While you should not base your entire product line on trending products, adding a couple of products that are currently in demand to your product line can work to your advantage. This way, when the fad wears off or the market becomes oversaturated, you’ll still have options. There are numerous lists of trending products to sell in 2023. We went through several of these lists and compiled a list of the top trending products that are pretty straightforward to include in any niche.
Best Trending Products To Sell Online In 2023
Now, let’s look at some of the products that are trending in 2023.
Products that are in high demand on the market are considered to be “trending,” which typically suggests they will be simpler to sell.
To uncover trending products online, we looked at search volume patterns on Google Trends, as well as social media hashtags and other data sources.
#1. Athletic attire
One of the most popular fashion trends is athleisure, which combines comfort and style. This is the ideal time to get on the athleisure bandwagon and begin to sell athleisure products in your online store.
Products like cycling shorts, sports bras, leggings, and so on fall under this category. You can buy them in bulk from wholesalers like Bella + Canvas and add your own profit margins.
#2. Keycaps
Keycaps are the plastic covers that sit on top of your key switches. Or, in other words, the keys you press when you type on a keyboard. And, according to Google Trends data, they’re becoming increasingly popular.
Despite the high demand for keycaps, there aren’t many internet sites that sell them—yet. With market competition still minimal, now is the ideal time to launch your own online business to sell keycaps.
#3. Cleaning supplies
Cleaning supplies saw a YOY global order growth of 1,721%, and the global market size was above $235 billion last year.
Why are cleaning supplies trending? Who knows, but it surely has something to do with the stratospheric rise of cleaning influencers like Mrs. Hinch and Marie Kondo.
#4. Air Fryer
Air fryers have become extremely popular in recent years. There are numerous reasons why air fryers have become the new kitchen must-have, but the most likely driving cause is that customers are becoming more health-conscious, and air fryers provide a healthier option to deep frying items.
Start carrying these in your ecommerce store first, then expand to include additional kitchen equipment. Depending on how you want to position yourself in the market, you might only sell kitchen appliances and gadgets to health-conscious people.
#5. Portable Blenders
Portable blenders are trending for the same reason that air fryers are: customers are becoming more concerned about staying fit and healthy. They also make it easy to get those vital vitamins and minerals.
You may use these to make your favorite fruit smoothies on the fly. Try selling them online to capitalize on the trend while it’s still hot!
#6. Reusable Bottles
Reusable bottles are another product that has been trending in recent years. In this situation, the rise of eco-conscious customers is driving the trend.
Many people desire to help the environment by lowering the quantity of single-use plastic bottles that wind up in landfills. As a result, the global reusable water bottle industry reached an all-time high of $8.38 billion a few years ago—and it’s still growing!
#7. Skincare products
The worldwide skincare market was valued at more than $130 billion last year. Yet, based on Google Trends data, it is apparent that it is still increasing, making now the ideal time to launch your own online skincare store. You could build your line of cleansers, face creams, clay masks, and eye creams… the possibilities are endless.
#8. Beauty refrigerators
Beauty refrigerators are another popular item. If you didn’t know, they’re essentially little fridges that you only use to keep cosmetic products. According to Google Trends, searches for beauty fridges skyrocketed in 2019, and have stayed strong ever since.
#9. Shampoo
Shampoo is another lately trending product that gained appeal late last year. Global orders have increased by 764% year over year. Organic and natural shampoos, in particular, have grown in popularity as people become more conscious of the dangers of hazardous chemicals.
#10. CBD products
The Farm Bill of 2018 makes CBD lawful on a federal level in the United States. Since then, the market for CBD products such as CBD oil, CBD tinctures, CBD beverages, and so on has exploded.
There is a lot of money to be gained selling CBD products online, but there are also a lot of red tape to work through. Hence, before you open your doors, make sure you’ve done your homework and are well-informed of all applicable laws and regulations.
#10. Adult Products
Over the last decade, adult products have grown far less stigmatized. Adult toys have entered the mainstream as a result of the emerging sexual wellness trend, driving businesses such as Sephora and Bloomingdale’s to begin selling them.
Yet, while demand for products such as lubricants and vibrators is now high, most shops have yet to catch up. As a result, compared to other niches, there is much less rivalry for internet sellers in the adult product area.
