CORPORATE EVENT PLANNING: Definition, Jobs, Salary & Ideas

Corporate Event Planning
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Today, corporate event planning has taken over and is virtually needed everywhere. It is a field that encompasses the creation and coordination of corporate events. These events can be anything from small, intimate gatherings to large-scale conventions and everything in between. If you’ve wanted to acquire corporate event planning skills to earn some income, then it’s not too late. Of course, there are opportunities for career growth and advancement. Since corporate event planning is a growing field, its salary is high, and many companies are creating jobs for event planners with ideas or experience in the corporate sector. This post covers everything you should know about corporate event planning. Read on!

What Is Corporate Event Planning?

Corporate event planning involves organizing and executing events for businesses and organizations. Of all jobs, corporate event planning covers every area, and most companies pay a high salary, especially those with ideas in the industry.

The events include conferences, seminars, conventions, and product launches. A corporate event planner is responsible for all aspects of the event, from choosing the venue and date to organizing transportation and accommodation for attendees. They also work with suppliers and vendors to secure the best possible rates for the event.

Most corporate event planners have a background in event management, marketing, or hospitality, and they must be able to communicate and work with people effectively, including clients, vendors, and employees. They must have excellent organizational skills and can work well under pressure. They must also think creatively and have ideas to make an event memorable and successful.

What Does A Corporate Event Planner Do? 

A corporate event planner organizes and coordinates corporate events such as conferences, meetings, and conventions. They work with clients to determine the event’s purpose, select a venue, and develop a theme and schedule. They also handle the logistics, including transportation, catering, and audio/visual needs.

In other words, corporate event planners understand clients’ needs and translate them into successful events. 

What Are The Four Corporate Planning Activities?

The four corporate planning activities include developing the corporate strategy, setting objectives, allocating resources, and monitoring progress.

  • The corporate strategy defines a company’s overall direction and resources.
  • The objectives are specific goals to achieve.
  • Allocating resources includes deciding how to give financial, human, and physical resources. 
  • Monitoring progress involves tracking progress toward objectives and making adjustments as necessary.

Corporate Event Planning Ideas 

If you’re in charge of planning an event, you may feel overwhelmed with all the activities. Luckily, here are some great corporate event planning ideas:

  • The first thing is to decide on the purpose of the event. Once you know the purpose, you can start to plan activities and choose a venue that will be conducive to the event. For example, if you are planning a corporate event for team building, you can consider booking a hotel conference room or an off-site meeting space.
  • Another crucial aspect is budgeting. Know how much money you have to work with and venues and activities that fit your budget. Note you may need to get creative with your budget to make your event colorful.
  • In addition, keep the company’s goals and culture in mind. There are many event ideas, so select an option that will fit the company’s needs. For example, a company-wide party might not be the best option for a team-building exercise. However, a retreat or picnic might be a good option because it will allow employees to interact with each other in a relaxed setting.

With planning, creativity, and following these corporate event planning ideas, you can be sure that your occasion will be remarkable.

Read Also: Planning An Event: Checklist, Ideas & Timeline to Plan The Best Events

Top 5 Corporate Event Planning Companies

For planning corporate occasions, there are numerous companies to choose from. Here are the top five companies:

#1. MKG:

MKG is one of the top five corporate event-planning companies. They have a team of experienced event planners to help you with any gathering, from a small meeting to a large conference. They will work with you to understand your goals and objectives and then create a perfect custom event plan.

MKG has a proven track record of success, and they have a long list of satisfied clients. 

#2. Event Solutions:

Event Solutions is a full-service event planning company that can help with everything from finding the perfect venue to managing the logistics. 

No matter the event, Event Solutions can help make it a success. Whether you’re planning a corporate retreat, a company-wide conference, or a product launch party, Event Solutions has the experience and expertise to help make your event a success. 

#3. Evolve Activation:

With great event planning ideas, Evolve Activation creates gatherings that work beautifully for small and large enterprises. The company also has a good reputation in the industry.

#4. Luxe Fete:

Luxe Fete has a reputation and is also one of the best corporate event planning companies. They have experienced event planners to give you the best result. 

From start to finish, Luxe Fete works diligently to ensure every detail is taken care of. The company aims to satisfy its clients and organize occasions they will remember for a lifetime. With its attention to detail and commitment to customer satisfaction, Luxe Fete is the perfect choice for any corporate event.

