FREE EMAIL MARKETING PLATFORMS: The Best 15 Picks for any Business (Updated)

free email marketing platforms

While we usually focus on influencer marketing, businesses use a variety of other forms of online marketing on a regular basis. In fact, email remains the most popular content marketing channel among both B2C and B2B marketers. Email marketing is also one of the oldest and most effective types of marketing. Email marketing platforms still exists because it works, despite the fact that it is a relatively mature technology. Many companies have developed free email marketing platforms to help automate the process over time.

Which can even help you boost the effectiveness of your other marketing channels, such as social media. Despite this, email marketers continue to face numerous challenges in their efforts. One of the most significant obstacles is the time it takes to create a professional-looking email from scratch. Marketers may waste a lot of time creating and sending out emails that don’t look great if they don’t have the right tools. This reduces productivity and lowers your email marketing ROI.

Hence, many businesses accept this predicament because they are unwilling to invest in a solution to streamline the process. Email marketing tools, on the other hand, do not have to be costly. There are numerous free email marketing platforms available that can help you save time and money. Below are some of the best free email marketing platforms;

Best Free Email Marketing Platforms

Looking for a cost-effective approach to manage your email marketing campaigns? All of the free email marketing platforms on our list allow you to send thousands of emails every month for no cost. Here are the best free email marketing platforms with important solutions;

TinyLetter

TinyLetter is a completely free service. You can have up to 5,000 contacts; if you have more than that, they recommend using Mailchimp. TinyLetter allows you to create forms for users to sign up for your email newsletter, complete with a personalized backdrop and some branding, but customization is limited. TinyLetter’s email editor is straightforward, and it works similarly to Medium’s post-editing tool. Simply put down your ideas, add some formatting, and send it out. You’ll receive statistics on how many people have opened each of your emails, but that’s it. If you’re searching for a straightforward solution, this is it.

TinyLetter is a free plan.

Paid Plans: There are no paid plans; however, you can sign up with TinyLetter maker Mailchimp.

Mailchimp

You’ve probably heard of Mailchimp, a leader in email marketing tools. Their fundamental email marketing services, such as email generation and scheduling, are included in their free plan. The smart recommendations function, which gives you useful audience insights to optimize your marketing efforts, making this an excellent email marketing tool.

The Content Manager, where you can keep your images and files for fast access, makes designing emails on the platform a breeze. Mailchimp allows you to automate emails at key points in the buyer journey, such as welcome emails, order confirmations, and abandoned cart reminders, among other things.

Up to 2,000 subscribers and 10,000 emails per month are included in the free plan.

Paid plans start at $9.99 per month and go up from there.

In the free version, you get access to Mailchimp’s Content Studio, which allows you to sync and store all of your photographs, graphics, and other files, ensuring that your campaigns are always consistent. It also comes with a selection of basic templates, with more accessibility in the subscription plans. On the free plan, you may use single-step automation for things like welcome emails, order alerts, abandoned carts, and more.

However, the most well-known emailing mailing platform here is MailChimp. They keep their product up to date and add new features on a regular basis. They’ve recently grown into an all-in-one marketing platform.

Email Marketing using HubSpot

HubSpot, best renowned for its marketing automation technology, just released a free email marketing tool that can handle many of a small business’ transactional email requirements.

HubSpot Email Marketing’s free version can send kickback emails from lead offers, thank you emails after purchases, or simply promote current campaigns. The simplicity of HubSpot’s free email tool is one of its best features. The tool includes a drag-and-drop visual editor as well as pre-made templates to get you up and running quickly.

The native integration with other HubSpot tools, such as the free-forever CRM, is, of course, what sets HubSpot Email Marketing apart. You have access to both tools once you register an account, so you can construct a centralized contacts database, organize it in lists, and monitor and track email performance.

Free Plan: Free email tools are restricted to 2,000 monthly sends and are branded with HubSpot.

Paid marketing plans start at $480 per year with HubSpot.

