SMS MARKETING SOFTWARE: 15 Best SMS Marketing Platforms for Businesses

best free sms marketing software bulk

A strong customer base can be maintained with the help of SMS marketing. SMS marketing is a no-brainer for business owners to implement. What, though, is the best SMS marketing platform? You can pick from a variety of cloud-based SMS marketing software platforms. And you certainly don’t want to be the marketer who chooses the SMS marketing app that turns out to be unreliable. Some of the SMS marketing software are free while you still have to pay for some. Read on to see the list of the best bulk SMS marketing software compiled by us. Enjoy the ride!

What Is SMS Marketing Software?

SMS marketing software facilitates the distribution of mass communications, be they promotional in nature or merely informative. With the help of business text messaging tools, you can also create and automate large-scale SMS outreach programs for marketing purposes, including brand awareness, promotions, sales, and more. You can leverage the many functions of bulk SMS marketing software, such as sending out reminders about abandoned shopping carts, alerts about flash sales, welcome messages to new customers, and more. The most effective SMS marketing software would let you set off automatic campaigns based on specific events and situations. 

Therefore, if you want to get ahead of the competition and take your marketing to the next level, you need to immediately begin using one of the top bulk SMS marketing software programs available. Recent statistics show that just roughly 61% of businesses are making use of SMS marketing. Some of the SMS marketing software are free while you still have to pay for some.

Best SMS Marketing Software 

The following are the best paid and free SMS marketing software:

#1. SimpleTexting

The fact that people can connect SimpleTexting with all of their other workflow management systems (including, of course, Mailchimp), their excellent customer support, and the ability to customize user profiles with information, images, etc., makes them one of the best SMS marketing software.


  • Two-way messaging
  • Scheduled texts
  • Automate text messages
  • SMS keywords to create contact lists
  • Data collection and analytical tools
  • Premade templates
  • Tiny links
  • Reminder texts

#2. TextMagic

TextMagic is one of the best options if you need global SMS marketing software with a straightforward pricing structure. One of TextMagic’s defining characteristics is its ability to send messages anywhere in the world, from Afghanistan to the U.S. Virgin Islands. Also, get an accurate price for your SMS marketing campaigns with the help of their convenient price calculator. Determine how much your campaign will cost by choosing a delivery location and the desired volume of messages. 


  • Personalized bulk messaging
  • Email to SMS
  • Zapier integration 
  • Amazing team features
  • Phone number/email validation 
  • SMS surveys for collecting feedback

#3. Salesmate

Salesmate is one of the leading SMS marketing software for establishing two-way communication with leads and consumers via text message. It’s intuitive design and cutting-edge automation features make it a joy to use. 

Using Salesmate makes it simple to create and deploy a personalized SMS marketing campaign, which has been shown to enhance sales, engagement, and growth. Salesmate provides everything you need to successfully market and sell your products and keep in touch with your consumers.


  • Create unlimited lists and segments for targeted sales and marketing campaigns 
  • Send automated SMS with personalization 
  • Text sequencing feature to schedule your messages  
  • Send personalized text messages to make your clients feel special and create trust  
  • With the conversation history feature, you’ll have a clear and contextual conversation with prospects  
  • Text template library to save time in drafting messages 
  • Combine SMS and email marketing using Sequences and Automation Journeys 
  • Monitor your performance through powerful insights using the text report feature  
  • Mobile phone applications for iOS & Android to send and receive text messages

#4. Omnisend

Omnisend is one of the best when it comes to mobile marketing across several channels. As a result of integrating Email, SMS, Push Notifications, and Pop-ups, everyone’s lives are simplified. It is also easy to set up. Simple automation of messages is provided. 

They also offer SMS services for people who run online stores through Omnisend. The process of sending out emails for things like abandoned cart notifications, individualized pop-ups, and shipping confirmations and updates can all be programmed to run automatically.


  • Email marketing
  • Web push notifications
  • Audience sync for ads
  • Segmentation
  • Reporting
  • Popups and forms
  • Personalized, omnichannel messaging
  • Pre-built e-commerce workflows
  • SMS list-building tools

#5. SlickText

SlickText is an excellent SMS marketing software that includes everything you need. As one of the leading text marketing platforms, SlickText provides a wealth of options for communicating with customers. Quick SMS messages to leads can also be sent using this platform. It provides numerous channels for communicating with the customer. Also, SlickText is a great fit for enterprises in the hospitality, education, religious, and e-commerce sectors.


