What Does a Virtual Assistant Do? All You Should Know

What does a virtual assistant do

Virtual assistants have existed for as long as technology has allowed for remote work, but the trend has grown rapidly in recent years; in fact, according to Business Wire, the market for virtual assistants will reach $25.6 billion by 2025. They are especially useful when many teams have multiple locations and employees work from home.

This is because virtual assistants can work from anywhere and often perform a variety of tasks under a flexible contract. Virtual assistants are a cost-effective staffing solution for businesses of all sizes due to their low overhead and limited commitment.

But exactly how can you use one to help your business run more smoothly? Simply put, what does a virtual assistant do?

What Exactly is a Virtual Assistant?

A virtual assistant is a self-employed individual who helps with administrative, business development, social media, marketing, and other tasks. They free up small business owners, entrepreneurs, and managers’ time by taking on recurring tasks and administrative work.

The virtual assistant works from home or another location. Virtual assistants can be based in the United States or another country.

Because they are a flexible workforce, virtual assistants have become extremely popular with small businesses over the last decade. Depending on your needs, a virtual assistant can work part-time or full-time. Do you require 20 hours per week? No worries. Do you require 30 hours? How about 40? There are VAs available.

Virtual assistants may be compensated on an hourly basis. They can also be paid a set fee per week or month.

Hiring a full-time virtual assistant can often provide a better deal and greater benefit for several reasons:

  • Prices can be surprisingly low, particularly for offshore workers.
  • It is simpler to incorporate a full-time assistant into regular workflows and reap greater benefits from the arrangement.
  • A full-time virtual assistant will be better positioned to learn any special software apps you require, develop friendly relationships with coworkers and customers, and grow with you as your business grows.

Some virtual assistants are independent contractors. Others are employees of a company or agency that you hire to provide a flexible workforce. When you work with a virtual assistant company, you will be dealing with a manager who will discuss your requirements and find the best fit for you.

What a Virtual Assistant Does

As small businesses and startups rely on virtual offices to cut costs and businesses of all sizes, increase their use of the internet for day-to-day operations, virtual assistants have grown in popularity. Because a virtual assistant is an independent contractor, a company is not required to provide the same benefits or pay the same taxes as it would if the employee were full-time.

Furthermore, because the virtual assistant works remotely, there is no need for a desk or other workspace at the company’s headquarters. A virtual assistant must pay for and provide their computer equipment, commonly used software programs, and high-speed Internet access.

What Is the Role of a Virtual Assistant? Top 10 Tasks List

A virtual assistant’s responsibilities vary depending on the needs of the client, but some common ones are as follows:

Social Media Management

A virtual assistant can help a client manage their social media accounts. Virtual assistants can also create content, interact with followers, and analyze engagement metrics if you’re wondering what they do.

Email Marketing

A virtual assistant can assist you in creating and executing email marketing campaigns. In addition, they will manage mailing lists and analyze email performance to optimize future campaigns.

Inbox and Trip Planning

A virtual assistant can help you manage your inbox by sorting, prioritizing, and responding to emails. They can also help with travel arrangements like booking flights and hotels and planning itineraries.


A virtual assistant can handle basic bookkeeping tasks. It includes invoicing, expense tracking, and bank statement reconciliation.

Customer Care

A virtual assistant can help customers by responding to inquiries and resolving problems.

Calendar Management

A virtual assistant can help clients manage their calendars by scheduling appointments, organizing meetings, and sending reminders. They can, for example, set up a calendar system, such as Google Calendar, and share it with the client to ensure they have access to it.

Lead Generation

A virtual assistant can conduct lead and prospect research, develop targeted outreach campaigns, and manage the sales pipeline.

Project Management

A virtual assistant can help with project management by creating timelines, delegating tasks, and meeting deadlines.

Data Entry

A virtual assistant can enter and organize data in spreadsheets, databases, and other systems.

Content Creation

Virtual assistants can create visual content for a client’s website, blog, or social media channels. Blog posts, articles, graphics, and videos can all be included.

The tasks listed above are just a few of the many responsibilities of a virtual assistant. The services a virtual assistant provides can vary depending on the needs of the business or individual client. As a result, VAs can be adaptable and meet your specific requirements.

The Advantages of Hiring a Virtual Assistant

To learn more about “what does a virtual assistant do?” you must first comprehend the benefits. Hiring a virtual assistant can provide numerous advantages to businesses and entrepreneurs. Virtual assistants can help businesses grow and thrive by improving productivity and efficiency, reducing stress, and improving work-life balance.

Efficient time management

A virtual assistant can assist a client in better managing their time by taking on time-consuming tasks, allowing the client to focus on more important matters.

Improved organizational productivity

They can help to streamline business operations, boost efficiency, and boost overall productivity.

Stress reduction and increased leisure time

Clients can reduce their workload and enjoy leisure time by delegating tasks to a virtual assistant, reducing stress and improving work-life balance.

