9 Top Best TOOTHPASTE BRANDS in 2023 (Updated)

Toothpaste Brands
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It’s common for people to settle on a single toothpaste brand and stick with it for life. It might be a product line that has a special meaning to you from your childhood that you now share with your own children, who in turn pass it on to their own. Only a minority of consumers take the time to compare toothpaste brands to determine which is best for their teeth and lifestyle. Although some customers require a product with decades of research behind it, others are more concerned with the product’s natural ingredients and minimal impact on the environment. Consumers nowadays are increasingly interested in the values of the businesses that create the products they buy. Enough said. Let’s discuss the Hydroxyapatite and Flouride toothpaste brands.

Come along as we set the ball rolling

What is a Toothpaste?

Toothpaste is a gel dentifrice that you use with a toothbrush to clean your teeth and keep them looking good and healthy. Toothpaste is used to improve oral hygiene. It acts as an abrasive agent that helps remove dental plaque and food from the teeth. It also helps stop bad breath and delivers active ingredients like fluoride or xylitol to the teeth and gums to help prevent tooth decay (cavity) and gum disease (gingivitis).

Toothpaste Brands

You can get a wide variety of brands of toothpaste in supermarkets or drug shops, usually taking up over half an aisle. While it’s great to have choices for practically any problem, sifting through them can be difficult. We asked a group of dentists for their opinions and looked through our archives to find brands of toothpaste that will whiten your teeth and make them feel better.

Also, all of the toothpaste brands I talk about here are high-quality brands made by reputable companies. Comprehending the subtleties of each is essential. Price, the presence of baking soda, and the type of fluoride used are just some of the things that can be different. Here are some of the best toothpaste brands.

#1. Sensodyne Pronamel Toothpaste

Dentin is the water-filled layer just behind the enamel, and when it is exposed, it causes pain in the teeth. According to Erdfarb, when dentin is exposed, it triggers a pain response in the brain. Sensodyne Pronamel, which is designed to seal off the exposed dentin, comes highly recommended by all three of them: her, Rozenberg, and Ambewadikar. To put it another way, it’s like damming up a lake. Ripples cannot form if nothing is in contact with the water. According to Erdfarb, there’s no pain if there’s no vibration. Sensodyne’s Daily Protection Toothpaste is included, but if you’re also sensitive to SLS, the brand also offers an SLS-free option.

#2. Colgate

This particular brand of toothpaste has been sold in Ontario for a long time, and both customers and experts continue to recommend it. Toothpaste from Colgate can do more than just refresh your breath and whiten your teeth. Colgate’s new, improved toothpaste is called Colgate Total. This revolutionary toothpaste gets rid of plaque from all parts of the mouth by mixing zinc phosphate with sodium fluoride.

Colgate Total protects against the return of bacteria while simultaneously eliminating the current population. More than ten years were spent perfecting the latest formula for Colgate Total. You can use it to keep your gums healthy, your teeth are cavity-free, and your smile spotless. Furthermore, it can help you get whiter teeth, make your teeth less sensitive, strengthen your enamel, and get rid of bad breath. When compared to regular fluoride toothpaste, Colgate Total’s innovative formula provides considerable benefits. 

In addition, Colgate Total’s appealing qualities and great taste also make it a great way to give people who want total mouth health the tools they need to get there.

#3. Close-Up

The mouthwash components are a trademark of this particular brand. Its main goals are to keep teeth from getting cavities, make teeth shine, and get rid of bad breath. In 1965, the first close-ups were released. White chalk-based pastes were the only option prior to the introduction of Closeup. Closeup was the first brand of toothpaste to mix the smoothness of a gel with the effectiveness of a silica base. 

Furthermore, Closeup has a dedicated team of professionals working on new and improved ways to make toothpaste. The company’s products are designed to prevent cavities, make people feel refreshed, and whiten teeth. Zinc is used in the paste to improve its “Flouride bioavailability.” Zinc is useful for treating bad breath because it stops sulfur from forming in the mouth. The designers of Closeups set out to create a toothbrush that would improve oral health without sacrificing user enjoyment.

