WHAT ARE DIGITAL PRODUCTS: How To Create and Sell Them

Digital Products
image source- Ossie Rodriguez

In our current age and time, the internet stands as a second world to us. Digital products are also one of the components that emerged from this world. And unlike physical products, digital products are sold online. So now, as a business owner, this has added more dimensions to creating business opportunities. So, in essence, this post is written for you because we discussed everything about digital products. You can learn how to create free, profitable digital products that you can sell.

What Are Digital Products?

A “digital product” refers to products that are created, sold, and purchased online. It is typically consumed, even online (well, of course, excluding things like printables). Digital products are supplied via the internet, typically right away following your purchase, unlike physical products you buy online that need to be packaged in a box with packing peanuts and mailed.

Digital products are a terrific monetization choice for creative entrepreneurs because they are frequently infinitely scaleable. You don’t have to produce a new digital course or booklet each time you sell one. You merely provide the user with access to that digital product behind a paywall. That gives the inventor a significant advantage.

However, do not let their apparent simplicity deceive you. Although digital goods are widely available, producing a high-quality one can be laborious, and many fail to find a market. Due to the oversupply of digital goods today, it is unlikely that simply throwing anything into a PDF and adding a price will result in many sales. The best digital goods are thoroughly thought out, expertly implemented, and constantly evolving.

Digital Products That Sell

Though there are a lot of digital products that are sold online, there are a few of them that are quite popular and profitable.

#1. Ebooks

Ebooks are among the most popular digital products on the market. They are among the most popular information goods that consumers enjoy purchasing with their hard-earned money. It can provide a sizable profit.

Just write about what you are familiar with; there are a variety of unexpectedly lucrative ebook niches, particularly in the non-fiction and educational categories.

#2. Online Courses

It is not surprising that almost everything is now learned online. Another fantastic way to profit from your knowledge is to create and offer an online course. You can create a digital product using those abilities and knowledge and sell it.

Here are some niches for several online course genres that sell incredibly well: They include:

  • Marketing courses
  • Fitness programs
  • Programming courses
  • Cooking programs

You must choose the format in which you wish to offer your course once you have decided what to teach (i.e. video, text, audio, etc). Following that, you can develop a curriculum and begin writing your educational materials.

#3. Video Content

Nowadays, consumers crave video content and are prepared to pay for it. The popularity of VOD streaming services like Netflix serves as a clear indicator of the size of the market for video content.

You can produce your own amusing or instructional video content and sell it online if you consider yourself to be a director.

#4. Memberships and Subscriptions

Another excellent idea is to launch a members-only website and offer subscription goods, especially if you already have a sizable following as an influencer. It is possible to create a profitable subscription service without having an existing audience.

#5. Photography

People are always looking for high-quality pictures. If you enjoy taking photographs, you may make money from your passion by selling your images online.

A professional photography portfolio that features your most outstanding work is essential, regardless of the path you choose to take. This will make you stand out from other people.

You could even sell merchandise inspired by photography if you don’t want to sell photographs, like a skilled photographer

#6. Software

Without mentioning software, of course, no list of digital goods would be complete. Online SaaS (software-as-a-service) product sales can be one of the most successful business models, with firms like Quillbot and Grammarly generating millions of dollars in revenue.

Software sales, however, are more difficult than those of some of the other digital goods on this list. You must identify a market need, invest time and resources, and then create a software solution to fill that need.

This often necessitates that you spend hundreds of thousands of dollars on hiring a team of engineers to work on your software product.

However, despite the high initial costs, you can get a significant return on your investment if your software application is successful.

#7. Digital Art

Digital art has a huge market, so make the most of your skills and turn your pastime into a source of cash.

For instance, new firms usually want competent designers to create unique logos for their brands.

Online logo manufacturers do exist, and they provide small firms with a cost-effective choice, but they fall short of the work of a qualified graphic designer. This enables you to charge more for your services.

Other art-related digital items that are popular include brand kits, backgrounds, emotes, badges, banners, and 3D artwork. Stock icons (vector pictures) are another type of product.

How To Create Digital Products

Making decisions may be incredibly challenging, especially when beginning from scratch. The most stunning aspect of all this, despite being difficult in many areas, is applying your own imagination to develop a digital product. In contrast, there are procedures that must be followed in order to develop a digital product. Let’s examine it below.

#1. Examine the Demand

Check the market demand before getting overly excited about your excellent digital product concept. Make certain that customers need your product and are looking for it online. If not, you can spend days building a digital good that nobody wants to use.

To determine the popularity of a certain product keyword or discover related search terms, use Google Trends (GT).

Printables for weddings and plants, while less common, are in high demand. Selling school printables may seem like the best course of action at this time, but the next step is to analyze your rivals.

