How to Save Your Failing Business: Best Proven Strategies

failing business

Business failure does not occur overnight, and there may be contributing elements that the owner was unaware of at the time. Saving a failing business will be difficult, but it will be worthwhile in the long term. In this tutorial, we’ll look at the most typical reasons for a failing business, the causes or signs, and the activities to take to prevent it from happening. Let’s get specific.


Some of these difficulties are often unavoidable when starting a business. That is why it is critical to take a deep breath, concentrate, and persevere. Don’t lose sight of the motivation that drove you to establish your business in the first place.

Consider the difficult times to be “growing pains” you went through as a child. You didn’t get to where you are now without having some joint problems as your body changed from toddler to young boy or girl.

The same rationale or “growing pains” might apply to launching a new business. For example, you may be familiar with the aches of never having enough time or always putting out fires.

These are frequent issues that many small businesses face, but they can be overcome. If signs of difficulty begin to take over the business or the business owner, they may lead to a failing business. That is why we cannot emphasize enough the need of taking a step back and examining the overall state of your failing business in order to uncover the fundamental signs or reasons of the problem. It could be something that can be fixed to avoid business failure.

Common Causes of Failure and How to Avoid Them

Aside from cash flow issues, which are the most common cause of small business failure, there are several other major causes of failure. Let us now take a closer look at those.

#1. They don’t understand their market and customer

Failure might result from starting a business without carefully researching and determining the target market, ideal consumer, and customer purchasing behaviors.

#2. They don’t have a clearly defined pricing strategy

Setting pricing that is too high or too low will have an impact on sales. A business will fail if it does not have the right combination of market trends, product quality, consumer demand, product differentiation, and correct pricing.

#3. They don’t know how to plan financing needs

A new or expanding business needs adequate capital. However, this is insufficient. Miscalculation and underestimation of the amount of funding required, as well as acquiring the wrong form of financing, can lead to business failure.

#4. They don’t anticipate or react to competition, technology, or other market changes

It is unwise to assume that what has worked in the past will always work. Businesses that fail to consider market changes, competition, evolving technology, or the benefit of experimenting with new ideas are doomed.

#5. They think they can do everything on their own

One of the most difficult obstacles for entrepreneurs is relinquishing control and relying on others to complete the task. When entrepreneurs are unable to let go and seek assistance from others, their enterprises may fail.

#6. They grow too fast and can’t manage it

While business development is fantastic, slow and steady always wins. It’s difficult to think that having too much business may lead to failure. While it may be tempting to go for it all, gradual, predictable development that is well-managed is preferable to uncontrolled volume surges and spurts. Remember the 80-20 rule: 80% of your business will come from 20% of your clientele.

You may be experiencing one of these typical causes in your small business right now. While it is not a nice or easy situation to be in, there are steps you can do to save your failing business and make a successful comeback.

Important Steps to Save Your Failing Business

When you have acknowledged the signs that you are running a failing business and need to save it, you must take the following steps:

#1. Have a proper mindset

Before you can save your business, you must first change your thinking. There could have been an unnoticed component that contributed to the failure of the business. Clear your mind of any negative thoughts and adopt a positive attitude about the circumstance.

Set yourself apart and discard certain theories about what happened. Consider the company from the outside.

Examine all parts of the business to fully understand its condition.

#2. Complete all business documentation.

Prepare all business documentation for inspection. This comprises all financial records, inventory, business strategies and performance, defined processes, and key performance indicators (KPIs) for each team.

Examine sales and marketing forecasts. These are generally required for studying the company and determining what went wrong with its operations.

#3. Determine the root source of the problem.

Gather the core management team to conduct an overall company analysis. Communicate effectively and brainstorm on the root reason for the failure and potential solutions. Inadequate money, too many debts, inadequate or incorrect management, and a lack of a market are some of the causes of failing enterprises.

#4. Examine business performance.

Examine the business’s previous performance, whether for the previous quarter or year. Also, examine its market, leads, and whether it has the ability to recover.

#5. Secure a loan from third-parties

When the initial capital is spent, business owners might obtain a business loan from a bank or credit union.

They only need to choose a lender, apply online or offline, and gather the relevant bank paperwork for their application.

#6. Borrow from relatives or friends.

Borrowing money from someone close can help if financing from banks does not work. Make a list of family members or friends who can lend you money and contact them.

Make an arrangement to pay on a specified date or when the business reopens.

#7. Withdraw funds from personal savings or investments

Owners can add to their capital by withdrawing a certain sum from their savings or investments, if possible. This even secures their ownership of the business without exposing them to external liabilities.

#8. Consider crowdfunding.

Most entrepreneurs who require additional money turn to well-known crowdfunding platforms.

Crowdfunding offers a variety of services for raising capital for a business. It could take the shape of peer-to-peer lending, a reward-based system, or equity crowdfunding.

