Domino’s logo has undergone a few modifications since the history of the brand. Despite these modifications, some elements of the logo, like the font, remain unchanged. In this article, we’ll see the evolution of the brand logo of the famous pizza chain. We’ll also see how you can track your pizza deliveries using Domino’s GPS tracker.
The Origins of the Domino’s Logo
Domino’s Inc. will be sixty-three years old in 2023. Can a corporation last this long without making changes to its branding strategies? It’s difficult, if not impossible, to find a firm that has been there for approximately six decades without adjusting its corporate image to fit the changing needs of the times.
To stay at the top of the business game, Tom Monaghan and his successors recognized they had to alter their branding tactics. From 1960 to 2013, Domino’s logo design went through four stages, reflecting the industry’s and the company’s demands.
Tom had no objections when Jim Kennedy offered Domino’s name because he believes it echoes nicely with the prior name. This was the inspiration for the original logo, which was a Domino with two horizontal pieces. The logo included two red squares over a blue rectangle with the words “Domino’s Pizza.”
The three white dots in the red squares above, two on the left and one on the right, combine to form an exceptional squared emblem with rounded edges: the two red squares plus the single blue rectangle. The designer was Ypsilanti graphic artist David Stribley.
The Second Logo
Minor changes were made to the second logo. The logo was rotated 90 degrees anticlockwise this time, giving it a vertical appearance. The left quadrant was formed by the red and three dots, while the right quadrant was produced by the blue and the company’s name. The colors became brighter and darker. The rounded borders were removed, the company’s inscription was changed to uppercase characters, and two new white squares were added to outline the dots.
The corporation went back to the old logo for the third time, but with some new alterations. Instead of the horizontal elements, the new design flipped the old logo on its edge to depict a kite-shaped insignia. With some good color schemes, the rounded edges and old letterings of the company were brought back.
In 2012, the firm made the daring step of changing its name to simply Domino’s. This modification also had an impact on the new logo. With the company selling a variety of cuisines, it was a good decision to leave Pizza out of the name. The new logo consists of merely two rounded squares with three dots. The red shape has one dot, while the blue shape has two. The slanted logo now bears the company’s name.
Evolution of The Domino’s Logo
The initial Domino’s logo was created in 1965. It was a square-shaped insignia with two domino pieces, one red with three dots and one blue with the firm name. Rounded corners gave the artwork a delicate feel.
The logo was revamped in 1977. The new design featured sharper corners and more saturated colors. In addition, the image was rotated to the side. However, the logo was restored to its original position in 1996.
The current Domino’s logo originates from 2012. Because the legendary restaurant had developed a very comprehensive menu by that time, it was decided to remove the term “pizza” from the insignia. The word “Domino’s” is written in a big font, and there is a blue and red domino in the current design. The insignia conveys a sense of security and professionalism.
Elements of The Domino’s Logo Design
Domino’s logo creatively integrated various design aspects to make it stand out: squares, dots, colors, font, and rectangles. The three dots symbolize Tom’s first three businesses.
The typeface is readable enough to be spotted from a distance, and it works nicely with the other parts. As a proud American corporation, it’s hardly unexpected that red, blue, and white are prominent in the logo design. The color red is associated with passion, love, and vitality. The blue represents unity and integrity, whilst the white conveys purity, cleanliness, and safety.
The square form represents the Pizza box. In addition, the traditional game of Domino promotes joy and excitement. In line with this concept, Domino’s signifies a corporation that delivers joy and happiness into people’s lives through events such as parties and weddings.
Domino’s Logo Font
The font used in Domino’s logo is Futura. Futura is a geometric sans-serif typeface created by Paul Renner in 1927. It was created as part of the New Frankfurt initiative. It is built on geometric shapes, particularly the circle, and is inspired by the Bauhaus design style of the time.
Why Did Domino’s Remove The Word ‘Pizza’ From Their Logo?
The word “Pizza” was removed from the logo to emphasize that Domino’s is more than just a pizza restaurant.
Why Are There Three Dots in the Domino’s Logo?
The brand logo initially had three dots, which represented the three original Dominos locations that opened in 1965. The proprietors intended to add a new dot for each new location, but this vision quickly faded as Domino’s saw fast expansion.
