A community manager is the point of contact between a business and its customers. By providing assistance to the brand’s community, spreading brand-related material, and encouraging digital engagement, they serve as the brand’s “voice,” “tone,” and “moderator” in an effort to increase brand awareness and credibility. If you like interacting with people online or in person at live events, a community manager position can be a wonderful fit for you. Furthermore, as more businesses see the value of social media and community building, demand for this job is rising. Finding out what community manager is responsible for and the value they add to organizations are excellent first steps in figuring out whether this career is a good fit for you. Read through this article to get a better insight into a community manager job description, community manager salary, community manager Gaming, and community manager on discord. Let’s dive in!
Who Is a Community Manager?
A community manager is a marketing specialist in charge of growing and managing an organization’s online community. They are in charge of the company’s online community and customer engagement via social media and in-person events. To find out what consumers are saying about a company online, analytics technologies are used to track social media, blogs, and online discussion forums.
These are some of their main responsibilities:
- Preparing and executing social media initiatives that complement a company’s marketing plans
- Promoting the company through various social media platforms by posting photographs, status updates, and videos
- Keeping an eye out for any online mentions of the brand and promptly communicating with any customers or potential clients
- Involvement with marketing and Publicity departments to maintain brand integrity.
- Establishing connections with clients, future clients, and business leaders
How to Become a Community Manager
These are the steps to take to become a community manager:
#1. Further Your Education
There is no set major for aspiring community managers, but most organizations prefer to hire those with a bachelor’s degree. Marketing, communication, English, journalism, or other closely related subjects make the best degrees for this career. Students with these degrees take writing, media studies, and/or ethics courses. Courses on social media and online communities are available at a growing number of universities, and some of these institutions may even provide degree programs in digital media and related subjects. Those who aspire to manage online communities would do well to educate themselves on HTML and other relevant IT topics.
#2. Acquire Knowledge
Look for internships, volunteer opportunities, and other ways to gain practical experience in the fields of social media, online publishing, and content management software while you’re in school and after you graduate. Community managers frequently need to be proficient in a photo or video editing as well as familiar with the tools used to carry out these activities. You can gain knowledge about these technologies and social media platforms through personal experience, formal education, or through online or in-person courses and seminars. You may also be able to gain the practical expertise needed for this position through an internship as a community or social media manager.
#3. Acquire a Certificate
Although they are not necessary, certifications can help you stand out from the competition, especially if you hold qualifications in some of the cutting-edge tools that businesses frequently use.
Community Manager Job Description
Getting to know the community manager job description makes it easier for you to fit into the job. Here is some community manager job descriptions:
- Create a content plan.
- Make interesting content for all of your platforms, like blog posts, articles, newsletters, social media posts, and videos.
- Participate in online discussions and reply to requests and remarks.
- Identify important community metrics and online traffic.
- Transmit community comments to the appropriate internal parties.
- Create and carry out projects for community communication.
- Maintain communication with different departments to learn about new marketing initiatives, and developments in products and services, and to guarantee brand coherence.
- Attend industry-related workshops or networking activities.
- Contact outside organizations or media outlets to coordinate correct brand portrayal.
Community Manager Salary
Here is a list of community manager salaries:
- Average Entry-Level Community Manager Salary: $41,748
- Average Early Career Community Manager Salary: $49,673
- Average Mid-Level Community Manager Salary: $51,428
- Average Manager Community Manager Salary: $60,413
- Average Late Career Community Manager Salary: $72,000
Community Manager Gaming
The players themselves, who are a game’s most important component, are looked after by community managers. Fans exist for every popular game; they compete in tournaments, share strategies on message boards, travel to watch live broadcasts and proudly sport the merch.
The game community is managed by community manager gaming. This implies that they participate in gatherings, produce newsletters, manage social media, put up live streams, and determine how to respond to criticism.
They possess the most familiarity with the fans. They communicate with the game designers on behalf of the players so that the game might be improved. Sales of the game rise when community managers perform their duties effectively.
What Does a Community Manager Gaming Do?
Here are some of the responsibilities they carry out:
#1. Recognizing Gamers
determine the community’s preferences and provide that information to the game producers by keeping track of who is playing specific games. Ability to communicate effectively through newsletter and social media writing, as well as photo and video editing.
#2. Organising
Develop a strategy for getting the word out to spectators, project management, and feedback evaluation.
#3. Analytics
A working knowledge of technologies for monitoring how users interact with websites and social media.
#4. Understanding of Games
Be familiar with the gaming industry, game production, and game developers.
Community Manager on Discord
Discord, which has been around since 2015 but has recently seen a surge in popularity, is a website for creating online communities. It quickly became the primary communication tool at the time, particularly for gamers. Prior to this, users would utilize platforms like TeamSpeak or Skype, but these are no longer as common due to their restricted functionality and inferior community-building features to its new competitor.
Originally, Discord was just a way to have voice and text chats with other users, but it has since expanded to include a wide variety of other features. Discord now employs a methodical and progressive strategy for creating communities. It enables screen sharing, voice and video calls, private and public chats, and allows you to categorize various discussions under several chat channels.
The Role of a Community Manager on Discord
Discord community management is similar to that of any other online forum. On the other hand, there are some platform-specific quirks and guidelines you should adhere to if you want to steer a ship with the best possible community
Now, let’s get started by discussing the duties of a community manager. A community manager oversees, guides, and hosts member-driven conversations. It goes against the grain of the idea of a community, in which members are expected to help each other out and communicate on an even playing field, but every thriving online group needs a moderator or leader to keep things on track. Such a person is referred to as a community manager on discord. Here are some of the roles of a community manager on discord:
- Supporting others and nudging them to take the mic when they need it
- Representing the mission and objective of your community
- Defining the community’s voice and tone
- Ensuring that individuals are consistently engaged and learning
- Ensuring that each Discord chat is properly managed
- Generating ideas on ways to enhance engagement and experience
- Addressing the opinions and inquiries of others
- Enhancing the community by collecting and organizing relevant information and ideas
- Participating in and observing conversations and posts
How Is Discord Different from Other Chat Platforms?