#4. Crest Cinnamon Toothpaste

Zientz suggested that those who did not care for the taste of mint try the cinnamon kind of Crest toothpaste. He appreciates that, unlike flavored toothpaste brands, it actually helps prevent cavities. Importantly, this Crest toothpaste contains only sodium fluoride, unlike the other one he suggested by the same brand that also contained sulfur fluoride (which still comes with benefits).

#5. Aim 

This line of toothpaste brands includes a gel kind that helps prevent cavities and reduces tartar buildup. Also, it lives up to its catchy slogan, “Take aim against cavities.” When seeking a reasonably priced, high-quality toothpaste, AIM Multi-Benefit Toothpaste is an excellent choice. Protect your teeth from plaque and enjoy 30% more paste with AIM Multi-Benefit. The AIM Multi-Benefit Toothpaste has a lot of the same benefits that more expensive brands do, but it costs a lot less.

Furthermore, it’s a cavity-fighting, enamel-fortifying gel toothpaste with an incredible flavor. The American Dental Association’s Council on Scientific Affairs has said that Aim Cavity Protection Toothpaste works well to protect teeth from decay when used as directed. It is well-known for the great results it can have on your teeth’s cleanliness, freshness, and even strength. In addition, the dentists at our Mississauga practice recommend Aim brand toothpaste.

#6. Jason

If you have sensitive teeth and need gum care and protection, consider using Jason, another natural toothpaste brand. Coenzyme Q10, clove, cinnamon, blue-green algae, and perilla seed extract are all-natural components. Jason toothpaste keeps teeth and gums healthy, stops tartar from building up, gets rid of bad breath, and whitens teeth. Not only does Jason’s toothpaste taste amazing, but it also has no sodium lauryl sulfates, artificial flavors, or sweeteners, and no propylene glycol to cause any unwanted side effects.

Furthermore, you can use Jason’s toothpaste with confidence if you’re a vegetarian. Use Jason’s Healthy Mouth twice a day for a brighter smile and fresher breath. Natural Jason Tea Tree Toothpaste keeps sugar and dental cavities from hurting your teeth and gums. As a popular antimicrobial, tea tree oil protects the entire mouth from germs. It helps prevent tartar development because of the inclusion of grapefruit and perilla seed extracts. In addition, it has Aloe Vera Gel, which calms down any swelling in your gums. The cinnamon flavor is a favorite among its consumers.

#7. Hello Naturally Whitening Fluoride Toothpaste

Dr. Sonya Krasilnikov of Dental House says that SLS “was found to promote gingival irritation and increased development of aphthous ulcers” (canker sores) in people who are more likely to get them. Since it contains fluoride and is SLS-free, Hello’s toothpaste comes highly recommended by dental professionals like Krasilnikov and Dr. Inna Chern. It’s a great method to get the advantages of fluoride without risking canker sores.

#8. Pepsodent

The Pepsodent Company, based in Chicago, first introduced its brand of toothpaste in 1915. In the original formula, pepsin, a digestive enzyme, was used to loosen and remove plaque from teeth. Pepsodent can reduce tartar buildup, brighten teeth, and fortify tooth enamel. Also, Pepsodent Gumcare’s unique composition includes 2% Zinc Citrate Trihydrate, a substance having anti-plaque properties. Its antimicrobial properties help reduce gum inflammation, stop gingivitis from getting worse, and get your gums back to being healthy. 

Furthermore, studies have shown that after 12 hours, the concentration of zinc ions in Pepsodent Gumcare Plus is still at a level that is clinically effective. Gum issues, including bleeding and inflammation, are greatly reduced after just seven days, and the benefits to gum health persist for the following 13 weeks. The Pepsodent Germicheck provides excellent protection against bacteria that cause cavities and lasts for 12 hours.

#9. Tom’s of Maine Fluoride-Free Rapid Relief Sensitive Toothpaste

Most dentists do not recommend toothpaste without fluoride, as we previously explained. Rozenberg, on the other hand, suggested Tom’s of Maine because it has xylitol, which is “good for fighting cavities.” Aside from that, it has SLS in it, “which is supposed to assist in removing debris by foaming saponification, or what we experience as a bubbling, foamy texture. As we’ve established, SLS can aggravate already delicate oral tissues.

What Brand of Toothpaste Is the Best?