The Domino’s Logo’s Popularity
Domino’s has chosen to be popular. The corporation has a well-organized marketing structure that leverages billboards, television, publications, sporting events, and talent showcases to increase brand awareness and sales income. In order to increase brand visibility, the company uses Twitter, Facebook, Instagram, YouTube, and Celebrities.
British Got Talent is one of the world’s most popular shows. Domino’s has used its audience to reach out to more people. In addition, Domino’s became the title sponsor of Ligue 2, France’s second-tier soccer league. The four-year sponsorship agreement significantly increased brand awareness.
‘The Domino’s Ligue 2 will surely enhance our relationships with consumers, increase brand awareness, and grow our sales,’ said Nicolas Degeraud, Domino’s marketing director in France.
The Significance of the Domino’s Logo
What does Domino’s Pizza have to do with it? Let’s go back to the 1960s when a businessman named Tom Monaghan bought Dominick’s pizza restaurant. Monaghan had to come up with a new name because he couldn’t utilize the previous one. “Domino’s” was suggested by one of the delivery lads. For a variety of reasons, that alternative proved to be an excellent fit.
To begin with, “Domino’s” sounded eerily similar to “DomiNick,” making the eatery instantly recognized among regulars. In addition, the new moniker provided Monaghan with a wonderful concept for the future logo.
The squares in the logo represent a pizza box. The three dots represent the first three Domino’s locations. The corporation had intended to add a new dot every time it built a new location, but that plan was never carried out.
What Are The Dots On Dominoes Called?
The dots on Dominoes are called pips.
Why Does the Domino’s Logo Work?
The phenomenal success of Domino’s branding can be summed up in two words: “stability” and “flexibility.” The Domino’s logo is one of the few corporate icons that has stayed virtually constant throughout the company’s history.
Despite a few minor tweaks, the corporation has not attempted to redesign the logo, remaining faithful to its distinct personality.
The blue and red domino component, simple and attractive, instantly identifies the famed network of pizza eateries.
When Did Domino’s Change Their Logo?
On August 14, 2012, Domino’s revealed a new logo and eliminated the word “Pizza” from their name, stating that they are more than just pizza.
Domino’s Pizza History
Tom Monaghan was born on March 25, 1937, to Francis and Anna Monaghan. The family lived in Ann Arbor, Michigan, in a modest farmhouse. Tom’s father died of peritonitis on Christmas Eve 1941, when he was four years old. Tom’s mother placed him and his brother in a foster home when he was six years old. They stayed for over 7 years before being reunited with their mother.
Tom joined the Marines and served for three years despite not being able to afford college. He saved some money from his maritime responsibilities for college, but he also lost $2000 in commercial fraud. His determination to attend Michigan University paid off in 1960, but he dropped school after only three weeks.
Tom and his younger brother, James, borrowed $500 in 1960 to open a modest pizza shop in Ypsilanti, Michigan. The Monaghan brothers intend to divide the tasks evenly in order to manage the business properly. However, after eight months, James sold his stake in exchange for a Volkswagen Beetle, the company’s delivery van. He couldn’t afford to leave his full-time job for a firm with an unknown future.
The Inception
In 1965, Tom Monaghan had three pizza shops after purchasing two extra. To keep the branding consistent across all three stores, he spoke with Dominick Divarti, the original store owner. Dominick, on the other hand, refused to let him take the lead. Fortunately, an employee named Jim Kennedy proposed the name “Domino’s.” He liked the moniker since it was memorable to his consumers. In the same year, he officially adopted the name Domino’s Pizza, Inc.
Tom Monaghan sold his first franchise in 1967 after learning the finest practices in the industry and developing his own unique approach to building his firm. Tom had 200 outlets by 1978. In 1973, the corporation introduced the 30-Minute Delivery System, which guaranteed that orders would be delivered within thirty minutes after being placed.
Challenges?
In 1975, Amstar Corporation, the maker of Domino sugar, sued Domino Pizza for trademark infringement. However, Tom prevailed in court in 1980. While celebrating its 100th store, the first in Vancouver, Washington, Domino’s Pizza opened its first overseas location in Manitoba, Canada. These two incidents occurred in 1983. By 1985, Domino’s had opened its first location in Luton, England, and it’s second in Tokyo, Japan.
