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Over the last few years, many people have begun to participate in the makeup game, including men. Since millennial and Gen Z men aren’t afraid to use makeup, the industry has started to grow. The male makeup industry is exploding like never before. BCFocus says that the global market for cosmetics will be worth about $650 billion by 2026. But Ulta Beauty and Sigma Beauty makeup affiliate programs have grown to be the biggest beauty stores in the United States, with more than 1,200 locations. As of 2023, only a few of these affiliate programs dominated the makeup market. In this article, we have compiled a list of the top 25 makeup affiliate programs for beginners in 2023.

The Top 25 Makeup Affiliate Programs for Beginners

#1. Makeup Artist

Makeup Geek provides high-quality, cruelty-free, and vegan makeup affiliate programs for beginners. In addition to a custom palette builder, their website also features makeup tutorials and advice from makeup artists.

  • 15% commission on each sale.
  • Cookie duration: 15 days.

#2. Girlactik Beauty

Girlactik has attracted top social media influencers and celebrities from all over the world with its easy-to-wear, long-lasting makeup products. This is also one of the best makeup affiliate programs for beginners.

  • 18% commission on each sale
  • Cookie duration: 60 days

#3. Yves Rocher

Yves Rocher has been in business since 1959. The beauty brand’s low prices and emphasis on natural ingredients keep it popular with customers.

  • 10-16% commission on each sale
  • Cookie duration: 30 days

#4. BH Cosmetics 

BH Cosmetics is a clear favorite among millennials and Gen Zs because it is affordable and vegan-friendly. There are lower-paying affiliate programs on our list, but this one boasts a whopping $38.01 AOV and a 4.75% conversion rate.

  • 6% commission on each sale
  • Cookie duration: 90 days

#5. Twinkled T.

Twinkled T is your one-stop shop for manicure perfection. It not only sells nail supplies but also fun product boxes for manicure, stamping, and nail tech.

  • 10% commission on each sale
  • Cookie duration: 30 days

#6. Elizabeth Arden 

Elizabeth Arden’s holistic approach to beauty has been copied by many brands. It is a well-known brand in the industry, offering a variety of innovative products ranging from makeup to perfume.

  • 8% commission on each sale
  • Cookie duration: 30 days

#7. Sephora

Sephora offers over 13,000 high-quality products ranging from niche items to luxury brands. It is also one of the best makeup affiliate programs for beginners. Affiliates also receive free samples with every order, as well as free shipping on orders over $50. Sephora follows Ulta Beauty as one of the makeup affiliate programs in the US.

  • 14% commission on each sale.
  •  Cookie duration: 30 days

#8. Ulta Beauty

Ulta Beauty is the largest and one of the best makeup affiliate programs in the United States, with over 1,200 locations across the country. The brand prioritizes virtual reality, cruelty-free products, and supply chain transparency in addition to a comprehensive catalog.

  • 2% to 5% commission on each sale
  • Cookie duration: 30 days

#9. Dashing Diva

Women and children alike enjoy Dashing Diva’s cruelty-free nail products. Customers can also narrow their searches on the brand’s website to find a specific solution to their nail care needs.

  • 8% commission on each sale
  • Cookie duration: 30 days

#10. Silly George

Silly George’s glueless and reusable lashes provide painless and hassle-free lashes. The eyelash brand also gets points for being vegan and cruelty-free.

  • 15% commission on each sale
  • Cookie duration: 30 days

#11. DipWell

With DipWell’s professional-grade manicure kits, you can say goodbye to long lines and expensive salon appointments. Although it comes with dip powder and liquids in a variety of colors, it can be very simple to use.

  • 10% commission on each sale
  • Cookie duration: 90 days

#12. Dimensional Nails

Dimension Nails is your one-stop shop for cruelty-free and vegan nail products. The nail salon also sells ecosystem collections and animal-friendly nail lacquers. All of these are packaged in environmentally friendly and recyclable materials.

