WALMART LOGO: Meaning, Evolution, and History

walmart logo
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The Walmart logo is as simple as the name of the brand itself. The old Walmart had features that didn’t seem appealing to rich customers, hence, the need to change the logo. In this article, we’ll see the history of the Walmart logo and how it has evolved to meet the current needs of the company.

The Walmart logo has evolved through various incarnations throughout the years. Sam Walton’s first logo was rather simple, with little emphasis made on its design. The firm experimented with various alternative designs over the years, chiefly deciding whether to hyphenate the company name in the logo to read “Wal-Mart,” split it with an asterisk to read “Wal*Mart,” or push the words together to read “Walmart.” Despite the fact that all of these designs were used over the years, the corporation eventually settled on the latter in 2008.

Today, the company’s logo incorporates the word “Walmart” in all lowercase characters, accentuated on the end by a yellow sunburst known as “the spark.” This is the sixth iteration of the company’s logo, and it was purportedly created to entice higher-income families to shop at the store.

If nothing else, the multiple modifications to the Walmart logo and their explanation demonstrate the importance that organizations as successful as Walmart take on things such as logo design.

The history of the Walmart logo history isn’t full of modifications, and it wasn’t until 2008 that the company decided to rebrand and use vector graphics.

The familiar star became yellow, shrank, and moved to the end of the word. “Wal-mart” became “Walmart,” and the star was eventually colored. This designer move was directed at the more affluent folks. However, it wasn’t only a pretty picture that drew customers inside Walmart and made them spend their money there. In any case, the old design had become too compromised and obsolete. It was linked with low-quality cheap items, deterring those who could afford more expensive, high-quality things.

As a result, they decided to change the old Walmart logo to make it more inviting and appealing. And the adjustments were made to the entire corporation, not just the logo. You can’t offer new levels of service and then fail to follow your word, or your business will suffer. “It is customers who are true masters and managers of your organization, and it is they who can remove any director or make him bankrupt,” Sam Walton once stated. So, if you try rebranding, don’t forget to make big changes in your firm as well.”

Elements of the Walmart Logo Design

Prior to the unveiling of the most recent Walmart logo, Walmart employed a logo with a red, white, and blue color scheme in an attempt to conjure patriotic appeal to their still predominantly USA-centric client base. The most recent logo was created with a soothing blue and yellow color scheme to be more pleasant and attractive to its clients all over the world.

The modification was also required since Walmart was attempting to rebrand itself at the time in order to shed its image as a low-cost, lower-class corporation. Walmart recognized that changing logos was an important aspect of changing their image and associations, regardless of whether the old logo was adequate, and chose a completely new design that would serve as the new face of the renamed firm.

Linda Blakely expressed it best when it came to the purpose of the spark in the logo: the spark is a sign of innovation and inspiration, both of which have propelled the company ahead throughout the years.

The Walmart Logo is concise and straightforward, with a Simple Sans-serif font. The lack of serifs and the use of simple and thick lines, smooth angles, and the lack of serifs are the key characteristics of this typeface.

When you operate a corporation as large and important as Walmart, everyone has an opinion about everything you do. People were outraged by the choice to use the new logo, claiming that the design was uninspiring and comparing the Walmart Spark to everything from an asterisk to a sphincter.

Whether or not the design for Walmart’s new logo was inspired, it fulfilled its objective admirably. In Walmart’s case, the new logo did not have to be wholly unique and distinctive. It just had to be distinct from their previous one, indicating a new beginning and a new path for the organization.

This is an important lesson for anyone thinking about rebranding. If you want to radically modify your company’s image, you must get away from anything that consumers identify with the company’s previous identity. People will have a hard time seeing it as any different if it is still represented by the same logo, no matter how much its mission, function, and marketing alter. Walmart officials recognized this and adopted a new Walmart logo to symbolize their brand in the future.

What Is Walmart’s Main Color?

Walmart’s main colors are blue and spark yellow.

What Does The Walmart Logo Symbolize?

The Walmart logo represents the company’s new eco-friendly philosophy. Solar panels were installed on the rooftops of the company’s buildings. They also convey a hidden message: the founder’s belief in his goal and the important business concepts that make it successful.

Is The Walmart Logo A Star?

Well. what was thought to be a star in the Walmart logo turns out to be a spark, representing ideas that make the brand successful.

Facts About Walmart

Walmart Inc. is one of the world’s largest retail corporations. This international corporate behemoth is headquartered in Bentonville, Arkansas, and maintains a massive chain of discount department shops focused on providing the best value to their customers for a wide range of goods. Everything from food to musical instruments is available in Walmart stores. This company (established by Sam Walton in 1962) has grown to have a considerable global influence. They possess roughly 11,700 outlets and operate in 28 countries under 59 distinct identities. Walmart, for example, is known as Best Price in India, Asda in the United Kingdom, and Seiyu Group in Japan.