#2. Examine the Available Options.

In a market where everyone is selling chips, selling ketchup is simple. Your item is distinctive and stands out from the competition.

Now apply this reasoning to your proposed digital product. To determine whether the market for your unique digital product is saturated, conduct a Google search, look at what people are offering on Twitter and Instagram, or browse marketplaces like Etsy (a popular marketplace for printables).

#3. Select a Marketing Platform to Market Digital Products.

Picking a good platform is necessary. You have two possibilities for your items if you discover that your digital product idea is surrounded by competition.

Check their reviews after you’ve identified your niche market and the products you’ll be up against. These are excellent resources for finding out what your target market thought of your competitors’ products, as well as what they liked and didn’t like about them. You can utilize this knowledge to improve your own products.

The key lesson from this is to research the competition on the platform you choose to sell on. To make it easy for your clients to find your products, make sure you enter a market with enough space.

#4. Produce your item

The process of really making digital goods is the most enjoyable element of the process of creating digital items.

This stage of the production process, as we already discussed, varies depending on the type of product. We assume you already possess the necessary equipment to create your digital download. You can utilize free tools online to achieve this.

Free Digital Products To Resell

It can be difficult to find free digital products to resell for a profit. However, there are a few products available for resell it is the choice of picking the right one. Here are some of them:

  • Ebooks
  • Software
  • Videos

#1. Ebooks

The most common free digital products to resell are certainly ebooks. Although you can sell ebooks on a variety of subjects, it’s crucial to pick and stick with a specific niche. You must focus on a particular demographic that will return for more. Try everything you like, from home gardening to reading Tolkien-fanatic literature.

Beginner booksellers frequently make the mistake of promoting different titles they personally enjoy, but this lack of strategy is bound to failure. If you choose your titles at random, you will, at best, occasionally attract the odd reader. With this approach, even book buyers won’t have a compelling reason to return. You can focus your search and buy the items that catch your eye.

#2. Software

Software is a digital product that is increasingly in demand for resale. You can still sell software if you wish to since it is profitable even if you are neither a developer nor a programmer. There are several companies that offer white-label software that allows you to resell their goods under your own brand while still offering your clients complete technical support.

You will succeed if you choose software because it underpins everything. Regarding the target demographic, it is totally different from ebooks. Small and medium-sized firms will make up the majority of the audience for all different types of software.

#3. Videos

There are a ton of videos available online that you can purchase for very little cost and then resell. Given the abundance of free films on the Internet, it’s important to consider the kind of video material viewers might be willing to pay for. People typically don’t believe YouTube tutorials on these topics.

You’ll find that the majority of websites sell movies for resale and have video courses of some sort. How-to videos, advice, and any other content that customers think would provide them with useful professional insights that they couldn’t get elsewhere can also be found among them. These can even be used with ebooks.

How to Sell Digital Products on the Internet

The steps you must follow in order to sell digital products are listed below:

  • Select the items you wish to sell.
  • Request membership on the relevant website.
  • You should test the products.
  • Find a marketplace where you may sell your digital goods.

#1. Select the Items You Wish to Sell.

This process is really simple. If you’re not sure what you want to sell, look through your selections above and choose what you like or think will be the most successful. Make sure you select a specialty rather than opening a store with a variety of products and an unclear target market.

#2. Request Membership

Most websites that sell secondhand goods demand that you become a member of their organization. You’ll probably need to pay a little fee after you join for it. Many of these websites provide free usage instructions as well as any resources you might require to sell things.

Check out a site’s website and user reviews to determine its reputation before registering with it. A trustworthy website will have regular updates, be well-structured, and be secure to use. Download the products you want to sell once you’ve established that they are secure.

#3. You Should Test the Products.

You ought to test the product yourself, if at all possible. By doing so, you’ll be able to sell your product effectively. Additionally, you’ll learn if your product has a hidden flaw. Check the ebook to make sure it is full and that no pages are missing, for instance. If it’s software, you’ll have to rely on your provider if you don’t know anything about it. Checking your client’s reputation is crucial because of this.

#4. Find a marketplace where you may sell your digital goods.

It is not at all a problem where you choose to resell your free digital products. Your business strategy and ideas will determine this.

If you already operate an online store, you may just add your new products there. You can include them in your current website if you run a different kind of business but still want to provide your customers the option to purchase worthwhile digital goods.

Some digital product providers can assist you in swiftly and easily launching your business if you’re starting a reselling venture from zero. You may build up your store and sell your digital files on a variety of channels as well.

Platforms for the resale of digital goods

Among the platforms that might assist you in reselling free digital products are:

#1. Sellfy

Using the eCommerce platform Sellfy, you can quickly resell your products. You have the option of selling the goods directly through your store or website. Basic analytics and email marketing solutions are available to you. The platform is user-friendly and reasonably priced. If you have a tiny business and don’t need anything fancy, it’s excellent.

