SHAMPOO BRANDS: 21 Best Clean Wet & Dry Picks in 2023 (Detailed Review)

Shampoo Brands
Image Credit: Allure

Shampoos are a must-have in everyone’s personal hair care routine. With the vast number of shampoo brands available, choosing the best one for your hair type can be somewhat difficult, especially if you are someone who does DIY on wash days. You will always have to fret over which shampoo brand to get and will always have to decide on the natural shampoo brands, the dry shampoo brands, the salon shampoo brands, thinning hair, lightweight, and so on. You do not have to pay a visit to the salon often to get the same professional result, all you need is the right shampoo and you are good to go.

Overview Of Shampoo Brands

What differentiates shampoo brands is primarily the ingredients used in making each of these products. Some are made of natural organic ingredients while others contain chemicals. Some are specifically to add volume to hair while some are meant to just remove built-up products and oil from your hair. So, the primary thing to note when deciding on salon brands is to pinpoint what issue you want to address with your hair or scalp and then go for brands that are specifically for those issues.

What Shampoo Do Most Salons Use?

There are several picks when it comes to shampoo brands that salons use, the following are some of them;

  • Alaffia Curl Enhancing Shampoo
  • WOW Skin Science Apple Cider Vinegar Shampoo.
  • Herbal Essences Honey & Vitamin B Sulfate-Free Shampoo
  • Native Almond & Shea Butter Strengthening Shampo
  • Acure Curiously Clarifying Shampoo
  • Reverie Shampoo.

What’s The Safest Shampoo to Use?

With the dozens of shampoo brands on the market today, one will wonder which of these is actually safe for hair. Safe simply means it doesn’t contain any chemicals that can be harmful to the hair. The following are some of the safest shampoos to use:

  • 100% Pure.
  • Annmarie Skin 
  • CareSheaMoisture.
  • Kelsen.
  • Rahua.
  • Hello Bello.
  • Clean Clean.
  • Yodi.

Natural Shampoo Brands

Natural shampoo brands refer to every shampoo that is free of sulfates and silicones. We can just as well say they are clean, and organic shampoo brands that don’t contain any chemicals or ingredients that are harmful to the hair or that will strip it of its essential nutrients. Sometimes, it costs a little extra, but then, it’s worth it. The following are some of the best natural shampoo brands available:

#1. True Botanicals 

Price | $34

The first on our list of natural hair shampoo brands is True Botanicals. It is made with all-natural, sulfate-free, and GMO-free products that have been certified organic. It’s packaged in a way that doesn’t harm the environment, or rather, what we refer to as being “eco-friendly.”

True Botanicals is a cruelty-free, vegan, and all-natural hair brand that has won the hearts of thousands of customers across the state. When you wash your hair with True Botanicals’ nourishing and hydrating shampoo, the natural oils in your hair stay there. This is because the shampoo has green tea oil, aloe leaf extract, several antioxidants, and a surfactant made from coconut. If you intend to get the most out of this product, then you will have to add the brand’s conditioner to your list. Trust me, your hair strands will thank you for it. 

#2. ODACITÉ 552M Soap Free Shampoo Bar

Price| $29

Next on our list of natural shampoo brands is ODACITÉ 552M Soap-Free Shampoo Bar. Irrespective of your hair type, you can use this and get results. The ODACITÉ 552M Soap-Free Shampoo Bar is a top-tier product among soap-free shampoo bars for natural hair. The brand’s hair products are environmentally sustainable, lather nicely, have no sulfates, and always give your hair a shine with some additional volume. 

With this brand’s product, you’ve struck environmental gold if you’ve been searching for an all-natural remedy. It’s made with all-natural ingredients like argan oil, castor oil, and cupuaçu butter to leave your hair nourished and healthy. And to top it all off, the mixture includes orange oil and coconut oil, which together create a wonderful, tropical aroma. Even though this popular shampoo is solid instead of liquid, it still gives great lather and professional results.

Moreover, the fact that it removes all traces of oil from the scalp is a huge plus in my book. As a bonus, it helps restore moisture to dry hair. On top of that, this shampoo brand lasts a long time.

