15 Tools And Techniques For Successful Mobile Marketing

Marketing directly impacts business profit, making it an indispensable part of every company. Because of the increased adoption of smartphones, many companies have begun to allocate a large budget to mobile marketing. As an entrepreneur, this article presents practical tips and tools for mobile marketing.

What Is Mobile Marketing?

Mobile marketing refers to how businesses advertise products to potential customers through mobile devices, such as smartphones and tablets. This marketing strategy leverages various features (websites, email, SMS, and social media) installed in most mobile devices.
Besides contributing significantly to generating web traffic, mobile devices are essential components of today’s online shopping experience. Digitally-inclined customers would use their smartphones to perform e-transactions rather than laptops or desktop computers. The increased use of smartphones is gradually creating a way for mobile marketing to become one of the most effective marketing strategies.

What Does Mobile Marketing Entail?

Mobile marketing refers to any marketing activity—Omni or multi-channel—promoting products and services via mobile devices. Various features of mobile technology are utilized for this type of marketing. One such feature is location. The global position system (GPS) allows businesses to promote their products or tailor their market campaigns to Internet users within a specific area.
Mobile marketing may include promotions sent through downloaded apps, in-apps, SMS, or MMS. It could also deploy mobile websites or QR scanning codes.
The key players in the mobile marketing field are brands and service providers that enable mobile advertising and allow companies to target the audience primarily by behavior rather than demographics.

Unique Benefits Of Mobile Marketing

• Mobile marketing offers unique benefits that give it an edge over other forms of marketing. Some of these advantages include:
• Unlike most traditional marketing strategies, it leverages the fact that mobile device users move around with their devices. Hence, it uses location-based services to collect customers’ data and send them related offers, deals, coupons, and promotions.
• In retrospect to online advertising, mobile marketing is much easier to implement. You don’t need sophisticated equipment and high-tech knowledge to get started.
• Businesses that don’t have a large marketing budget will find mobile marketing less expensive than radio or television ads. More importantly, the beautiful part is that low-budget options can produce significant outcomes. There are various budget-friendly options to choose from, irrespective of the size of the budget.
• Radio and television only work when a customer has them on. But, mobile marketing works as long as customers have their phones with them. It’s easier to measure the success of mobile marketing campaigns.
• With mobile marketing, you can reach your customers in real-time.

Tools And Techniques For Successful Mobile Marketing

Whether online or offline, successful businesses have a set of marketing tools and techniques used to market their products and services. So, if you’re looking at achieving successful mobile marketing, you’ll need to invest in the most effective tools possible. Below are some of the top tools that can make your mobile marketing failure-proof.

#1. Ringless Voicemail Tools

A ringless voicemail sends audio messages to voicemail boxes of potential customers. These messages are delivered without the phone ringing. Customers may get irritated by the sound of notifications and ringtones of marketing-based messages or calls.
Fortunately, tools such as Drop Cowboy ringless voicemail prove advantageous because you’ll be able to market your products and services without necessarily being a nuisance to the recipient. More so, the customer will listen to your message at the most convenient time, which makes them more attentive and interested in the information you’re providing.
If you want to know more about how Drop Cowboy ringless voicemail or any similar tool works, you may watch this video

#2. Multichannel Marketing Tools

Multichannel marketing mixes different promotional and distribution channels into a single marketing strategy. This approach leverages the unique strength of each marketing channel to achieve effective marketing. The tools required to implement multichannel marketing include, but not limited to, emails, display adverts, websites, retail storefronts, etc.
Most B2B marketers rank email as the most effective distribution channel for generating demand. Your storefront can also serve as a good marketing channel if your business is onsite. With well-placed informative designs, you can call the attention of potential customers to your business.

#3. Analytics Tools

Analytics tools are software solutions that help advertisers track and forecast campaign performance. With these tools, you can track key marketing metrics, such as return on marketing investment analytics, cost of acquisition analytics, and other necessary data from different channels. The right marketing analytics tools will help you efficiently utilize time and resources to achieve deeply impactful marketing campaigns.
Various marketing analytics tackle different scopes of data and marketing channels. These marketing analytics also require various tools, and your choice of analytics tools will be determined by the type of analytics you seek.

#4. Social Media Tools

Social media is a powerful tool that makes a big difference in any marketing campaign. Your social media strategy will be dead on arrival without using the right tools. Social media tools allow you to create or share valuable content, attract new audiences, and drive meaningful engagement with your customers.
The scheduling tool is an excellent example of social media tool that businesses must harness. You can plan and track your posts across all social media sites with scheduling tools. The analytics tool also helps create a big picture of your marketing efforts by trailing the performance and efficacy of your campaigns. Social media tools will help your brand become more visible and responsive.

#5. SMS Marketing And Notification Tools

SMS marketing refers to the act of communicating with customers through text messages about campaigns, news, updates, and more. Businesses use this strategy to build cordial and consistent relationships with customers who interact with them. SMS is an owned channel that allows companies to control what content they share when to share it, and who receives it.
The primary tool for SMS marketing is an SMS automation platform wherein businesses can create and send text messages to a specified list of phone numbers. You’ll find various SMS marketing options for your business depending on its size, goals, and customer base.