#11. Wireless earbuds and headphones
Wireless earphones and headphones have become popular since Apple released the AirPods. So why not sell them online? You can design your own line or collaborate with a wholesale source.
#12. Cell phone straps
According to Google Trends statistics, search interest in phone straps increased dramatically in 2021 and has been strong ever since.
Every month, Google receives over 115k searches for phone straps, indicating that there is no shortage of consumers looking to purchase them. And because they’re so cheap to make and transport, you may make a lot of money.
#13. Belt buckles
Belt buckles are another popular item, with a 1,902% year-over-year increase in global orders. The keyword ‘belt buckle’ receives over 90,000 searches each month on Google alone—and it doesn’t include related search terms. They also constantly have large profit margins.
Top Trending Print-on-Demand Products to Sell Online
Print-on-demand (POD) is an online business strategy in which you sell customized merchandise and your supplier produces and fulfills the order.
Here are some of the most profitable print-on-demand products you can sell online.
#14. T-shirts
T-shirts are a hallmark of print-on-demand. There will always be a market for custom-printed tees, but there are also a lot of people that sell similar products, so competition is tough.
That being said, there’s no reason you can’t be successful if you’re a talented designer with a brilliant design idea that you believe consumers will want to wear.
#15. Face Masks
Face masks have long been popular in places such as China and Japan. However, since the coronavirus epidemic, they have grown common in Western countries such as the United States and Europe, driving up demand for custom-designed face masks. And because face masks are inexpensive to manufacture, profit margins are extremely high.
#16. Mugs and drinking glasses
Drinkware is another popular print-on-demand item. Try putting your graphics on mugs, water bottles, and tumblers and sell them online!
#17. Wall art
If you’re a creative artist, you can sell your works on canvases and other types of framed prints online. You can sell them through your own ecommerce store or through wall art marketplaces such as Displate and Fine Art USA.
#18. Tote Bags
Tote bags are huge reusable shopping bags that are usually constructed of strong fabric. They’re another popular print-on-demand item that sells well online.
#19. Phone cases
Nowadays, almost everyone has a smartphone, and the majority of smartphone owners keep their phones in cases. As a result, millions of people buy custom-designed phone cases every month, and demand is at an all-time high.
#20. Stickers
Stickers are simple to ship and inexpensive to create. And they’re undeniably popular. Every month, Google receives around 1.8 million searches for the term “stickers.” You’re looking at tens of millions of prospective clients if you tally up all the associated terms and searches on other platforms, such as Amazon.
#21. Hats
There are numerous varieties of the headwear that you may create with your own designs and sell online. Bucket hats are popular right now, but there are also baseball caps, beanies, berets, boaters, cowboy hats, and many more.
#22. Hoodies
Hoodies are yet another print-on-demand garment product. They’re not as popular as t-shirts, but the POD hoodie market is less saturated.
#23. Stationery
Every month, 450k people search for stationery on Google. It is always in demand, and there are many different stationery products that you can sell, such as paper, pens, envelopes, journals, erasers, washi tape, and so on.
The Top Trending Dropshipping Products You Can Sell Online
Another excellent online business idea is dropshipping. It is comparable to print-on-demand in that no stock is purchased upfront.
Here are some of the greatest products to begin drop shipping.
#24. Car Accessories
Dash cams, seat covers, steering wheel covers, and air fresheners are examples of auto accessories.
#25. Smartphone accessories
Via dropshipping vendors like Aliexpress, a plethora of smartphone accessories are available. These include wireless phone chargers, waterproof bags, pop sockets, screen covers, etc.
#26. Jewelry
By 2025, the jewelry industry is expected to be worth $480 billion. There are many jewelry products and accessories available for drop shipping, but some of the most popular and trending right now are jewelry cabinets, pendants, organizers, lab diamonds, and men’s rings.
#27. Kitchen utensils
Cooking gadgets have always been popular. While different kitchen fads come and go, some products, such as electric kettles, blenders, slicers, griddles, and so on, will always be in demand.
#28. Furniture
Why not open your own online furniture retailer? You may drop ship all kinds of products, from sofas to wardrobes and everything in between.