There are so many different brands when it comes to toothpaste that it can be difficult to shop for the appropriate one. To boost your oral health, you need toothpaste, so it’s important to look for one that does all three: protects your teeth from decay and disease, leaves your breath minty fresh, and gives you a brilliantly white grin.

When you’re shopping for toothpaste, you want to be sure that you are looking for elements that make you healthier. Dentists also recommend looking for products that contain disinfectant and antibacterial active ingredients such as fluoride and hydrogen peroxide. Also, after a lot of research on different brands, Colgate cavity protection toothpaste with fluoride was found to be the best.

Hydroxyapatite Toothpaste Brands

Sodium fluoride (fluoride) has been used in cavity-preventive toothpaste for decades. This mineral, hydroxyapatite, is the active ingredient in hydroxyapatite toothpaste brands; it is a calcium apatite form that contains calcium, oxygen, and phosphorus. In addition, stainless steel and titanium implants are already coated with hydroxyapatite to reduce the risk of rejection by the body.

The Definition of Hydroxyapatite

Hydroxyapatite, also called HA or HAP, is a mineral that occurs naturally and makes up about 60% of your bones and 97% of your teeth. The mineral is a type of calcium apatite. which is made up of calcium, oxygen, and phosphorus.

Furthermore, hydroxyapatite is a very strong mineral that makes your teeth strong on their own. Because of how unique it is, osteopathic doctors like to use it to help their patients’ bones get stronger.  Many toothpaste brands have started adding hydroxyapatite to their products to help strengthen the teeth of their users.

What is Hydroxyapatite Toothpaste?

As the name suggests, hydroxyapatite toothpaste has more hydroxyapatite in it. Most brands of toothpaste still have fluoride in them, but hydroxyapatite is becoming more popular. Other brands have created a new line of toothpaste with hydroxyapatite as the main ingredient. You can expect more brands to switch to the compound because it is good for your teeth and overall dental health.

Uses of  Hydroxyapatite  in Toothpaste

  1. Some brands of toothpaste include hydroxyapatite because it helps prevent cavities and is quickly absorbed by the body.
  2. Because hydroxyapatite occurs normally in tooth enamel, your body readily accepts it.
  3. It’s “biocompatible,” which means it’s safe for use in the body and won’t cause any harm.
  4. Instead of only preventing cavities, hydroxyapatite has additional benefits. Moreover, it promotes tooth remineralization.
  5. Hydroxyapatite can help you feel better after drinking soda, energy drinks, or any other acidic drink. It also helps relieve tooth sensitivity and fights periodontitis, plaque, and oral bacteria.

Does Hydroxyapatite Have Any Side Effects?

No! That’s one of the best parts! The positive properties of fluoride are yours to enjoy, without any of the drawbacks. To be completely forthright and honest, I will say that it is possible for someone to develop an adverse reaction to hydroxyapatite toothpaste. But that would be because of how the toothpaste was made, not because of the hydroxyapatite.

Your teeth naturally contain hydroxyapatite. Your body is already making use of the mineral to keep your teeth and bones healthy. Therefore, it is a safe and all-natural additive for your toothpaste.

Best Hydroxyapatite Toothpaste Brands

Talk to your dentist about getting a prescription for hydroxyapatite toothpaste if you have any particular concerns. If you just want to switch brands, you can buy most types of toothpaste without a prescription. Here are some of the best hydroxyapatite toothpaste brands.

#1. Risewell Mineral Toothpaste

Hydroxyapatite is the material used to create Risewell. It does, however, have xylitol, which reduces the number of harmful germs in your mouth, as well as silica and calcium carbonate, which scrub your teeth without hurting the enamel. Risewell toothpaste has many natural ingredients, like extracts of wild mint, peppermint, orange, lemon, eucalyptus, tea tree, cinnamon, and thyme.

And that’s why Risewell toothpaste is so popular: it tastes so nice that even toddlers can’t resist trying a mouthful. And that’s great, too, because toothpaste is completely non-toxic and harmless if swallowed.

But these components do more than just taste wonderful. Their anti-inflammatory, anti-microbial, and anti-bacterial properties are also noteworthy. Antioxidants can also be found in cinnamon and thyme extracts.

