Finding Investors for Small Business 2023: 7 Practical Ways

Finding Investors for small business
Credit: ConstantContact

Although it might be highly expensive, starting a small business is very fulfilling. But you don’t have to use money from your personal wallet to finance your firm. Finding investors for your small business is your way out of this.

There are several approaches to finding and convincing investors to support your small business. The most important thing you’ll need, however, is a great idea and a well-defined plan for how you’ll turn it into a flourishing firm. In this article, we’ll talk about the several ways businesses can get money and the best ways to find investors.

Finding Investors for Small Business

You made an investment as a small business owner using your own funds. You’ve also decided against applying to Shark Tank (at least for now). How are you going to go about raising that additional money? Small enterprises require extra funding at critical junctures in their development. The two most common reasons that small business owners seek investors are for startup capital and capital for expansion.

By increasing your bank balance, securing any investment helps you make business decisions more quickly. However, an investor can also bring in other assets, not the least of which is a new set of eyes and a whole different set of business-focused minds.

So, you’re in the right place if this is your first time looking into investing. You’ll be inundated with definitions as soon as you start searching for “types of investors,” and they won’t be in any particular order.

Here are the top 7 methods we recommend for finding investors for your small business:

  • Friends or family
  • Loan to Small Businesses
  • Grants for Microbusiness
  • Angel Investors
  • Venture Capital
  • Crowdfunding Websites

#1. Family and Friends

After personal assets, family and friends are the second most common way to get money for a new business. It makes sense: You avoid the occasionally onerous procedures necessary with other investments. A significant advantage of making an investment over taking out a loan is that you may be able to receive more money upfront and won’t have to pay it back over time.

Your friends and relatives only get their money back if your firm is lucrative, just like any other investor. As a result, remember that this is still a business endeavor. They own stock in the corporation; thus, they are now in danger as well. They might also have some decision-making authority, depending on the amount of the investment.

Don’t forget to present your idea as you would to a potential investor. Give them a glimpse of your business plan and a timeline for when they may expect to earn a profit. Inform them about the risks if they are new to investing.

Combining a personal and professional relationship has drawbacks. There are other risks involved as well. Before attempting to raise money from friends and family, you should seriously consider the worst-case scenarios. There are additional ways to raise money. Your family and friends are irreplaceable.

#2. Loans to Small Businesses

A small business loan can be your best choice if you need money.

The logical first stop is your neighborhood bank. Being a more established company increases your chances of success because they can see your history of expansion. Before approving any loan application, banks require significant financial information. So, be sure all of your paperwork is flawless.

The Small Business Administration, or SBA, is an organization of the US government that helps small businesses. While the organization itself does not make loans, it does have a lender matching tool on its website that it uses to assist businesses in finding lenders that the SBA has already approved. Some Small Business Administration loans are guaranteed because the payback terms are good and the interest rates are low.

#3. Grants for Small Businesses

There are a lot of state, federal, and charitable awards available in the United States. Each eligibility requirement is distinct. Some are designed especially for business owners, startups, or small enterprises. Some can only be used by certain industries or were made to help a certain group of people, such as veterans.

In some circumstances, in addition to the cash, you also receive resources and mentoring.

Grant money for small businesses is not repaid. Isn’t that amazing? But to be sure you meet all the requirements for the award, you must be very specific in your application. Grants are available through the SBA, which is a good place to look. Federal funds can be found at, while state and federal grants can be found at

#4. Angel Investors

Angel investment is provided by wealthy and experienced individuals. They invest their own money and look for opportunities to do so when a company is still young. Angel investors typically seek out businesses with growth potential in order to get a strong return on their investment.

If you can get an angel investor, they might contribute enough to eliminate the need for other investors. Keeping the equity split more clear than if there were numerous investors These private investors frequently invest in causes that are dear to their hearts. However, your company plan must also be flawless—you must be an expert in numbers. Any angel investor will probably want to be a part of how a company grows over time. which implies that another specialist will be working for your company. However, it also means that you must be ready to give up some control.

