MARKETING MANAGEMENT TOOLS: Meaning, Types, and Best Tools

marketing management tools
Image credit: Mediatool

Managing all the moving parts and details of a marketing campaign, from the organization of creative materials to the response and customer feedback, can be a significant challenge. The process of streamlining can be time-consuming in and of itself. It’s a challenge to get everyone on the team to generate the appropriate results by the deadline. Effective marketing campaigns rely heavily on well-managed projects. It’s true that dealing with all these responsibilities at once can be a hassle, but are there methods to make things easier.? There is an abundance of content marketing management tools available that can aid in various stages of advertising. There are a plethora of systems that aid marketing efforts in particular, from email management software to analytics and project management solutions. Read on to find out about free social media marketing management tools and many more!

What is a Marketing Tool?

Simply put, a marketing tool is any method, strategy, or piece of technology that is employed to promote a company’s goods or services with the aim of increasing sales.

In this piece, however, I’ll be focusing on the software that can help you in your day-to-day work as a marketer, and those are the marketing management tools I have in mind.

Free Tools for Marketing Management

The following are the top free marketing management tools.

#1. Buffer

Finding the right social media marketing management tools is crucial if social media is a part of your company’s marketing strategy (and it should be). WebFX uses a program called Buffer for this purpose. The company has developed browser tools-on that allows users to schedule posts and share content across multiple social media marketing management platforms without leaving the page they’re promoting.

Furthermore, you can schedule as many updates to the same page as you like in the future using their Power Scheduler.

#2. Canva

Attracting and holding the attention of potential customers across all of your internet marketing platforms requires high-quality graphic content. However, if you lack experience in graphic design, you may have to settle for stock images. For exactly this purpose, Canva can be quite helpful.

Without any training in graphic design, you may quickly and easily create and modify professional-looking designs. You may quickly change the look of your company’s blog, article pages, and social network posts after developing a basic template.

#3. Google Alerts

An integral element of your role as a marketer is to monitor the public perception of your company and its products. You may set up Google Alerts to notify you whenever your firm is mentioned anywhere online. Create custom email notifications for your company’s name, CEO’s name, popular items, and other keywords using this handy tool.

Having these notifications sent straight to your inbox means you’ll never miss an opportunity to comment on positive or bad news stories.

#4. Google Analytics

The key to a successful marketing campaign is constant evaluation and adjustment. When it comes to tracking and analyzing user behavior on their website, Google Analytics is the tool of choice for the vast majority of businesses today. The odds are good that your organization currently makes use of it, but if not, now would be a good time to begin. Once in place, your organization will have access to a variety of data about site traffic, and page views.

#5. Google Keyword Planner

Choosing the best keywords for your search engine optimization and pay-per-click campaigns takes time and effort. Google’s Keyword Planner is a fantastic tool for market research, regardless of whether or not you plan to utilize AdWords to run advertising. Simply plug your keywords into the planner to find out how frequently they are searched for each month.

#6. MozBar

Today’s marketers can choose from thousands of SEO solutions that range in price from zero dollars per month to several thousand. As far as free marketing management tools go, MozBar is among the best, but the more premium versions do offer more in-depth analyses and information. It’s an add-on for Chrome and Firefox that provides insights about your site’s and your rivals’ domain and page authority. When in “DA mode,” the extension displays the domain authority of each site you visit to the right of your browser’s search bar.

#7. Open Site Explorer

Our next tool is Open Site Explorer, another product from Moz. You may check the page and domain authority of a linked page, as well as the total number of pages that link to a certain URL with this helpful tool. You may use this to keep tabs on the links coming into your business and to research how your competitors are attracting visitors.

However, you can only generate three reports per day, and each report is limited to 200 links. If you’re just getting started with SEO, though, that’s enough to get a feel for things.

#8. FAQ Fox

To establish a rapport with your target demographic, you must produce content that answers their queries and tackles their problems. It’s hard to know what those concerns are unless you ask the people who are being questioned. With the help of FAQ Fox, you can discover the actual inquiries customers have about your business.

You may examine what people are interested in by conducting a search using keywords associated with your business. The questions can be answered on the sites themselves, or they can spark ideas for content on your own blog or website. Before spending time and effort developing content, you can be sure that there is a demand for it.

#9. Rapportive

To improve the efficiency of your business email communications, Rapportive is a great tool to use if you perform outreach. This add-on for Firefox and Chrome imports your contacts’ titles and employers into Gmail. Information from their social media marketing management profiles is also displayed using their tools, so you may get to know someone without even leaving your inbox to do so.

The plugin also displays any mutual LinkedIn connections; bringing this up might be a great way to start a discussion.