The company’s well-known 30-minute delivery initiative posed numerous problems. For example, in 1992, the business paid $2.8 million in restitution for the death of an Indiana lady. In addition, the business paid a $15 million court settlement for colliding with and injuring another woman in 1993.
In 1995, the company relocated to China, marking its 1000th worldwide site, and two years later, it celebrated its 1,500th international location by simultaneously establishing seven stores on five continents in a single day. What an impressive achievement!
After Tom Monaghan sold 93% of his shareholding to Bain Capital, Inc. for around $1 billion in 1998, the new board of directors named Dave Brandon as CEO. Domino’s Pizza began trading on the New York Stock Exchange after 44 years as a privately held corporation.
Achievements?
Domino’s Pizza celebrated its 5000th US location in Huntley, Illinois, and its 3000th international restaurant in Panama City, Panama, bringing the total number of stores to 8000 in January 2006. In December 2006, Taiwan’s Jinghua Hotel Group paid $500 million for the rights to own Domino’s Pizza in Taiwan and Beijing.
In August 2006, Domino’s Tallaght location in Ireland became the first in the company’s history to reach $3 million in annual sales volume. By September 2006, Domino’s had over 8,200 outlets globally, grossing $1.4 billion.
In 2007, Domino’s introduced online and mobile ordering options, as well as the Dream Franchising Program. In 2008, they were followed by the Pizza Tracker, an online tool that allows consumers to check the status of their orders in real-time.
To increase its trustworthiness, Domino’s developed a billboard advertisement in New York in 2011 that included customer remarks. Domino’s Pizza changed its name to simply Domino’s in August 2012.
By 2014, the firm has expanded to 6000 sites outside of the United States, before launching a store in Milan, Italy, in 2015, and showcasing a ‘Pizza Car’ that can carry 80 pizzas at a time. This vehicle uses less fuel.
In 2016, the company deployed self-driving robots to deliver pizzas in various German and Dutch cities. That same year, Pizza was delivered by drone in New Zealand. In February 2017, it introduced its wedding registry, which provides pizza-loving couples with gifts.
In June 2018, Domino’s started ‘Paving for Pizza,’ a campaign to repair potholes in the United States in order to safeguard its Pizzas from damage during delivery. A year later, Domino’s announced a collaboration with Nuro to develop self-driving Pizza delivery vehicles.
What Does Domino’s Offer?
Domino’s now offers pasta, bread bowls, an oven-baked sandwich, buffalo chicken kickers, white-meat fillets, specialty chicken, and Parmesan bread pieces in addition to pizza.
What Is Domino’s $5.99 Deal?
The deal is a “Mix and Match” deal, which lets customers choose two or more items for $5.99 each,
How Domino’s GPS Trackers Will Help to Improve Delivery Times Across the Country.
According to a press release, Domino’s will expand its GPS delivery tracking technology, Domino’s Tracker, nationwide, with the chain expecting a quarter of its stores to have the technology in place by the end of the year and a significant portion of stores to have it available in 2020.
Customers can track their orders using an interactive map found on the order confirmation page. They will receive an estimated delivery time and can opt-in to text notifications that will let them know when their order is on the way, when it’s two minutes away and when it has arrived.
The technology also allows managers to view where their delivery experts are on the road, making in-store logistics more manageable. Delivery experts can use optional navigation, and one-touch customer callback capabilities and benefit from customers who are better prepared to meet them upon arrival.
Things You Didn’t Know About Domino’s
#1. Domino’s was originally called Dominick’s.
As a failing high school student, a young Tom Monaghan printed the remark, “The harder I try to be decent the worse I get; but I may produce something fantastic still” into his 1955 yearbook.
Little did he realize that he was right. Just years later, he would go on to start Domino’s, one of the world’s most successful and beloved pizza chains.
In 1960, brothers Tom and James Monaghan purchased an old pizza restaurant in Ypsilanti, Michigan called DomiNick’s.
In 1965, the shop was renamed “Domino’s Pizza, Inc,” a moniker coined by delivery driver Jim Kennedy.
#2. One brother exchanged his portion of the company for a VW Beetle.
Only eight months after the company’s inception, founding brother James Monaghan sold his half of the company for an ancient Volkswagen Beetle that the brothers had originally used to transport pizzas.
