Retail Investors: How To Become One

Retail investors
Finance Monthly

There is a lot to learn about investing: rules, taxes, and volatility. And those who work with their own money and a personal brokerage account are classified as retail investors.
Here’s everything you need to know about a retail investor, including how to become one and how they navigate the stock market. We’ll also look at the key differences of retail vs institutional investors. Read on…

Who are Retail Investors?

A retail investor, sometimes known as an individual investor, is a non-professional investor that buys and sells securities or funds that include a portfolio of assets, such as mutual funds and exchange traded funds (ETFs).

Retail investors place their transactions through brokerage firms, whether traditional or online, or through various sorts of investment accounts. Retail investors buy stocks for their own personal accounts and frequently trade in much lower amounts than institutional investors. An institutional investor is a catch-all word for larger-scale investments made by professional portfolio and fund managers, such as those in charge of a mutual fund or a pension fund.

How Retail Investors Work

Retail investors typically buy and sell trades in the equity and bond markets and invest far less than major institutional investors. Wealthier retail investors, on the other hand, can now access alternative investment classes such as private equity and hedge funds. Most retail investors may have to pay greater fees or commissions for their trades due to their limited purchasing power, while many brokers have removed fees for internet trades.

The Securities and Exchange Commission (SEC) of the United States is in responsibility of protecting retail investors and ensuring that markets operate in a fair and orderly way. The SEC assists retail investors by educating them and enforcing regulations to ensure that they remain confident and comfortable trading in the markets.

Retail investors have a large influence on market sentiment, which indicates the overall mood in the financial markets. Mutual fund flows, IPO first-day performance, and survey data from the American Association of Individual Investors, which asks retail investors about their market expectations, are all predictors of investor sentiment. Stockbrokers such as TD Ameritrade and E*TRADE monitor sentiment as well.

Retail Investing Market

The retail investment market in the United States is large and diverse; according to the SEC, “American households own $29 trillion in equities—more than 58 percent of the U.S. equity market—either directly or indirectly through mutual funds, retirement accounts, and other assets” in 2020.

“A retirement or brokerage account is held by 43 million US households. At least one U.S. mutt is owned by 56 million U.S. homes (44 percent of all households) “As of 2018, “al fund”

And, while in the aftermath of the 2008 financial crisis, Americans shifted to savings accounts and passive investment, the number of households owning stocks has increased since then. According to the Federal Reserve’s consumer finance survey, approximately 53% of families owned equities in 2019, with 70% of upper-middle-income families owning stocks.

Unlike institutional traders, retail traders are more inclined to invest in stocks of smaller companies since they can have lower price points, allowing them to buy a diverse portfolio of assets in a sufficient number of shares.

More financial information, investing education, and trading instruments are now available to retail investors than ever before. Brokerage fees have been reduced, and mobile trading allows investors to actively manage their portfolios from their cellphones or other mobile devices. Many retail funds and brokers offer low minimum investment amounts or deposits of a few hundred dollars, while some ETFs and robo-advisors do not. Nonetheless, no matter how democratized investing becomes, it is still all about doing your research.

How to Become a Retail Investors

There is no formal training path to becoming a retail investor; rather, there are a set of measures you may take to secure your portfolio and, hopefully, maximize your profits. To begin investing your money, consider the following suggestions:

#1. Put money aside

Some folks begin by naming a jar and depositing spare coins whenever possible. Others open an online savings account and transfer money to it once a month. Whatever way you select, it’s a good idea to have some money set aside to get started.

#2. Market research

Books, blogs, financial podcasts or videos, and even training courses can teach you a lot about investing your money. Invest your time in reading or listening to the counsel of experts and financial specialists before investing your money. When you decide how to invest your funds, you’ll have a better understanding of your possibilities.

#3. Determine where you want to put your money.

Make a plan for how and where you wish to invest after researching the financial market. For every fund, you should examine the rate of return on your investment, the length of time you wish to keep your cash in the account, and any financial fees for withdrawing or shifting funds.