#2. Tend Tender Toothpaste

Tend’s toothpaste is safe for enamel because it was made with the help of dentists and hygienists who work for the company. Salierno says, “Our Tender Toothpaste was made with low abrasivity, which means it is very gentle on your enamel.” “It also mixes both hydroxyapatite and fluoride minerals for maximum interference with cavity-causing bacteria.”

#3. Davids Sensitive + Whitening Premium Toothpaste

Nano-hydroxyapatite toothpaste from David’s doesn’t have fluoride. Instead, it has potassium nitrate, which numbs the nerves of the teeth for a short time. Over time, this fills in the tiny cracks in your teeth that let nerves escape and make your teeth sensitive. This makes your mouth healthier and gives you a better smile. The toothpaste is packaged in a metal tube that can be opened with a tube key, allowing you to use every last drop before washing the tube out and reusing it.

#4. Dr. Brite Extreme Whitening Toothpaste

The only difference between Dr. Brite’s Extreme Whitening Toothpaste and the other two is that it has coconut oil and activated charcoal added to it. With these two extra parts, Dr. Brite is able to whiten teeth in a very impressive way.

People have had different reactions to this toothpaste. Some say it works well, while others say it doesn’t. Although activated charcoal is supposed to help whiten teeth, I haven’t seen any improvement in the whitening power of my toothpaste since switching to it. On the other hand, it does have some positive side effects.

#5. Bite Fresh Mint Toothpaste Bits

This plastic-free, nano-hydroxyapatite-based toothpaste comes in tablet form and is another environmentally friendly option. It can be transformed into a frothy paste by biting down on it and then brushing it with a damp toothbrush. Although erythritol and xylitol are effective against cavity-causing germs, nano-hydroxyapatite restores enamel, and zinc citrate eliminates bad breath.

#6. vVardis White Enamel Anti-Aging Toothpaste

Those who care about their oral health may consider purchasing vVardis’ eco-friendly toothpaste. The luxury brand’s fluoride-rich hydroxyapatite solution with natural ingredients not only protects your enamel but also helps repair it. Additionally, it is packaged in a way that is kind to the environment and does not irritate sensitive teeth and gums.

#7. Boka Hydroxyapatite Toothpaste

Boka is a suitable substitute for Risewell. In addition, it shares the same chemical composition. This trifecta of Boka tastes is a favorite among drinkers. Also, they love how fresh and clean their mouths feel after using Boka hydroxyapatite toothpaste, as they’ve just come from the dentist. After using Boka toothpaste, several people report that their teeth are no longer sensitive.

Peanuts, tree nuts, dairy, eggs, and sunflowers are processed on the same shared line as Boka is created. To that end, anyone with nut or dairy sensitivities may wish to steer clear of Boka Hydroxyapatite Toothpaste. There are three delicious varieties of boka:

  • Ela Mint
  • Cocoa Ginger
  • Lemon Lavender

What Is the Best Toothpaste to Remove Plaque?

If you want toothpaste that fights plaque, Colgate Total is a fantastic option. For up to 12 hours, it prevents plaque buildup. Gingivitis is no match for this formula. Better yet, there are numerous Colgate Total variants, all of which effectively combat plaque.

Do Different kinds of toothpaste Make a Difference?

To sum up, there is not much of a distinction between the many kinds of toothpaste found at grocery stores. Other than a few tiny component variations, there is not much difference between a brand that claims to be “for sensitive teeth” and a brand that is just generic toothpaste.

Flouride Free Toothpaste Brands

Fluoride is a common mineral found in both plant and water sources. Fluoride is helpful in small amounts because it strengthens teeth and makes cavities less likely to happen. If you have children, especially those under the age of two, it is important that they use fluoride-free toothpaste to prevent dental fluorosis, a darkening of the teeth defined by spots or lines. Too much fluoride in adults can cause issues with the nervous system, the thyroid, and other organs. Use fluoride-free toothpaste if you have an allergy to fluoride. Here are some of the fluoride-free toothpaste brands:

#1. Tom’s of Maine

Tom’s of Maine is a fantastic brand of natural toothpaste, and Dr. Sienna Palmer of Palm Dentistry in Orange County, California (where fluoride-free versions are also available), agrees. One of Dr. Saw’s top suggestions, this fluoride-free variant is a great value and a fan favorite.