In many ways, Discord may seem like other social networking sites, such as Facebook groups. So, how does Discord differ from other online communities? As a preliminary matter, it’s worth noting that Facebook is primarily a social media site, whereas Discord is a communication network. While they have a number of similarities, there are also key distinctions that allow one to excel above the other in specific contexts.
While Facebook is great for connecting people, it isn’t as focused on creating a sense of community as the messaging app Discord. Your newsfeed will include community activity or group posts, among other things. Distractions abound among Facebook’s many features. In addition, its algorithm places less emphasis on creating a sense of community and more on providing you with access to the latest trends as they emerge in your feed.
Conversely, Discord was developed from the ground up with the express purpose of serving as a hub for online communities. Each individual network or server is autonomous from other online communities. Its only purpose is to generate debate on a particular subject rather than a specific person (like Facebook is). It’s structured in a very different way, with sub-chats designed to facilitate in-depth discussion rather than to spur fads or go viral.
Why Host a Community on Discord?
Here are some of the reasons why people host a community on discord:
#1. It’s Easy to Access
Discord is an easy-to-use and widely available service, as creating an account takes only a few moments and it’s free. The offered tools are customizable for anyone with visual or auditory impairments, and participation is open to residents of most nations.
#2. It’s an Effective Marketing Tool and Can Diversify Revenue Streams
Start a community, promote your products and business, and open up new revenue streams with Discord’s help, and you’ll have a winner on your hands. Discord itself doesn’t allow for direct server monetization, however, the service can be monetized.
#3. If Offers an Organized Community Experience
The ability to separate conversations into distinct “channels” is one of Discord’s best features. Each discussion can be that much stronger and deeper because of the comprehensive layout, which, especially when compared to Facebook, makes it possible.
That’s because users can pick and choose the types of interactions they want to have with the community, posts don’t get lost as readily in the stream, and information can be accessed more quickly.
Skills of a Community Manager
The ideal candidate for the role of community manager would possess a wide range of technical and interpersonal abilities, such as:
#1. Skills in Communication
It is imperative for community managers to have strong writing skills in order to effectively convey their messages to their audience via blog posts, emails, and social media.
#2. Organizing Skills
One of their responsibilities will be to monitor comments and coordinate material distribution across various channels. Community managers need to be organized and able to multitask.
#3. Skills in Data Analysis
To gain knowledge of the condition of a brand’s community, community managers must be able to create and analyze crucial indicators. They must be competent to analyze both qualitative and quantitative project data.
#4. Dispute Resolution
They need to be able to defuse uncomfortable situations with clients or potential consumers online, thus they must have conflict resolution abilities.
Why Is Community Management Important?
The importance of community management can be attributed to various factors. With it, your company can:
- Promotion of the Brand
- Talk to current and future customers in order to get their input and suggestions.
- Find out what your clients are looking for, what they need, and what they anticipate from you.
- Help out your followers and buyers when they have questions or concerns
- To enhance brand loyalty, cultivate relationships with current and potential customers.
- Give your clients benefits that go beyond the goods or services you provide.
It’s possible that both a social media manager and a community manager would work online, but these roles are distinct in terms of responsibilities, required skills, and desired outcomes. While a social media manager will be responsible for the overall content and presentation of a brand’s social media channels, a community manager will work to grow that brand’s online fan base.
What Do I Need to Know to Be a Community Manager?
Here are things you need to know to become one:
- Earn a bachelor’s degree
- Develop social media skills
- Learn communication skills
- Earn experience with sales
- Gain certifications
- Build your resume
- Apply to jobs
- Complete training
What Is the Job of a Community Manager?
As a rule, Community Managers can be found in the marketing or PR divisions of businesses, where they devise plans to expand customer exposure to the company’s products and services. They plan, create, and oversee interactive marketing campaigns across mediums like email, video, blog, and social media.
What Qualities Make a Good Community Manager?
The following are the qualities of a good community manager;
- Empathy
- Communication
- Passion
- Thick Skin
- Creativity
What Is the Benefit of a Community Manager?
Managing a community is a great way to get to know your consumers and their preferences for content, goods, and support. Facilitate personal and communal connections between your brand and your target audience. Improve communication with customers, sales, and conversions
Final Thoughts
The development and upkeep of a brand’s online and offline communities as well as its reputation with the public are the responsibilities of community managers. The role calls for participation in a wide range of online and offline communities, from message boards and social networks to Slack and face-to-face gatherings, in order to reach a wide range of audiences. Community managers are responsible for maintaining a constant tone and voice for the brand across a variety of digital platforms, each of which has its own culture and set of best practices.
In order to foster brand loyalty and customer satisfaction as a community manager, your responses to comments, questions, and crises must be timely, consistent with your brand’s voice, and compassionate.
Related Articles
BEST EMPLOYEE COMMUNICATION APPS FOR EFFECTIVE COMMUNICATION IN 2023
DISCORD LOGO: Meaning, History & Great Branding Ideas
NEW STOCKS TO THE MARKET: Top Stocks to Watch in 2023
CREATE A COMMUNITY: Best Guide to Building a Strong Community
COMMUNITY RELATIONS: Benefit, Types, and Full Job Description
References
