank account number that can be used to transfer funds to and from your Amazon payments account.

Can I Sell on Amazon Without a Business Patent or Trademark?

Definitely. Anyone can sell on Amazon without joining the brand registry. However, if you’re selling on Amazon but don’t have a patent or trademark for your product, you can still do well without brand registration.

How Do I Start an Amazon Business?

The following are steps will help;

  • Become a seller on Amazon by registering an account
  • Business email address or Amazon customer account.
  • Government ID (identity verification protects sellers and customers)
  • Internationally chargeable credit card.
  • Phone number.
  • Tax information.
  • Bank account details

What is the typical selling fee for a small business on Amazon?

The cost of selling on Amazon depend on the selling plan. Individual plan costs $0.99 per unit sold, while the Professional plan costs $39.99 per month, irrespective of the quantity or unit sold

Can I Start Amazon With no Money?

Sure. Selling on Amazon does not require any upfront costs. In fact, there is no financial investment required to begin selling on Amazon. Having a product to sell and an Amazon account is all that is required.

Is It Hard to Get Approved to Sell on Amazon?

Not entirely. Requests for inclusion in a specific Amazon category are typically straightforward but may still require some time to review. Approval requests are sometimes processed immediately after they are sent. In contrast to being a complete newcomer, this is more likely to occur if you have been selling on Amazon for a while and have a good reputation.

Do I Need My Own Brand to Sell on Amazon?

Whether or not you’ve registered your brand with Amazon, you can still sell under multiple brand names using a single account. Being a Brand Registered seller is not required to sell on Amazon.


Selling on Amazon is a great option if you want to start an internet business with no money or if you don’t have a lot of money to spare in 2023. With this guide as your backbone, you’ll be well on your way to starting a successful Amazon FBA business. You will increase your earnings sooner than you expect if you just keep at it and are willing to learn.


Can you list on Amazon for free?

Creating an Amazon individual seller account is completely free. All you need to do is provide Amazon with some basic information, and you’re ready to go. List your product for free on Amazon.

What does FBA in Amazon mean?

Fulfillment by Amazon, or FBA, is a service that lets Amazon sellers send their packages through Amazon.

Does Amazon pay for shipping for sellers?

Sellers pay Amazon a percentage of the overall price (including item price, shipping cost, and any gift-wrapping charges) or a minimum amount for each item sold, whichever is greater.


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