The Top Best HARD SELTZER BRANDS in 2023 Ranked!!! (Updated)

Hard Seltzer Brands
Image Source: Refinery 29

If you were concerned that hard seltzer brands were on the decline, you need not worry; in fact, they are more popular than ever, and it seems that there are always new varieties appearing on the market just in time for summer. And that’s because of the intersection of two trends: these days, consumers are looking for alternatives to sugary sodas (bottled water sales have surpassed soda in recent years) and convenient packaging for their favorite alcohol. Simply put, brands of hard seltzer are flavored sparkling waters with a lot of alcohol. Let’s go ahead and discuss the top and best-selling hard brands.

Hard Seltzer Brands

It’s a lot less hassle than lugging around a bottle of flavored gin, natural wine, or boxed wine on the tube, and you won’t have to worry about breaking any glass. Here are some of the hard seltzer brands:

#1. White Claw Hard Seltzer

When it comes to hard seltzers, White Claw is one of the best and top brands in the industry. There’s something for everyone among the many available flavors, which include black cherry, mango, and tangerine. It’s never boring because new flavors are constantly being introduced.

As a standard in the business and a time-tested fan favorite, White Claw comes highly recommended. If you want to relax and enjoy something rich and fruity with a touch of alcohol, this is the drink for you this summer.

#2. Truly Hard Seltzer

In terms of taste, Truly is one of the hard seltzers that comes closest to the original. More than a dozen different berry and citrus tastes are available, from traditional choices like lime to more outré varieties like blueberry acai, not to mention a variety of tropical fruits, including passionfruit, pineapple, and even a rosé flavor. I have a lot of respect for the chemists at the Boston Beer Company, makers of Sam Adams because they were able to create a beer with 100 calories and 5% alcohol by volume.

#3. Maha Organic Hard Seltzer

Organic, USDA-certified ingredients, fruit juice, and nutrients like potassium, calcium, and magnesium make this a unique take on hard seltzer brands aimed at health-conscious consumers. Now, in addition to the original black cherry taste, raspberry and tangerine yuzu are also offered. Approximately 4.2% ABV and 110 calories are included in each serving

#4. Vizzy Hard Seltzer

How often do you search for a drink that won’t ruin your keto diet as a substitute for alcohol? All of the ingredients in a Vizzy hard seltzer are gluten-free, and they contain far less sugar and carbohydrates than the average soda. The latest and top brand on the hard seltzer market, Vizzy, features fruity tastes like pineapple mango and strawberry kiwi. You can drink one can without guilt because it contains only 100 calories and no sugar.

Acerola, which is a superfruit full of antioxidants and vitamin C, makes us think we’re drinking a healthy alcoholic drink. Additionally, the combination of unexpectedly tasty and well-balanced flavors is something we greatly like.

#5. High Noon Hard Seltzer

Find all the hard seltzer with a kick you need at High Noon. Enjoy the refreshing taste of vodka in this low-calorie seltzer.

The high-noon kind of Sun Sips is my favorite. Mixing sparkling water, vodka, and juice give these hard seltzers a flavor that’s a little different from the norm. “Having a flavor that’s similar to that of a cocktail but isn’t as heavy and is instead more refreshing,” according to Patriot Coolers’ B.D.M. Marcus Hutson.

#6. Topo Chicoh

Topo Chico is the ideal option if you’re looking for a unique take on classic seltzer flavors. Coca-Cola, a multinational beverage corporation, owns the hard seltzer brand Polar. However, this is the only brand of seltzer that was made to taste like the famous Mexican mineral water, Topo Chico. It comes in four tempting and tasty flavors.

All of their fruity flavors, like their famous Tangy Lemon Lime, Tropical Mango, Strawberry Guava, and Exotic Pineapple, are made with minerals to give them a tangy, refreshing taste.

#7. Bud Light Seltzer

In the year 2020, Bud Light came out with this hard seltzer with 100 calories. Its parent company, Anheuser Busch, is also responsible for the production of hard seltzer under the brands Bon & Viv and Natural Light. But it is sold all over the country and comes in many different flavors, including mango, strawberry, black cherry, and lemon-lime.

#8. Nude Hard Seltzer

Want something with less of a bite? This Canadian hard seltzer does not contain any carbohydrates, sugar, or artificial sweeteners; instead, it uses only all-natural flavors (such as peach, lime, mango, and raspberry lemon) to create an experience that is smooth and quenches thirst.