Sendinblue

Sendinblue is a marketing communication platform that includes email marketing tools as well as other capabilities like CRM administration and landing page development. Sendinblue’s email design functions make it simple to create a great-looking email with over 70 design templates. Furthermore, all of these templates are responsive, and you can preview your results to verify that your design looks great on any device.

After you’ve designed your email, you can also use features like A/B testing and segmented recipient lists to automate the process of optimizing your campaigns and targeting your ideal audiences, saving you time and effort.

Unlimited subscribers and 300 emails per day are included in the free plan.

Paid plans start at $25 per month and go up from there.

SendinBlue offers a variety of plans for businesses at various levels of development:

For those just getting started with SendinBlue, it’s completely free.

  • Lite – for inexperienced marketers
  • For expanding businesses, it’s a must.
  • Premium – for those who work in marketing.
  • Enterprise – for marketers who require a higher level of service.

Sender

Sender is one of the best free email marketing platforms available, with deliverability features. It allows you to make beautiful newsletters without having to know HTML. Simply pick a template and add elements like images, videos, and text to make it your own. To make an even bigger effect, you can customize your newsletters for each recipient.

One of the main reasons for Sender’s inclusion on our list is its robust analytics feature. It allows you to see who has opened your emails and clicked on the links, as well as when they were opened. It even assists you in creating accurate buyer profiles based on subscriber actions, allowing you to improve your current email strategy and create compelling offers.

Up to 2,500 subscribers and 15,000 emails per month are included in the free plan.

Paid plans start at $10 per month and go up from there.

SendPulse

SendPulse bills itself as a multi-channel marketing platform, but email marketing is its most popular feature. It includes a large number of professionally designed email templates that you can easily customize with a drag-and-drop editor. You can then schedule these personalized emails to be sent out at the appropriate time based on user behavior, event triggers, and other factors.

The subscriber rating feature in SendPulse is a great way to figure out who your most valuable subscribers are. It allows you to examine each subscriber’s open and click rates, as well as their read and unread rates. You can even personalize your emails with replaceable text fields based on your name, gender, date of birth, age, and job role.

Up to 2,500 subscribers and 15.000 emails per month are included in the free plan.

Paid plans start at $9.85 per month and go up from there.

SendPulse bills itself as a multi-channel marketing platform that goes beyond email. You can coordinate a variety of services on the central platform with the paid plans, including email, web push, SMS, SMTP, Viber, and Facebook Messenger. Different types of messages can be sent singly or together into autoresponders.

Benchmarking Email

Benchmark Email is a great option of an email marketing platform that allows you to create responsive emails that look great on any device. You can even edit the image right on the platform if you need to add images to your email. While you can also use the email editor to add effects, stickers, and text to your message to make it more effective.

You can select from a large number of pre-designed templates categorized by industry, type, and occasion. You can even use the code editor to create emails from scratch for those who are more HTML savvy. The dual-view feature allows you to see your email design while editing it, making the entire email creation process easier.

Up to 2,000 subscribers and 14,000 emails per month are included in the free plan.

Paid plans start at $13.99 per month and go up from there.

Omnisend

Omnisend is a powerful e-commerce marketing platform that combines all of your communication networks into one convenient location. Its free plan just includes email, but it’s more than adequate to support small and medium enterprises’ email marketing operations. It allows you to use behavioral triggers to automate email distribution and simply time your emails for your consumers’ convenience.

You may use its detailed audience information to send even better-targeted email marketing campaigns. Create appealing newsletters by utilizing time-saving features such as the Product Picker, which allows you to select all of the products you wish to include in your email. To improve the performance of your email, you can include scratch cards, discount coupon codes, and gift boxes.

Up to 15,000 emails per month / 2,000 emails per day are included in the free plan.

Paid plans start at $16 per month and go up from there.

If you choose the regular package, you will be able to send SMS messages to your clients’ phones. Facebook custom audiences, Google customer match, Facebook Messenger, Viber, and WhatsApp are all included in higher tiers.

The automated workflows are also greatly improved with the subscription plans. For example, you can build up a flow to automatically contact consumers who visited a specific page in your online store but then left or abandoned their shopping basket before making a purchase.

