Marketing is one of the processes required for business success. Your target market is probably unaware of your presence if you own a small business. Effective marketing can help you tackle this problem and survive in an increasingly competitive business world.
Don’t be concerned if you lack the resources to support an in-house marketing team. Numerous marketing companies specialize in marketing services for small businesses. For small companies without the resources to staff an in-house marketing team, these agencies are a fantastic option.
Top Small Business Digital Marketing Companies In 2024
#1. SmartSites
- Ideal for: Small and mid-sized businesses
- SmartSites has a location in New Jersey.
SmartSites is a digital marketing agency that provides marketing solutions for a variety of industries, including small and medium-sized businesses, B2B, medical and healthcare, entertainment and media, and industrial and commercial. The agency has worked with over 500 clients, generating over $100 million in revenue.
The agency, as the name suggests, focuses on creating successful websites for businesses. They will assist you in creating a website that looks nice, is responsive, loads quickly, is safe and secure, and is search engine optimized. They even provide CRO services to assist you in optimizing your existing website and conversion methods. Growing your list, implementing automatic email processes, generating unique email templates, and sending email campaign blasts are all part of this.
SmartSites can also help you get your business in front of the appropriate people by offering skilled PPC and SEO services.
- Pricing: SmartSites costs between $100 and $150 per hour, with a $1,000 minimum project size.
#2. Disruptive Advertising
- Ideal for: Enterprise, Small, and Midmarket Businesses
- Disruptive Advertising is based in Pleasant Grove, Utah.
Disruptive Advertising, as the name suggests, is a marketing agency that specializes in pay-per-click advertising. You will be assigned a marketing strategist who will oversee all aspects of your digital marketing and guide you to success. Their paid search advertising options include Google, Microsoft, YouTube, and Google Shopping, as well as retargeting programs. Disruptive Advertising also manages sponsored social media for major social media platforms such as Facebook, Instagram, LinkedIn, Snapchat, TikTok, and Twitter.
In addition to paid advertising, the agency provides extra marketing services such as lead nurturing and email marketing. You can also use Disruptive’s creative services to handle your creative strategy, landing page design, and video and motion commercials.
Furthermore, the agency provides beneficial website optimization services such as CRO and landing page testing. This allows you to create a powerful digital strategy that produces great results. The best thing is that the agency provides free audits and marketing plan suggestions so you can get a sense of the value they can deliver for your business.
- Pricing: Disruptive Advertising charges $100–150 per hour with a $5,000 minimum project size.
- Ideal For: Enterprise, Small, and Midmarket Businesses
- Location: Sociallyin is an Atlanta-based social media agency with offices in Los Angeles, California; Frisco, Texas; and Birmingham, Alabama.
Sociallyin provides measurable services to assist brands with their social media marketing strategy. The agency’s major goal is to create long-lasting connections by engaging individuals on a human level online. By investing advertising resources intelligently, Sociallyin speeds up results and targets certain groups.
Sociallyin keeps its clients ahead of the competition through social media strategies and advertising management, influencer marketing, custom content, and ROI modeling by embracing innovation and hiring top creative skills. One example is their SEO work for an HVAC firm in a small Alabama town. They were able to complete what they called “the fastest HVAC SEO campaign in history.” Sociallyin was able to generate $50,000+ in leads in 14 days using their custom SEO strategy.
- Pricing: Sociallyin charges between $100 and $150 per hour and offers one-time and full-service packages ranging from $5,000 to $50,000 or more.
#4. Thrive Internet Marketing Agency
- Ideal For: Enterprise, Large, and Small Businesses
- Thrive has offices in Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, and San Antonio, among other places.
Thrive lives up to its reputation as a results-driven digital marketing agency by elevating its clients’ online visibility through website design, keywords, copywriting, social media, and other services. Thrive stakes its reputation on effective techniques. They adhere to honest and ethical methods and avoid offering services that clients do not require or adopting a one-size-fits-all strategy for each client.
One of Thrive’s clients is Dizzy Stop, a well-known health and wellness company that specializes in motion sickness. After the agency dramatically improved Dizzy Stop’s sales through clever Amazon PPC and paid social media promotion, the six-month contract grew into a long-term collaboration.
- Pricing: Thrive charges between $100 and $150 per hour and works on projects beginning at $1,000.