#3. Prose

Price| $28

Third on our list of natural or clean shampoo brands is Prose. Prose only has natural, organic ingredients and is free of synthetic chemicals like parabens, sulfates, and GMOs.

One of the things I love about Prose’s brand is its commitment to creating individualized hair care from all-natural materials. For the brand to help you with customizing your hair care product, you will have to take the certified B-corp’s online hair questionnaire (and include your hair goals!). As soon as this is done, you can expect to hear from him within 7–12 days. You’ll receive your custom shampoo, conditioner, and hair treatments, guaranteed to be as fresh as the day they were made.  

#4. Acure Curiously Clarifying Shampoo

Price | $22

Acure Curiously Clarifying Shampoo is the fourth on our list of natural shampoo brands. It is actually for all hair types and also has a balancing formula. 

Acure Curiously Clarifying Shampoo doesn’t include any harmful chemicals like sulfates, formaldehyde, colors, or parabens.

This shampoo comes from a company that is well-known for its low prices on all-natural items, and it does not disappoint. It’s a perfect go-to for those times when you feel like there’s a buildup of styling products on your hair and scalp, but it won’t leave your hair dry. Moreover, its stimulating and revitalizing hint of lemongrass is a nice touch.

#5. 100% PURE

Price Range | $12–$34 

100% Pure is one of the natural hair shampoo brands on our list. Natural components are used in its makeup, and it’s free of any synthetic additives like artificial flavors, colors, or preservatives. In addition, it is packaged in a way that is kind to the environment. Those needing a one-stop shop can find everything they need, including cosmetics and skin care, at 100% PURE. The brand is committed to spreading the word about nutritious foods and drinks high in antioxidants. We appreciate the choice of pleasant-smelling shampoos and conditioners available at reasonable prices. 

#6. Goop G.Tox Himalayan Salt Scrub Shampoo

Price: $55

Sixth on our list of natural shampoo brands is Goop G.Tox Himalayan Salt Scrub Shampoo. One of the things I love about this brand is that it has a fresh scent and also foams well, even though it doesn’t contain sulfate. If you want your hair to feel clean and revitalized, go for Goop G.Tox Himalayan Salt Scrub Shampoo.

If you tend to get oily hair (and/or a greasy scalp), you should try this innovative new product that combines the benefits of both shampoo and scrub. While the idea of using Himalayan sea salt as an exfoliant in whipped shampoo may sound bizarre, it is effective. On top of that, you do not necessarily have to worry about the salt. This is because it dissolves rapidly, so there’s no harsh or scratchy feeling, and the result is so pristine that you might call it a clarifying shampoo. 

#7. Ceremonia

Price Range | $18–$27

We can’t possibly end our list of natural shampoo brands without mentioning Ceremonia. Ceremonia uses natural ingredients from Brazil, Peru, and Mexico, among other places, to make products that help with frizz, scalp care, and curls that work well and are safe. One of the best hair products on the market, it also comes in environmentally friendly, recyclable packaging. Ceremonia was founded by Babba Rivera as a tribute to her Latinx roots. This natural hair care line is helping more individuals feel accepted in the mainstream by highlighting products and practices with Latin American roots.

#8. Rahua Hydration Shampoo

Price| $36

The Rahua Hydration Shampoo is a must-have for your collection of natural hair care products. This shampoo brand protects hair from damage while also having a pleasant aroma that can be described as either fantastic or fairly sophisticated.

Several characteristics make Rahua Hydration Shampoo stand out. First, it does a fantastic job of cleansing and rinsing. Second, it contains a rich blend of natural ingredients that are gentle on the hair. Lastly, Rahua Hydration Shampoo works best on dry hair but can be used on any type of hair. It is suitable for all hair types. The rich Palo Santo scent will make your washing time less exciting. The brand is also noted to contain healing agents. Thanks to the protein-bonding sugar mix. 

