FREELANCE MARKETING: Meaning what to do & Salary

Freelance Marketing

Find out how to work as a freelance digital marketer. In this article, we go over all the information you need to get started in freelance marketing, including the requirements, potential salary, advantages, and disadvantages of this thrilling and accommodating profession. It’s not for everyone, but you never know.

What is Freelance  Marketing?

In freelance marketing, you operate on your own and are not an organization’s employee. Per job or task, the basis is used for freelance work. Companies and businesses outsource a variety of assignments to independent contractors. There are many advantages to working freelance as well as some drawbacks. In this post, we’ll go into more detail about them.

Freelance Marketing Job Description

A freelance digital marketer is a person who works as a contracted freelancer and offers digital marketing services to companies, nonprofits, and organizations (not an employee).

As a freelance marketer, you have access to a wide variety of digital marketing services.

What Qualifications are Necessary to Work as a Freelance Digital Marketer?

Depending on the services you want to offer, you’ll need different skills to work as a freelance digital marketer. To develop particular skills, you can enroll in an online professional course.

The domain of digital marketing is broad. Every domain requires a unique set of hard (technical) skills. Regardless of the area you want to specialize in, there are also general freelance skills. Among these abilities are:

#1. Copywriting and Content Creation

The written word serves as the basis for all digital content. Because of this, having strong content-writing abilities is essential. You need to be knowledgeable enough to be able to recognize quality writing and copywriting, review drafts, and offer helpful recommendations even if you or your customer elect to engage a freelance writer or copywriter separately. You’ll gain confidence by becoming familiar with the fundamentals of content marketing.

#2. Search Engine Marketing (SEO)

Whether you’re writing blog entries, LinkedIn articles, product descriptions for Amazon or Etsy, or app store descriptions, search engine optimization is crucial. Your target audience can locate your digital material more easily with SEO. Without it, you’ll need to rely on paid advertising and recommendations to get people to see your content. If you don’t want to focus on offering SEO services to clients, you only need to know the basics of SEO.

#3. Marketing Research

No matter if you want to manage Facebook ads or offer email marketing services, you must be able to gather and analyze marketing data. The ability to measure, track, and optimize almost every aspect of digital marketing is why understanding marketing analytics is so important.

#4. Business skills

 In addition to your hard and soft marketing skills, you should also have the following capabilities. Keep in mind that you are now working for yourself. To start and maintain a successful business, you need to have these abilities.

Freelance Marketing Salary

The average annual salary for a Freelance Marketing Manager in the United States as of February 8, 2023, is $71,166.

In case you need a quick pay estimator, that comes out to about $34.21 per hour. This amounts to $5,930 each month or $1,368 per week.

The majority of Freelance Marketing Manager salaries currently range between $45,000 (25th percentile) and $86,500 (75th percentile), with top earners (90th percentile) making $129,500 annually across the United States, according to ZipRecruiter, which reports annual salaries as high as $143,000 and as low as $22,000. The wide variation in the average pay for a Freelance Marketing Manager—up to $41,500—indicates that there may be numerous opportunities for advancement and higher pay based on experience level, location, and skill level.

How much does a Beginner Freelancer Earn?

There are numerous different kinds of work that can be done as a freelancer. In general, the higher a profession’s level of technicality, the more money freelancers in that field can make. The most popular freelancing opportunities’ average hourly rate and annual salary are listed below, based on data from CNBC and additional research.

  • Writers: A freelance writer typically earns between $30 and $40 per hour or about $42,000 per year.
  • Editors: The hourly wage for independent editors is from $25 to $35, with a yearly income of about $40,000.
  • Programmers: Across a variety of programming languages, the typical freelance programmer earns $60–70 per hour or around $120,000 per year.
  • Developers in general: A freelance developer aims to make $50 to $60 per hour or about $100,000 per year.
  • Mobile app developers: Often earn between $55 and $65 per hour as independent contractors and earn $100,000 per year.
  • Web designers: Freelance web designers earn between $50,000 and $60,000 per year designing and developing websites.
  • Graphic designers: A freelance visual or graphic designer often earns $40–45 per hour or around $90,000 per year.
  • Freelance transcriptionists: Often make between $20 and $25 per hour or around $32,000 per year.
  • Bookkeepers: A freelance bookkeeper earns between $30 and $35 per hour or about $40,000 per year.
  • Online marketers: Freelance digital marketers make about $50 per hour or about $100,000 per year.
  • Photographers: An independent photographer makes between $35 and $45 per hour or around $42,000 per year.
  • Customer relations managers. (CRMs) expect to make $50–60 per hour or around $120,000 per year.
  • Data analysts: A self-employed data analyst makes, on average, $55–65 per hour and $100,000 per year.