#3. For over 30 years, Domino’s offered only two pizza sizes and one drink.
Domino’s supplied only two sizes of pizza, 11 toppings, and one soft drink, cola, throughout the bulk of its existence.
They also exclusively served pizza for delivery or take-out. They assumed that keeping their menu simple would result in higher-quality items and a more efficient operation.
#4. They have always been focused on delivery.
The first Domino’s location was too tiny for sit-down dining. Instead, Tom Monaghan hired local industrial workers who had been laid off to distribute pizzas across town.
#5. The three dots symbolize the three initial establishments.
Tom Monaghan controlled three Domino’s outlets in Michigan by 1965, each marked by the Domino’s insignia. He had intended to add a fresh dot for each new store.
#6. The franchise’s first vegan pizza was released in Israel.
Domino’s introduced their first vegan pizza in Israel, according to a 2013 Food Beast report. The pizza is topped with soy cheese and vegetables rather than dairy cheese.
#7. Around the country, Domino’s patched potholes.
In 2018, Domino’s repair trucks began patching potholes throughout the United States.
Although the restaurant claimed they were only trying to keep pizza delivery operating smoothly, many saw the act as disturbingly dystopian.
#8. Domino’s tried out drone pizza delivery.
Domino’s collaborated with company Flirtey to create the first pizza-delivery drone in 2016. The machine made its premiere in New Zealand.
#9. They once held a tattoo tournament that went horribly wrong.
In 2018, Domino’s gave Russian fans who received a tattoo of the chain’s logo a lifetime supply of free pizza. Unfortunately, they had to call it quits after far too many people rushed to get tattooed. Instead, they gave away free pizza to the first 350 individuals who shared their ink on social media.
#10. The pizza chain was forced to completely reinvent its recipe.
Domino’s abandoned its original pizza recipe in response to a series of critiques, including claims that its crust tasted like cardboard. After a long period of decline, the restaurant experienced a successful pizza revival with a completely new taste in 2009 and beyond.
#11. Domino’s is the sixth most popular pizza chain in the United States.
Domino’s is the fifth most popular pizza chain in the United States as of April 2018. It is located immediately following Pizza Ranch, Papa Murphy’s, Marco’s Pizza, and Papa John’s.
#12. After the United States, India has the most Domino’s restaurants in the world.
As of the end of 2017, India had the world’s second-highest number of Domino locations. The country now has 1,126 eateries and is growing.
#13. Every day, Domino’s distributes over one million pizzas.
Every day, Domino’s delivers nearly one million pizzas in the United States alone. Also, every week, Domino’s delivery drivers travel 10 million miles—the equivalent of 14 journeys to the moon and back.
#14. Domino’s has developed an autonomous pizza delivery robot.
Domino’s presented the world with a self-driving pizza delivery van in 2016. The ‘DRU’ (Domino’s Robotic Unit) was invented in New Zealand and is essentially a low-powered oven on wheels.
#15. They also offer a delivery app that requires no clicks.
Domino’s launched a zero-click pizza delivery app in 2016. A countdown timer begins when users launch the app. If they do not stop the timer after 30 seconds, the app automatically places a delivery order.
#16. Domino’s has developed “Twitter to order” pizzas.
If social media didn’t already add value to our lives, we can now use it to get fed. In 2015, Domino’s launched its “tweet to order” service, which allowed users to make a direct order for delivery by tweeting a pizza emoji to the official Domino’s account.
#17. Customers could watch their pizza being prepared via webcam for a short time.
Customers may buy pizza online and watch chefs make it live via camera at a Domino’s in Salt Lake City, Utah. In 2013, the restaurant installed five cameras in their kitchen for the whole month of May.
#18. For pizza-obsessed couples, there is a Domino’s Wedding Registry.
There is no better way to honor true love than with the one true love of humanity: pizza. Domino’s introduced a wedding registry service in 2017, allowing couples to make pizza an official part of their wedding day.
#19. You can order pizza over Alexa and Slack using the Anyware software.
You may order pizza from anywhere with Domino’s Anyware technology.
Users may order their slices through Google Home, Alexa, Facebook Messenger, and, most recently, Slack.
