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If there’s something the pandemic has created, it is a desire to run our own businesses or try something new. So, for those who are naturally gifted at creating jewelry or have access to some great items to sell, selling goods online is a great opportunity. This is especially true about selling jewelry on Etsy. Here are a few tips to help you get started:
#1. Start with a plan
Firstly, define your plan. If you hope to have a successful online shop on Esty, you need to approach it as you would with a brick-and-mortar store. From creating a business plan to coming up with a brand name to learning how to navigate the world of online commerce, educate yourself, and prepare for the steps of creating a successful online store on Etsy.
From designing the feel of your online Esty store to the basics of opening an account, start exploring how you’ll use this popular site for creative sellers.
#2. Determine your goals
Whether you create your own jewelry or you have gold plated jewelry wholesale, determining your objectives before you set out is very important. Is this a side hustle or are you looking to use it as your primary source of income?
For a full-time job selling jewelry, start preparing like it. From a business plan to setting and reaching short-term, manageable goals, look at your online Etsy store as something you’re building to succeed. While the same is true for a side gig, when everything is laid on the table for a jewelry store on Etsy, you’ll want to give it you’re all.
#3. Be aware of costs
Etsy is a great resource for sellers of many different types, but it does cost money to operate your store. While this can be beneficial because of the traffic you get on the site, and you don’t have to rent retail space to sell your goods, it’s certainly something to factor into your planning.
As you plan to price, think about the 3.5% fee so that you can make sure you’re making the profit you want. Of course, you’ll also want to consider other costs, such as advertising or payment processing.
#4. Attract customers through listings
With accurate listings, you’ll draw your audience in as they search for the products you have. Take your time thinking about keywords to use, and make sure you use tags to attract customers to your shop. From the amount to the tags, price, and how many you have in stock, it’s important to include as many details as possible when trying to attract customers.
When the price is right
Pricing your jewelry for online sales is essential. You want to make a profit, you want to cover fees and shipping costs, and you also want to make sure you’re pricing competitively. Take a look at the competition and see what they’re asking for.
When starting out, you may want to price items a tad lower than your competitors, just to start drawing in customers, but once things start taking off and they see your quality and become loyal to the brand, you can always increase the price, although just slightly.
Etsy is a hugely popular site for those looking to sell their creative items or really anything at all. It doesn’t matter the niche of your items, as long as you know that there’s a market for it. Fortunately for those in the world of jewelry, it’s one of the most popular sites people go to find jewelry. So, if you’re thinking about starting an Etsy jewelry store, go for it!