#9. Alaffia

Price Range | $10–$15

Alaffia is next on our list of natural shampoo brands. It is made with only the purest all-natural ingredients, just like many other natural hair shampoos. Well, those in Africa or from Africa—Togo, Benin, and Nigeria— are conversant with this word. Alaffia generally means “health and well-being.” This greeting inspired the name of a global humanitarian organization with the same name. The best and safest natural ingredients are used in the production of these hair care products, which are then distributed across Western Africa. In return, the brand helps women out of poverty by supporting cooperatives and other forms of collective action. Natural ingredients like unrefined shea butter, organic coconut oil, and pure plant extracts are used to make the shampoos and conditioners.

#10. Everist Waterless Shampoo 

Price | $24

Everist Waterless Shampoo made it to our list of natural shampoo brands. The product does not contain any sulfate or other chemicals that could be detrimental to the hair, making it a good choice for anyone concerned about their hair’s health. Furthermore, Everist Waterless Shampoo Concentrate is designed for use with every hair type. This waterless product is three times as concentrated as traditional shampoo. Aside from the regular bottle, it has a small, travel-friendly bottle that lasts as long as a regular bottle.

#11. NatureLab Tokyo

Price Range | $15–$38

The last on our list of natural shampoo brands is NatureLab Tokyo. Made without the use of synthetic preservatives like parabens, phthalates, or sulfates, NatureLab Tokyo uses only botanical and natural ingredients. NatureLab Tokyo’s business is based on the idea that natural hair care products can bring together ancient Japanese beauty practices and modern green science. Although it sounds like an experiment, it did work. This brand’s cruelty-free shampoos and conditioners are our favorites because they’re formulated with natural ingredients like keratin and fruit seed oils and come in chic, spherical bottles. Also, the refill pouches use 85% less plastic than two standard shampoo bottles, which makes them better for the environment. 

What Is The Healthiest Brand of Shampoo?

  • Kenra Volumizing Shampoo
  • Matrix Total Results Color Obsessed So Silver Shampoo
  • L’anza Healing Color Care Shampoo
  • Milkshake Color Maintainer Shampoo
  • Matrix Alternate Action Clarifying Shampoo 
  • L’anza Healing Volume Thickening Shampoo.
  • Matrix Total Results High Amplify Shampoo.

Which Shampoo Is Best For Hair Growth and Thickness?

  •  KeraCare Dry & Itchy Scalp Anti-Dandruff Moisturizing Shampoo
  • PURA D’OR Anti-Thinning Biotin Shampoo
  • T/Sal Therapeutic Shampoo
  • Nioxin Cleanser Shampoo 2
  • CLn Healthy Scalp Shampoo
  • Vanicream Free & Clear Shampoo
  • Olaplex Nº.4C Bond Maintenance

Salon Shampoo Brands

Salon shampoo brands cost extra dollars, but you will most certainly get tangible results with them. This is because some of them contain natural, organic ingredients that pamper your hair strands and follicles. The most fascinating thing is that you will definitely get the professional result you would get in a salon if you decide to use any of these brands for your DIY session. The following are some of the best salon shampoo brands;

#1. Pureology Hydrate

Price| $35 

Pureology has a large selection of the best salon shampoo brands for a wide range of hair and beauty needs. Hydrate is their line for colored hair. It promises to repair damaged hair and keep its bright colors. Pureology Hydrate shampoo is a sulfate and paraben-free shampoo.

One of the fantastic things about this company is that you will always get a shampoo that’s compatible with your hair texture or type. If you have damaged hair and lots of split ends, the brand’s Strength Cure range is available for you. And if they are frizz-prone and exceptionally coarse, Smooth Perfection will undoubtedly take care of that.

Pureology may not be relatively cheap, but it sure is worth the extra dollar attached to it. I mean, you will readily fall in love with their ultra-concentrated formula. That aside, you don’t need much to get the job done when it comes to washing your hair and getting that professional salon look you desire in the comfort of your home.

#2. Pattern Hydration Shampoo

Price | $20

The first brand on our list of salon shampoo brands is Pattern Hydration Shampoo. This salon-brand shampoo is perfect for anyone with curly, co-textured, light-textured hair. If you ask me, it’s quite affordable. The shampoo has a nice-smelling scent that comes from a mix of jasmine, bergamot, and sandalwood. It is made with hydrating ingredients like aloe vera leaf juice, coconut oil, and honey. If you are someone who loves the scent of flowers, then this is for you. 

