CRM Tools For Small Businesses: Free Tools And Application

CRM Tools For Small Businesses

Anyone can launch their own company. However, attracting additional clients, scaling corporate growth, and developing a following of devoted customers all need time and financial commitment. In light of this, any company needs access to enough information, resources, and tools. The use of customer relationship management CRM tools has evolved into an absolute must for modern businesses. Numerous business owners have benefited from the assistance provided by these tools, which have enabled them to more effectively manage their companies while still preserving positive relationships with their customers. 

However, it’s possible that some people, particularly those who have just begun, won’t ever be able to afford the most effective CRM product.

Similarly, this article will present ten of the most useful free CRM tools for small businesses that can be used with CRM software for start-ups.

What are CRM Tools? 

CRM platforms allow a firm to easily maintain customer relationships by keeping all information about the present and new consumers, locating crucial opportunities, and managing marketing campaigns.

This tool also includes a communication tool that businesses can use for public relations or email marketing. 

This tool allows marketers to track potential outreach clients or businesses, which can benefit both types of marketing.

Depending on the plan, the cost of many CRM software packages can range anywhere from $50 to $150. 

On the other hand, many businesses now provide customer relationship management (CRM) solutions for free but with considerable limitations compared to the premium version.

On the other hand, this is more than plenty for a small business to begin outreach efforts or email list building from the ground up.

Best 10 Free CRM Tools For Small Business 

It can be difficult to decide which free CRM solutions to use. Like premium tools, each platform has many opportunities and one-of-a-kind features. 

If you own a small company, you probably need to make the most of the free resources available. You must ensure that it is a good fit for your company and market segment.

Similarly, I have compiled a list of ten customer relationship management (CRM) tools that are free for small enterprises, from which you can select one.

#1. Hubspot CRM

Our first list of free CRM tools for small businesses is Hubspot CRM. Hubspot CRM is a marketing platform that manages relationships with clients and customers. 

Its purpose is to assist marketing and sales professionals in managing their contacts.

This customer relationship management solution is an all-in-one marketing application that includes free email marketing, social media management, lead tracking, reporting, and analytics. 

In addition, businesses can use Hubspot for a variety of objectives, including the management of lead-generation campaigns and the development of reports.

#2. Zoho CRM 

Zoho is a customer relationship management (CRM) application offered at no cost to business owners and enables them to monitor and manage their customers across several channels. 

In addition, business owners can monitor and manage their consumers’ interactions across all channels using the platform.

Comparably, Zoho offers capabilities for producing leads, sales, marketing, and customer service.

 In addition to this, the software enables the creation of bespoke fields for the management of data. Businesses can more easily tailor the software to meet their requirements using this tool. It is also one of the best CRM tools for small businesses. 

Likewise, below are some of the key features of Zoho CRM:

  • Prospect and Client Relationship Management
  • Robotic Process Automation for Marketers
  • Automating Salesforce

#3. Apptivo CRM

Apptivo is a customer relationship management (CRM) platform that is free for small enterprises and is simple to use. 

It is a customer relationship management application hosted in the cloud and provides a comprehensive set of capabilities required to handle essential company procedures.

In addition, this application is loaded with features that make it simple for you to manage your workers, as well as your sales pipelines and clients.

 In a similar vein, Apptivo possesses all of the vital components that are required for the management of day-to-day business activities. It is one of the cheap CRM tools for small businesses. 

Here are the key features of Apptivo CRM:

  • Email Marketing
  • Inbox Automation
  • Lead Management
  • Project Management
  • Salesforce Integration

#4. is a customer relationship management (CRM) application hosted in the cloud and gives companies a comprehensive perspective on all of their clients. This tool has the potential to assist companies in improving the customer experience as well as their sales.

 In addition, businesses can manage all client information in one location, including contacts, leads, opportunities, and tasks.

By tracking engagement data such as email opens, clicks on links within emails, and phone calls made or received, makes it easier to understand how customers interact with the company. 

This includes making or receiving phone calls. It is also one of the cheap CRM tools for small businesses in 2023.

#5. Insightly 

Another cheap CRM tool for small businesses is Insightly. 

Insightly is a customer relationship management system (CRM) that is meant to assist small firms in keeping track of their contacts and sales prospects.

 This application provides a multitude of functions that are necessary for the management of a company.

 It has many applications for marketers, including lead tracking, contact management, project management, customer service, email marketing, and many more.

In addition to that, utilizing this instrument is a breeze. To start with Insightly as a business owner, all one needs to do is create an account and set up their company profile. 

In addition, after the business profile has been created, the company’s owner will be able to add contacts and leads to the system and create new projects and responsibilities for their personnel.

