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Real Estate Business: A Definitive Guide for Beginners (+ How to start tips)

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Starting a real estate business is not for the faint-hearted. Not only are there a lot of risks associated with it, but you also don’t get to make sales regularly like every other business. Nonetheless, those who know how can make a lot of money from it.


As a matter of fact, there are over 86,000 real estate brokerage firms operating in the U.S. (based on the most recent census numbers from the 2012 and 2007 economic censuses). This means that the competition is high and you need to get your game right.

Although its not an easy task, you can still get to the climax with proper information and guidelines. And the best part is we have the right resources to help you succeed in your quest.

So, go through this article and discover the best ways to start your real estate business at no cost.

What is a Real Estate Business?

A real estate business is a business whose focus is centered around buying, selling, management, or investing of real estate properties. Also called real property.


Wikipedia says that real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water.

Real estate is different from personal property, which is not permanently attached to the land, such as vehicles, boats, jewelry, furniture, tools, and the rolling stock of an agricultural farm.

Over the years, due to lack of investment or poor investment, less than five percent of Americans have a well-crafted retirement plan. So, if you don’t wanna be 65 and thinking of the next opening at McDonald’s to apply for, then you can consider starting a real estate business. And yes, it is profitable.

Types of Real Estate Business

There are four types of real estate business. They are;

  • Residential real estate
  • Commercial real estate
  • Land
  • Industrial real estate

1. Residential real estate


This type of real estate involves the construction, renovation, and resale of residents (homes). The most common type of residential real estate is single-family homes. However, there are also duplexes, high-value homes, vacation homes, multi-generational homes, condominiums, town-houses, quadplexes, and triple-deckers.

2. Commercial real estate

Commercial real estate involves properties that are used for commercial purposes. Its category include shopping malls, hotels and offices, medical centers, strip malls, and educational buildings.

Apartment buildings can also come under this category since they are owned to generate income.

3. Land

Land, according to Wikipedia is the surface of the earth that is not permanently covered by water. It includes empty land, farms, and ranches. Under empty land, there is undeveloped land, subdivision, site assembly, development, or reuse.

4. Industrial real estate

This type of real estate property is used for industrial purposes. Categories under this include manufacturing buildings and warehouses. Other categories include buildings that are used for research, storage, and distribution of goods.

LEARN ABOUT BUSINESS CYCLE: Definition, Internal, and External Causes

Is Real Estate Business Profitable?

This has got to be the question of the century. Yes! A real estate business is absolutely profitable. In fact the whole point of business is to make profit. And real estate business is one of the most profitable businesses out there although it comes with its own quantity of risk.

One of the ways to constantly increase your profit in real estate business is by appreciation. Appreciation is the increase in value of an asset over time. Assets here can be an undeveloped land, house, or commercial properties. And an increase in value is usually caused by an increase in demand with a decrease in supply.

So, when your assets appreciate over time, you can decide to sell them and make a profit, or rent it out and receive annual payments for your property.

Whichever strategy you decide to employ, the end result still leaves you with enough profit from the business.

Having answered your most important question about the profitability of a real estate business, let’s go over five major things you need to do before you start a real estate business.

Before You Start a Real Estate Business

Before you start a real estate business, there are certain things you must do. Below is a list of the most important things to do in real estate.

  • Get a real estate mentor
  • Obtain your real estate license
  • Pay tax
  • Find a brokerage
  • Know who your target market is
  • Build your personal brand.
  • Conduct a good market research

Do all this and you are one step closer to starting a real estate business.

How to Start a Real Estate Business With no Money

If you really want to start a real estate business, then you must know that its not an easy task. A real estate business has a lot of risks associated with it and your success depends on how deep your market research is as well as your business strategies.

So here are proven ways to start a real estate business and be successful in it.

LEARN MORE ABOUT Business Model: Definitions, Examples, and Types

1. Develop your idea

Real Estate is a really large field. So, before you want to venture into it, you will need to develop your business idea. Consider your strengths, weaknesses, and areas of interest.

