Today’s business world keeps evolving and is becoming more dynamic with marketing strategies as opposed to previous generations, there has been obvious paradigm shift which has given light to new and enticing business methods, some of which include ecommerce.
Ecommerce simply involves doing trading and other business activities electronically, the internet space has become so large and most firms are beginning to take full advantage of the opportunities offered by the IT space to fast track and better improve the way of doing business. As a result we want to talk about some of the marketing strategies that best fit an ecommerce business.
MARKETING STRATEGIES FOR AN ECOMMERCE BUSINESS
Some of the marketing strategies to be considered would include;
1. ORGANIZE AWESOME GIVE AWAY
Since most of the business activities are done online, you need to find a way to draw traffic to your site and this can be easily done by giving out gift items; you can throw out random questions and give prizes for the correct answers. Nobody says no to freebies and as such would be enticed to the business even against their wish.
You could make free donations of your products to potential customers for review and ask for feedbacks. You can also give free testing so the customer can have a feel of what the new product is going to be like.
3. ORGANIZE AND IMPLEMENT A PLAN FOR MARKET RESEARCH OFTEN:
If you intend coming up with a new product or service, it is very needful that you make research and find out how feasible that business idea will thrive. You also need to find out how the customer s perceives the product or service. Market research puts the products in the hands of the customers, giving them a feel of how they will see the new item.
4. MAKE MONTHLY REPORTS ON BUDGETS AND SALES FORECAST:
This report will give you the chance and ample opportunity of how well you can change the game to your benefit especially in the ecommerce industry. It helps to properly channel cost to where it is most needed and how well to increase sales.
5. MAKE YOUR BUSINESS IT OWN MEDIA OUTLET
: You create a medium of original content for your business, a well designed web page to provide customer with enough information on real time. Also you could use the services of other media outlets.
6. GET FAQs PAGE ON YOUR WEB PAGE:
This has shown to be one of best ways to increase traffic to your site for ecommerce firms. This has to be as creative as it can be and should also be well structured so it can cater to the need the customer, it should also show the corporate culture of the business.
7. LOOK FOR ALTERNATIVE AUTOMATED MARKETING TECHNIQUES:
You could fashion out ways by which you could follow up on potential and existing customers. You could send out birthday wishes or anniversary message to customers. Your also make an automated messaging platform for customer when they shop on your site. Free some time and give your customer a good reason come back with automated email campaigns.
8. FOCUS ON LOCAL BRANDING AND MARKETING:
This may not work for all eCommerce firms, a connection can be made of how best to incorporate some local brand into the company’s products line .Reach out to customers near your store with Geo-location tools and local search engines.
9. PERSONALIZE ALL EXPERIENCES:
Building a personalized voice seems to be a good idea and works because it gives the customer a better feel of the company and it also makes them feel cherished. You could use customers’ names, provide relevant links and even ask customers to reply to text or emails for ultimate personalization, you could even place a call through from time to time.
10. PERSONALIZE YOUR BRAND:
Giving your customers a firsthand feel of you brand. Placing a face on your company is one thing, but customers want to hear from people who run the show. Develop a guide for the people who handle customer relationship, so they know how best to communicate and also foster a good relationship with the customer in a professional but fun way.
11. CREATE A STANDARD MARKETING STRATEGY BEFORE STARTING:
This was supposed to be the introductory point but to make the article more fascinating I chose to save it for later. Nothing good start without building a plan. An ecommerce business needs a well structured marketing strategy. Make a list of all the methods you plan on using to reach out to your intended customers. Make it a point to check the strategy at regular intervals maybe weekly or monthly or even quarterly, evaluating how the content creation and distribution process is going. Also you should as much try to build as much traffic online using the other mentioned strategies, this will make it easy to expand and grow at a steady and rapid way.
12. THE SOCIAL MEDIA OR DIGITAL STRATEGY:
Social media has become a very viable tool in enhancing the business activities of most ecommerce firms. It could sometimes be a tough sell for ecommerce firms, since it’s tough to figure out which platform would work best in certain market, so understanding the dynamics of your business is vey key at this point so you can easily choose which platform could work best. Just like investing, you spread your investment to different A listed companies to reduce the risk of your investments. Create Facebook, Twitter, Instagram, Google Plus pages. Spread your content through these mediums, and use social media analytical tools to understand which one works best. Even if one works more than the other, spreading out your social media presence give your customers a way to connect with your company and always keep them on the go.
13. MAKE YOUR OWN ORIGINAL CONTENT
: It has been observed that nothing builds a stronger connection with your customer like original content. Typing into your content marketing strategy from the above, you have the unique opportunity to choose between unoriginal content. Many companies use contents pulled from other web posts in their ecommerce strategy to free up task for other business tasks. But uniqueness is very key when creating content for your business, because it makes you stand out among the rest. Original content contents like videos, blog posts, audio segments, eBooks helps build your ecommerce site as a knowledge base for those interested in learning more about the market.