#10. Trello

Trello is an excellent tool for keeping track of tasks, whether you’re part of a huge team or working on your company’s marketing plan independently. It’s a web app that helps you organize your thoughts by letting you upload them as “cards” and then reorganize them into different folders based on their completion status.

To keep track of your blog posts, for instance, you may list potential topics in the far left column, move them to the right as you draft them, and then move them again once you’ve finished writing them. Projects can have several contributors, all of whom can offer feedback and ideas.

#11. KeywordsFX

KeywordsFX is a fantastic tool for quickly generating a large pool of potential new keywords for your marketing campaign. By just entering a generic term into their search bar, you will be presented with a large number of results (usually several hundred).

Your chosen keywords can be saved as a CSV file for easy access in the future.

What is Digital Marketing Tool?

Digital marketing, as it is used in practice, most commonly refers to marketing initiatives that are conducted on digital platforms such as computers, phones, tablets, and other electronic devices. It is possible for it to appear in a variety of formats, such as paid social ads, social media postings, online videos, display ads, and search engine marketing.

Content Marketing Management Tools

These content marketing management tools are the solutions you need for your content problems

#1. StoryChief

StoryChief is an online service that facilitates the creation, publication, and dissemination of content marketing management tools. You can think of it as your content’s nerve core. StoryChief is an all-in-one marketing content management tool that lets you create an editorial calendar, produce SEO-friendly articles, post them to your site, and promote them through social media and email, all from inside the same interface. It eliminates the need to key in information individually for your website,, social media, newsletters, messengers, etc. Any time a writer submits a piece and it is green-lit for publication, it can go live wherever it is posted.

#2. HubSpot

Hubspot is an inbound marketing platform that allows you to manage your content, your leads from content marketing management tools, and your automation workflows to create a unique experience for each of your leads and customers. When paired with StoryChief, it’s a potent tool that can help you save a ton of time and effort while producing significantly better marketing management content.

#3. Outbrain

In terms of content marketing, Outbrain is superb. By doing this, your material will be placed on a broad range of websites. Do you ever go to the very end of a Huffington Post story only to see a bunch of “clickbaity” titles? Actually, not all of them are completely out there. Plenty of these recommendations take the reader to excellent information, and you can utilize Outbrain to have your own content promoted to your desired audience. Content promoters may find that Outbrain provides more relevant results than its competitor Taboola, but ultimately, the decision is up to you.

#4.  QuuuPromote

Quuu is a social media content discovery platform; QuuuPromote is the business side. Should that be the case, they can either publish it immediately or plan it to be published at a later time using a social media scheduling service. Businesses can market their content to QuuuPromote users for $25 to generate organic shares.

#5. Curata

Since content curation is so crucial for every content marketing manager, Curata was developed to facilitate this process. Building your social media presence through content curation saves you a lot of time compared to making everything from scratch. When you market your own work, you may expect a receptive audience. When you use Curata, you can easily track out relevant third-party resources and distribute them to your team.

#6. SnapApp

When it comes time to hand off MQLs to the sales team, marketers may use SnapApp, a lead qualification tool, to assist them in better understanding the intent of their leads and further qualify and enrich the data they have on hand. SnapApp is great for B2B content teams because it helps them host more interesting webinars, understand their audience’s motivations, and track the success of their content marketing campaigns.

How are Marketing Teams Organized?

There are 3 main components to a successful marketing campaign. You’ll require a game-changing tactic, a solid framework, and a stellar group to succeed. The success of your marketing efforts may also depend on how well your team is structured. Achieving company goals requires a well-defined organizational structure. It’s also important to define each member’s specific duties so that the team can work together productively and successfully to achieve its goals.

No matter how your marketing department is structured, its primary duties will always include digital, content, social media, and product promotion. The most important thing is to create a system that facilitates better decision-making and streamlines marketing operations, regardless of the individual programs and campaigns being implemented.

Social Media Marketing Management Tools Free

We shall be discussing some notable free social media marketing management tools.

#1. Later

Over one billion people use Instagram each month, making it one of the most popular free social media marketing management tools. Originally developed as a scheduling app specifically for Instagram, Later has expanded to support several social networks and is constantly being updated with new features.

Visuals play a crucial role in the app. Posts can be scheduled in the feed, as stories, or as carousel posts using Later. Later offers a free plan that you can use indefinitely; however, pricier plans include additional services like analytics, saved captions, scheduled stories, and more. Their monthly subscription prices begin at $9.

#2. TweetDeck

Twitter users who rely on the platform to get their message across will appreciate the convenience of TweetDeck. You can use TweetDeck, a free tool, to monitor and respond to as many Twitter accounts as you choose from one convenient location.