Founder Sam Walton ran Walmart until his death in 1992. His heirs then acquired 51% of the company, creating Walmart Inc. a publicly traded family-owned company. In addition, the Waltons are the world’s richest family, with a combined net worth of billions of dollars. This massive corporation wields considerable power over the world we live in today. As a result, it is critical to understand how they function (alongside the operations of similar megacorporations). 

Here are some interesting facts about the Walmart brand:

#1. Walmart is the largest corporation in the world.

Walmart’s global presence is accompanied by some of the highest total profits of any retailer today. They earn about half a trillion dollars every year, implying that they have tremendous purchasing power and influence. Furthermore, with approximately 2.3 million people, Walmart is the world’s largest privately-employed workforce. As a result, the company is also the world’s largest family-owned corporation. 

The company’s performance is so strong that its nearest competition in terms of earnings earns about $100 billion less per year than Walmart. The most astounding aspect of the company’s unquestionably strong grasp on the worldwide market is that it hasn’t even reached its sixty-fifth year of business. Such an accomplishment is not to be taken lightly, and it is a credit to Sam Walton’s marketing acumen.

#2. They control a sizable portion of the American grocery market.

Walmart controls a sizable portion of the grocery business. In fact, they supplied nearly 14.5% of all food purchased in the United States in 2016. This figure is more than double that of their next competitor (Kroger, which had approximately 7.2% of the sales). The company even has its own in-house brand, Great Value, which is one of the highest-rated store brands in the entire country. In terms of selling groceries to Americans, Walmart is the market leader. However, due to the current Amazon-Whole Foods transaction, they may soon be supplanted by same-day food delivery. This implies they should concentrate on establishing the infrastructure necessary to compete with Amazon, which has already grabbed a significant portion of their business from both their online and brick-and-mortar locations.

#3. They Had No Success in Germany

Walmart’s international prominence was established as early as the 1990s. When they opened more stores outside of the United States, they generally found success. Their operations in China, the United Kingdom, and throughout South America, for example, have proven to be some of the most profitable foreign expansions of any retail business (not just Walmart). However, this massive corporation does occasionally fail. For example, when the chain failed to take off in Germany, they closed down all of their outlets (which also happens to have the biggest economy in all of Europe). Their failure may largely be ascribed to their attempt to instill American cultural values in Germans. Customers found greeters at the entryway and their staff’ smiling, pleasant manner was off-putting. The American firm’s resistance to accepting German principles eventually cost them a billion dollars and a monopoly on the German market.

#4. The first store opened by Sam Walton was a franchise.

Before establishing Walmart, Sam Walton purchased a branch of a Ben Franklin convenience store. This was a good way to test the waters before attempting anything more substantial. Walton rapidly applied his entrepreneurial drive to the store, offering numerous new concepts that helped his business become lucrative quickly. An ice cream machine and continually stocked shelves were among the little conveniences. Walton’s greatest success with this Ben Franklin store was in locating suppliers that could deliver the same (or comparable) things at a lower cost than he was paying. He then transferred these savings on to the client, developing a new way of doing business in which the firm profits based on sales volume rather than profit margins. It was also a huge success, increasing the store’s annual revenue by more than 125,000 dollars.

#5. Walton’s Store was the site of the modern-day Walmart Museum.

The Walmart Museum is currently located in Bentonville, Arizona, and has a range of displays regarding the company’s history. Visitors notice that the museum is in the same building as the Walton 5 & 10 – another Ben Franklin company founded by Sam Walton in 1950. This was also the first company to bear the Walton name. Sam Walton and his family relocated to Bentonville in 1950 after failing to reach an agreement with his previous landlord for his first popular and profitable franchise. In the town plaza, he opened Walton’s 5 &!0. The ceiling tiles even show evidence of his early thrifty ways. They were available in red and green, although the colors were not consistent. Walton’s savings on these tiles enabled him to pass them on to his consumers – just one example of Walton’s unique business model.

#6. Their Early Years Were Characterized by Rapid Expansion

Walmart Discount City, built by Sam Walton in 1962, was the first store to bear the brand Walmart. It was double the size of his last store (the Walton 5 & 10) and brought in nearly a million dollars in its first year. This aided Walton in expanding his firm as soon as possible, opening approximately 18 outlets in under five years. This rate of growth was remarkable, but it only became faster from there. By 1970, only eight years after the first Walmart opened, the company had 38 shops and was opening two stores every year. However, due to the rapid expansion, Walton found himself in serious debt. As a result, he eventually decided to take the company public in order to raise capital for debt repayment and business investment.

#7. They used to run the world’s largest private satellite network.