#2. SendOwl

If you only want to sell goods on your current website, SendOwl is ideal. Nothing uses a separate web store—everything uses channels that already exist. Customers can purchase goods from you by clicking on CTA buttons that say things like “Buy Now” or via specific URLs created for each of the products.

An excellent addition to the product is its fantastic function for sending abandoned cart emails.

#3. Streamlined digital downloads

Easy Digital Downloads is a fantastic WordPress solution. You make use of it by adding it as a WordPress plug-in. You can download as many files as you want, and it has a nice dashboard to keep track of your statistics and reports.

#4. Selz

Selz provides a solitary, comprehensive platform to assist you in building a custom store from the beginning. This is a complete solution for you if you want to launch a reseller business from scratch. Website builders, SEO choices, a built-in CRM, and many other capabilities are among their features. Additionally, by stamping each sold copy with the purchaser’s info.

Other platforms include

  • Payhip
  • ConvertKit
  • Creative Market
  • Etsy
  • Gumroad
  • Thinkific
  • Teachable

Most Profitable Digital Products

When it comes to the sale of products, it is wise to consider profits. In a general sense, selling to the appropriate customer at the right moment can maximize the profitability of any digital product. Making effective digital products requires a thorough understanding of your target market. Keep in mind these few points as a guide.

  • You should first think about what your target market wants.
  • You’ll be able to develop a solid product to sell once you’ve determined what your target market needs.
  • It’s crucial to consider your interests or willingness to learn while deciding on a product to sell.
  • Research the many items that are on the market once you have found a niche that interests you.
  • There are many digital items available, so you must be picky to identify the ones that are best for your company.

How Do I Create a Digital Product?

You can simply create a digital product from what you are familiar with. If you are good at writing create an ebook.

What Is an Example of a Digital Product?

  • Ebooks
  • Online Courses
  • NFTs
  • Apps
  • Software
  • Printables
  • Templates

What Is Meant by Digital Products?

A digital product is one that is only available digitally, to put it simply. Others may refer to it as a product without a physical form.

What Are the Easiest Digital Products to Sell?

Virtually all digital products are easy to sell however depending on how you market them. They include software you can market to starting enterprises. This will sell faster as it is displayed to the right audience.

Can You Make Money Selling Digital Products?

The market for digital goods is constantly growing. With the correct marketplace or e-commerce platform, delivery is frequently instant.
They can be sold in a number of places, such as internet shops, markets, and social media networks. It is a fantastic approach to establishing a presence online.
Selling digital goods successfully has the potential to develop into a full-time enterprise.

What Makes a Good Digital Product?

  • A good digital product will be aesthetically pleasing, emotive, imaginative, and complete.
  • Usability. Understanding, learning, consistency, accessibility, and localization of a user’s language and customs are all characteristics of a usable product.
  • Utility. A helpful product will be functional and fulfill a customer need, frequently through technological innovation or cleverness.
  • Reliability. A trustworthy product won’t have any defects that linger for a long time and will be tolerant of unanticipated stresses, environments, and usage.
  • Efficiency. Fast, effective, context-aware, and natural to the norms of its surroundings are all characteristics of an efficient product.

What Types of Digital Products Sell?

  • Ebooks.
  • Online courses.
  • Memberships.
  • Art items.
  • Music and audio.
  • Stock photography.
  • Coaching packages.
  • Services.


One benefit of being involved in the sale of digital products is that you can produce a variety of goods and earn money from the convenience of your home. Digital products are easy to create and sell if you follow the right procedures. As a business owner, you only need to learn and understand how to market your products quickly.


How do I choose a digital product?

  • Consider which product will best meet the demands of your current market.
  • Introduce a pre-order to determine which concept people are genuinely willing to pay for.
  • Determine the project that has your attention and that you are most eager to complete.

Where you can sell digital products?

  • Esty
  • Sellfy.
  • Podia.
  • Payhip. .
  • SendOwl.
  • BigCommerce.
  • Squarespace.
  • DPD (Digital Product Delivery)
  • Gumroad.

How To Overcome The Challenges Of Selling Digital Products

The following suggestions will help you stay afloat when selling digital products in response to the issues mentioned above.

  • Before producing a product for sale, conduct adequate research and background checks. Hire an expert if you aren’t confident in your creative abilities.
  • Learn about digital marketing or engage a marketing professional to design a successful advertising plan to advertise your company and attract new clients.
  • Always read and comprehend the product’s license before acquiring any resources for your project. Study up on product licensing.
  • Use a reliable file sharing system to stop unwanted downloads and watermark photographs to protect your items from plagiarism. License your items as well.


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