EngageBay

EngageBay has a number of products that can help you attract targeted site visitors, engage and acquire leads, nurture and convert them into satisfied customers. Both their Marketing Bay and All-in-One Suite plans include email marketing.
To meet your business’s demands, you can choose from a variety of email marketing templates. You can use one of the pre-designed templates or customize one to match your needs. Create a template that meets your business needs using their drag-and-drop interface. Create eye-catching email templates with advanced text formatting.

Filters of your choice can be applied. Their criteria include country, created date, source, tags, and a variety of other options. Furthermore, EngageBay allows you to customize your emails by including your contacts’ attributes in the emails, giving them a more personalized feel.

Up to 500 contacts and 1,000 branded emails per month are included in the free plan.

Paid programs start at $7.79 per month for the Basic Marketing plan, which is paid every two years.

MailerLite

MailerLite stands out among free email marketing platforms on the market because of sophisticated features like the landing page builder and pop-up customizer. To generate attractive emails, the program includes a powerful text editor and a built-in photo editor in addition to the essentials like a drag-and-drop email builder.

You may develop responsive landing pages to go along with the emails you send, increasing your conversion chances. Split testing on several variations of your email might help you figure out what performs best in terms of clicks and conversions. In addition, MailerLite offers you a detailed campaign report that includes essential statistics such as click rate, unsubscribe rate, open rate, and more.

Up to 1,000 subscribers and 12,000 emails per month are included in the free plan.

Paid plans start at $10 per month and go up from there.

Moosend

Moosend is a fantastic email marketing solution that saves you time by automating monotonous operations. You can create behavioral email campaigns based on the information and/or activity of your subscribers. You may utilize its smart segmentation capability to send highly targeted emails to each recipient, raising open and click-through rates while also enhancing ROI.

This application generates a detailed campaign performance report, allowing you to pinpoint ways to improve your efforts and achieve even greater results. You can also combine it with some of your favorite apps to transfer data between devices in real-time. It’s also one of the few free email marketing services that don’t incorporate a logo in your messages.

Up to 1,000 subscribers and unlimited emails per month are included in the free plan.

Paid plans start at $10 per month and go up from there. For someone with a tiny email list, Moosend could be a great option.

Convertkit

Convertkit allows you to create and execute email campaigns with the fluidity and flexibility you want. Instead of traditional email marketing platforms, where you need to know coding and HTML, ConvertKit provides a seamless, drag-and-drop-capable experience to create a customer funnel. It is easy to use, powerful, and functional, and the cost is more affordable than other software. There’s also an automated tool that lets you see your entire funnel structure.

Free Plans: Give you the tools you need to start creating your audience, including endless landing page layouts and forms to pick from, as well as the ability to manage up to 1,000 subscribers.

Paid Subscriptions: Depending on how many members you have, paid plans run from $29 to upwards of $4,000.

Mailjet

Mailjet includes easy and collaborative tools to assist you in creating successful email marketing campaigns. Create responsive emails using any of the pre-designed templates to wow any recipient, regardless of which device they’re using. If you operate in a group, you’ll appreciate the platform’s real-time collaboration function, which allows you to collaborate in real-time.

You can also use dynamic content in this email marketing tool to create tailored and relevant emails for each recipient. This improves the effectiveness of your email marketing initiatives. You can also combine the platform with your CRM and manage your entire mailing list from one place.

Up to 6,000 emails per month / 200 emails per day are included in the free plan.

Paid plans start at $8.69 per month and go up from there.

Its free plan is for those who send fewer than 6,000 emails each month. The Basic or Premium plans, both of which come in five pricing tiers based on the number of emails you want to send, are then available. Finally, for customers sending more than 900,000 emails per month, there is a bespoke Enterprise price plan with dedicated account management services.

Unlike many of these tools, the free plan has no limit on the number of persons to whom you can send emails, only a monthly limit of 6,000 emails. You have access to an advanced email editor, as well as extensive campaign statistics.

MoonMail

MoonMail bills itself as the “next-gen omnichannel communication platform.” Email, SMS, Voice, WhatsApp, Messenger, and Bots are all included.