What is the Highest Paying Freelance Skill?

Let’s now examine some of the highest-paying freelance skills that will enable you to increase your income as a freelancer in 2023.

#1. Making and Editing Videos

Without a doubt, the most effective kind of content marketing is video. When videos are placed on websites, visitors practically double their time spent there. Demand for independent video editors and makers will rise as more companies realize the value of using video content to boost sales. As a result, independent video editing and production will rank among the highest-paying freelance positions in 2023.

  • the average yearly salary of $65,000
  • From $25 to $40 per hour
  • Professional Freelance Video Editors bill between $40 and $150 per hour or estimate project costs based on the length of time anticipated.

#2. Freelance Writing Content

Is a must for every website, and freelance writers are available to meet those demands!

Another excellent freelance expertise that is in demand, and you can work from home.

Although content writing is not that difficult, it does require extensive research, strong comprehension, and general knowledge in addition to excellent writing abilities and a high level of English fluency. Experienced content writers often command the highest rates as independent contractors.

$20 to $40 an hourly average salary

#3. Social Video Marketing 

One of the highest-paying freelance positions available to independent video editors and creators in 2023.

It only makes sense if social video marketing is growing as well as if video editing is. The Top 3 fastest-growing freelance skill lists from Upwork for Q2 2023 include social video marketing, a new skill in the freelance industry.

After all, companies and brands want to promote their videos to a sizable targeted audience if they’re going to produce them.

$50,000 is the average annual salary.

Hourly Wage: $50 to $150 on average

What is the Highest Paying Freelance Job?

Therefore, you’ve come to the ideal location if you’ve been considering beginning a freelance business. The top 5 most sought-after, highest-paying freelance jobs as of right now are listed below. You’re already more than halfway there if you possess some of these abilities.

Are you prepared to launch your freelance career?

#1. A Web Developer or Designer

Every company needs a website, and talented web designers are highly sought after. Planning, designing, and coding websites for various industry niches is the work of web designers who collaborate with businesses and individuals.

On freelance marketplaces like Fiverr or UpWork, there is no shortage of work to be found if you have some experience with WordPress or Joomla. But you ought to check out Toptal if you have more sophisticated skills. Although there is a fairly rigorous screening process to get listed on Toptal, the pay is much higher and the clients are frequently well-known figures.

#2. A Graphic Artist

The ability to create graphics is highly marketable. Marketing, advertising, reports, brochures, newsletters, business cards, websites, product packaging, outdoor signage, trade show booths, and a long list of other business applications are just a few examples of where it can be used. You must be knowledgeable about the Adobe Creative Suite, specifically Photoshop and Illustrator, as well as fundamental ideas like pre-press procedures.

#3. Teacher 

Whether you have a teaching degree or other credentials, there are literally hundreds of online teaching opportunities accessible. It would be ideal if you did. Since there is a severe shortage of instructors worldwide at the moment, it’s likely that you won’t have any trouble finding a job you like.

There are several choices available even if you lack a teaching degree. There is a great demand for English as a second language (ESL) teachers, and you don’t need a lot of expertise. A solid command of the English language and some familiarity with web technology are frequently the sole requirements.

#4. Virtual Helper

Are you amazingly organized? able to finish chores quickly? able to work with a variety of productivity programs? If so, you might be a good candidate for a freelance virtual assistant (VA) position. The majority of VAs are hourly workers, and their pay ranges from $15 to $25 an hour or more, depending on the demands of the client and the particular expertise needed.

In addition to managing email and phone conversations, tasks can also include data entry, bookkeeping, research, social networking, content production, booking trips, and scheduling appointments.

Working as a virtual assistant is a terrific way to start a freelance career. It goes without saying that you don’t absolutely need a ton of experience to start, but the more you can accomplish, the more valuable your services become.

#5. Independent Author

On the internet, there are countless options to get freelance writing work. You won’t run out of freelance work if you’re good, quick, and trustworthy, and this is especially true if you have experience in fields like technology, marketing, cryptocurrency/blockchain, or sales.

Of course, even if you lack particular skills, you can still succeed. You’ll be OK as long as you’re eager to learn and proficient with Google.

Can I Become a Millionaire by Freelancing?

Is it possible to make a lot of money freelance writing? Of course, it does not occur quickly. To assist you, we’ve examined a few straightforward strategies that freelancing enables you to maximize your income.

#1. Small Adjustments

Now, things like raises don’t happen to freelancers the same way they might to regular workers. You must be adept at determining the value of your labor as you determine your clientele’s fees. Perhaps it’s time to consider how you can capitalize on the quantity of experience you already possess. Check to see if the value of your abilities, productivity, and brand has increased, then adjust your charges. Not the least of which is the rising expense of living.