“One of the amazing things about this brand is that it is for all curly hair types.” The shampoo is part of Tracee Ellis Ross’ hair care line, which features items for wavy, curly, and tight hair types. 

#3. R+Co Dallas Biotin Thickening Shampoo

Price | $34

The bR+Co Dallas Sulfate-Free Biotin Thickening Shampoo is next on our list of the best salon-shampoo brands. I so love the fact that it also doubles as a thickener, which gives volume to hair strands.

It has biotin, pro-vitamin B5, and coconut oil, all of which help your hair get stronger and thicker. One of the ways this brand got into the market was by making sure it worked for all hair types. The shampoo’s ability to block UV rays was also a major selling point. “The sun won’t damage your hair quite as much with this shampoo.” People who dye their hair will greatly benefit from UV protection because it will make the dye last longer. Moreover, it has thickening agents that will always add a little extra bounce and fullness, they are especially helpful for those whose hair has grown brittle due to treatments. 

#4. Bumble & Bumble

Price | $58.49

Everyone wishes they had thicker hair, but some of us just don’t get lucky enough at birth. But don’t worry, Bumble and Bumble is here to give you professional results. It is one of the best salon shampoo brands in the state. You’ll love the fact that this salon shampoo always leaves your hair looking thicker and fuller after using it. It works because it has a wheat protein concentrate, aloe vera gel, and panthenol as its active ingredients. You could describe it as an “organic brand” and not be completely off base.

Bumble & Bumble will help you add a solid amount of bounce and shine to your otherwise fine, mundane-looking locks. To top it off, it also moisturizes your hair, adding a touch of softness to those bouncy locks of yours.

Although the brand shampoo doesn’t lather much, who cares about lather when all I desire is 

something that will take care of my ultra-fine, thin, or thinning hair? Trust me, no one; so long as it gives one shiny, thicker hair with a dash of volume, I don’t care about other things. 

#5. Verb Ghost Shampoo

Price| $20

If you are looking for hydrating salon shampoo brands, then try Verb Ghost Shampoo. With this, you can bet you will always get a professional result. Ghost Verb shampoo is free of parabens and sulfates. It also protects the color of your hair. I also love the fact that this shampoo has UV protection. It also contains moringa essential oil.

#6. Moroccan Oil set

Price| $48

One of the reasons why Moroccan Oil Set made it to our list of the best salon shampoo brands is because it’s perfect for thick hair. If you’re concerned about your dry, damaged hair, you can rest assured that this brand will turn it around.

Moroccan Oil was one of the first brands to make its products with only the best natural oils. We all know the importance of essential oils for healthy hair. You should probably just ask Cardi B if you don’t. Or just check out her hair mask online to see the usefulness of essential oils. The formula for Moroccan oil includes protein, fatty acids made from coconut oil, and keratin. Because of this, it has extracts of jojoba and lavender, which give it a nice smell.

Although it wouldn’t give you the exact result of a complete keratin session, the result is better than what some other brands offer.

#7. Kevin Murphy Plumping Wash

Price | $45

Kevin Murphy’s Plumping Wash is the next on our list of recommended salon shampoos. This shampoo does not include sulfate, and users commend it because it thickens hair without weighing it down. This shampoo is fantastic because it adds a ton of volume to your hair while also making it shinier and more manageable. Moreover, it contains ingredients that keep your hair healthy and alive after a wash day.

#8. Ultra Hydrating Signature Shampoo

Price | $42

Ultra Hydrating Signature Sulfate-Free Shampoo is also part of our list of salon shampoo brands. If your hair extension is dying for hydration, try the Ultra-Hydrating Signature Shampoo.  It is “color safe,” “weightless,” and “totally lovely to your senses.”

#9. Davines Oi Shampoo

Price | $36

Even though Oi isn’t the only Divine shampoo available, it’s the only one that made it onto our list of recommended salon shampoos. This shampoo doesn’t include any sulfates, and it works well with any type of hair, leaving it feeling smooth and looking shiny. Roucou oil has a lot of beta-carotene, which is added to the shampoo to make melanin.

