FRESHSALES: Definition, Pricing, Reviews & Difference

Freshsales
Image Credit: G2

There are a lot of CRM software options on the market today. One of the most popular CRM software platforms is Freshsales. Freshsales is a cloud-based CRM software that helps businesses track and manage their sales pipeline. It offers similar features to Salesforce. Meanwhile, Freshsales CRM is quickly gaining popularity even vs Salesforce and other review areas like pricing. Hence, keep reading to learn more about this unique software!

What Is Freshsales?

Freshsales is a cloud-based customer relationship management (CRM) solution that enables sales teams to track their leads and deals, as well as manage their contacts and customers. It was founded in 2016 and owned by Freshworks Inc, the parent company.

Freshsales is a new CRM, but it is gaining popularity due to its unique review features and affordable pricing, especially vs Salesforce. It has a simple and intuitive interface that provides many features to help sales teams boost their productivity, such as built-in call recording, automatic lead scoring, and email integration. It also has a robust reporting and analytics tool that shows users insights into their sales performance.

What Are The Main Features Of Freshsales?

Freshsales offers numerous customizable features to fit the needs of any business. Some of the main features include:

#1. Chat Campaigns:

As one of the main features of Freshsales, chat campaigns allow you to reach out to your customers and prospects personally. With chat campaigns, you can send one-to-one messages or messages to a group. You can also set up automated messages to be sent at specific times or in response to certain events. 

For example, you can set up an automated message when a prospect views a specific page on your website. Chat campaigns can help you build relationships with your customers and prospects and keep them engaged with your brand.

#2. Contact Management:

Contact management allows you to keep track of your contacts and their information in one place. You can also add notes and tasks to each contact so you can follow up with them later. Thus, Freshsales allows you to segment your contacts into different groups and easily find and follow up with the right people.

#3. Conversion Rate Optimization:

Conversion rate optimization is another Freshsales main feature. It is a process of increasing the percentage of visitors who take action to become customers or users. The goal of conversion rate optimization is to improve the ROI of a marketing campaign by making the most of the traffic driven to the website.

There are many ways to optimize conversion rates, and this CRM software provides tools to help with this process. One of the most important things to do is to make sure that the website is designed to be user-friendly and easy to navigate. The call-to-action should be clear and visible, and the forms should be short and simple.

Another important aspect of conversion rate optimization is testing. It is crucial to test different versions of the website and see which one performs the best. However, Freshsales provides several tools to help with this, including A/B testing and heatmaps. By testing different versions of the website and analyzing the results, it is possible to make changes that will improve the conversion rate.

#4. Customer Segmentation:

Customer segmentation is dividing a customer base into smaller groups based on shared characteristics. This is usually done so companies can better target their marketing and advertising efforts and ultimately sell more products or services.

There are a few different ways to segment a customer base, but the most common methods include using demographics, behavior, or both. Demographic segmentation looks at factors like age, gender, income, and location. Behavioral segmentation, on the other hand, looks at things like customer loyalty, past purchasing behavior, and even how likely a customer is to engage with a company on social media.

In other words, Freshsales is a CRM software that includes customer segmentation as one of its main features. The software makes it easy to segment customers based on the above methods and provides many other features that can help businesses better manage customer relationships.

#5. Deal Management:

Deal management is a critical feature of any sales CRM. It enables sales reps to track and manage their deals through the entire sales cycle, from prospecting to close. Freshsales offers a robust deal management system that includes a visual pipeline, custom deal stages, deal scoring, and more. This allows sales reps to easily track their deals and see where they are in the sales process. It also helps managers see which deals are closing and where their reps need assistance.

Furthermore, the deal management system is easy to use and it is customizable to fit any sales process. It is a valuable tool for sales reps and managers alike. It helps reps stay organized and on top of their deals.

#6. Email Campaigns:

Like other CRMs (Freshsales vs. Salesforce), Freshsales also has an email campaign feature. Email campaigns are an effective way to stay in touch with your customers and prospects and to build and maintain relationships. It provides everything you need to create and manage your email campaigns, including a drag-and-drop email builder, a campaign manager, and a powerful email deliverability engine.