Here are some of the most popular choices for retail investors:

  • Investing in mutual funds
  • Stocks
  • Cryptocurrency
  • Bonds
  • Individual Retirement Account (IRA) (IRA)
  • Real Estate Investment Trust (REIT)

#4. Begin small.

Manage risks by starting with a small number of investments. You can take bigger risks with your funds as your investing expertise and confidence improve. Determine an acceptable starting point based on what you’ve saved for this purpose.

#5. Conduct regular evaluations of results

Even if you intend to deposit money into a fund and not extract it for a long time, you should still keep track on the value of your investments. Some investors monitor stock prices every day as they increase and decrease in the event that they plan to sell their holdings. Investors preparing retirement funds can monitor the performance of their investments, especially as they approach retirement age.

#6. Make strategic adjustments

After you’ve made your initial investments, think about how you’ll adjust your funds. Emotional decisions to sell money or liquidate a stock may result in worse portfolio results. Some investors think about reinvesting dividends to buy more shares, allowing their investment to increase.

Institutional vs Retail Investors Key Differences

Significant distinctions of institutional vs retail investors, ranges from the influence of their investment decisions to how the SEC regulates them. Here’s a breakdown of each distinction.

Patterns of Trading

Institutional investors trade far more frequently than retail investors (think five shares sold versus five thousand shares moving in one transaction). Not only do institutional investors have greater purchasing power to acquire the most desirable securities, but the sheer volume of their transactions can have a significant impact on prices and market dynamics.

While retail investors may be vulnerable to irregular or emotional trading, institutional investors’ market activity is driven by decades of experience and data analysis.

Resource Availability

Again, an institutional investor’s market power stems from the cash it receives from the companies and individuals in which it invests. By trading millions of dollars rather than hundreds or thousands, institutional investors pay less to trade and can invest in riskier funds with lower minimum investment requirements. (Xanax)

While you might not consider information to be a resource, it is for institutional investors. It is critical for institutional investors to have information that refreshes every few nanoseconds in order to act efficiently and profitably in the market.

Although retail investors now have greater access to investment information than ever before, institutional investors continue to hold the upper hand. This is due to the fact that they hire skilled teams to research and analyze mountains of data. This study aids in the optimization and clarification of investment decisions.

SEC Protection

The SEC imposes fewer limitations on institutional investors’ trading conduct since they often make decisions based on comprehensive investment data. The wiggle room enables institutional investors to invest in riskier, but potentially more profitable, assets.

For retail investors, the opposite is true. Because the SEC enforces restrictions that protect individuals trading with less competence and financial clout than investment corporations, this is the case. For example, Regulation Best Interest requires brokers who assist retail investors to prioritize the individual’s best interests over their own.

Retail Investors vs Institutional Investors

Institutional Investor Retail Investor
Finances Combines vast sums from numerous companies and individuals seeking a professional’s expertise. Limited to the capital the private individual has access to.
Market Influence High potential to affect markets through the purchase or sale of millions of dollars’ worth of assets. Free to diversify on a large scale or invest heavily in a single company or industry regardless of share price Slim to no effect on markets regardless of investment choices. Usually will purchase shares with lower costs and tends to diversify.
Experience & Knowledge Comprised of professionals with an abundance of exclusive knowledge and experience. Receives updated information first and communicates with market experts regularly. Can obtain information through numerous sources and professionals but lacks timely and complete access to information institutional investors have.
SEC Oversight Fewer restrictions due to knowledge and proficiency; can make riskier, more exclusive investments for possibly better returns. More restrictions to reduce risk and accommodate investors with less knowledge and ability.
Retail vs Institutional Investors

What Influence Do Retail Investors Have on Markets?

Individual equities and the market as a whole can be significantly influenced by retail investors.

While they played a little impact in the unprecedented rally and bull market that led up to the recession in the spring of 2020. Despite this, retail investors became more interested in trading themselves during the pandemic. They flock to online brokers, trading applications, and automated investing services.

According to some experts, individuals today have a stronger impact on the market than they did in the previous decade. In recent months, for example, retail investors have drove up the price of so-called “meme stocks” in an attempt to deter hedge funds from shorting the stock. Such campaigns have heightened market volatility.