#10. Malin + Goetz Moisturizing Shampoo

Price | $28

Malin + Goetz Moisturizing Shampoo is next on our list of salon shampoo brands. It works well no matter what your hair is like and will always give you a professional salon result.

In addition to these benefits, the moisturizing shampoo from Malin + Goetz has a wonderful aroma that will have you hooked on the brand in no time. The shampoo is suitable for both men and women, and the brand is special because it works for all types of hair.

#11.Kerastase Discipline

Price | $35.00

Similarly to Pureology, Kerastase offers a comprehensive selection of high-quality professional products. It is also one of the best salon shampoo brands for curly hair.

If you have curly hair that refuses to be tamed, this is the brand you need. Of course, that’s what the discipline associated with the name does—take care of your wild curls.

Kerastase’s recipe uses ceramide plus something called cationic polymer and “surface morphing.” The second component is an active substance that modifies how your locks function. In addition to being softer and healthier, your hair will be much easier to style after using this product.

#12. Nexxus LightWeight Shampoo

Price | $15.99

The last on our list of salon shampoo brands is Nexxus LightWeight Shampoo. Nexxus is, without a doubt, the lightest salon shampoo brand on the market today. You may rest assured that Nexxus will help restore and moisturize your hair. Nexxus has a strict recipe that includes a complex protein mixture of concentrated elastin and caviar. Furthermore, the formula contains no silicones. If you have dry, damaged hair that is stiff and uncomfortably fatigued, Nexxus is the brand for you. This salon-grade shampoo and conditioner combo will take care of that with its soft, supple texture and pleasant scent.

Dry Shampoo Brands

Dry shampoo brands, often called “hybrid shampoos,” are products designed to clean your hair without using water. It is commonly dispensed from an aerosol can and comes as a powder. The starches corn and rice are typically used to make dry shampoo. Wet hair can be styled with it instead of mousse to give volume, tease with it to make it stand up, and keep bobby pins in place after washing. Supporters of dry shampoo say that frequent washes with detergent shampoo might erode the hair’s natural oils over time. Others, however, claim that daily use of dry shampoo can damage hair color and cause irritation to the scalp, and that regular washing and exfoliating is necessary to keep the scalp healthy and free of bacteria. The following are some of the best dry shampoo brands:

#1. Klorane Dry Shampoo With Oat Milk

Price | $20

If you’re going to compile a list of the top dry shampoo brands, you have to include Klorane.  Trust me, that list will be incomplete. The fact that the brand’s recipe is famous for its oil absorbency is one of the reasons why I love this brand’s product. Despite being a fine powder, it can remove excess oil from the roots without leaving hair feeling dry or chalky. This shampoo is great for adding volume to your hair.

This hypoallergenic, plant-based product uses starch and silica to neutralize oil and smells and oat milk sourced from sustainable farming practices to calm the scalp.

#2. Dry Bar Detox Dry Shampoo

Price | $26 

Second on our list of dry shampoo brands is Dry Bar Detox Dry Shampoo. This dry shampoo is perfect for oily hair because it adds volume and gets rid of all traces of oil at the same time. The product is made with rice flour, which is a natural absorbent. Like the first brand on our list, it also has the potential to leave hair feeling a touch chalky, but the benefits of adding volume and giving the impression of a recent blowout are well worth it. If you’ve ever had one of Drybar’s legendary blowouts, you know that the brand’s dry shampoo is specially formulated to preserve that style for as long as possible. Although expensive, a little goes a long way, making it a worthwhile investment.

#3. Billie Floof Dry Shampoo

Price | $14

Billie Fllof may be in the form of powder, but it’s an excellent oil absorber and also one of the best dry shampoo brands. This beautiful, spherical bottle of dry shampoo contains baking soda and rice starch to absorb oil and biotin to thicken your hair. To me, it’s an excellent choice, I mean, who doesn’t want the extra volume? Definitely not me. 