  • 5% commission on each sale
  • Cookie duration: 30 days

#13. Nars Cosmetics 

Nars hit the headlines for dabbling in the metaverse through a collaboration with Animal Crossing. Classic bestsellers for the eyes, lips, skin, and cheeks are available.

  • 8% commission on each sale
  • Cookie duration: 7 days

#14. Tarte Cosmetics 

Tarte Cosmetics is an ideal affiliate marketing partner because of its personalized recommendations, one-on-one tutorials, free virtual consultations, and all-vegan product line. This is also one of the best makeup affiliate programs for beginners.

  • 8% commission on each sale
  • Cookie duration: 7 days

#15. Treat Beauty

Treat Beauty offers lip balms, scrubs, and balm sets that are all-natural and organic, with flavors that are good enough to eat.

  • 7% commission is on each sale
  • Cookie duration: 45 days

#16. Skincare

Skincare will account for 42% of the global cosmetics market in 2023, making it the industry’s leading category. During the past two years, consumers have become more aware of the impact of blue light on the skin, making blue light skincare a top priority. Currently, the skincare niche is expected to generate $177 billion in revenue by 2025.

#17. Sigma Beauty

Sigma Beauty is one of the best premium makeup affiliate programs with a cult following that offers customers a wide range of high-quality, affordable solutions. From its first essential kit to partnering with influencers with its Paris Palette, the 90% female team has seen success after success. With several patented and award-winning beauty products, Sigma Beauty follows Ulta beauty as one of the best makeup affiliate programs in the US and has continued to push the boundaries of innovation.

  • 10% commission on each sale.
  • Cookie duration: 30 days.

#18. Kossma Beauty products

Kossma Beauty is the world’s first fully saturated skincare line. Customers receive hand-blended products that are pure, plant-based, and cruelty-free.

  • 10% commission on each sale
  • Cookie duration: 182 days

#19. Skinfood USA 

Skinfood is the first cosmetics company to have its origins in food, and its products feature potent skincare solutions made from high-quality food ingredients sourced from reputable farms all over the world.

  • 10% commission on each sale
  • Cookie duration: 30 days

#20. 100% Pure

100% Pure uses all-natural ingredients for all skin types. The makeup brand even uses fruit pigments for its colors. A portion of the proceeds from each purchase is given to animal shelters and tree-planting programs.

  • 8% commission on each sale
  • Cookie duration: 45 days

What Is the Most Profitable Affiliate Program?

With over two million product creators and marketers, Amazon Associates is one of the largest and most profitable affiliates, like Ulta Beauty and Sigma Beauty makeup affiliate programs. It has a wide variety of products for any niche to choose from as a marketplace. Amazon Associates have a high conversion rate due to Amazon’s brand authority. However, commission rates vary by industry.

The highest fixed rate is 10%, and it applies to both high-end beauty niches and products bought with Amazon Coins. Meanwhile, the most affordable rate is 1%, which applies to groceries, physical video games, and video game consoles. It’s also worth noting that Amazon’s cookie duration is only 24 hours. However, it can be extended to 90 days if the customer adds a product to their cart. The cookies apply to all products added to the cart within 24 hours, not just the ones you promoted with affiliate links.

How Much Do Sephora Affiliates Make?

Sephora affiliate programs provide you with more than just a great way to earn money on products you’d recommend anyway. It also includes benefits such as exclusive newsletters and sneak peeks at upcoming product launches. Other promotions include

  • Affiliate-only promotions
  • Every day orders over $50 ship for free.
  • Free samples with each purchase

The good news is that you can enjoy higher commission rates than other options on the market, such as Ulta Beauty and Sigma Beauty makeup affiliate programs. Sephora pays their affiliates a generous 5% commission on every product they sell, with no restrictions on brand or product type.

How Can I Start Affiliate Marketing With No Money?

Firstly, having a blog and website should be your ultimate goal as an affiliate marketer. It is hands down, the best way to run a successful affiliate marketing business.

However, when you’re new to the business and you’re on a shoestring budget (or have no budget at all) there are a few things you can do to start generating the income you’ll need to eventually start your website and blog.