#6. App Store Optimization Tools

App store optimization is a tactic that makes apps more visible in an app store. App stores rank apps based on different factors, which means that some apps get more visibility. App store optimization helps you connect with a relevant audience to increase your app’s selling point.
Quality use of app store optimization tools will boost the number of installations by including keywords in your app’s description, localizing content, and reflecting user feedback. The more people install your apps on their mobile devices, the more marketing success you can achieve.

#7. Power Dialers

A power dialer is an automated mobile technology tool that ensures the effective streamlining of telephone operations. This type of software, offered by companies such as Power Dialer, works by dialing a call immediately after it’s dropped. Therefore, it helps avoid the time-consuming hand-dialing and the accompanying inconvenience. With reduced time spent on calls, you can maximize sales operations.

#8. SEO Tools

Search engine optimization must be a top priority if your business runs a website. SEO makes your website’s configuration and content more relevant so that browsers can easily find its pages. High SEO means your website will quickly show up in search queries.
Achieving high SEO requires appropriate tools. With these tools, you get data and alerts about your website’s overall health, as well as recognize the weaknesses that hinder your website from ranking high. By doing so, you can make changes to your campaigns and achieve better marketing results. SEO tools are handy, but you need to understand how to use them.

#9. Website Management Tools

Website management involves the processes that ensure your website is up-to-date and functioning as intended. It certifies that users get a consistent experience across all channels. Owning a properly functioning website enables customers to have constant access to your business via mobile devices. However, sustaining your website’s efficiency requires web management tools.
You can manage your website effectively, deliver a remarkable customer experience, and distribute engaging content with these tools. Mistakes and downtimes are costly for businesses. The right web management tools can help you detect issues quickly and fix them in real time, saving your business from losses.

#10. Graphic Design Tools

Mobile marketing hinges heavily on visual content. As consumers journey across various digital platforms on their mobile devices, they encounter several marketing campaigns. The chances of paying attention to your marketing campaign are heightened with eye-catching designs.
A lot of free and premium graphic design tools now exist. You can create stunning visual representations that complement your message with these tools. The good news is many of these are easy to learn and use. You can install them on your mobile devices and your desktop.

#11. Time Management Tools

Running and marketing your business simultaneously requires focusing on daily, weekly, and monthly tasks. You have to be on top of it all, from finance to staffing. Unfortunately, the human brain isn’t designed to perform excellently while multitasking; hence technology proves helpful.
Time management tools help you get a grip on your time and boost your productivity radically. Several scheduling tools and activity planners specifically designed for business owners exist. Such devices can help schedule your projects and track the time until completion. That way, you can invest adequate time in your marketing without leaving any important task out.

#12. Social Media Management Tools

Today, almost all smartphone owners are active on at least one social media platform. It, therefore, makes sense to implement social media marketing as a part of your mobile marketing strategy. Most social media platforms offer businesses the opportunity to market their businesses through ads. When these ads are targeted toward the right market, they can yield great returns for businesses.
Like every strategy mentioned above, you need the right tools to implement social media marketing. First, you need to create an account for your business on your preferred platform(s). Then, you adopt the necessary social media management software that helps to improve your business’s reputation and visibility online

#13. Task Management Tools

Individuals, teams, and organizations broadly use task management tools to help complete projects more efficiently by prioritizing related tasks. Common examples of these tools are basic spreadsheets or online project management applications. Regarding mobile marketing, task management tools will help organize your marketing efforts to ensure marketing teams perform effectively and meet deadlines.
Selecting the most suitable task management tool takes time and thought. You can deploy manual, electronic, or online task management tools depending on the need. You can also get concrete data from task management tools to help you devise better ways of implementing your marketing efforts.

#14. Location-Based Marketing Tools

Most modern phones have GPS functions, and these happen to be essential mobile marketing tools as well. When turned on, GPS can show the location of a particular user, which is vital data for location-based marketing. Noting the location of potential customers enables you to send out content they’re likely to be interested in based on wherever they are.
Aside from the fact that your offerings will be more appealing to your target audience, you’ll also enjoy more engagements as a business since your marketing content is relevant to them and whatever they’re doing wherever they are. Geo-targeting tools are deployed for this purpose.

#15. Mobile Payment Gateways

Mobile payment technology allows customers to pay for products or services through their mobile devices. The most apparent benefit of mobile payments is the elimination of mobile wallets. However, it also offers more convenience to customers and flexibility to businesses. You can receive payments from different locations across the world via this method.
Furthermore, mobile payment offers additional privacy and security benefits, making it a reliable means of transaction compared to physical cards. Having highly effective payment gateways for your business increases your earning potential and the success of your mobile marketing.

Conclusion

Mobile marketing is one of the longest-existing means of marketing, yet it continues to play a significant role in modern-day marketing success. Various techniques are adopted today by mobile marketers. Many of these strategies require extra tools to be effective. However, investing in the right tools and methods can guarantee significant success in mobile marketing.