#4. Bastiste Hint of Color Dry Shampoo

Price| $15

If you have dark brown or black hair, Batiste has you covered with their Hint of Color collection. It is one of the best dryThese tinted dry hair cleansers come in many different shades of brown, from light brown to dark brown. There will always be something that works perfectly for your hair. are the perfect complement to dark hair. Batiste is one of the dry shampoo brands that will not leave your hair looking drab and chalky.

#5. Living Proof Perfect Hair Day Dry Shampoo

Price | $38

If you prefer the overhyped luxury brand, then one of the brands you should check out is Living Proof’s Perfect Day Dry Shampoo. Living proof perfect day dry shampoo provides clean, fresh-scented hair without being overpowering, and the time-release fragrance lasts all day. Another fascinating thing about the brand is that it reduces the appearance of sweat, oil, and odor.

#6. Amika Perk Up Dry Shampoo

Price | $26

Next on the list of dry shampoo brands is Amika Perk Up. It’s a great option if you’re in search of a shampoo that will add volume, remove excess oil, and leave your hair looking natural. With Amika Perk Up Dry Shampoo, every trace of oil is removed, the scalp is cleansed, and your hair follicles are given some breathing room, but the result is stiffer hair. There’s a comforting flavor that makes washing clothes a lot less stressful, and I adore that, too.

#7. Moroccan Oil Dry Shampoo

Price | $26

Moroccanoil has a special recipe, which is argan oil. It nourishes the scalp and gives hair a healthy shine while getting rid of all the grease. It also contains an ultra-fine rice starch formulation that also leaves no grit in the hair.

So all in all, Moroccanoil’s dry shampoo is perfect for anyone with a dry or sensitive scalp. Unlike some other dry shampoos, this one won’t cause your hair to dry out or flake. One of the reasons I love this dry shampoo is because the solution evaporates upon massaging, leaving no lingering residue. 

#8. Oribe Gold Lust Dry Shampoo

Price | $48

One of the most reliable shampoo brands is Oribe Gold Lust Dry Shampoo. If you just need something to remove product buildup, oil, pollutants, or translucent powder, try this brand. You should definitely give this brand a shot if you haven’t already. It has an invisible finish, a pleasant fragrance, and makes your hair thicker and fuller. In every case, it produces fantastic results.

#9. Paul Mitchell Dry Wash Shampoo

Price| $25 

One of the reasons I like Paul Mitchell Dry Wash Shampoo is that it is one of the few brands that gives a solon, or professional, result as well as a very appealing fragrance that keeps your hair fresh all day.

#10. Kristin Ess Style Reviving Dry Shampoo

Price | $19 

The last brand on our list of dry shampoo brands is Kristin Ess Style Reviving Dry Shampoo. If you have thin or light hair, Kristin Ess’s style reviving dry shampoo is one of the shampoo brands you should look into. “It feels powdered at first, but it quickly absorbs oil without leaving behind any greasy residue.”

What Is a Good, Inexpensive Shampoo?

The following are some of the best inexpensive shampoos you’ll come across;

  • Dove Dermacare Scalp
  • Garnier Whole Blends Smoothing Shampoo with Coconut Oil and Cocoa Butter Extracts.
  • Acure Buildup Balancing Hemp & ACV Shampoo
  • Dove Hydration Spa Shampoo. …
  • Hairitage Down to the Basics Fragrance-Free Shampoo
  • Shea Moisture Manuka Honey and Mafura Oil Intensive Hydration Shampoo.
  • Odele Volumizing Shampoo.

Can Cheap Shampoo Damage Hair?

Most likely. The pH of most cheap shampoos is 6 or higher, which is bad for your scalp and hair. Also, they may include harsh chemicals that are harmful to the hair and can make a bad situation even worse.

Because of the chemicals they contain, they can essentially dry out your hair. Moreover, their products are notorious for having excessive fillers added to dilute the quality.

Are Cheap Shampoos As Good as Expensive Ones?

To a great extent. There is no correlation between price and quality. Lots of folks have tried high-priced stuff and found that low-priced stuff works just as well. However, do not just buy a cheap shampoo, ensure it is free of harmful chemicals or anything that will damage your hair.

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