Additionally, think about where you want to set up your real estate business. Knowing the area you want to establish your business in will help you give better descriptions and referrals to those you’ll help to buy properties.

Study your competitors. Discover how they’ve setup their business and in what location. Find out why they chose that location and how they are doing in the industry. In studying them, you’ll pick up few things you can employ to make your real estate business a success.

Next, find a niche for your business. In my opening statement, I told you that real estate business is a really large business. So you would want to narrow your intentions to something you have the time and funds for.

Maybe you want to focus on rental property management, buying and selling condos, short sales, or even listing agent. The competition is really high. So, stand out using a single specialty.

2. Write a Business Plan

Now that you know just what you want your real estate business to be like, it’s time to craft a workable business plan.

A business plan is a documents that outlines the operational and financial goals of your business. It’s like a blueprint that guides you in the right direction. It constantly asks the questions why and how? so that you can come up with realistic steps on how to achieve your business goal.

Your business plan doesn’t have to be very long. The idea is that as you sit down to either craft or customize a business plan, you already have ideas on how to get your business running.

The best part is there are some resources that can help give you a business plan with all the information you need concerning your business.

Our team of business management experts has come up with cutting-edge business plans written specifically for your kind of business. Click on the button to easily access and get a workable business plan with no stress. We love to see your business succeed, so we make every process easy.

3. Develop a Marketing Plan

For your real estate business to be successful, it also depends on your marketing strategy. How do you intend to tell the world that you run a real estate business and you want them to patronize you? A very big question for thought.

Answers to this question will help you position your business in the limelight and force you to brand your business well. This means that you’d have to come up with a business name, logo, business card, website and even social media handle.

Having all this will help you brand your business and get you ready for marketing.

Some common marketing campaigns that convert easily include:

  • Direct Mail: A lot of real estate business owners still use handwritten letters, postcards, and mail letters to reach out to their customers. And guess what, they are consistent.
  • Social Media Ads: Whether you like it or not, social media is a powerful tool that can be used to advertise your business. Post on Instagram, Facebook, Twitter, and LinkedIn. With time you can use paid ads to generate more customers.
  • Email Marketing: Use several emailing software to send out emails to both buyer and seller.
  • Networking: The main marketing strategy for the real estate business is networking. In most cases, it’s about who you know. So, start by attending conferences that expose you to meet other real estate business owners and build relationships.

4. Set up a CRM

A CRM is a Customer Relationship Management System helps your organize your contacts and come up with actionable insights on how to interact with your clients.

This is incredibly useful in real estate business since it thrives on relationships. So you have lots of contacts of multiple agents and homeowners whom you need to convince to patronize your business.

READ THIS POST ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM): Definition, Tools, and Importance to get a better understanding.

5. Organize your Finances

It’s very possible to start a real estate business without money. But you’d want to organize your finances when you require investment. There’s a high probability of investors requesting your financial history before putting their money into your business.

So, request information from your bank on your financial information. Check your credit card report and find out if there are any errors before your investor asks you of it. Doing this half way prevents you from getting a rejection when you need investment.

6. Decide your business legal structure

There are different types of legal structures that real estate businesses can take up. For a beginner, choosing the right legal structure for your business can be overwhelming.

Most real estate agents operate as self-employed business owners affiliated with a licensed real estate brokerage. Generally, they select one of the four different types of business structure; Sole proprietorship, partnership, limited liability company (LLC), or a corporation.

  • Sole Proprietorship: This means that you are responsible for your business profits and debts. It is the most basic business structure.
  • Corporation: This is entirely different from the owners. corporations can own properties and are held accountable to pay taxes.
  • Partnership: A partnership is a shared responsibility between two or more people who are liable for a business
  • Limited Liability Company(LLC): This structure allows owners to limit personal liability. However, they still get to pay taxes and enjoy other benefits.

So, when choosing, consider your future goals for your business. Ensure you choose a structure that can accommodate the growth and expansion of your real estate business.

WONDERING WHAT A B2B REALLY IS? READ THIS Business-to-Business (B2B): How Does It work?