  • Text surveys
  • Automated workflows and drip campaigns
  • Detailed analytics
  • Double opt-in
  • Self-cleaning subscriber lists
  • 100% Carrier & CTIA Compliance
  • Knowledge base and live chat support

#6. Trumpia

Trumpia is a versatile piece of SMS marketing software with both text and voice messaging capabilities. This is one of the greatest software for centralizing all of your operations on a single server. You can make your own unique workflows or modify one of the pre-made ones with the tool’s automatic workflow builder. Also, it has a wide range of capabilities, from automation to fully operational mobile systems.  


  • With the automation feature, you can streamline the process   
  • Workflow automation for the custom flow of messaging  
  • Can integrate with other tools via Zapier 

#7. Mobile Text Alerts

Mobile Text Alerts’ simple configuration is fantastic because it allows you to begin using the service immediately. Everything else is simple once you’ve got going. The interface is intuitive and simple to use. With the mobile app, busy business owners can see how their SMS campaign is doing from anywhere and create messages in bulk to deliver later. The integration tools are also top-notch as well.


  • QR code opt-in
  • Two-way messaging
  • Mobile surveys
  • MMS
  • SMS templates
  • Scheduled messages
  • Import spreadsheet
  • Text-to-join
  • Group segmentation
  • Unlimited administrators
  • Link tracking
  • Mobile app

#8. EZ Texting

You can use the included design tools and template editor to make image-based texts, which you can then send to specific recipients. By partnering with Shutterstock, EZ Texting makes it easy to find stunning visuals for your SMS marketing campaigns. However, this feature is reserved for more expensive tiers. EZ Texting, like many other SMS marketing software, has an automated component and a text scheduling feature. 

Furthermore, it’s a straightforward platform that provides a library of useful information and video tutorials on best practices for SMS communication.  


  • Free Shutterstock images
  • Dedicated short codes and Toll-free numbers
  • Text to Landline
  • SafeStop
  • Contact management and segmentation
  • Analytics & Reporting  
  • Team management

#9. Sakari

This SMS marketing software, Sakari, is a cloud-based SMS marketing service that provides all of your organization’s texting requirements in one convenient location. Sakari has a global presence in over 200 nations. It’s also the top choice among SMS marketing software for enterprises of any size. It’s a service that facilitates the distribution of business-related texts, such as notifications, confirmations, and promotional offers.   


  • The two-way texting for lead qualification and customer engagement 
  • Send multimedia messages with GIFS, audio, and videos 
  • Design text marketing campaigns and schedule SMS at your desired time in bulk 
  • Integrates with CRM and VoIP systems 

#10. ClickSend

You can use ClickSend as a marketing tool to deliver text messages, multimedia messages, rich content, and social media updates. The SMS provider made it simple to handle jobs like customer service and event organization. Because of its open application programming interface (API) support, it may be easily integrated with other apps. Their services are also comprehensive, and you can easily handle all of your marketing tasks with their help.   


  • Cloud-based (so no software)
  • No contracts
  • Prepaid or pay-as-you-go plans
  • SMS, MMS, voice, email, fax, postcards, and messaging through WhatsApp or Facebook are available
  • Google Analytics tracking is available
  • API options include REST, HTTP, SMPP, SMTP, FTP, and SOAP

#11. Podium 

Podium is an enterprise-ready communications suite. It’s a centralized hub for handling many forms of real-time and asynchronous communication, including text messages, video chat, and live chat. Podium can also be utilized in the conduct of surveys, the processing of payments, and the administration of a shared mailbox. Your marketing efforts can benefit greatly from the addition of this software. 


  • The contact management features allow ease of managing the contacts  
  • It sophisticates internal communication through the Team Chat feature  
  • With automated workflows and readily available templates, you can easily send messages  

#12. Octane AI

The Octane AI app for Shopify is a quiz and chat tool. They also provide marketing via text messaging. Customer information can be gathered by using quizzes and other interactive pop-ups. This information can be used to send customized SMS messages to the recipient.


  • Quizzes and interactive pop-ups
  • Facebook Messenger + SMS
  • Custom messenger/SMS automation

What Makes Good SMS Marketing Software?

The following features are what make the bulk SMS marketing software a good one:

#1. Bulk Messaging

Sending a text message to many recipients at once is known as “bulk messaging” or “mass texting.” It’s SMS marketing at its most basic. It’s safe to conclude that the ability to send many texts at once is the most desired function of SMS marketing software. You’ve compiled a list of cell phone numbers to send out a mass text message ad for your wares. 

#2. Two-Way Conversation

To take SMS marketing beyond simple broadcasting, a two-way exchange with your contacts is essential. Communicating with your customers should be a two-way street. Using this function, you can have messages sent to and answers from consumers delivered directly to your email. It’s a must-have for every business that cares about its customers’ satisfaction. 

#3. MMS

“MMS” refers to the Multimedia Messaging Service. Unlike short message service (SMS), MMS allows for the transfer of multimedia files.