Anti-tartar and Teeth-Brightening Formula by Tom’s of Maine doesn’t contain fluoride. The xylitol in peppermint is good for preventing cavities, and the SLS (sodium lauryl sulfate) it has may help remove plaque and tartar through foaming saponification, or what we see as sudsing, bubbling, and foaming.

One should know that SLS is a divisive component because it can cause discomfort to those with hypersensitive gums and teeth.

#2. Lebon Toothpaste

LEBON toothpaste is known for caring about the environment, so all of its ingredients are natural and sourced in an ethical way. All kinds of toothpaste, from Villa Noacarlina to Tropical Crush, are formulated with natural ingredients like aloe vera and green tea. Even LEBON, which offers multiple flavors of toothpaste, lists the components used in each on its website. In particular, none of them contain any fluoride.

#3. Bite Toothpaste

Bite is a tablet of sustainable toothpaste with a unique shape. It is sweetened with xylitol and comes in different flavors. Personally, I think the coco-mango taste is the greatest toothpaste flavor I’ve ever experienced. Different flavors, such as berry and fresh mint, are available. Children shouldn’t use these, she said, because the tablets are so small that they can be taken whole. In addition, folks may also miss the foaming action of the originals.

#4. Schmidt’s Activated Charcoal Toothpaste

Every time you brush, this mixture, made with activated charcoal, will help eliminate bad breath, brighten your teeth, and eliminate plaque. 3 It’s not black like most charcoal kinds of toothpaste but rather a light gray, and it has a refreshing minty flavor that won’t leave your mouth tasting like charcoal. There are extracts from superfoods like organic aloe leaf juice, magnolia bark, and vitamin E.

Also, read SMILE BRANDS INC: Overview and Benefits.

#5. Revitin

Out of all the kinds of toothpaste I’ve tried, Revitin is the one that most closely resembles a topical cream in appearance and flavor. Rather than having a minty taste or cooling effect, it tastes like a sweet orange paste. Both the taste and the overall experience were superb.

According to Dr. Saw, the calcium carbonate and dental silica in Revitin work to eliminate certain stains and boost the efficacy of other fluorides (such as the one in your water), reducing your risk of cavities. Revitin’s anti-inflammatory and remineralizing effects come from its use of a number of new, safe plant-based ingredients.

But it doesn’t do anything to make soap and doesn’t have xylitol or peppermint oil in it.

#6. Aesop 

The Aesop toothpaste was just as pleasant to use as the rest of the company’s products. In addition to having a great flavor, the inclusion of sea buckthorn, cardamom, and wasabi japonica makes for an almost gastronomic dental experience.

Here’s the answer to the age-old question of how to make cleaning your teeth feel luxurious. It is also an effective anti-cavity treatment due to the presence of Xylitol and calcium carbonate.

#7. Davids Premium Natural Toothpaste

Davids takes great satisfaction in producing toothpaste free of harmful chemicals. All of the products are made in the US, and 98% of the time, the ingredients come from the US. The metal toothpaste tube is not only recyclable but also comes with a metal tube key that allows you to squeeze out every last drop of toothpaste.

Because of the debate about fluoride, you may wish to switch to a toothpaste without it. There are many people who prefer not to use fluoride in their toothpaste, and the following seven brands are all excellent options.

Colgate Cavity Protection Toothpaste was our top pick because it satisfied all of the requirements for a good toothpaste. Fluoride is the main thing that dentists recommend to strengthen teeth and protect against cavities.

What Is the Toothpaste That Dentists Use?

Most polishing toothpaste that dental hygienists use has pumice, flavoring, and a small amount of fluoride. Usually, this comes after the hygienist has scraped plaque and tartar from your teeth using metal instruments (called “scaling”). Polishing toothpaste is noticeably grainier than everyday brands.

Can You Still Use Toothpaste After It Has Expired?

Typically, toothpaste will have a use-by date printed on the cap. In most cases, the expiration date is two years from the date of purchase, giving you plenty of time to use every last drop. The consistency of expired toothpaste can harden, making it less effective to use.


It is perfectly OK for the flavor of the toothpaste to be the primary factor that determines how frequently a child brushes his or her teeth. Any of these brands of toothpaste ought to work just fine for everyone in your family, so long as you can get everyone to wash their teeth on a consistent basis.

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