7. Set up a business accounting and bookkeeping system

In order to manage your finances properly, you’d need to set up a business account and bookkeeping system. Through this, you can understand your business’s cash flow for the sake of tax filing.

According to Crowdspring, Business accounting is how your business records, organizes, interprets, and presents its financial information. Accountants analyze the financial condition of a business to help the business owner make better decisions.

Bookkeeping is the recording, organization, storage, and retrieval of financial information related to your business.

Accounting and bookkeeping do overlap. The main difference between the two is that bookkeeping is how you record and categorize financial information, whereas accounting puts the information to use through analysis, strategy, and tax planning.

8. Get Insurance

The best way to protect your business is to get an insurance. As a provider of real estate services, you would want to get a business insurance that covers property damage, theft, lawsuits, and other case scenarios.

This is very important because real estate business involves transactions of large amounts of money. So, you want to be sure you are protected at all cost.

9. Get a Website

Nobody has the time to walk through the streets of New York to check out empty apartments. 60% of all the searches are done online.

Irrespective of your local marketing campaigns, you still need to get an online presence. So, get a domain name same as your business name, and host your website. It may be expensive, but it sure will bring clients over time.

Also, make sure to employ the best SEO practices to rank on search engines like Google. Once this is done, you can start uploading pictures/ videos of the properties that are up for sale on your website and social media handles.

Remember, the aim is to gain as much online presence as possible.

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10. Start running your business

Congratulations! You are now qualified to start running your real estate business. There’s no need to have all the properties in New York registered under your business name. You just need the most important of things.

Make sure to give your real estate business all the time it needs for it to grow.

However, if you want to deflect to other areas, there are some real estate business ideas you can try. We’ll go over them shortly.

Real Estate Business Ideas

If you’ll like to venture into other businesses in the real estate industry, here are 10 potential business ideas you can try.

  • Become a real estate agent
  • Become a real estate broker or investor
  • Start a landscaping business
  • Start a moving company
  • Become a property manager
  • Become a landlord
  • Start a real estate marketing agency
  • Start a property flipping business
  • Become a real estate developer
  • Become a real estate photographer.

Conclusion

With this article, you have a step-by-step guide on everything you need to start a successful real estate business.

Let me know if there’s anything I missed in the comment box below.

Good luck!

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EARNINGS BEFORE TAX (EBT): Overview, Formular, Importance

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From cutting-edge startups to global giants, all companies must keep an eye on their profitability. If you don’t, your cash flow may run out and your business may run into trouble.


There is a wide range of metrics that are used to measure profitability, but earnings before interest and taxes are probably the most common. In this article, you will find out everything you need to know about EBT, including calculating earnings before interest and taxes.

What is earnings before tax (EBT)?

Earnings Before Tax (EBT) measures the financial performance of a business. It is a calculation of the earnings of a company before taxes. The calculation is based on income fewer expenses without taxes. EBT is an item on a company’s profit and loss account. Shows a company’s profit with the cost of goods sold (COGS), interest, depreciation, general administrative expenses, and other operating expenses deducted from gross sales.

How to get earnings before taxes


Finding out your company’s pre-tax income is pretty easy. Net income before taxes begins with your income for the reporting period, regardless of whether it is a month, a quarter, or a year. Then subtract business expenses that are not taxes. This gives you your company’s EBT or earnings before taxes.

Net income

Gross income is defined as the money you earn during a reporting period. The definition of net income is the amount of money you earn after expenses are deducted. If you don’t run your business for cash, income and expenses include money you owe, not just what you pay or get paid.


For example, let’s say you received $ 240,000 this month but completed jobs worth an additional $ 60,000. His gross monthly income is $ 300,000. If you write $ 30,000 in checks to vendors and you have another $ 10,000 in unpaid bills, your expense will be $ 40,000. The net income formula says your net is $ 260,000.

Income tax expenses

Calculating income tax expense is much easier than calculating income before taxes. An experienced accountant knows many ways to reduce a business tax, sometimes to the point of accomplishing nothing. A common practice in preparing income statements is to use historical data.