Make your own social media marketing management dashboard to send and receive tweets, manage, and monitor your Twitter profiles all for free. TweetDeck is available in multiple formats, including a web app, a Chrome client, and desktop software. TweetDeck has many useful features, including the ability to schedule tweets, create Twitter lists, and more. The fact that it is always free is an added bonus.

#3. Hootsuite

When it comes to scheduling and advertising on free social media marketing management tools, Hootsuite is a top contender. It contains built-in collaborative features that let you schedule posts, collect reports, and coordinate with personnel. You can keep an ear to the ground and see what people are saying on numerous channels at once. The free tier includes support for up to three social media accounts and thirty prescheduled posts.

#4. Planable

Marketers can use Planable, a social media collaboration platform, to improve their efficiency and productivity in teamwork. Consider this tool if you value effectiveness. Visually, it’s one of the best tools for marketers to plan, collaborate, review, and schedule social media content. Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Google My Business are just some of the popular social media platforms it works with. With Planable, you can automatically plan meetings, ask for and receive permission on posts, and have dialogues about them.

What is the Marketing Project Management Tools?

The following are the marketing project management tools.

#1. ProofHub

ProofHub is top-tier software for managing marketing teams and projects together. It’s a one-stop shop for everything you need to successfully initiate, manage, and complete a project. Establish processes and divide large projects into more manageable chunks.

#2. Todoist

The Todoist app is ideal for managing the tasks of a project properly, which allows you to finish projects on time. You can use it to make dynamic lists of things you need to accomplish in order to stay on top of everything. Using Todoist, you can keep track of your tasks and make sure you don’t lose focus.

#3. Salesmate

When it comes to customer relationship management (CRM) software, Salesmate is among the best of the bunch because it helps you streamline your sales process and strengthen connections with your clientele. Several cutting-edge customer relationship management functions are preinstalled, allowing you to boost sales and keep existing customers happy.

What are the 5 marketing tools?

The five marketing tools are:

#1. Planning

Planning is a crucial aspect of any marketing strategy. The rest of your work will rely on this, therefore it’s crucial that you get it correctly. We detailed how planning had been one of our largest roadblocks in the past, necessitating a shift in strategy.

#2. Social media advertising

Some type of social media presence is required to reach your target audience where they already spend their time. In addition, alternatives and advertising tools are available on every major social platform nowadays, allowing you to reach a diverse spectrum of users.

#3. Display Advertising Tools

There is a plethora of display advertising options available to assist you with your online display advertising needs. Even if your primary concern is the creation of banner ads, the variety of approaches available to you may be overwhelming.

#4. Content Marketing

When utilizing content marketing techniques, the medium on which you create your material is less important than your ability to attract attention to it. After all, production tools don’t have to be complicated. A Google doc or even a notepad would do. Bannerflow’s marketing team uses Google Docs since it’s easy to collaborate. Because of this, the process of editing articles by other team members before we release them.

#5. Email Marketing

You may hear or see otherwise, but email marketing is thriving. Moreover, half of those who filled out the study said email was their favorite means of interaction with businesses

Which Tools Do Marketing Managers Use?

Business expansion is typically the top priority for marketing directors. However, it’s not an easy task. In most cases, marketing managers are responsible for all aspects of a campaign, from planning and developing the strategy to writing and distributing content and measuring the results.

As a result, marketing departments need dedicated software for tasks like creating strategies, managing projects, and compiling reports. Marketers can now choose from a plethora of applications that facilitate planning, strategy development, and task management.

The following categories are used to classify the tools listed below:

  • Marketing strategy and road mapping
  • Project and task management
  • Analytics and SEO
  • Collaboration and productivity
  • Customer acquisition
  • Customer feedback and relationship management
  • Marketing automation

What is the Strongest Marketing Tool?

You certainly can, and the instrument you need to do so is the internet, which is the most effective marketing tool on the planet and has a reach that is virtually unbounded. A large number of smaller companies believe that using marketing strategies from the past is sufficient. If this describes you, then you are not making the most of the opportunities that the internet has to offer.

What are the 4 Main Marketing Tools?

The four primary promotional strategies are;

  • Advertising
  • Sales Promotion
  • Public Relations
  • Direct Marketing.


What is a key marketing tools in services?

Advertising, direct mail, and market research are just a few of the many marketing tactics used by today’s firms. A wide variety of promotional channels are available to businesses nowadays. We gear others on collecting information about customers, while yet others are designed to increase sales.

What is the most powerful marketing tool of communication?

Advertising is one of the most important and widely used ways to get the word out about a product or service. Its main goal is to raise awareness.

Is advertising a marketing tool?

Advertising is a form of marketing communication that tries to get customers to do something (purchase decisions)

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