#9. Get venture capital funding

When a failing business has previously demonstrated strong success, it may be eligible for venture capital funding. When a person or a small organization sees potential future growth, they finance the business.

This can help businesses recover and grow, but it may be dangerous for investors. The likelihood of a startup growing over time is only about 8%.

#10. Learn if debts can be consolidated

Along with a failing business, there is often a mountain of debt from creditors and friends. This frequently occurs when the profit target is not consistently met. The owner should now have a clear picture of their debts and how much they need to repay.

Most debts can be merged or integrated into a single loan. Only exercise caution when applying for consolidation. Consolidating loans with high-interest rates might be tricky.

#11. Restructure your debts

If debt consolidation does not work, owners can request to have their debt restructured. When a business is facing a financial crisis, debt restructuring typically takes place.

Creditors and senior debt holders have three alternatives for lowering interest rates, extending payment terms, or obtaining collateral.

Whatever deal the two sides reach, it might be a win-win situation for both of them. The company will be protected from bankruptcy, and the creditor will receive a higher value for their payment or collateral.

#12. Make personal arrangements with creditors.

Borrowing money from friends or family members might be arranged without going to court.

They can call their list and come to an arrangement on how much of the loan they can pay or when they can pay it. They can also make their friends and family stockholders in their business.

#13. Monitor cash flow 

Continuously monitor the company’s cash flow, with or without extra capital.

It is critical to keep track of costs both before and after debt consolidation. Ascertain that it is profitable to operate and grow.

Consult an accountant or hire a virtual assistant to assist you in managing your cash flow.

#14. Prioritize payables

When managing cash flow, prioritize invoices and debts more. For a more flexible payment option, schedule due dates and automate payments.

To prevent fines, hire a bookkeeper who can file and pay taxes and invoices more properly.

When a business fails owing to too many debts, make sure it does not happen again by paying bills and dues on schedule.

#15. Reevaluate business plans

Examine the business plan, including the mission, vision, goals, and objectives, as well as the projections. Compare it to the current situation. Determine what went wrong and devise a solution.

The products may not have a market, or the marketing staff may be targeting the wrong demographic. It could be a result of bad customer service or outdated web pages.

Consider a solution or an alternative to whatever the problem is.

#16. Focus and invest in the workforce and customers.

Human capital is one of the most essential resources a business possesses. Employees and customers contribute to keep the business running. When staff are motivated and appropriately guided, they can achieve KPIs even when the business is failing. Maintain your emphasis on existing manpower.

Train, improve, and motivate them to achieve their goals. The same is true for customers.

#17. Change sales and marketing strategies

A business may fail as a result of the company’s sales and marketing efforts.

With today’s fast-paced rivalry, startups and large corporations are becoming increasingly unpopular, particularly in the IT industry.

Determine the company’s niche and the audiences it should target. Make better use of social media and be more active when connecting with customers. Investigate the industry’s competitors to obtain sales and marketing tactics.

#18. Look for alternatives

Reconsider all areas of the business. Check to see if there are any that may be improved or removed, such as when placing an order or processing an account.

Look for alternatives in task management for a team and streamline the process for a more efficient workflow.

#19. Outsource other tasks

Instead of hiring in-house personnel, see if any duties can be outsourced.

Typically, the more repetitive and administrative duties should be outsourced to an agency or a business process outsourcing firm.

#20. Declare bankruptcy

Finally, if all other tactics fail, owners can declare bankruptcy without dissolving their business. Filing for Chapter 11 or Chapter 13 bankruptcy might assist a business in getting back on its feet and possibly thriving in the future.

What is considered a Failing Business?

A business failure is defined as a company that shuts down or ceases operations, causing creditors to lose money. A business can fail when it is no longer profitable.

What Causes a Business to Fail?

Small business failures are most commonly caused by a lack of money or finance, the retention of an ineffective management team, a flawed infrastructure or business model, and failing marketing campaigns.

Do 90% of Businesses Fail?

According to the most recent statistics, up to 90% of startups fail. The average failure rate for year one is 10% across practically all industries. However, 70% of new enterprises fail between the second and fifth years.

How Many Years Can an LLC Show a Loss?

The IRS permits businesses to claim losses for three of the five tax years. Following this, and if you have not demonstrated that your business is now profitable, the IRS may restrict a business from claiming losses on its taxes.

When Should You Walk Away from a Failing Business?

Some firms have an abundance of customers but are unable to turn a profit. If you’ve already cut your running expenses and your customers/clients are unwilling to pay more for your services or products, and you still can’t turn a profit, staying open is a waste of time.


Remember that running a small business can be one of the most rewarding and challenging things you can do. Failure is an inevitable aspect of establishing a business, but it hasn’t stopped entrepreneurs in the past, and it shouldn’t stop you now. Entrepreneurs who have previously failed are twice as likely to succeed as first-time entrepreneurs. So keep your chin up and keep going.


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