With Freshsales, you can easily segment your contacts into different lists and then create and send highly personalized email messages to each list. You can also track the results of your email campaigns, and make adjustments to improve your results over time.

#7. Event Tracking:

Event tracking is a powerful Freshsales CRM feature that lets you know what your leads are doing on your website in real-time. You can track any event, from pageviews to form submissions and see which events are most important to your business. 

Hence, event tracking is a great way to see which marketing campaigns are working and which aren’t so you can adjust your strategy accordingly.

#8. Sales Sequences:

Sales sequences are one of the main features of Freshsales. They enable you to automate your sales process and close more deals.

With this feature, you can create sales sequences for your team and customize them according to your needs. You can also assign different sales stages to your team members and track their progress. For example, Freshsales’ Sales sequences allow you to automatically send emails to your leads and contacts at specific intervals based on their interactions with your brand. This helps you stay top of mind with your prospects and nurture them through the sales cycle until they’re ready to buy. 

Therefore, sales sequences are a great way to improve sales productivity and close more deals. If you are not using Freshsales, you are missing out on key features that can help you grow your business.

Is Freshsales Easy To Use?

Yes, Freshsales is an easy-to-use CRM solution. It is designed to be user-friendly, so even those new to CRM software can quickly learn how to use it. The interface is modern and sleek, so it is easy to navigate. 

How Do You Make Leads On Freshsales? 

There are a few ways to make leads on Freshsales. 

  • One way is to buy lists of leads from a lead provider.  You can import the lists into Freshsales and then create the leads automatically. 
  • Another way to make leads is to use the Freshsales web forms. Embed the forms on your website or blog so that when people submit them, their information will enter automatically into Freshsales as a lead. 
  • Finally, you can manually add leads by entering their information into your system, using the Quick Add button, or via phone conversations.

Freshsales Pricing 

Freshsales CRM is available in three different pricing plans. Their monthly cost is as follows:

  • Growth_$15
  • Pro_$39
  • Enterprise_$69
  • If you want to try before you buy, there’s also a free trial plan with limited features available.

Overall, Freshsales is a good CRM for small businesses and startups. It’s affordable and has most of the features you need to manage your sales pipeline. The free trial is also a great way to try the software before you commit to a paid plan. So, if you’re looking for a CRM with a simple pricing and review structure, Freshsales is a good option. 

Freshsales Vs Salesforce

Freshsales vs. Salesforce comparison review:

  • Salesforce and Freshsales are two CRM (customer relationship management) software platforms that offer many features to help businesses manage their customer data. Both platforms have features, including contact management, lead management, and sales automation.
  • Salesforce is a more comprehensive CRM platform that offers a wider range of features, including marketing automation, service cloud, and analytics. Freshsales is a newer CRM platform that offers a more streamlined and simplified interface. It is designed specifically for small businesses and startups.
  • Both Salesforce and Freshsales offer free trial periods and free basic plans. Salesforce has a more robust free plan that includes up to 5 users, while Freshsales only allows 1 user on their free plan. Salesforce also has a more expensive enterprise plan, while Freshsales has a mid-range plan designed for growing businesses.

So, Freshsales vs Salesforce, which is the best CRM? It depends on your needs and budget. If you need a more comprehensive CRM with more features, Salesforce is the better option. If you need a less expensive CRM that is still effective, Freshsales is the better option.

Is Freshsales A CRM? 

Yes, Freshsales is a CRM. It is a cloud-based CRM software that helps businesses track their customers and sales.

Is Freshworks And Freshsales Same? 

No, Freshworks and Freshsales are not the same. Freshworks is customer engagement software, while Freshsales is CRM software. The same company produced them, but they serve different purposes.

What Exactly Does Freshworks Do? 

Freshworks creates software as a service tool to help small and medium-sized companies to serve their clients via social networks, email, phone, websites, and other channels.

What Is The Purpose Of Freshsales? 

The purpose of Freshsales is to help businesses track and convert their leads into customers.

The Bottom Line

Overall, Freshsales is a CRM known for its affordable pricing, wide range of features, and ease of use. It is a perfect choice for small businesses or businesses that are just starting with CRMs. However, the software has received mostly positive reviews, with users praising its ease of use and customization options. 

Reference

Forbes

0 Shares:
Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like