#5. NinjaPromo
- Ideal for: Enterprise, Small, and Midmarket Businesses
- NinjaPromo is a global marketing agency with offices in New York, London, Dubai, Hong Kong, Singapore, and Vilnius.
NinjaPromo recognizes the distinct peculiarities of small enterprises. They use a four-step procedure to ensure that they provide a solution rather than just a service.
All digital marketing initiatives begin with a discovery session in which they learn about you, your business, its offerings, and your goals. Armed with this knowledge, their team begins developing a personalized marketing strategy that they will assist you in implementing. They can integrate all of the important parts that small businesses normally require, such as SEO, PPC, content marketing, social media, and branding, because they provide a broad range of digital marketing services. Then, to ensure that your marketing budget is optimized, their team will monitor the campaigns and content and use the data-driven insights that they’ve obtained to make necessary modifications.
They tailor not only their strategies but also their pricing. Interested small business owners can select from a variety of flexible price options and customized packages that best fit their budgets and requirements.
- Pricing: Thrive charges $50 to $100 per hour, with a $5,000 minimum project size.
#6. Lyfe Marketing
- Ideal for: Small and mid-sized businesses
- Lyfe Marketing is an Atlanta-based marketing agency.
Lyfe Marketing is a social media management and marketing agency. Their service offerings are not as extensive as those of the prior two agencies. They offer four social media management, social media advertising, email and SMS marketing, and PPC management packages.
They can also design a customized plan based on your business’s specific demands and goals. The main disadvantage is that it isn’t a full-service agency, so you won’t be able to obtain assistance with SEO or digital PR.
- Pricing: Lyfe Marketing’s social media management services cost an average of $650 to $1,000 a month, with hourly costs ranging between $50 and $100.
#7. Cleverly
- Ideal for: Enterprise, Small, and Midmarket Businesses
- Cleverly is a Los Angeles-based advertising agency.
Cleverly is a LinkedIn digital marketing agency that specializes in generating highly qualified B2B leads for small businesses. B2B marketing differs from B2C marketing, and finding an agency that understands how to efficiently generate B2B leads is a dream come true. Cleverly developed its reputation by focusing entirely on the most popular social media channel among professionals.
They are well-versed in LinkedIn marketing techniques such as LinkedIn advertising, LinkedIn content generation, cold email and message outreach, and LinkedIn recruiting. Over 5,000 clients rely on Cleverly’s services, including Uber, PayPal, WeWork, Timex, Google, Hulu, Sony, Amazon, and many others.
Building a focused prospect list, A/B testing copy, tailored marketing, and developing compelling LinkedIn content are all part of the process. With over 151,000 leads, it has generated over $37 million in revenue for clients.
- Pricing: Cleverly’s service packages have three pricing tiers, with plans typically starting at approximately $999 per month. Their LinkedIn lead creation services, on the other hand, start at $397 per month.
#8. Moburst
- Ideal for: Enterprise, Small, and Midmarket Businesses
- Moburst’s offices are located in New York, Florida, San Francisco, London, and Israel.
Moburst began as a mobile-first marketing agency and has since developed into one of the world’s most sought-after digital full-service companies, with offices in New York City, San Francisco, Israel, and London. The agency’s passion is to assist companies in achieving hypergrowth and dominance in their industry.
Moburst assists clients in meeting their KPIs and achieving great ROIs. They have created a name for themselves by consistently exceeding expectations for clients ranging from innovative startups to Fortune 500 companies. Samsung, for example, collaborated with the agency to expand its Galaxy Apps Store in the United States. Moburst met the challenge and assisted Samsung in achieving +1,400% growth from downloads to social.
You will benefit from Moburst’s wide offerings as a small business. They can create an SEO-friendly website that is both useful and visually appealing. They can assist you in targeting the ideal customers while also maximizing your budget. Moburst also provides campaign concepting and social media management services to help you enhance brand visibility and engagement.
- Pricing: Moburst charges $150–200 per hour and works on larger projects, beginning at $5,000.
#9. NeoReach
- Ideal for: both large and small businesses
- NeoReach is based in Orlando, Florida, with offices in Los Angeles, San Francisco, and Austin.
NeoReach is a digital marketing powerhouse known for its unique solutions targeted at the expanding creator economy. Their platform provides an all-inclusive solution that includes creator discovery, campaign management, and advanced analytics. What distinguishes NeoReach is its combination of proactive communication and real, data-driven marketing, which ensures that brand messages are ideally aligned with influencers.