#5. AJ Williams Events:

AJ Williams Events provides a full-service event planning and design service. With the best expertise, the company works tirelessly to help create the best event experiences possible.

Meanwhile, these five corporate event planning companies stand out for their ability to produce amazing events that always seem to wow guests and leave a lasting impression.

Read Also: Best Event Marketing Software: Free & Paid Options

Jobs In Corporate Event Planning 

Corporate event planning is a field full of opportunity. With the right skills and experience, you can land one or two jobs in corporate event planning. Below are some jobs:

  • Some people may work as event coordinators, responsible for planning and executing logistics.
  • Others may work as event designers, responsible for the overall look and feel of the event. 
  • And still, others may work as food and beverage managers, responsible for coordinating catering and bar services.

No matter your role, you must be detail-oriented, organized, and good at multitasking. You will also need to work well with a team, as most events require the coordinated efforts of many different people.

Corporate Event Planning Salary 

A corporate event planner’s salary can range anywhere from $30,000 to $100,000 per year, depending on the size and scope of the events and the company. Event planners with a lot of experience and a strong portfolio of successful events can command higher salaries, while starters will usually be on the lower end of the pay scale.

However, most corporate event planners work for event planning companies, and their salary is usually on a commission from the events they plan. The average commission is 10-15% of the total event budget, so for a big event with a budget of $100,000, the event planner can make up to $15,000. Some event planners also work for themselves, and their income is based solely on the events they can book. In this case, their earnings potential is unlimited.

What Are The Six Ps Of Event Planning? 

The six Ps of event planning include; Purpose, Place, Price, Promoters, Program, and Publicity.

  • The Purpose of your event is the most important thing to consider. What are you trying to achieve? Who is your target audience? Once you know the answers to these questions, you can start planning everything else around them.
  • The Place of your event is as important as the people. Choose a venue convenient for your guests and has all the amenities you need.
  • The Price covers the occasion costs and whether the price is fair.
  • Promoters can be friends, family members, or professional promoters to assist in one way or the other.
  • Program is the schedule of activities. What activities for the event?
  • Publicity is also key to a successful event. Every event planner should promote their event using the right channels.

Some Common Mistakes Made In Corporate Event Planning

Here are some common mistakes made in corporate event planning:

  • Not Defining the Objective: One of the most common mistakes in corporate event planning is not defining the objectives. Without a clear objective, you may not achieve your desired results. 
  • Not considering the audience: Another common mistake is not considering the audience when planning the event. Consider who will be attending the event and the programs they would be interested in. If the event is not for the audience, they will not enjoy it.
  • Not budgeting properly: Finally is not budgeting for the event. Many corporate event planners make the mistake of underestimating the cost of the event and then not having enough money to cover all of the expenses. This can lead to a poorly organized event that is not enjoyable for anyone.

Tips For Planning A Successful Corporate Event

The key to every corporate event’s success is planning, and here are some tips to help you plan a successful corporate event:

  • Set a clear goal for the event:  What do you want to achieve with this event? Make sure that all your planning focuses on achieving this goal.
  • Create a detailed plan: What are the event logistics? Who will be responsible for what? By having a clear plan, you can avoid any last-minute disasters.
  • Choose the right venue: The venue can make or break an event. Make sure to choose a venue that is appropriate and can accommodate your needs.
  • Promote the event: Finally, it is essential to have a solid plan for marketing the event. This includes creating a compelling event website and utilizing social media and traditional marketing channels. It is also important to reach out to key influencers and media outlets to generate interest and excitement for the event.

What Are The 7 Elements Of Event Planning? 

The seven elements of event planning are event infrastructure, audience, attendees, organizers, venue, and media. 

How Do You Run A Corporate Event? 

You can run a corporate event in many ways. First, you should hire an event planner to help organize the event and coordinate with vendors. Another option is to have a committee coordinate and hire a caterer or other event services.

What Are The Steps Involved In Planning A Corporate Event? 

There are many steps involved in planning a corporate event. One step is to identify the objectives. Another step is to determine the activities that will best meet those objectives. Next, select the venue and date. And finally, conclude on the menu, program, and other details.


Corporate event planning is a growing industry with many opportunities for those with a creative mind and an eye for detail. And jobs in corporate event planning are in every setting, from small businesses to large corporations. If you like event planning and networking with people, then corporate event planning is a perfect career.



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