#1. Build a Social Media Presence

Being an affiliate does not obligate you to become a blogger immediately. Instead, you can start monetizing your online presence through social media. So, you can accomplish this by including affiliate links in your posts, updates, and profiles.

Instagram, Twitter, Pinterest, and other social media platforms have millions of users. It is simple to incorporate links into your posts and see results. Simply follow the rules and restrictions of these sites, as you do not technically own your accounts.

#2. Leverage on Facebook.

Facebook now has millions, if not billions, of users, making it the most popular social media platform. So you can promote affiliate products on your page if you have an account.

The important thing is to keep your page focused on a topic of interest to your audience. It could be about health, money, fitness, relationships, or pretty much anything else people are curious about.

#3. Leverage on YouTube.

YouTube is a massively popular affiliate marketing platform with millions of users. The most successful YouTubers earn millions of dollars each year simply by making videos promoting products they like. So, this is one of the best ways to become an affiliate without having to invest in a blog and a website.

Just keep in mind that you won’t have many subscribers in the first few months. However, if you continue to post interesting and useful videos, you will eventually build the audience you require to succeed.

#4. Participate in an Affiliate Program

In order to become an affiliate for networks like ShareASale and Rakuten, you must first build a substantial following on social media or YouTube. These programs are constantly looking for publishers who can effectively promote their products.

What Are the Three 3 Best Affiliate Marketing?

There are three main types of affiliate marketing: unattached affiliate marketing, related affiliate marketing, and involved affiliate marketing.

Unattached Affiliate Marketing

The affiliate has no financial interest in the goods or services they are promoting. They have no known related skills or expertise, and they do not serve as an authority on or make claims about its application. So this is the simplest type of affiliate marketing. The affiliate’s lack of attachment to the potential customer and product absolves it of the obligation to recommend or advise.

As the name implies, related affiliate marketing entails the promotion of a product or service by an affiliate who has a connection to the offering. In most cases, the link is between the affiliate’s niche and the product or service. The affiliate possesses sufficient influence and expertise to generate traffic, and their level of authority establishes them as a reliable source. However, the affiliate makes no claims about the use of the product or service. 

#3. Involved Affiliate Marketing 

They are currently using the product and are confident that others will benefit from their positive experiences. Their personal experiences serve as advertisements, and they are reliable sources of information. On the other hand, because they are making recommendations, any problems that arise as a result of the offering may jeopardize their reputation.

Who Is the Number 1 Affiliate?

Robby Blanchard, rated as the best affiliate marketer on the planet, is currently promoting a free $26,000,000 Case Study, in which he asks readers if they are ready to learn the secret to making thousands of dollars per day in online sales.

Who Is the Richest Affiliate Marketer?

Being an affiliate marketer necessitates knowledge, experience, and hard work. It’s not a fast or simple way to make money, but if you do it right, the rewards can be substantial. Here are the top nine richest affiliate marketers:

Top 9 Affiliate Marketers You Need To Know About

  • Pat Flynn.
  • Zac Johnson.
  • Ian Fernando.
  • Shawn Collins.
  • John Chow.
  • Kirsty McCubbin.
  • Finch Sells.
  • Missy Ward.


I hope this article have given you a guideline on the list of the top 25 makeup affiliate programs for beginners in 2023.

Makeup Affiliate Programs FAQs

Does Fenty Beauty have an affiliate program?

The Fenty Beauty affiliate program directs your website visitors to, the creators of beauty products that make everyone feel included. Fenty Beauty by Rihanna was created to address a lack of beauty products for all skin types and tones.

Which affiliate marketing is best for beginners?

What Are the Best Affiliate Programs for Beginners?

  • Commission Junction (CJ)
  • GiddyUp.
  • Awin.
  • Rakuten Affiliate
  • Impact
  • Amazon Associates
  • ClickBank
  • eBay Partner Network.

How do you get sponsored by Sephora?

You can apply if you’ve worked for Sephora for at least three months, are in good standing with your manager, and have an active Instagram account.


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