#5. Venture Capital Companies

Venture capital firms are the source of venture capital. Limited partners finance these businesses. The venture capital firm itself then makes investments in a number of carefully chosen small enterprises. They want a say in how your company is run in addition to receiving shares in return for their investment.

Firms that invest in venture capital look for companies with the potential for rapid, enormous growth. The ultimate goal of venture capitalists is to grow your company to a size where it can be acquired by a larger company or go public. When looking for investment, keep this in mind because it might not fit with your company’s objectives.

Comparing venture capital firms to other types of investment is a step up. They are only needed once your business is established and ready to grow, which could mean taking on more risk. If you have a game-changing change plan that requires funding, now is the time to find venture capitalists who are interested.

Don’t discount VC firms, though; they occasionally fund businesses. Venture capitalists frequently invest significantly larger sums of money than angel investors. They have millions to invest. but only if they expect a significant return on their investment.

#6. Professional Relationships

There are potential investors everywhere. You only need to locate them. Opportunities for networking aren’t just for new businesses. You can run into other business owners who might make ideal investors for your firm.

Other Companies

People that work in a field similar to yours are presumably familiar with you already. You might get in touch with them to see if they know of anyone who would be eager to invest in your company. Attend trade shows in your sector prepared to provide your investors’ pitch.

It’s unlikely that you’ll find interested investors with a single phone call, so you could have to devote a lot of time to your study. You might need to make a lot of calls or attend professional meetings in order to network.


Schools that provide degrees, certifications, or diplomas in your field are another potential source of investment. This is because the academics who teach the programs often invite speakers to talk about certain topics. These visitors are typically authorities in their area. Maybe you can ask the instructors or a member of the department to provide introductions to these visitors on your behalf.

#7. Crowdfunding

Websites are internet venues that assist business owners in raising capital. Both individuals and businesses can start crowdfunding campaigns. The goal of these campaigns is to attract a lot of investors. This is a very new way to find investors who will give you the money you need to start your own business. Donations to startup funds might come from supporters of a new good or service. Each crowdsourcing campaign has a clear goal that must be met by a certain date. Otherwise, you won’t get any of the money that was promised.

How Do Small Businesses Attract Investors?

The Top 8 Qualities that attract investors to a small business

  • A Market That They Are Familiar With.
  • Strong Leadership Group.
  • Diversity in Investments
  • Scalability.
  • Financially Promising Projections.
  • Evidence of Consumer Interest.
  • A Thorough Marketing Strategy.
  • Transparency.

What Are the 3 Types of Investors?

What are the three types of investors in business? Pre-investors, passive investors, and active investors are the three main types of investors in a business.

How Can I Find Investors for Free?

Yes, fortunately, there are many free investor lists available, and many of them can be found by performing a basic internet search. One example is the website

Can I Hire Someone to Invest for Me?

To assist you in making investment decisions, you can work with a broker, an investment advisor, or a financial planner. Most financial companies that sell investments, including brokerage firms, banks, mutual fund firms, and insurance companies, also offer investment advice. The phrase “free lunch” is untrue.

How Do I get Investors to Trust Me?

  • Arrive on time.
  • Avoid being defensive.
  • Keep your ego under control.
  • Good Follow-Up
  • Continue to follow up.
  • Prior to the call, research the investor.
  • Strategically Make contact.
  • Display Well.


Finding investors might be challenging. Even more difficult is finding the appropriate investors for your circumstances. Do you need a business partner, an investment from venture capital, or an investor from crowdfunding? or an alternative Do you even need an investor?

No matter what you decide, you must do a lot of research on any person or business that wants to invest in you. examine their past performance and other investments. How much involvement do they want in your business? Beyond finance, can they deliver value with their networking or expertise? Investing is a two-way street and a partnership that can last for years, so examining how that partnership will play out is worth a commitment of your time, too.

Finding Investors for Small Business: References

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