#2. Passion

It’s best to concentrate on a niche that is dear to your heart if you want to become wealthy through freelancing. The amazing thing about freelancing is that you may pursue your passion and, as a result, the talents that are easier to market. It couldn’t be more accurate to say that working a job you love is like never working a day in your life. When you genuinely enjoy your profession, it’s much simpler to maintain your motivation and keep up with the long hours and deadlines.

#3. Lower Costs

You may be able to work from home as a freelancer, which can significantly lower overhead costs in many different ways.

Working from home gives you the freedom to do so whenever and whenever you like. You may avoid the commute, freeing up an additional hour to work and earn money. Additionally, it enables you to save money on transportation expenses as well as other commuting expenses like a couple of coffees and on-the-go lunches.

How to Find Freelance Marketing Work?

#1. Networking

In order to expand your network, networking entails using your current contacts to refer potential customers to you. Ideally, you would expand your network before requiring customers. However, if you haven’t, then right now is the next best moment to start.

Your network can be tapped in a number of ways. One of the simplest ways is to contact everyone you know, including friends, family members, coworkers, and former employers.

#2. A Sales Funnel

Create a marketing funnel for your freelance services and consider yourself your first client as a marketer.

A lead generation funnel is one of the most popular marketing strategies. It involves providing free material in exchange for email addresses, nurturing the relationship through email marketing, and finally presenting offers to convert the leads into customers.

#3. Social Commerce

Social selling is another proactive method of promoting your freelancing services. This entails interacting with potential customers on numerous social media channels, like groups and forums. Mention your services when it’s suitable. Directly pitch the lead or request recommendations from them (similar to how you did it with your network).

#4. Job Boards 

Job sites don’t just list full-time jobs; they often also list contractor or freelance work. Just keep in mind that there is often considerable competition on these employment forums. To stand out, you need to have a portfolio, marketing materials, and an internet presence that is optimized.

Where Can You Find Freelance Marketing Work

The job boards listed below are excellent places to find freelance marketing work:

#1. Dynamite Careers

A job board that focuses on remote work is called Dynamite Jobs. The listing can be filtered by type, category, and subcategory. Choose “Short-Term Project” or “Part Time” under Work Type to look for freelance positions. Alternatively, type “freelance” or “contract” into the search bar.

#2. FlexJobs

The focus of FlexJobs is on remote and flexible employment and freelancing opportunities. Using “freelance” in the search area will help you find listings for freelancers the fastest.

#3. Indeed

The largest job listing aggregator is True. Although it is well-recognized for job ads, it also has freelance marketing work. You may set up email alerts to automatically receive new postings.

#4. Jooble

Canada-wide job openings are listed on Jooble, including those for remote work. While job postings make up the majority of the site, Jooble also features freelance labor.

#5. LinkedIn

A job board is part of the professional networking site LinkedIn. Freelance jobs occasionally become available that may not be advertised elsewhere.

Can You Freelance with no Experience?

Getting started as a freelancer without any prior expertise can be difficult. But it’s undoubtedly feasible! Apply these suggestions, and you’ll be on your way to landing your first freelance job. 

Use FlexJobs to begin your search as well, of course.

Finding your first freelancing position might be challenging. But sadly, it’s also a story many people can relate to. Many businesses don’t want to chance to hire someone who is truly green. They would prefer to hire someone who has a track record of achievement.

Freelance Marketing Consulting

For those who are passionate about marketing, enjoy working with clients, and want to set their own hours, becoming a freelance marketing consultant might be a terrific career choice. Understanding how to carve out your market niche might help you stand out from possible rivals.

What is an Independent Marketing Consultant?

A self-employed worker who develops and executes marketing campaigns, channels, strategies, and associated responsibilities for their clients is known as a freelance marketing consultant. To plan, carry out, and improve a company’s marketing initiatives, independent marketing consultants examine the pertinent data, such as sales figures or engagement rates. To expand their market, retain existing clients, and boost sales, businesses hire independent marketing consultants.

What Does a Self-Employed Marketing Consultant do?

The duties of a freelance marketing consultant can change depending on their target market, area of marketing expertise, and the demands of their current clients, among other things. Researching market conditions and trends, creating marketing proposals and strategies, evaluating marketing metrics and key performance indicators (KPIs), such as return on investment, creating branding plans and designs, maintaining regular client contact, and accurate billing for their services are all typical responsibilities for independent marketing consultants.


Working as a freelancer can be a lonely and isolated endeavor, especially if you do it from home. Extroverts may find this to be especially challenging, and it is frequently reason enough for them to search for office-based employment. Even introverts yearn for social interaction. In any case, you’ll need to find strategies for getting the social connections you require for your mental health.

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