Years of experience have strengthened their connections with influencers and bloggers. This, along with data-backed insights, has repeatedly produced outstanding results. Their portfolio includes collaborations with industry titans such as NVIDIA (raised influencer media value to $266,330) and viral campaigns for Just Play (18.7 million accounts reached, 17.3 million impressions, 91K engagements, and 33 activated creators).
NeoReach adeptly navigates emerging trends, offering specialist services in sectors such as crypto and NFT marketing. They also bridge the digital and physical worlds by expertly developing experiential activations that connect businesses to a variety of activities. They take pleasure in their bespoke solutions, having managed influencer campaigns worth over $250 million.
- Pricing: NeoReach does not promote its service fees and instead urges prospective clients to contact them for a customized quote.
#10. Ignite Visibility
- Ideal for: Enterprise, Small, and Midmarket Businesses
- Ignite Visibility has a location in La Jolla, California.
Ignite Visibility is a full-service digital marketing agency that specializes in earned and paid media. The services provided by this agency are extensive, ranging from website design and development to franchise marketing. SEO, email marketing, social media marketing, inbound marketing, conversion rate optimization, paid advertising, digital PR, and other services are available from Ignite Visibility.
They also provide specialized services that are specifically targeted to the demands of your business. One of the best advantages of working with Ignite Visibility is the short-term agreements, which mean you’re not bound by a long-term contract and have a lot of leeway. Furthermore, the agency employs an ROI-focused strategy, ensuring that you receive the most bang for your buck.
- Pricing: Ignite Visibility charges $100–$150 per hour, with a $1,000 minimum project size.
#11. WebFX
- Ideal for: Enterprise, Small, and Midmarket Businesses
- WebFX is headquartered in Harrisburg, with regional offices in Lancaster, St. Petersburg, and Fort Lauderdale. York, Ann Arbor, and Myers.
WebFX is a data-driven, technology-enabled digital marketing agency that provides a wide range of services to small businesses. Their SEO and lead generation services cover the fundamentals, such as SEO, PPC management, and social media marketing. More advanced services, such as programmatic advertising, employment and recruitment marketing, competition geofencing, and online review acceleration, are also available.
The agency also provides e-commerce businesses with a variety of services, such as e-commerce SEO and PPC, product optimization, and even video commerce. Furthermore, if you need a website redesign or are just starting one, WebFX can assist you with design, UX testing, SEO copywriting, and other services. So their service offering is extensive on its own, let alone the sophisticated technology to assist you with marketing automation, revenue acceleration, analytics, and attribution.
WebFX’s pricing transparency is one of its best features. Although the actual cost will differ depending on the business, the agency provides detailed guidance on the average prices that businesses can expect to spend. This kind of transparency is especially useful for small enterprises, which frequently work with limited finances.
- Pricing: WebFX charges between $100 and $150 per hour for tasks as small as $1,000, with price tailored to each client and project.
Why Should You Hire a Marketing Agency?
Marketing is a complicated process with numerous steps. It will be difficult to handle marketing alone as a business owner who must balance several obligations at the same time. Small organizations should have at least two marketing specialists to focus on marketing and ensure data-driven marketing initiatives generate results. Even with an in-house team, marketing may be demanding and difficult.
As a result, small businesses may consider employing a marketing agency. Working with the best marketing companies for small businesses has numerous advantages, including:
#1. Stress Reduction
Handling all marketing operations in-house can be tough if you are running your business alone or with a few pros by your side. Daily market research, metrics tracking, and other parts of your business must be balanced.
You will have one less thing to worry about if you hire a digital marketing company that specializes in small businesses. They may take the burden off your shoulders and ensure that you meet your marketing objectives while you focus on activities that will promote business growth.
#2. Spend less money
It may appear paradoxical to save money while employing the best marketing companies for small businesses. However, it is feasible when the cost of recruiting and training individuals to handle various areas of your marketing approach is considered. Outsourcing marketing tasks to an agency allows you to avoid the recruitment process and associated costs. You may also be able to postpone investing in tools, such as a small business CRM system.
#3. Keep up-to-date
Small businesses may find it difficult to keep up with current marketing trends and improvements. For example, search engine optimization (SEO) and the Google algorithm are continually changing. You must stay current on all of these aspects to guarantee that your target clients can simply locate your website.