You can also send up to 300 emails each month for free on the Free Forever plan – one campaign per day to a maximum of 10 recipients per campaign. Because this is a significant constraint, most users will immediately upgrade to the Starter bundle.

MoonMail’s logo appears in the footer if you are on the Free plan, but you still have access to a robust drag and drop editor.

It’s fine for small businesses, though, because you can construct a list of up to 2,000 recipients and start segmenting them. However, once you have segments of more than 10 people, you will need to upgrade to the Starter Plan.

Up to 2,000 subscribers and 300 emails per month are included in the free plan.

Paid plans start at $23.99 per month and go up from there.

EmailOctopus

EmailOctopus is a straightforward email marketing solution that operates on Amazon SES. While the free plan does not have as many capabilities as some of the other free email marketing tools on this list, it does allow for a far higher number of emails each month than the majority of them.

You can send emails from as many different email addresses as you choose. As a result, it’s ideal for a small agency or entrepreneur who represents other businesses. It also connects with third-party programs like MailOptin, WordPress, and Zapier, allowing you to share client data across many platforms.

Up to 2,500 subscribers and unlimited emails per month are included in the free plan.

Paid plans start at $19 per month and go up from there.

Paid options (which start with a 10,000-subscriber limit) include email and automation, as well as the ability to send unbranded emails and maintain stats indefinitely.

ExpressPigeon

ExpressPigeon is an excellent choice for firms with modest mailing lists that distribute to vital, high-priority recipients. It gives you the tools you need to personalize and send emails, as well as automate your email responses and send a large number of emails per month. You can use the premium services with the free subscription, but your send priority will be low.

Free email services are limited to 1,000 monthly sends and 500 subscribers.

Paid Plans: ExpressPigeon’s monthly paid plans begin at $1,000.

Pepipost

Pepipost is an integrated SMTP relay service that delivers emails in under three seconds to their intended recipients. You may check the dashboard for real-time updates on the performance of your email campaign once you’ve sent your emails. The amount of delivery opens, clicks, unsubscribes, and bounces will all be visible. Pepipost also optimizes your emails using AI-powered servers based on the metrics for the type of email. As a result, if you use the predictive engagement features, your email messages will be delivered to users who are most likely to engage with them first.
Pepipost’s free edition allows you the ability to store an infinite amount of contacts.

Free Plans: For the first 30 days, you can send up to 30,000 emails for free. However, on the free plan, you can only send 100 emails each day.

Paid Plans: Annually paid plans start at $17.50 per month for up to 150,000 emails each month.

Kickbox

Kickbox is an all-in-one email verification solution that ensures your emails are delivered to their intended recipients. When your emails are validated, they are less likely to be marked as spam by email providers. This implies that your emails will be delivered more reliably. Kickbox will check over your email list to make sure the addresses are correct and up to date, hence, saving you time and money with a more accurate list.

Free Plans: The first 100 email addresses are provided free of charge.

Paid Plans: For up to 500 email addresses, paid plans start at $5 per month.

In conclusion

Even if you don’t switch to a subscription plan, most of these free email marketing tools come with a lot of useful features. Small businesses and marketers should be able to take advantage of these opportunities while saving time and money. Even if you need to upgrade to meet your business’s needs, you’ll find that many of the paid options are inexpensive and adaptable.

Which free email marketing platform would you recommend? Please let us know in the comments section. Also, visit business yield for more tips.

Free Email Marketing Services FAQ

Is Mailchimp really free?

Yes, Mailchimp has the free version and the paid version. The Free plan allows you to send up to 2,000 contacts and 10,000 messages per month, with a daily restriction of 2,000 messages. However, Mailchimp free version is advisable for beginners who want to test out some of Mailchimp’s tools and services while growing their following and creating campaigns.

How can I get a free bulk email address?

Create an effective subscription form as the first step.
Step 2: Make use of a double opt-in system.
Provide an appealing lead magnet as step 3
Step 4: Provide a registration form for users to sign up.
Step 5: Make use of social media.

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