Competitors of Domino’s Pizza
#1. Pizza Hut
Pizza Hut is undoubtedly one of the most prominent Domino’s Pizza Competitors in the fast food sector, directly competing with the brand. It specializes in pizza take-out and delivery and has a large number of locations in the United States and other countries such as Canada, Mexico, the United Kingdom, Germany, Spain, and France. Pizza Hut was named the world’s leading pizza restaurant in 2016.
It is an indication that it is doing well both as a brand and as a fast food service provider. Its capacity to provide different meals, such as a morning menu, soft drinks, and Italian cuisines, among other things, is another factor that has made it popular with non-Americans.
#2. McDonald’s
McDonald’s was founded in 1940 by two brothers after opening their first barbeque food outlet in California, US. A quick transformation that occurred in about eight years changed the entire setup since a production system that was able to roll out burgers in a fast service style similar to what we are now aware of was introduced. Since then, McDonald’s has become a household name in almost every city on the planet.
Its sites have grown, with an anticipated annual operating income of $7.8 billion. McDonald’s alone accounts for around 18% of the fast food business in the United States, making it a significant market power. McDonald’s is the second largest Domino’s Pizza competitor due to its widespread distribution and popularity. It is an indirect rival because it does not produce pizza. When comparing the fast food business, it is a direct rival.
#3. KFC
KFC is a reference to Kentucky Fried Chicken. It was created in Kentucky, as the name suggests, and it specializes in serving fried chicken as the main course at all of its locations. It is one of the most prominent fast-food restaurants in the United States, ranking second only to McDonald’s. Its ongoing global expansion has resulted in increased sales, brand value, and operating income during the last decade.
Since it is most known for its distinctive fried chicken menu, KFC has diversified and now offers a wide range of fast foods. Due to its numerous outlets and consistent quality, KFC is also recognized as a strong rival in this business.
#4. Starbucks
Starbucks is a well-known American coffee-serving quick-service restaurant chain. It has been in operation for the past 46 years, finding a niche in serving coffee in most of the world’s main urban centers. It is recognized as the top coffee chain industry in terms of total sales generated each year as well as the number of stores it operates in various areas.
Starbucks is projected to serve at least 36 million Americans per month. It is a massive brand in the fast food sector, ranked second only to McDonald’s in terms of brand value, revenue, and operational income globally.
#5. Subway Sandwich
Subway is a fast food restaurant franchise based in the United States that was founded in 1965 by Peter Buck and Fed DeLuca. It is well-known for its six-inch-long submarine sandwiches, which it used to serve customers. It has earned the reputation of being one of the most valuable brands in the fast food sector.
Subway is one of the largest restaurant chains in the world, with substantial sales and revenues, particularly in the previous decade. It is ascribed to the fact that it is expanding as a brand, with more and more outlets opening under its umbrella in various regions of the world.
#6. Burger King
Burger King is an American fast-food restaurant brand with locations all over the world. After being purchased by the investment firm 3G Capital in 2010, it became a privately held company. Burger King has also risen to become one of the world’s most recognizable fast-food businesses.
It is believed that it serves more than 50 million clients every month, demonstrating the company’s repute and the reasons why its further expansion in other regions is unavoidable. However, it should be mentioned that Burger King saw annual revenue declines from 2009 to 2014, but began to recover in 2015 and 2016. Burger King, like Mcdonald’s, has big aspirations for expansion, and its burgers are popular. As a result, Burger King is one of the most rapidly growing Domino’s Pizza competitors.
#7. Dunkin Donuts
Dunkin Donuts is a quick-service restaurant chain located in the United States that operates under the Dunkin Brands franchise. Its more than 18000 shops worldwide specialize in selling hot and cold coffee, ice cream, and baked products. As of the first quarter of 2017, this particular restaurant chain had over 8600 locations in the United States alone.
Its sales growth has been continuously increasing, notably between 2012 and 2016, when it showed consistent growth of between 5% and 8%. It has also expanded its service to better sections of continents, making it easier to access a larger client base.
#8. Taco Bell
Taco Bell is a fast-food restaurant chain headquartered in Irvine, California. It specializes in the production of Mexican delicacies such as quesadillas, tacos, and burritos, among others. Yum! Brands operate Taco Bell as a subsidiary. The majority of Taco Bell locations are spread across the United States. It had approximately 6600 outlets as of 2016.