For example, suppose your EBT is $ 875,000. Your tax expense should be roughly the same as the last time you had this amount of net income unless something material like the tax law has changed. Declares the expected tax burden as an item in the income statement.

The Income Statement

The income statement calculates your net income for the reporting period based on the net income formula. There are two main approaches: single pass and multiple passes. The difference is how they treat profits and losses that are not part of their regular business.


Single or multiple steps?

For a single-level income statement, add up all your income and earnings, and then add your expenses and losses. Subtract the negative from the positive and you get your net income. The last line above the entry for your tax expense gives you your income before taxes.

A multi-level profit and loss account is more complex:

  • First, subtract the cost of goods sold from your sales income to get the gross profit.
  • Then subtract operating expenses like office supplies and advertising and sales commissions to maintain your bottom line.
  • The next section lists non-operating income and expenses, p. Eg B. Investment earnings, interest expense, and litigation losses. When you separate them, you can more easily see how much revenue your operation, the core of your business, has.
  • Add the sum of the operating and non-operating income to obtain the net income for the period.
  • By simply finishing your calculations before including income tax expense, you will get your net income before taxes.

Profit Before Tax Formula

There are three formulas that can be used to calculate Earnings Before Tax (EBT):

EBT = Sales Revenue – COGS – SG&A – Depreciation and Amortization

EBT = EBIT – Interest Expense

and, EBT = Net Income + Taxes

EBT vs EBIT vs EBITDA

In the world of financial analysis, EBT, EBIT, and EBITDA are often referred to. It’s important to understand the difference between the three metrics, as well as when and why you would consider each of them.

The profit before tax is used to analyze the profitability of a company without the impact of its tax system. This makes companies from different states or countries more comparable, as tax rates can differ significantly across borders. Analysts often prefer to add taxes to net income so that they can compare the apple-to-apple earnings performance of a wide range of companies.

Earnings Before Taxes, Interest and Depreciation

Earnings before interest and taxes (EBIT) are also popular with analysts because they offer an additional level of comparability, namely increased interest expense. While EBT is normalized for taxes, EBIT is normalized for both taxes and interest expense. This means that the capital structure of the company does not affect the evaluation of its profitability.

Earnings Before Interest, Taxes, Depreciation and Amortization

Earnings before interest, taxes, depreciation and amortization (EBITDA) have the most additions and are therefore the furthest from the net result of the three key figures. EBITDA also adds depreciation as it is not a cash expense and therefore has no impact on a company’s cash flow. For more information on EBITDA and cash flow, check out our Ultimate Cash Flow Guide.

EBIT versus EBITDA

There are numerous metrics that you can use to analyze the profitability of a business. Besides EBIT, EBITDA (earnings before interest, taxes, depreciation, and amortization) is another widely used formula. In addition to interest and taxes, depreciation and amortization are removed from the EBITDA equation. This helps companies get a better idea of ​​the profitability of their operating performance.

When calculating the profitability of companies, EBIT and EBITDA often show completely different results. This is because depreciation can make a significant contribution to a company’s bottom line. Since depreciation is not reported in EBITDA, it can lead to a skewed understanding of profitability for companies with a large number of property, plant, and equipment (as these companies are likely to have significant depreciation costs).

Why EBIT is Important to your company

EBIT gives you a measure of the operating profitability of your company. Since costs associated with taxes and interest are not taken into account, EBIT ignores variables such as capital structure and tax burden. There are a few key areas where EBIT is particularly useful:

  • Taxes – This is especially helpful for investors comparing different companies with different tax obligations. For example, a company that recently received a tax exemption appears to be more profitable than one that did not. However, this may not be the case. Measuring earnings before interest and taxes can help clarify the situation.
  • Debt – EBIT can be very useful when analyzing companies in capital-intensive industries. These types of businesses can have numerous properties, plants, and equipment (usually financed with debt), which means that they have high-interest expenses. However, since these fixed assets are important for long-term growth, it helps to have a profitability measure that eliminates debt and the costs associated with it.