#9. Bon V!v Spiked Seltzer

Spiked Seltzer was the first product of its kind; the alcohol in it originates from the cold fermentation of sugar, which is followed by the addition of fruit oils. It is offered in a total of eight flavors, some of which include grapefruit, coconut pineapple, cranberry, clementine hibiscus, and elderflower pear

#10. Flying Embers Hard Seltzer

The hard seltzer Flying Embers is fermented with active probiotic cultures. If you’re searching for something nutritious with unique flavors and a contemporary spin, this is a fantastic alternative.

Hard seltzer from this brand is fermented using Champagne yeast and all-natural components. And it comes in a wide variety of interesting and delicious flavors, such as watermelon chili, guava jalapeo, and pineapple cayenne.

And what’s more? The United States Department of Agriculture has said that the products are organic, so you can be sure that they are of good quality. As a way to give back to the community, Flying Embers gives a portion of its proceeds to emergency personnel, including police officers and firefighters.

What Are the Top-Selling Hard Seltzers?

In just five years, Drizly has seen hard seltzer emerge from obscurity to become one of the top-selling beer brands. Because of this increase in demand, there are now a lot of new brands of hard seltzer, more stock-keeping units (SKUs), and more competition in the RTD cocktail market. However, hard seltzer brands are beginning to level up after their meteoric growth, and it is still a key category for stores to monitor. Here are the top-selling hard seltzer brands.

  1. White claw
  2. Truly Hard Seltzer
  3. Bud Light
  4. Topo Chico Hard Seltzer
  5. Vizzy
  6. Corona
  7. Lone River
  8. Michelob
  9. Press Spiked Seltzer
  10. Upslope

According to Paquette, “the list of top sellers features a diverse range of products, from hard seltzer specialists like Vizzy and Lone River to brands from other categories.” Topo Chico and Michelob, two very different types of alcoholic and non-alcoholic beverages, have both achieved success. This is proof that both types of beverages have successfully competed for market share and customer recognition. Marketers can analyze which brands are selling and why in all of their stores instead of picking and choosing which ones to promote.

What Are Some Good Hard Seltzers?

Hard seltzers are simple to consume and come in a wide range of flavors. The dilemma of choice, however, is something that we all face when we visit the liquor store. There are a wide variety of brands and tastes available for hard seltzer. Here are some of them.

  1. Flying embers 
  2. Hornitos
  3. Wild Basin
  4. Two Robbers
  5. Vizzy
  6. Press Premium.

#1. Flying Embers 

Everyone knows that Flying Embers makes excellent hard kombucha, but have you ever tried their hard seltzer? It’s probably one of the best hard seltzer brands that you don’t want to miss if you haven’t already. Even while we adored the idea that the tastes we tried were infused with botanical bitters, we could only detect the artificial fruit flavors and malt liquor. We all agreed that the blood orange flavor smelled “like glue” and that the cranberry raspberry tasted like it was straight out of our college days.

#2. Hornitos

Since this particular tequila maker uses actual agave tequila in its hard seltzers, we had great hopes for the products. Unlike some hard seltzer brands, it didn’t have an unpleasant malt liquor flavor, but the extra flavorings didn’t work either. None of its fans enjoyed the very sweet flavor, which was variously described as “melted cotton candy” and “bubble gum Amoxicillin.” In addition, one of the customers said, “It’s a no from him.”

#3. Wild Basin

The Rocky Mountain spring water used in Wild Basin’s hard seltzers comes from the St. Vrain River. However, the water had been polluted by extremely artificial flavors, unfortunately. Wild Basin’s lime and coconut, blue Hawaiian, and passionfruit orange guava are among the most interesting tastes. They looked like Jolly Ranchers, but without the natural juice they contained, they had the “sparkling Jolly Rancher,” “hand soap,” and “chemicals” flavor profiles.

#4. Two Robbers

Two Robbers is a strong seltzer company that started in Philadelphia. Most of their drinks don’t have any sugar or artificial sweeteners. Most of the choices are new takes on traditional seltzer flavors, like cherry lemon and watermelon cucumber. Nonetheless, their mango punch was the one flavor we didn’t care for. A number of us genuinely gagged at the sight. Don’t bother with that one and give Two Robbers a shot; you might enjoy it.

#5. Vizzy

Vizzy stands out from other drinks because it adds vitamin C from the superfruit acerola to every can. Mango and pineapple, cherry and lime, and strawberry and kiwi were some of the kinds we tried. Although they sound like they would go well together, one of our tasters described the flavor as “very fake” and added, “Gross!”