Walmart successfully finished its $24 million private satellite network in 1987. It was intended to connect every single store operated by the firm to its own headquarters in Bentonville. When it was launched, it was the largest private satellite network ever established. Corporations needed a mechanism to track sales and inventory in the days before the Internet. This is why the satellite network was so successful, with two-way communication and data transfer. They were also able to convey more personalized messages to their retailers because of the one-way video connection provided by this network.

#8. They weren’t available in all fifty states until 1995.

You might be astonished to learn that the retailing behemoth did not have a presence in every state until 1995. Prior to 1990, they didn’t even exist in the Northeast (save for a single Sam’s Club) or on the West Coast. By the end of 1990, Walmart had finally opened some stores in California and Pennsylvania. They did not reach all fifty states until 1995 when the final facility was established in Vermont. Surprisingly, the company chose to expand internationally before expanding to all fifty states. Walmart had already expanded into Mexico four years before Vermont was added to their list. They also made it to Canada in 1994. This resulted in the formation of their own foreign sales section before they had even visited every state.

#9. Walmarts Have the Potential to Devastate Local Retail

One of the most serious concerns about this massive retailer is that it will entirely overwhelm smaller firms. This is especially true for small local companies, also known as “mom and pop” shops. Critics of Walmart point to its massive size and ability to beat most local retailers on price as techniques for destroying smaller businesses. 

According to 1997 research conducted by Kenneth Stone, an economics professor at Iowa State University, small towns lose nearly half of their retail trade when a new Walmart opens. Other studies supported Stone’s original one, indicating that when a Walmart is introduced to an area that previously did not have one, sales in other stores drop virtually immediately. Others, on the other hand, discovered that small stores may survive the arrival of Walmart provided they adjust to the changing market. This means that in order to stay in business, companies must offer something that Walmart cannot, such as niche products or personalized services.

#10. They provided assistance to Hurricane Katrina victims.

Hurricane Katrina blasted into the South in 2005, killing many people and destroying much property and infrastructure. New Orleans was one of the cities hardest hit by this natural disaster. Fortunately, Walmart stepped in at the request of their generous former CEO H. Lee Scott, who requested that Walmart respond in a way that reflected the chain’s “size and impact.” The company finally gave roughly $20 million to relief efforts, as well as 100,000 meals worth of food and 1500 trucks of merchandise, and even promised any displaced workers a job as soon as everything was back up and running. 

The most intriguing feature of Walmart’s disaster response is that it responded before the Federal Emergency Management Agency even began to provide help. Because of their deep knowledge of local infrastructure and supply systems, they were able to provide aid promptly and efficiently.

#11. They are dedicated to environmentally friendly operations.

Walmart launched a goal to lessen its environmental effect in 2005. This stated their desire to reduce waste, reduce greenhouse gas emissions, and increase energy efficiency. Former CEO Scott stated that they have to care for the environment because it impacts everyone, including them and their consumers. 

To attain environmental friendliness, the store invested much in researching new ways to stay green. They, for example, offered technologies that would increase the fuel mileage of their trucks while simultaneously lowering the emissions created by those trucks. Another wild idea was to heat a whole store with discarded oil (both motor oil and culinary oil). This retailer’s strong pursuit of environmental goals matches its business model perfectly.

#12. They Established Their Own Power Company

This company is constantly looking for ways to cut its own expenses so that it can pass the savings on to its customers. One of their most daring actions was to assist in the formation and ultimate acquisition of Texas Retail Energy, an energy firm. 

Their major goal was to buy electricity at wholesale costs for their stores, saving them roughly $15 million each year. It is also worth noting that following completing their acquisition of the company, Walmart got the capacity to provide electricity to customers. In a deregulated atmosphere, this might signal trouble for other companies, as Walmart is notorious for cutting costs on almost everything they do. This might lead to Walmart’s power being a lot cheaper than others, taking these other corporations out of the game.

#13. They opened a high-end location.

Walmart is commonly referred to be a “bare-bones” department store. They usually only sell their products at low prices and may have a few alcove stores. Typically, these include banks, quick food restaurants, and salons (among other types of businesses). Walmart, on the other hand, stretched their own boundaries when they opened an upscale Supercenter in Plano, Texas. This new version of Walmart sold a lot of luxury items, such as wine, fine jewelry, and high-end electronics. Furthermore, the espresso bar and sushi bar on the site catered to the firm’s high-end customers. They also advertised free, fast Wi-Fi. Many of the Plano Supercenter’s features have never been seen at other Walmarts.

#14. They Treat Their Employees Well

Working for Walmart is far from easy. However, the company wants its employees to be satisfied (and thus keep making them a profit). As a result, Walmart offers numerous incentives to employees to stay with the company. In 2009, for example, they distributed roughly $1 billion in cash incentives. However, Walmart does not merely give out cash. They also offer profit-sharing, item discounts, and employer-matched 401(k) contributions. When these three other ways of wealth distribution are combined with the cash bonuses, the corporation spends about $2 billion on worker incentives alone.