EBT as a comparison tool

EBT is crucial as it eliminates the impact of taxes when comparing companies. While American businesses face the same tax rates at the federal level, they face different tax rates at the state level. Because companies in different states may pay different tax rates, EBT allows investors to compare the profitability of similar companies in different tax jurisdictions. EBT is used to calculate key performance indicators.

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Small and Mid-size Enterprise (SME): Definition, Importance, US, And Canadian SMEs

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What are Small and Medium-sized Enterprises (SMEs)?


SMEs or small and medium-sized enterprises are defined differently around the world. The country in which a company operates contains information on the defined size of an SME. The size or categorization of a company as an SME can be based on a number of characteristics depending on the country.

Functions include annual sales, number of employees, number of assets in the company, market capitalization, or any combination of these functions. The United States also defines SMEs differently from one industry to another.

SMEs make up the majority of companies operating around the world. These are usually independent companies with less than 50 employees. However, the maximum number of employees varies from country to country. For most companies, the upper range is 250. In some countries, the total number of employees is 200. The United States defines an SME as one with no more than 500 employees.

Importance of Small and Mid-size Enterprise

Promotes flexibility and innovation


Many processes and technological innovations are attributed to small and medium-sized enterprises (SMEs). Since large companies tend to focus on improving legacy products to produce more volumes and realize overall dimensional economic benefits, these companies are not as flexible as SMEs.

To be successful, SMEs focus on creating new products or services. Therefore, they can adapt more quickly to changing market demands.


Small and Mid-size Enterprise play an important role in shaping a country’s economy. They can be seen as an attractive and huge innovative system. Due to the socially and economically beneficial effects of SMEs, the sector is considered an area of ​​strategic interest in an economy.

Create a more competitive and healthy economy

Small and medium-sized businesses encourage competition in product design, pricing, and efficiency. Without SMEs, large companies would have a monopoly in almost all areas of activity.

Support large companies

Small and Mid-size Enterprise help large companies in some areas of the business where they can best serve. Therefore, SMEs will dissolve immediately. Large companies will be forced to engage in more activities that may not be efficient for these companies. Activities such as the supply of raw materials and the distribution of finished products manufactured by large companies are carried out more efficiently by SMEs.

Governments also recognize the importance of small and medium-sized enterprises. Therefore, they offer regular incentives to SMEs, such as easier access to credit and better tax treatment.

Difference between small, medium, and large businesses

Politics


Due to the myriad levels of management, politics tends to play less of a role in larger organizations than in smaller ones. In small organizations, the owner of the organization may have long-lasting personal relationships with other employees or owners. Husband and wife teams are also common. For a person joining such an organization, it can be difficult to maintain the right relationships without alienating others who also directly influence the leaders.

Structure

Without a doubt, one of the clear differences between small and large organizations is the more bureaucratic and hierarchical structure. Due to the workforce in a large company, they are inherently more hierarchical.

The result is teams that work in silos or don’t understand the nature of the business. However, it also allows employees to specialize in their job description. Whereas in a smaller company, it is easier to interact with the decision-makers as they will probably be located a few feet apart.

In addition, it is also easier to make quick and reactive decisions, such as: B. to answer customer inquiries, giving small businesses an advantage over their larger cousins. Due to its often cautious nature, the larger company often delegates decisions to committees or subcommittees.

While you will have more time and resources to consider an answer, it will also take much longer. Where large companies have an advantage is in their resource capabilities. More employees, sources of income, and available amenities. Therefore, it is much easier for them to direct you to a specific problem.

Finally, the environment can be very different within the two different types. The structure of large companies is often littered with policy manuals, staff introductions, job descriptions, and meetings. In smaller companies, this is usually much more ad hoc. Employees have more freedom to do what they see fit.

Employees

The melting pot that makes up an organization’s roster is always interesting. Different views between large and small companies. Smaller companies tend to have a more diverse workforce, with young and old, different aspirations, etc. While in many large organizations the workforce can begin to take the form of the company itself.

