Best Free CRM Software in 2023

free crm software

A free CRM may be the best way to learn about CRM. After all, they are free! You can take your time learning a free CRM software version without the pressure of committing money. You’ll be able to determine which features are most important to you and “shop around” (for free) before deciding on a vendor. This is significant because a CRM system does not simply enter a workflow and “do its thing.” People must work with and understand CRM in order to reap tangible, positive business benefits. In this guide, we will go over the real definition of CRM software and some best free CRM software to use for your small business or real estate. 

What is CRM Software?

Customer relationship management (CRM) software allows salespeople and marketing teams to keep track of all interactions with a prospect or customer. The best CRM software enables administrators to configure an automated workflow to ensure that customer inquiries are handled in a timely and appropriate manner by the appropriate team member. These platforms also aggregate all communication data, allowing sales and marketing teams to better understand where a prospect or customer is in the sales funnel and tailor their outreach accordingly. To make customer communications more seamless, most CRM software will integrate with important communications apps such as email marketing software and text message marketing software.

How To Choose a Free CRM Software

When selecting a free CRM for your business, there are several factors to consider. First, consider the nature of your business and your specific requirements. If you have a small sales or business team, you may not require all of the bells and whistles that come with more robust free CRM software. Make sure the CRM you’re considering has features like sales automation and email tracking.

Another factor to consider is how simple the CRM software is to use. You don’t want your sales team wasting time learning how to use the software. Look for a CRM with a user-friendly, easy-to-navigate interface.

Finally, consider the CRM software’s integrations. If you use other software, you’ll want to make sure the CRM you choose can integrate with them. This will help you manage your contacts and deals more effectively and avoid duplicate data entry.

Best Free CRM Software to Use in 2023

Free CRM systems allow you to test out a platform with your team to see if you can derive value from it without making the initial investment. If you’re a small business or a new startup on a tight budget, a free CRM software for small business is the way to go.

There’s really no reason not to try it out since it’s free! Here are some of the best free CRM software platforms, all of which offer tempting free plans:

#1. Freshsales

Freshsales is a comprehensive free CRM software and sales force automation solution for a small business or sales teams. It gives a salesperson everything they need to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships.

Freshsales, which includes built-in email, phone, chat, and telephony, gives sales teams more time to sell by automating the sales process and increasing efficiency and productivity in their daily activities. Salespeople can use Freddy AI to gain insights into the best deals to pursue and actions to take, as well as predict revenue with sales forecasting. With Freshsales, businesses can take the next step toward effective pipeline management.

#2. Zoho

Zoho CRM software is a small business-friendly platform with a free and straightforward user interface, customizable modules, practical automation, and social media features.

If you’re looking for something for nothing, their unpaid plan for up to three users is a good place to start. You can use the platform to create and define specific workflows, manage leads, and begin rationalizing day-to-day operations. It also integrates with Twitter, Google+, and Facebook, allowing you to reach out to leads with superhuman precision.

When you’ve outgrown the free CRM, you can upgrade to the more affordable Standard version of Zoho CRM, which boosts usability with robust sales forecasting and KPI tracking. The Enterprise version includes additional features such as sales funnel tracking at each stage, data comparisons across users, teams, regions, products/services, and much more.

#3. HubSpot

HubSpot is one of the largest vendors (on par with Salesforce), and they provide a free CRM with basic features for unlimited users.

You can use the free HubSpot CRM to assign and track leads, manage the sales process, manage workflows for better management, and record customer interactions across all channels in one place. It also has fairly comprehensive email marketing and inbound marketing tools (the latter of which is very useful for increasing search engine traffic to blog posts).

The platform integrates with G Suite and Microsoft Office, allowing for easy implementation and data syncing. Zapier integration allows for easy information sharing and task management across apps such as Google Sheets, Facebook Lead Ads, Slack, and others).

The non-free, paid HubSpot CRM add-on packages increase data storage, generate more sophisticated reports, and incorporate new AI and advanced automation technology. Hubspot CRM software is also a viable free real estate option.

#4. Agile

Agile CRM provides a free CRM solution for up to ten users, with the ability to manage up to 50,000 contacts and companies. TheAgile CRM software also includes email tracking, custom sales pipelines, and lead scoring, making it a powerful free option for a small business.

Agile CRM also has paid tiers for businesses with more extensive requirements. Paid tiers include features such as landing page builders, marketing automation, and customer support. This free CRM software can also help your real estate company.

#5. Freshworks

Freshworks CRM ranks first in our list of the Best Free CRM Software. This CRM is intended for small to medium-sized businesses, and its Forever Free plan includes CRM and marketing tracking.

Freshworks’ free plans include unlimited user access, contact management, and lead management via forms and website tracking.

Customers can be communicated with using the built-in phone system and chatbot. Businesses can also upgrade to Freshworks’ paid plan, which begins at $35 per user per month when billed on a monthly basis.

#6. Less Annoying CRM

less vexing CRM (also known as LACRM) is intended to be an all-inclusive CRM solution for small businesses. They provide a 30-day free trial. They then have a single low-cost paid plan. LACRM is in charge of task management, lead-to-sale management, contact management, and follow-ups. Manage all of your customer data and track your leads as they progress through sales pipelines. Keep track of events and tasks (in calendar and agenda formats). Less annoying free CRM software works well as a real estate CRM.

Emails sent and received outside of a CRM platform can be recorded in LACRM. Every user is assigned a unique email logging address by the app. You can make contact with whichever email service provider you prefer.