However, about 6250 of these locations are in the United States of America, with the remainder located in other nations where this restaurant company operates. Taco Bell’s international locations are all franchised. In the United States, approximately 20% are company-owned, with the remaining 80% being franchised operations.
#9. Chipotle Mexican Grill
Chipotle, like Taco Bell, is a fast-food restaurant franchise that focuses on serving a variety of Mexican cuisine. The sole distinction is that Taco Bell is based in California, whereas Chipotle is based in Denver, Colorado. It was started in 1993 by Steve Ells and has since carved a niche in the fast food business to become one of the most highly recognized fast food restaurants.
What distinguishes Chipotle from its competitors is that it specializes in providing fast cuisine that satisfies quality standards, which is motivated by the establishment’s commitment. It has also been able to expand to many regions both within and outside of the United States, placing it among the top companies in this field.
#10. Wendy’s
Dave Thomas founded Wendy’s, fast-food restaurant business in the United States, in 1969. Wendy’s initially concentrated on serving a standard burger and fries combination. It has, however, expanded its menu to include breakfast, chicken sandwiches, and salads, among other things. Wendy’s had a substantial income drop between 2009 and 2013.
It was ascribed to the conversion of company-owned units to franchise units, as well as high meat costs. In 2016, the figures continued to fall. All of this, however, has never harmed the brand’s quality on the market, and it continues to expand in other countries.
#11. Tim Hortons
Tim Horton’s is a leading Canadian quick-service restaurant chain headquartered in Ontario. It began in 1964 as a coffee and doughnut shop. However, it has grown and now serves a wide range of beverages and snacks, including sandwiches, baked goods, soup, and a breakfast menu, among other things.
It is arguably the largest Canadian fast-service restaurant chain, with locations in several regions of the world, including the United States and the United Kingdom. It merged with Burger King but continues to function as a separate organization. Because it is a valuable brand in the market, it has outstanding future prospects in this industry.
#12. Papa John’s Pizza
Papa John’s Pizza is currently one of the market’s top Domino’s competitors. It deals with the delivery of pizza to various clients based on their orders as well as takeout. It is a massive American franchise with locations both within and outside of the United States.
Papa John’s pizza is gradually gaining a commanding position in this industry, competing with established brands such as McDonald’s. Papa John’s Pizza is dedicated to providing excellent service delivery and was named one of the top quick-service restaurants in the market in 2015 and 2016. It demonstrates that this company is a force to be reckoned with in the industry and should never be underestimated.
What Is The Most Eaten Pizza In The World?
Nowadays, beef pepperoni pizza is the most popular kind of pizza kind, but other options include fish pepperoni pizza and port pepperoni pizza.
How often does Domino’s update its logo?
Domino’s updated its logo in 2012, and since then, it has not announced any plans to update the logo again.
How does the Domino’s logo look in different colors?
The current Domino’s logo features the company name in red and blue color, with a red rectangle on the top left corner with a white dot on it, representing the company’s iconic pepperoni pizzas. The logo can be adapted to different color schemes, but the basic red and blue color scheme is maintained.
Has the Domino’s logo ever been criticized?
The 2012 rebranding of the Domino’s logo faced some criticism from some people. Some said that the new logo looked too similar to other fast food logos and that it did not effectively represent the company’s image. However, the company defended the rebranding as a way to modernize the company’s image and attract new customers.
How can I contact Domino’s if I have questions about their logo?
You can contact Domino’s customer service department through their website or by phone to ask any questions you may have about the logo or other aspects of the company.
Are there any rumors about Domino’s changing their logo again in the future?
As of my knowledge cutoff, there were no official announcements or rumors about Domino’s changing its logo again in the future. However, it’s always a possibility that a company may choose to update their branding at any time.
Is there a vector version of the Domino’s logo available?
Yes, vector versions of the Domino’s logo are available for use in professional design and print materials. These can be obtained by contacting Domino’s legal department to request permission to use the logo.
In Conclusion,
Domino’s has become a household name for pizza all over the world as a result of its clever and strategic branding. There’s one lesson to learn from Domino’s branding: don’t be frightened to try out new ideas. You can create some truly amazing art pieces by combining simplicity and creativity.
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