Increased operational scale

A virtual assistant can assist businesses in expanding their operations by taking on tasks that would otherwise necessitate hiring additional personnel.

Expanded reach

A virtual assistant can work remotely, giving clients access to a global talent pool and broader skills and expertise.

Enhanced customer service

A virtual assistant can provide excellent customer service by responding to inquiries and resolving issues.

Cost savings

Clients can save money on office space, equipment, and benefits by hiring a virtual assistant.

Improved emotional well-being

Clients can reduce their workload and improve their mental and emotional well-being by delegating tasks to a virtual assistant.

Better work-life balance

By taking on tasks that would otherwise interfere with personal time, a virtual assistant can assist clients in achieving a better work-life balance.

A New Emphasis on Core Business Services

You can focus on your core business services and increase overall effectiveness by outsourcing non-core tasks to a VA. This way, you can learn exactly what a virtual assistant does.

What Is the Role of a Virtual Assistant?

Virtual assistants are not assigned specific tasks, and their duties vary depending on their employer. The following are some of the most common jobs assigned to virtual assistants:

Administrative Duties

Virtual assistants are most commonly used for administrative tasks. Scheduling meetings, booking travel, organizing calendars, and even answering phones via a connecting line are all examples of this.


Keeping track of finances is an essential part of running a profitable business, and virtual assistants can assist with budgeting, purchasing, and expense tracking.

Personal Assistant

In addition to their regular duties, virtual assistants can help organize tasks outside the workplace. Personal responsibilities include booking vacations, organizing a calendar, and purchasing gifts for friends and family.

Customer Care

Virtual assistants can be the first point of contact for customers seeking troubleshooting assistance or an outlet for feedback for businesses that offer a product or service. Virtual assistants can help with routine tasks or provide tutorials. If they are unable to assist a customer, they can escalate the situation to the proper person within the company.

Data Entry

Not all administrative tasks are administrative; virtual assistants can take on a wide range of responsibilities, including data entry. A virtual assistant in this role can easily compile data, check for accuracy, and delete unnecessary records. This is especially useful for patient tracking, billing, mailing, and school administration.

Production of social media

While many businesses recognize the value of online engagement with potential customers or clients, social media management demands can sometimes seem insurmountable. Virtual assistants are helpful in responding to comments and communicating with followers, but they can also keep track of posting schedules and analyze account data.

Content Management

Suppose you use editorial content to drive traffic to your site, raise brand awareness, and engage potential customers. In that case, you are probably aware of the enormous amount of work that goes into operations. A virtual assistant can assist you in managing a production calendar, organizing writing resources, and facilitating various aspects of the publishing process, allowing you to focus on growing the content program.


Every business must rely on research to inform its operations, whether market, customer, or performance analysis. Research, like any other commodity, can be sold to clients. However, even with dedicated resources, research can be time-consuming, so some businesses hire virtual assistants to help with this task. These tasks are best suited to virtual assistants specializing in data analysis because they are typically more manual.

What Is the Salary of a Virtual Assistant, and How Are They Compensated?

Salary for virtual assistants varies depending on experience and area of expertise, according to the job search website Zip Recruiter:

  • Per hour (starting at $7.21 and rising to $62.74)
  • Per week (starting at $288 and rising to $2,510)
  • Per month (starting at $1,250 and rising to $10,875)
  • Per year (starting at $15,000 and rising to $130,000)

While some assistants accept checks or money orders for payment, most prefer to be paid through secure online services such as PayPal. Their billing methods may differ: Some prefer upfront payments, while others bill their employer weekly or monthly.

If virtual assistants are hired as full-time remote workers, they must be paid regularly.

How to Find and Hire a Virtual Assistant

Hiring a remote assistant may appear simple because it is a less formal role, but the hiring process can necessitate just as much preparation on the employer’s part. The fundamental steps are as follows:

Establish Your Expectations

It’s critical to document your expectations before working with a new contractor. Make a detailed list of the tasks that need to be completed, and communicate priorities and deadlines clearly.

Choose a Manager

When a part-time resource is not part of your official org chart, management responsibility can easily become ambiguous and shift across a team. Avoid this trap by determining who is responsible for communicating tasks and tracking projects from the start.

Make a Budget

If you want a flexible arrangement with an assistant that you can scale up and down as needed, ensure you have a firm understanding of your budget beforehand so that costs don’t accidentally spiral out of control.

Job Posting

Create a job description with a list of responsibilities and post it to a suitable website. Some of the most popular sites are listed on Passive Income, including:

  • Upwork
  • Fiverr
  • TaskRabbit
  • Hello Rache

These websites will help you find qualified candidates in your field.

Virtual Assistants Allow You to Concentrate on What Is Most Important—Your Business.

Time is a valuable resource when running a business, and menial, everyday tasks can sometimes become a barrier to focusing on new opportunities and areas for growth. Having a virtual assistant handle your administrative tasks will significantly reduce your workload, giving you and your team more time to focus on high-impact projects.


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