This is the case with many who adopt the culture of the company. Those who think differently can be expelled, leaving an almost standardized and regulated employee. There is also a strong argument that large companies tend to attract those seeking job security. On the contrary, smaller companies attract those who want to work in different areas, and are looking for growth, change our willingness to take risks.

Salary

One aspect that few people disagree with is that larger companies tend to have higher salaries. However, this aspect is recognized by smaller employers, and many combats it by adding advantages, eg. Eg B. private healthcare to make your service packages more substantial.

Culture

One aspect that few people disagree with is that larger companies tend to have higher salaries. However, this aspect is recognized by smaller employers, and many combats it by adding advantages, eg. Eg B. private healthcare to make your service packages more substantial.

Perhaps one of the most obvious differences between the two types of organization is that of culture. For startups, any decision that is made can be dangerous, so they tend to be less risk-averse than larger established companies.

For large companies, a small percentage increase on an existing widget when it is already generating £ 500 million in revenue can make a difference. Therefore, large companies avoid risky decisions. Instead, they prefer to be more conservative and enhance what already exists with their existing customers.

Many large companies are now trying to find a way to maintain a small business mindset regardless of size. They recognize that elements such as long-term planning with an element of risk-taking will benefit them in the medium and long term.

Check out 50 Best Startup Ideas for 2021 including business plan

Small and Mid-size Enterprise SMEs in the U.S.

The United States adheres to different definitions of SMEs and policies, which vary from industry to industry. The practice corresponds to the North American Industry Classification System (NAICS). The system was developed jointly by the United States, Canada, and Mexico to establish a set of guidelines and standards that allow the collection and analysis of operational statistics in North America.

The United States Small Business Administration (SBA) is responsible for establishing a list of standards and characteristics that companies must meet to qualify as SMEs. The list is not specifically directed at SMEs, as it mainly refers to smaller companies.

Most SMEs, however, must comply with all the laws and guidelines on the list, including the requirements and operating rules established by NAICS. This is important, as many small businesses can apply for government contracts and financing, as long as they comply with all required regulations.

The United States also has a specific definition of SMEs based on the industry in which they operate. For example, if a company is part of the manufacturing industry, it can be classified as an SME if it has a maximum of 500 employees, but a company engaged in the wholesale trade can only have 100. There are also differences between branches of industry.

For example, in the mining industry, companies that extract nickel or copper ore can employ up to 1,500 people, while a silver mining company can only employ a maximum of 250 people to qualify as SMEs.

Small and Mid-size Enterprise SMEs in Canada

In Canada, Small and Mid-size enterprises are companies that employ less than 500 people. Companies with 500 or more employees are only considered large companies. Industry Canada, an organization that promotes economic and industry growth in Canada, assumes that small businesses have fewer than 100 employees if the business produces goods. The limit for small businesses that provide services is 49 employees or less. Companies that fall somewhere between these thresholds for the number of employees are considered SMEs.

Another organization, Statistics Canada, which is researching and collecting data on businesses and trade in the country, meets the requirement that SMEs have no more than 499 employees. However, based on the research and data collected, SMEs are also found to have gross sales of less than $50 million.

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Real Estate Business Cards: Best Ideas, Templates, Samples & Quotes to Close deals Faster

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A famous rule in real estate says “ABC: Always Be Closing.” And one way to ensure you stick to this golden rule is to have well-designed and captivating real estate business cards.


This is because it represents your brand. And although you can’t put all your properties on the card, a good design can make it describe your real estate business in the exact way you want your customers to see it.

So, you need to make good use of the small space you have to create something worthwhile.

Not to worry, this article will show you some real estate business card templates and ideas you can choose from to help you close the deal always.


Hence, without further ado, let’s get started!

Why is Real Estate Business Cards so Important?


Due to your type of business, the effect of business cards may not be as intense when compared to other businesses.

Regardless, it still has a role to play. So, here are a few reasons real estate business cards are very important.

1. Serves as a networking tool

The real estate business is one that requires a face-to-face meeting before decisions can be made. So after meeting with your client, one way to make him remember you is to hand out a well-designed business card.

This crowns all of your efforts and prevents you from losing the client due to his or her inability to remember you.