#15. They are involved in the video streaming market.

The company’s initial foray into the streaming business was with its Walmart Video Downloads service. This failed only a few months after it was conceived, owing primarily to the timing of the program’s distribution. However, in 2010, they purchased Vudu, re-entering the lucrative streaming sector. Vudu is distinct in that it provides same-day, exclusive access to new releases and other high-profile visual entertainment. They also employ a pay-per-view model rather than a subscription plan (which is ideal for individuals who do not watch frequently or on a daily basis). Furthermore, Vudu provides thousands of free films, distinguishing it from competitors such as Netflix and Hulu.

#16. They Encourage Healthy Eating

As previously stated in this post, Walmart has its own store brand named Great Value. In 2011, the firm began collaborating closely with Michelle Obama to launch its new healthy eating initiative. They began by promising to lower the amount of sugar, bad fats, and sodium in their prepackaged goods. They also vowed to lower the price of vegetables and fruits. Another strategy employed by the company to promote healthy eating was to cut the prices of whole-grain foods. They also urged their own suppliers to use healthier foods and food-related practices. They even created their own seal to be used on goods that were “really healthy.”

#17. They offered a snack delivery service by mail.

Walmart Labs is the multinational corporation’s Silicon Valley-based innovation arm. They are in charge of introducing the majority of the technology initiatives that the company supports. One of these was the launch of Goodies. co, a monthly subscription service that provided approximately eight snack samples for only $7 per month. Despite the fact that similar services already existed, Walmart significantly undercut them in price. Goodies. co was an amazing approach to doing market research while charging customers. They might publicize new products and allow customers to check them out. This area of Walmart, however, was closed down in 2013. They ended up applying what they learned too many other aspects of the company. For example, they added a few well-known items on Walmart.com.

#18. In Recent Years, There Has Been a Crime Wave

Some of this retail chain’s sites have been troubled by crime. This began in 2000, when former CEO Scott attempted to save expenses by replacing cashiers with self-checkouts, limiting new hires, and even eliminating the renowned greeters from Walmart’s entrance. Theft increased as a result. However, it significantly increased the number of attacks and gunshots on the premises. The crime situation became so severe that Scott’s successor, Doug McMillon, instituted a brand-new crime-prevention strategy. This includes installing eye-level security cameras at self-service checkouts, employing data analytics to prevent credit card theft, and double-checking receipts. Those who are detected, however, can avoid getting cited on their first violation by taking a theft prevention course instead.

#19. They formerly ran a closeouts chain.

Bud’s Discount City, a Walmart store, may be familiar to you. Bud’s Discount City, like Big Lots, sold a range of broken, faulty, discontinued, or overstocked stuff at some of the fairest and most affordable prices available. These closeout stores were largely employed to fill lease slots as Walmarts relocated from their original locations to build supercenters. Bud’s Discount City opened its first location in 1990. They enjoyed a strong run until 1997 when the main company ran into financial difficulties. They simply closed or converted the majority of their Bud’s Discount City sites. By the end of 1997, every Bud’s Discount City had been closed or transformed into a typical Walmart discount store.

#20. Sam Walton was not a charitable person.

Despite the great amount of prosperity Walton saw early in his business enterprise, he never believed in donating money to humanitarian or philanthropic purposes. He believed that the store’s very presence was sufficient, as it already provided discounts to (and so improved the lives of) its consumers. He also assumed that any charitable contributions would come out of their consumers’ or perhaps shareholders’ pocketbook. However, following Walton’s death in 1992, the company began to donate considerable sums of money to numerous charities. After their first $20 million donation to Katrina recovery, they have consistently raised their giving year after year. Today, the company donates around $1 billion in cash to charities all over the world.

What Is Walmart Known For?

The company is well-known for its “everyday low prices” strategy in selling a wide range of products such as home goods, fashion, gadgets, food, and more.

Why Is It Called Walmart?

Sam sought a name that was easy to say, sounded nice, and increased the worth of his company. To accomplish this, he went to Bob Bogle, who in turn used his imagination to create Wal-Mart, a wonderful combination of ‘Mart’ from ‘Supermart’ and ‘Wal’ from ‘Walton.’

What Is Walmart’s Slogan?

Walmart’s slogan is ‘Save money, live better.  Walmart’s slogan refers to the company’s mission of offering low prices on quality items to help shoppers live better lives.

In Conclusion,

Every brand logo has a story to tell. And in this guide, we have seen how the simple modifications made to the Walmart logo helped improve the brand identity, and as a result, Walmart has risen to be the largest retail store known. This is a lesson to learn in branding.

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