It remains to be seen whether this enthusiasm will last. However, some argue that the current popularity signals a lasting structural shift in which retail investors will continue to play a significant role in market movements in the future.

The Benefits and Drawbacks of Being a Retail Investor

Being a retail investor can provide many advantages, but there are some disadvantages to consider. Here are some advantages and disadvantages of being a retail investor vs an institutional investor.


#1. Tiny investments:

As a retail investor, you can own a small market of stock. You can purchase as few as one share of stock in a firm, and some brokers may even allow you to purchase fractional shares, allowing you to invest in companies whose share price would otherwise be too expensive for you. Some platforms also allow retail investors to trade in alternative investments such as bitcoin or initial public offerings (IPOs).

Other categories of investors may have trade equity requirements. For example, the SEC mandates day traders who use leverage accounts to keep a minimum of $25,000 in their accounts on each trading day.

#2. Liquidity:

Stocks and bonds are relatively liquid, which means you can sell them for cash rapidly. Institutional investors may have a more difficult time selling their assets, particularly if they are constrained by a set of regulations or agreements that require them to take a specific action.

#3. Minimal paperwork:

As a retail investor, the only time you’ll have to deal with investment-related paperwork is at tax time if you owe capital gains or dividend taxes. You only owe capital gains taxes if you profitably sell an investment. If you held the investment for less than a year, you will be taxed on short-term capital gains at your marginal tax rate. All other investments are subject to long-term capital gains taxes, which range from 0% to 15% to 20% depending on your tax rate.


#1. Fees:

When you make a trade, your broker may charge you a fee. This charge varies based on the type of security you purchase. However, many brokerage firms and online brokers no longer charge commissions for trading stocks and other products. While professional traders can deduct fees from their taxes, retail investors are stuck with them.

#2. A lack of expert guidance:

Professional traders may have extensive knowledge and access to information that allows them to select investments that best suit their interests. A retail investor that is going it alone may not have that support. Consider consulting with a financial professional who can assist you in developing a well-diversified long-term portfolio.

What Is a Retail Investor’s Opposite?

Retail investors invest with their own funds to achieve personal objectives like retirement and wealth accumulation. Institutional investors are businesses or groups that collect and manage funds for the benefit of others. Institutional investors often include investment banks, mutual funds, and pension funds.

What Distinguishes Retail Investors from Wholesale Ones?

The degree of compliance required with each investment is the main distinction between products sold at retail and wholesale. In order to give investors a higher level of consumer protection, disclosure standards and regulations are frequently much stricter for retail items.

Why Do Many Retail Investors Lose Money?

According to some experts, individual investors lose money because they lack investment knowledge. They are unaware of the state of the markets and its underlying causes. They frequently make rash decisions driven by emotions or the desire to make quick money.

Can Average Investors Outperform the Market?

The chances of the typical investor outperforming the market may not be particularly favorable. By concentrating on losing less, average investors may be able to generate superior risk-adjusted returns. Think about utilizing inexpensive platforms, building a portfolio with a goal, and avoiding headline risk.


A retail investor is someone who uses investing to save for the future. While there are certain drawbacks to being a retail investor vs an institutional investor, there are also numerous advantages, and it is a good method to establish financial security over time. If you invest through an institutional investor, he or she is well-equipped to supply you with high returns. Your professional’s decisions, on the other hand, maybe more risky or dynamic than the average investor’s. Speak with a financial advisor if you are a retail investor and want to ensure you are on track to meet your financial objectives.

Retail Investors FAQs

Why do so many retail investors lose money?

Because retail investors lack ‘knowledge,’ they will constantly lose money, whereas financial specialists are highly educated.

Do retail investors move markets?

A single retail investor is unlikely to ever affect the market.

“@context”: “”,
“@type”: “FAQPage”,
“mainEntity”: [
“@type”: “Question”,
“name”: “Why do so many retail investors lose money?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “

Because retail investors lack ‘knowledge,’ they will constantly lose money, whereas financial specialists are highly educated.

, {
“@type”: “Question”,
“name”: “Do retail investors move markets?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “

A single retail investor is unlikely to ever affect the market.

] }

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like