#6. Agile CRM 

Agile CRM is a free customer relationship management (CRM) solution that assists companies and organizations in better managing their company and customer interactions. 

The tool includes a variety of features that assist in the management of business processes. 

These features include lead generation, sales pipeline, marketing automation, and email campaigns.

In addition to that, it possesses features such as lead scoring, pipeline management, and automation. Businesses can more easily identify leads thanks to a feature of Agile CRM called lead scoring. 

This feature gives leads a score determined by the customer’s potential value. It also helps prioritize leads and concentrate on the ones with the highest potential value.

Pipeline management, on the other hand, assists firms in keeping track of their sales cycles and ensuring that they follow up with prospects at the optimal moment to speed up the closing of transactions.

Last but not least, the Automation Feature offers a wide variety of applications for enterprises, each of which can contribute to increased productivity with CRM. It is one of the best CRM tools for small businesses. 

#7. Capsule 

Capsule CRM is a free customer relationship management (CRM) platform for small enterprises that enables you to monitor all of the vital information about your clients in one location so that you can always be on top of things.

It is a user-friendly customer relationship management program that can assist you in managing your contacts, leads, and deals.

In a similar vein, this product offers a completely unified approach to the management of these facets of your company’s operations. 

Email marketing, project management, and billing are some of the additional services it provides.

 The capsule also ranks among the best CRM tools for small businesses. 

Here are some of the key features of Capsule:

  • Lead Management
  • Opportunity Management
  • Contact Management
  • Sales Pipeline Management

#8. Streak

Streak CRM is a free customer relationship management platform geared toward small businesses.

 You can keep tabs on your consumers, organize your leads, and expand your business. 

Any device can use this tool because it can be downloaded as a web app or added as an extension to Gmail.

In addition, Streak CRM is a completely integrated customer relationship management tool that offers a comprehensive answer for the management of sales, marketing, and customer service. 

It provides businesses with the ability to manage their whole sales process, from the initial lead collection all the way through to providing support for existing customers.

The streak platform has the following features:

  • Lead Management
  • Sales Pipeline Management
  • Marketing Automation

Streak is ideally suited for use by companies with fewer than 25 employees. 

It is free for up to ten users at the same time. You can also access it using a mobile application, which enables you to maintain your connection regardless of where you are.

#9. EngageBay

EngageBay is a free customer relationship management platform geared toward small businesses. It is a simple program that enables you to manage your contacts, track your leads, compose and send emails, and generate and share documents, among other things.

This application provides many capabilities, such as managing your contacts, keeping an eye on your information and prospects, composing and sending emails, and more.

In addition, the user interface of EngageBay is uncluttered and uncomplicated, making it simple for any person to operate.

Because the program does not require installation or configuration, you can begin using it as soon as you download it. 

In addition to that, it provides features such as lead scoring, automated email marketing, and analytics reports.

 Because of these features, you will have more control over your sales funnel and customer interactions. EngageBay is also one of the best CRM tools for small business  

#10. Vtiger 

Our last list of the best CRM tools for small businesses is Vtiger. 

Vtiger is a free CRM application that offers its users a wide range of different components and functionalities to choose from. 

This customer relationship management (CRM) software is ideal for small and medium-sized organizations to manage their client interactions. 

The software is compatible with all major operating systems, such as Microsoft Windows, Apple Mac OS X, and Linux.

There is a free version of the software called Vtiger CRM Community Edition and a paid version called Vtiger CRM Professional Edition.

 The Community Edition does not cost anything. On the other hand, one must first pay a license cost to utilize the Professional Edition.

Which is the Best CRM Software for Small Businesses? 

Currently, Zoho CRM is the best CRM software.

What is a CRM for a Small Business?

 CRM stands for “customer relationship management,” but it most commonly refers to a “customer relationship management system” that automates and streamlines the process of keeping tabs on and responding to leads and customers.

What are CRM Tools? 

A CRM tool gives you the ability to keep contact information for customers and prospects in a centralized location, as well as to detect sales possibilities, record service concerns, and manage marketing campaigns.

What is the Best Tool for CRM? 

Salesforce is the best tool for CRM in the market. 

What is an Example of a CRM Tool? 

Sales/Analytical CRM is a perfect example of a CRM tool. 


Customer relationship management software is excellent for managing client connections, monitoring the sales pipeline, and closing deals.

 CRM tools are an essential piece of software for every and every company. 

Before determining which customer relationship management (CRM) solution is ideal for your company, it is critical to have a solid understanding of the CRM elements crucial to your operations.

The ten free CRM tools listed above are only a few of the most useful tools every company may use.

Frequently Asked Questions 


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