2. Build good relationships


Business cards are also used to help you kickstart client relationships. You know business cards are handed out when you and the client have exchanged pleasantries and has reached a certain level of warmth and comfort.

So, handing out your business card when spending time with a client can prove fruitful to your business.

LEARN Real Estate Business: A Definitive Guide for Beginners (+ How to start tips)

3. Serves as a marketing Tool

Business cards serve as a marketing tool that can be used to advertise a business anywhere. If well-designed can lure someone into checking what details are on the card. So, by just requesting to the card, the person gets to know about the business.

All you need to do is hand out the card to any of your potential clients. And it markets your business for you.

4. Makes people refer you

Naturally, a business card should contain your contact details as well as what it is you do. This helps you get referrals from people who you’ve previously given your card to.

For example, Mr. A is having a drink with his friends and then he begins to discuss the house he acquired recently, or the land he bought at a fair price. Then his friends who are comfortable with the price start making enquiries to know how they can purchase something similar.

All Mr. A has to do is to hand out your business card to his friends and have them contact you. Boom! new clients arrive.

5. Good first impression

One way to look like a professional in your industry is to have a business card. It puts you above others and makes you look serious and ready to do business. Isn’t it what you want after all?

All this and more makes a business card very important to your business. However, if it doesn’t contain the right information, then it loses its aim.

So, what relevant information should be on your real estate business card? You’ll get to know.

Real Estate Business Card Requirements

The best business cards showcase the brand positively. It is build around the business’s identity and it comprises of a few things.

Here are the features of a good business card.

1. Business name

unique-real-estate-business-cards

The main reason you want to have a business card is to advertise your business. So the most important information that your business card should have is your business name.

Hence, ensure that you come up with a business name that describes your business just how you want your customers to understand it. One that is clear, simple, unique and most importantly memorable.

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2. Business Logo

logo-realestate-business-cards

Your business name and business logo go hand in hand. They both look and appear good together. This is because, people who may not remember your business name are most likely to remember you business logo once they see it. This makes it another way of branding your business.

You wonder why most car manufacturers don’t bother adding their names, its because their logo does the job for them, suits perfectly on the body of the car and makes it look very beautiful.

So, hire a graphics designer and have them design a logo for your business.

3. Business details

details-real-estate-business-cards

Your business details are the next most relevant information that should be on your business card. Stick to only the details that matter and keep the information simple, short and direct.

The main details that should be on your business card include company name, title, address/ location of the company, telephone number, and email address. You can also decide to add your photos or property photos.

You can also decide to add your social media handles. But don’t add so much information that makes the card appear cluttered.

4. Brand Color

real-estate-business-color

If you take a close look, you’ll see that all business cards don’t have the same color. This is because the brands are different and as such everyone has its unique color.

So, when choosing your brand color, go for something that best describes your business.

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5. Font Style

real-estate-business-cards-fonts

It’s not just the colors that are different. You’ll also notice that the font styles are different too. The whole idea is to choose which one best resonates with your brand.

As a matter of fact, there are several font styles to choose from when designing your business car. So which one you think best suits your taste.

6. Shape and Orientation

real-estate-business-cards-orientation

Business cards can come in different shapes and orientations. From the regular rectangular-shaped cards with landscape orientation to square, circular or oval-shaped cards with portrait orientation.

So, choose which one best suits you.

7. Card stock

The final thing that makes up a good real estate business card is its quality. The best business cards are often printed on 400gsm (gram per square meter) card stock with matte, glossy, or silk finishes.

Glossy surfaces make the card look catchy to the eye while the matte and silk finishes give it a more luxurious look especially if printed on a 400 gsm card stock.

Nonetheless, you can still use the regular (200 to 340gsm) to print your business card on. They are more affordable and can still be used with glossy, matte, or silk finishes.

How to Create the Perfect Real Estate Business Card

Creating a business card for your real estate isn’t very difficult. As long as you have a design tool you want to use, whether Canva or Adobe Spark, the rest is easy. The first step is to identify the real estate business card template section. So, you can either use the blank card and design yours from scratch or you can choose any of the templates and customize it.