#29. Novelty items
Remember the fidget spinner craze from a few years ago? Internet shops that were quick to jump on board and sell them made a fortune.
While fidget spinners may have had their day, new novelty product trends come and go on a regular basis. Push pop bubbles and other toys that pop are the latest trend. Be adaptable and up to date on the current trends to capitalize on whatever the next toy craze is!
Best Trending Products To Sell on Amazon
Amazon is the world’s most popular online shopping site. Amazon’s marketplace is a terrific area to sell your products online because it accounts for more than half of all ecommerce sales in the United States.
Nonetheless, certain product categories seem to sell more effectively on Amazon than others. Here are some suggestions to think about.
#30. Books
Given the explosion of ebooks, you’d be forgiven for believing that physical books were on their way out. This, however, could not be further from the truth.
Print books, on the other hand, witnessed a staggering 21,627% increase in global orders last year. In comparison, ebook sales increased by only 335%. Online, Amazon is the best location to sell books.
#31. Baggage and travel
Luggage and travel accessories are two additional excellent product categories to sell on Amazon. These comprise products such as suitcases, carry-on bags, luggage tags, travel pillows, and so on.
#32. Toys and games
Toys and games sell nicely on Amazon. It is one of the most popular product categories on the market.
#33. Electronics
Electronics is a strong product area that will always be popular. In fact, the electronics market is expected to reach $1291 billion by 2025.
From speakers to smartwatches and everything in between, there are hundreds of different electrical products you may sell online. I’d suggest concentrating on certain niche products within electronics, such as video game accessories.
#34. Photography gear
On Amazon, you may sell a wide range of photographic equipment. From cameras and lenses to tripods and lighting equipment, and everything in between.
#35. CD and vinyl
Vinyl records are making a strong comeback. They were one of the best-performing products at the end of last year, with a global order rise of 25,048% year on year. Because CDs and vinyl make great present products, the best time to sell them on Amazon is during the Christmas season.
#36. Seasonal products
Buying seasonal products out of season and then selling them for a profit when demand spikes is an excellent method to make money on Amazon. Seasonal products include skiwear (which is most popular in the winter), sunglasses and sun creams (which are most popular in the summer), and so on.
Trending Baby and Child Care Products To Sell
The predicted global market value of baby care products was $91.76 billion in 2022 and is anticipated to rise to $164.5 billion by 2030.
#37. Baby Carriers
A baby carrier allows adults to carry infants while freeing their hands. Also, baby carriers are easier to store and carry when traveling than strollers.
According to Google Trends, searches for infant carriers have been reasonably stable over the last five years, with high and consistent demand. The search volume dropped significantly in March 2020, although it has since recovered.
This trending item is gaining popularity as a result of new baby carrier advancements, including increased ergonomics. Many parents are interested in ergonomic carriers, such as Ergobaby, that maintain the baby’s natural position.
#38. Baby Swings
Baby swings can come in handy for busy carers. The rocking action soothes wailing newborns, providing adults some peace and quiet at home. As a result, carers who work from home constitute a sizable target market for this product.
According to Google Trends, the global search traffic for baby swings has always been rather consistent. The lone exception was when it increased significantly at the start of 2020.
Some baby swings include dangling toys to keep the infant entertained. Smart baby swings are distinguished by features such as adjustable rocking speed and built-in lullabies. Providing a diverse selection of baby swings in your store may aid in increasing online sales.
#39. Baby Monitors
Baby monitors allow parents or caregivers to keep an eye on their children from another room. Several products include extras like a mobile app, a temperature monitor, dynamic angles, two-way communication, and night vision.
The search volume for “infant monitor” on Google Trends is consistently high. Judging at prior search performance, the demand for this product should not diminish dramatically very soon.
To advertise this trending product, reach out to parenting influencers on social media, YouTube, and the blogosphere. Don’t forget to highlight qualities that parents would like.
Trending Handmade Products To Sell Online
If you’re an artist, craftsman, maker, or creative spirit, you might want to consider creating your own handcrafted products and selling them online through your own website or on markets like Etsy. In such a scenario, here are some handmade product categories that sell exceptionally well.
#40. Resin Jewelry
Resin jewelry is one of the top trending products on Etsy this year. iT encompasses any sort of jewelry created with epoxy resin—a substance having a crystal clear surface—but pendants and earrings are among the most popular products.