Audiovisual material is more interesting than plain text. An SMS marketing software that supports the sending of multimedia messages is thus essential.

#4. Opt-Out Management

It must be simple for your recipients to remove themselves from your SMS mailing lists. Contacts on your SMS marketing list can easily de-subscribe by clicking a link or typing a keyword.

#5. Keywords 

Keywords allow people to sign up for your list by texting a brief, memorable phrase to a designated phone number. A keyword is a short, distinct identifier that facilitates registration.

#6. Shortcodes

To send and receive text messages (SMS or MMS), a shortcode is a 5- or 6-digit phone number. Shortcodes, as opposed to regular 10-digit numbers, are simpler to keep in mind. And the throughput is better on those. A list-building effort would be incomplete without the use of keywords and shortcodes.

#7. Segmentation 

SMS messages can be sent to specific groups of contacts by using segmentation. The most useful features of SMS marketing software include the ability to divide your contact list into subsets based on demographic or behavioral characteristics. Furthermore, each segment can receive a unique text message from you. 

#8.  Automation

The efficiency and effectiveness of text message campaigns can be greatly improved with the use of automated text messages. Also, autoresponders are helpful for sending delayed communications (coupons, techniques, tips, special offers, etc.) and verifying a user’s subscription to your mailing list. Automated messages are perfect for sending reminders. Send out a gentle nudge to your contacts a few days before an appointment, event, or flash sales promotion.

#9. Integrations

Integrations with complementary platforms are essential for achieving true SMS marketing automation. Integrating your SMS messaging app with your email marketing platform is a sensible move. That way, you can gather emails via text messaging and keep your email list in sync.

You can analyze your SMS marketing to see what works and what doesn’t. Analytics can provide insight into a variety of areas, including: 

  • How many times does your campaign send out messages? 
  • What percentage of your contacts have viewed your message? 
  • If you share a link, how many people have really clicked it? 

Your SMS marketing software must include analytics and link-tracking capabilities. 

#11. API

SMS API is an abbreviation for “application programming interface.” This feature facilitates the linking of your SMS marketing software with third-party programs.

Your programmer can use an SMS API, for instance, to have messages sent from your email client. In most cases, API documentation is available for SMS marketing platforms.

Benefits of SMS Marketing Software

The following are the benefits of bulk SMS marketing software:

#1. Fast and Efficient Audience Reach

With the help of SMS marketing software, companies may efficiently communicate with a wide customer base. 

#2. Targeted Personalization and Segmentation

The program enables organizations to divide their target market into smaller subsets to which they can then send more relevant and engaging communications. 

#3. Exceptional Open and Response Rates

When compared to email marketing, the open and response rates for SMS marketing are significantly greater, resulting in more interaction and more sales. 

#4. Affordable Price

SMS marketing is a cost-effective alternative for companies of all sizes because it is less expensive than other forms of advertising. 

#5. Capabilities for Monitoring and Evaluation

In order to help organizations make educated decisions, SMS marketing software often provide metrics to measure the efficacy of campaigns. 

#6. Integrate Your Existing Tech Stack

The use of customer relationship management (CRM) systems and other marketing tools and platforms can be streamlined and automated by integrating them with SMS marketing software. 

#7. Automating and Planning

Businesses can save time and effort by scheduling and automating their messages with the help of SMS marketing software. 

#8. Simple Setup and Operation

Businesses of all sizes and technological expertise can benefit from using SMS marketing software because of how simple it is to implement and maintain. 

#9. Flexible Applications

SMS marketing can be utilized for a wide range of activities, including but not limited to promotions, reminders, and customer care. 

#10. Reach Customers on the Go

Businesses may reach customers no matter where they are by sending them SMS messages, which can be read on the mobile phones that most people carry around with them at all times.

Yes, so long as you abide by the rules and regulations governing text message marketing. There are regulations in place in the United States that regulate consumer marketing; if you infringe on these rules, you could be subject to fines or even litigation, all of which could have a negative impact on your business.

How Can I Do SMS Marketing?

  • Get permission (and keep it)
  • Mention your company.
  • Add a call to action.
  • Send at the right time.
  • Personalize your campaigns.
  • Align SMS to your overall marketing strategy.

Final Thoughts

The SMS marketing software you employ will have a significant impact on the performance of your text marketing campaigns. Inadequate functionality and late delivery could render your efforts useless. We’ve compiled a list of the most well-known and effective SMS marketing software available. However, this SMS marketing software ensures timely delivery, comes loaded with useful features, and won’t break the bank. If you want to find the best one, you need to take the time to research its features, cost, and reviews. You can also check out the free SMS marketing software if your budget is not enough for you to pay for one.


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