To this effect, here is how to create the perfect real estate business card

1. Choose your card shape and orientation.

Right there, you have the blank white work sheet that you ca start designing your business card on. You can decide to use rectangle, square, circular or even oval shaped business card with either a landscape or portrait orientation.

The most important thing is to choose which one best suits you.

2. Add business name and color

After you’ve chosen the size of your business card, the next thing is to choose which color best describes your business.

In addition, add your business name to your card as that’s one of the most important details that should be on it.

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3. Add your logo

Go ahead and add your business logo to your card, alongside other graphics you have designed for your business. Your logo doesn’t have to be complicated. It can just be a simple roof or house-shaped structure with the first letter of your business name.

Or it can be any household item joined together with your business name.

4. Add details

Now it’s time to add all the relevant information about your business to your card. Information like your name and title(optional), telephone number, email, address, to name a few.

Ensure that it is just what is supposed to be on your business card that is there. Also, be mindful of the font style you use.

5. Your card is ready

After you’ve added all the necessary information, assess your work to be sure you aren’t missing anything. Check your logo position, spelling, name, details, color, and ensure everything is perfect before you print.

If you’ve done that, Congratulations your real estate business card is ready to be printed and handed out.

Top Real Estate Business Card Ideas

Below are some really good real estate business card ideas I picked from Canva and Adobe Spark. I use Canva a lot so I can boast of their top-notch business card templates that are easy to customize.

1. Unique Real Estate Business Cards

unique-real-estate-business-cards
Image from Freepik

Let your customers know how different your brand is with this unique real estate business card idea. What I love the most about this business card is how the logo is placed and printed. It screams unique all around it.

2. Luxury Real Estate Business Cards

luxury-real-estate-business-cards
Image from Freepik

Looking for something a bit more luxurious or of high-quality. Then think about this business card design. Its color combination gives off a more mature, serious, and boujee.

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3. Real Estate Business Card with Photo

real-estate-business-cards-with-photo
Image from Freepik

Using this business card, allows you to create a human touch to it. Real estate business thrives on relationships. And putting your picture on your business card makes you more relatable.

It also makes your clients remember you even if they forget your business name or logo.

In addition to your face photo, you can showcase one of your property on the card. A clear visual representation of your realtor specialty can greatly help your business thrive.

4. Simple Real Estate Business Card

simple-real-estate-business-cards
Image from Freepik

If you prefer to be simple yet elegant and classy, then this real estate business idea is good for you. It helps you have all your details in one place.

5. Creative Real Estate Business Card

Instead of customizing any template, you can decide to be more creative by totally creating your own real estate business card.

Use any of the design tools listed below to create a jaw-dropping business card for your business. And you’ll be glad you did.

Real Estate Business Card Maker

There are a lot of tools and online design sites that can be used to create a good business card. But since we only care about giving you the best of experience, here are the best tools to use when designing your real estate business card.

And guess what? They are all free.

Bonus Tip

Do you want your real estate business to be successful? Then get yourself a workable business plan that can give you success regardless of any situation.

Starting a real estate business isn’t so easy. So to make sure you are doing the right things, you need a business plan that constantly reminds you what the goal for the business is.

As a matter of fact, investors who want to invest in your real estate business will demand your business plan to ensure you know exactly what you’re doing. Don’t make them take you as unserious and unprepared. It’s bad for your business.

So, become one of the expert business owners who know that the first step to making a business succeed is by having a workable business plan.

And guess what? We’ve made it easy for you to get in just one click. Not to worry, its been prepared by top-notch business experts who understand the ins and out of business.

Get the Best Real Estate Business Cards

One of the surest ways to get more clients is to have a business card. Have it with you at all times and never forget to hand it out when you have the opportunity to network with potential clients.

Go through this article and choose which business card idea suits you. And if you’re unable to find any, use any of the listed design tools above to create something distinct to your brand.

If there’s anything you’d like me to add, kindly let me know in the comment box below.

Good luck!

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