Several artisans use resin to harden objects such as flowers and diamonds to produce gorgeous, one-of-a-kind sculptures.
#41. Candles
Candles are another popular product category on Etsy. To make candles that are one-of-a-kind, you can design your own candle molds and smells. To be successful, attempt something new and fill a market gap that your competitors haven’t yet discovered.
#42. Baubles
Do you have a festive spirit? Make your own unique Christmas baubles and sell them online! Obviously, this is a seasonal item, and sales will surge around the holidays.
#43. Subscription boxes
Subscription boxes are hand-curated boxes filled with specialty products that are distributed to your consumers on a regular basis (e.g. every month). There are other niches you could pursue, but I’d recommend sticking with something you’re enthusiastic about.
#44. Upcycle
Upcycling is the technique through which designers give an old, worn-out item a new lease of life in order to make it more valuable. This could mean reupholstering and decorating an armchair or utilizing your sewing skills to make old clothes into one-of-a-kind vintage pieces. On websites like Etsy, upcycled products sell well.
Trending Pet Products To Sell Online
The pet industry has had a fantastic decade. The internet pet business has expanded quickly as a result of rising pet ownership rates and shifting customer views. Despite the high demand for pet products, competition is severe. It’s a dog-eat-dog world out there, so you need to be careful about which pet products you sell if you want to stand out from the crowd. Here are some product categories to look at.
#45. Harnesses
During the previous five years, searches for dog harnesses have been trending upward. They diffuse pressure over a larger area than collars, making them a popular choice among dog owners who want to ensure their furry friends are as comfortable as possible.
#46. Toys for pets
Pet toys are another popular and in-demand product category. You could start a full ecommerce site to sell pet toys. There are numerous subcategories, including Kong toys, rope toys, balls, chew toys, and more.
#47. Dog bowls
Dog bowls are another popular pet item this year. Search interest has been trending dramatically increasing, particularly in the United States and the United Kingdom. Elevated bowls and slow-feed bowls are two of the most popular dog bowl categories right now.
#48. Pet treats
Pet owners will always require goodies to thank their canine companions. You can enter the flourishing pet treat market by developing your own private label line or selling products from wholesalers.
It would be worth focusing on snacks with natural components and formulations, as these are now trending. Another method to differentiate yourself in the market is to provide niche-specific goodies, such as immunity-boosting snacks or digestive health treats.
#49. Mats for cooling
Temperatures are rising and summers are becoming hotter as a result of global warming.
As a result, pet owners are looking for novel ways to keep their dogs and cats cool throughout the summer months, and sales of cooling mats are trending up. Profit from the trend and sell cooling mats through your online business.
#50. Travel accessories for pets
Another trend we’re seeing is that more and more individuals are bringing their pets on family vacations. Sell pet travel gear such as seat belts, bags, carry boxes, and cages to capitalize on this growing industry.
By 2028, the pet carrier market alone is anticipated to be worth $851.5 million.
#51. Pet Supplements
People are becoming more concerned about the health of their pets. This has created a massive new market for pet supplements such as joint supplements, multivitamins, pet CBD oils, fish oils, and so on.
Best Trending PC and Gaming Accessories Products To Sell Online
As gaming has grown in popularity, so has the market demand for gaming PC and console devices and peripherals.
It is the ideal time to launch your own ecommerce store aimed at the gamer market. Here are some of the top products to sell.
#52. Motherboards
Many users nowadays want to construct their own PC from the ground up. As a result, PC components such as motherboards are in great demand.
#53. Computer cases
PC casings are another item that tech-savvy individuals who build their own PCs require. Some of the best-selling PC cases feature eye-catching, gamer-centric designs with RGB lighting.
#54. Mousepads
As a result of the recent pandemic, more people are working from home. And almost everyone who works from home requires a mouse pad.
Mousepads improve the glide of your mouse while preserving your work surface from wear and tear. You can sell mouse mats of various sizes, softness, and hardness. Some mouse pads have built-in chargers or additional wrist support.
#55. Gaming Mouse
Computer gamers are a huge market, and every PC gamer requires a good gaming mouse. There are many various sorts of gaming mice for different types of gamers, such as FPS gaming mice designed for performance and MMO gaming mice with a plethora of buttons for all of your key binds.