#7. BenchmarkONE 

BenchmarkONE is a powerful CRM system for sales and marketing. It’s also ideal for email marketing automation to collect and qualify leads. Sales automation features help you manage your pipeline and convert more customers.

It’s ideal for small to medium-sized companies such as agencies, private practices, and consultants. It also provides extremely detailed analytics and reporting.

#8. Bitrix24

Bitrix24 is a popular business CRM platform. It has a free tier that includes some useful features but not as many as the paid plans. There is no limit to the number of users or contacts you can add in the free version. However, it has a storage limit of 5GB; if your data exceeds this limit, you’ll have to pay to continue or delete some of the data to free up space. The free version of this CRM software allows for collaboration and is ideal for a real estate firm.

#9. Insightly

Insightly provides a free version of its CRM for two-person teams. Businesses can manage up to 2,500 records, including contacts, leads, and accounts, with the free version. Users can also add up to two custom fields for each type of record, allowing businesses to tailor the tool to their specific needs. Companies on the free plan can streamline and standardize communications by using five email templates. Up to ten custom reports can be displayed in the dashboard analytics.

#10. EngageBay

EngageBay promises all-in-one marketing, sales, and customer support software that assists a real estate or small business in acquiring, engaging, nurturing, and converting web visitors to customers. Users appreciate the live chat feature, which isn’t standard for most CRMs, let alone a free CRM solution. It can accommodate two lists, five pop-ups, five forms, and one landing page.

Best Free CRM Software for Real Estate

A solid real estate customer relationship management tool, or CRM, is essential, according to every top-producing agent. It assists you in organizing your contacts, developing a consistent communication strategy for each client, and ultimately closing more deals. Here are the top real estate CRM software options to consider:

#1. ClickUp

ClickUp is a project management software company that has developed a free CRM that is worth considering. Again, this isn’t your typical sales CRM with all of the bells and whistles, but it does have the organization and communication tools to be effective, as well as one of the most robust project management systems on the market. It’s highly customizable and was designed with process and user experience in mind. As a result, the interface is simple and straightforward.

A real estate template in ClickUp’s free CRM can help agents think in terms of projects rather than individual transactions. It’s ideal for those who place a premium on user experience, want a sleek-looking CRM with plenty of automation, and will make extensive use of communication and project management tools.

#2. Streak

Streak adds organizational tools and tracking capabilities to Gmail, transforming it into a fairly sophisticated standalone CRM that looks and feels like a simple spreadsheet. Streak’s free version is fairly limited—there are almost no tools for sharing contacts or pipelines without upgrading—but it’s worth a shot if you’re having trouble seeing the value of a full-fledged CRM.

Streak is an intriguing product that will appeal to busy real estate professionals, old-school agents, and those who use and love Gmail.

#3. IXACT Contact

IXACT Contact is not a real estate CRM, but it does provide a free trial of a real estate-specific platform. Its most appealing feature may be its ability to consolidate all of your real estate-related tasks into a single location. Email automation, a social stream service that showcases your social media marketing technique, a nice-looking website, and excellent customer service are also included.

#4. RealOffice360

RealOffice360 outperforms the competition because it is tailored to real estate agents. It provides lead profiles that include information that agents need to know, such as whether a contact is prequalified for a loan and when they purchased their home. It’s also visually appealing and easy to use. Another noteworthy feature is the Opportunity Tracker.

Is CRM a Software or System?

CRM stands for “Customer Relationship Management” and is a software system that allows business owners to easily track all communications and nurture relationships with leads and clients. A CRM replaces the many spreadsheets, databases, and apps that many businesses use to track client data.

How do I Create my own CRM System?

You can start with the following algorithm when creating your own CRM:

First, decide what you want to accomplish with this software (e.g., streamline workflows, simplify reporting, and so on) and create a list of required features and functionality based on those goals. Once you have a good idea of the functionality you want in a CRM database, you can start looking for software vendors who have the necessary expertise to bring your custom CRM to life.

Does Google Offer a CRM System?

Google Workspace has many useful features, but no native CRM offering. Some users create a simplified version of a CRM using their email contact list, Google Sheets, and Google Docs. Others make use of a third-party integration available via the Google Workspace Marketplace.

How do I Turn Google into a CRM?

Here Are 5 Simple Steps to Using Google Sheets as a CRM.

  • Check to see if a Google Sheets CRM is right for you.
  • Create a copy of our free CRM spreadsheet template.
  • Customize the Google Sheets CRM Template to Meet Your Specific Requirements.
  • Enter Your Current Pipeline Data.
  • Configure Sharing on Your Google Sheets Template.

Does CRM Require Coding?

CRM development, like any other area of software development, necessitates coding. CRM developers create and modify CRM structures using code.

What are CRM Tools?

Customer relationship management (CRM) tools help your company’s marketing, sales, and customer service functions and processes. Their mission is to organize, record, and enable action with customer data, as well as to track and advance customers through each stage of the purchasing journey.

What are the 3 Types of CRM?

CRM is classified into three types: analytical, operational, and collaborative.


Finally, CRM makes managing multiple departments in a growing business easier, faster, and possibly more enjoyable. So long as the ultimate goal is to have better engagements with customers, both prospects and paying customers. After all, those customers are people, not just numbers. After reviewing our CRM recommendations, simply sign up for free with any vendor of your choice.


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