Hiring a marketing agency eliminates the need for you to waste time researching marketing trends and adjustments. Marketing companies have a staff of professionals who are expected to stay current on everything in their business.
#4. Access to Beneficial Tools
To make the process of modern marketing more fluid and easier, a range of tools and platforms are used. Podium Text, for example, allows you to send SMS marketing messages in bulk. However, these technologies necessitate an investment, which may be prohibitively expensive for small enterprises with limited resources.
You don’t have to wait until you have enough money to buy technologies like CRM for SMS marketing if you hire the best marketing companies for small businesses. These companies invest in these tools to ensure that their clients achieve the results they want.
#5. Earn More Cash
Agencies deal with a variety of companies, allowing them to gain a thorough understanding of the best media prices across marketing platforms. One of the primary advantages of working with a marketing agency is having access to this essential insider knowledge. Reliable and skilled marketing agencies can assist you in implementing the best revenue-generating marketing techniques.
#6. Acquire a Growth Partner
Finally, a competent and recognized marketing staff can aid in the growth of your small business. These experts are well-versed in the marketing landscape and have helped numerous brands across industries prosper. They can provide neutral comments, occasionally challenge your ideas, and assist at every stage of your development.
Types of Business Marketing Companies
When you’re ready to outsource your marketing to an agency, one of the first decisions you must make is what type of agency you require. Here are some of the several types of business marketing companies to consider:
#1. Traditional Organizations
Traditional agencies are capable of handling offline marketing. They specialize in offline or traditional media such as television, radio, and print advertising. However, their reach is confined to the local market, making it only suitable if you want to reach a certain set of people in your service region.
#2. Digital Advertising Agencies
As the name suggests, digital ad firms specialize in all things digital. It is the type of marketing agency you need to locate if you want to get into online marketing, such as building a website, advertising on social media, and working with influencers.
#3. Creative Shops
Creative shops typically specialize in marketing campaign design or copywriting. This type of agency can assist you, whether you want to rework your ads or plan a rebranding initiative. It’s a wonderful alternative for small organizations that have the tools and resources to monitor results in-house but lack creative personnel.
#4. Media-Buying Firms
In marketing, it is critical to position your promotional materials so that they reach the intended audience. If you are having difficulty locating the best location for your creative ad materials, you can engage media-buying firms. These agencies are aware of the best channels for your marketing. They frequently have relationships with networks, which allows you to acquire the best discounts.
#4. Full-service Firm
Full-service agencies typically provide a wide range of services in traditional and digital marketing, as well as the advertising parts of a campaign. They can oversee and measure the success of a marketing campaign at every stage, from concept to execution.
What Factors Should You Consider Before Hiring a Digital Marketing Agency?
Here are some things to think about before collaborating with an online marketing company for your small business:
#1. Your Marketing Objectives and Needs
Begin by establishing your marketing objectives and needs. Determine your goals for online marketing, such as increasing money, generating more leads, or directing traffic to your website. Having clearly defined goals will make it easier to find an agency that will help you achieve your goals.
#2. Consider a company that has experience in your industry
Industry expertise may be quite useful in developing efficient marketing tactics and knowing your target audience.
#3. Reputation and Track Record
Research the agency’s reputation and track record. Look for customer feedback, case studies, and testimonials. A reputable agency will be happy to provide recommendations.
#4. Transparency
The agency’s tactics, costs, and reporting should be open and honest. Your marketing budget distribution should be extremely clear to you.
#5. Communication
Effective communication is required for a good partnership. Examine the agency’s responsiveness, communication skills, and willingness to collaborate with your internal team.
#6. Customization
Just as your firm is unique, so should your marketing strategy. Look for an agency that provides customized solutions based on your specific needs and objectives rather than a one-size-fits-all strategy.
#7. Budget
Determine your financial restrictions and inquire about the pricing structure of the agency. Ensure that the agency offers excellent results while staying within your budget.
#8. Approach
The digital landscape is always changing. To keep your marketing efforts fresh and effective, choose an agency that keeps up with industry trends and encourages innovation.
#9. Contract and Terms
Carefully read the contract and terms of the agency. Consider any long-term commitments, termination provisions, and exit alternatives if the partnership does not work out.
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