#56. Keyboards
Another necessity for the home office is a keyboard. Mechanical keyboards are now trending, thus this could be a hot product to sell this year.
#57. Gaming chairs
Gaming chairs are expensive products that sell for hundreds of dollars. They are divided into two categories: console chairs and PC gaming chairs (racing-style gaming chairs).
Trending Beauty Products To Sell Online In 2023
The beauty sector has historically had some of the highest profit margins in the world. Here are some of the top beauty trending products to start selling online.
#58. Eyelash extensions
Artificial eyelashes have shown an 1823% year-over-year increase in global orders. Purchase them from wholesalers such as AliExpress, or create your own beauty brand and sell it through your online store. You can expand into similar products such as brush-on adhesives and applicators.
#59. Hair scrunchies
Hair scrunchies made a tremendous comeback in 2020, with a 6309% spike in Pinterest searches. Now is the ideal time to capitalize on the trend and begin to sell them online.
#60. Hair Wigs
Hair wigs are another highly popular beauty accessory, and there is plenty of potential for new vendors. Focus on a certain market sector to be successful. You could, for example, concentrate on hair wigs for men or hair wigs for people with alopecia.
#61. Lip balms
Lip balms are another best-selling product this year. According to Google Trends, searches for lip balms are trending globally and show no signs of slowing down.
There are numerous lip balms to sell, but some of the best-sellers this year are organic lip balms, lip therapy balms, and shine lip balms.
#62. Press-on nails
Press-on nails are a convenient and inexpensive technique to conduct manicures. Individuals can quickly remove or switch their press-on nails while protecting their natural nails.
This is one of the fastest-growing trending beauty accessories. According to Google Trends, search interest in press-on nails has surged significantly in recent years, peaking in September 2022.
Trending Health & Fitness Products to Sell Online In 2023
The market for health and fitness products has expanded as customers have become more health-conscious. There has never been a better moment to start your own online store to sell health and fitness products. Here are some goods you might want to stock up on.
#63. Protein powder
Everyone who is serious about gaining muscle requires protein powder, thus there is a tremendous market for it. It is, nonetheless, an extremely competitive market. If you want to earn sales, you’ll need to be creative with your marketing and price your products competitively.
#64. Esports energy drinks
Esports energy drinks are a new, emergent product category that has risen rapidly in recent years as a result of intensive influencer marketing initiatives by brands such as GFuel and Sneak. They are marketed as performance-enhancing beverages for gamers.
Why not make your own and sell it online? One of the best methods to advertise it is to collaborate with popular broadcasters and YouTube gamers through affiliate marketing or influencer campaigns.
#65. Yoga mats
Yoga mats are one of those products that are always in high demand. While they are now available in a large number of fitness retail establishments, there is still an opportunity for new sellers in the online market.
#66. Fitness Equipment
As more individuals began working out at home instead of going to the gym, the demand for gym equipment skyrocketed.
In reality, at the height of the pandemic, when global lockdowns were in full force, several businesses totally sold out of products such as dumbbells, barbells, weight benches, and treadmills.
#67. Resistance bands
Resistance bands are one of the hottest fitness ideas this year. They are less expensive than weights for resistance training and are easier to use in tiny places.
They have the advantage of being less bulky and easier to ship for sellers than standard weights. You can also combine them into product packages to raise order values.
What are the Instruments for Assessing Possible Trending Products?
Paid tools such as Niche Scraper and Viral Launch allow you to validate ideas before you start to sell products online.
Niche Scraper is a dropshipping and product research bot that scans Shopify sites for best-selling products. Meanwhile, Viral Launch allows you to gather feedback on your product concept.
Conclusion
Choosing the proper trending products to sell is an important aspect of establishing an online business. There are several sectors to explore, from health and wellness to cosmetic products.
Browse eCommerce marketplaces, social media networks, and trend sites to keep up with changing product trends.
Whichever of the products you select, keep in mind to improve your internet marketing plan. Emphasize the merits of the product, analyze your target demographic, and promote it properly.
Therefore, make your decision, select an eCommerce platform to build your online store, and begin to sell trending products online. Good luck.
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