#6. Press Premium

Press appeared to be the most upscale of the hard seltzer brands humans tried. The unique flavor combinations, such as pear and chamomile, grapefruit and cardamom, and lime and lemongrass, let this premium hard seltzer brand stand out to “discerning consumers.” The variety of delicious flavors and relatively low sugar content attracted people to the brand. Pomegranate ginger, the company’s original flavor, remains a fan favorite.

Alcohol Hard Seltzer Brands

Most hard seltzer brands contain spirits like vodka and have an alcohol by volume (ABV) of 4–6%, making them comparable to light beers in strength. However, some can reach an alcohol concentration by volume (ABV) of 12%, which is roughly the same as a glass of wine. Hard seltzer brands are a “healthier” alternative due to their low sugar content, falling between the gulfs of cocktails and alco-pops (soft drinks like Coke blended with alcohol). Here are some of the best hard seltzer alcohol brands.

#1. Barefoot Hard Seltzer

Barefoot is best known for its reasonably priced wines, but the company also makes hard seltzers in 8-ounce cans that are easy to carry. The seltzers come in six different flavors: blueberry, watermelon, cherry, peach, pineapple, and strawberry, and are made by combining sparkling water, grape wine, and natural flavors.

#2. Corona Hard Seltzer

The iconic Mexican beer brand Corona now comes in a hard seltzer size of 12 ounces. You can choose from flavors like citrus lime, fiery pineapple, watermelon lime, mandarin starfruit, pineapple pia, blackberry lime, raspberry, blueberry acai, and strawberry kiwi in these seltzers.

#3. Fountain Hard Seltzer

Hard seltzers from the fountain are very refreshing because they don’t contain any of the heavy additives that other beverages have, such as sugar, alcohol, or wine. One can of 5% ABV, made with nothing but pure, fermented alcohol, has only 93 calories and comes in flavors including mango, passionfruit, raspberry, and watermelon. The summer’s and beyond’s best hard seltzer alcohol brands 

# 4. Bodega Bay Hard Seltzer

Bodega Bay hard seltzers are available in 6- and 12-packs, respectively, and have 96 calories per can. Also, they include a wide variety of flavors, such as elderflower, lemon, and mint, as well as cherry, mango, and goji berry, which set them apart from other goods on the market.

#5. Truly

Truly was one of the first seltzer drinks available, and it is also known for having a wide range of flavors.

Wild berry, blueberry, acai, raspberry lime, black cherry, lime, raspberry lime, grapefruit, lemon, citrus squeeze, pineapple, mango, passion fruit, watermelon, and kiwi are just some of the options. In addition to spiked lemonades, ice teas, and punches, the company introduced Truly Extra in berry blast and pineapple orange at 8% ABV.

Also, read ALCOHOL BRANDS: Top 21 Brands in the World, Updated!

#6. Smirnoff Hard Seltzer

Smirnoff is a favorite of virtually everyone. Your favorite vodka, together with a splash of raspberry soda, is now available for you to enjoy, and it’s a dream! The alcohol percentage of these cans is 4.7%, making them just right for a couple of beers.

#7. Crook and Marker Spiked

The spiked and sparkling beverages sold by Crook and Marker are prepared with organic alcohol that includes quinoa, amaranth, millet, and cassava in its ingredient list. Black cherry, tangerine, strawberry lemon, blackberry lime, grapefruit, mango, peach, and coconut pineapple are the flavors that are now available (aka cocolada).

#8. Michelob Ultra Organic Seltzer

Michelob Ultra’s main product is light beer, but the company also makes many different kinds of alcoholic seltzer. Watermelon strawberry, spicy pineapple, cucumber lime, and peach pear are just some of the flavors that can be found in one of the three different multipacks; other options include black cherry, citrus, mixed berry, mango apricot, berry hibiscus, blueberry watermelon, kiwi lime, and strawberry guava.

#9. Wild Basin

Intensely alcoholic, Wild Basin Champagne Craft Brewery’s Oskar Blues provides the water.

You can choose from the yuzu pineapple, the mango mai tai, the citrus spritz, the fruity sangria, the habanero pia colada, the yumberry, the strawberry coconut, the melon basil, the cucumber peach, the tangerine lime, the blueberry mango, and the black raspberry. In addition, there are also four different flavors of spiked seltzer tea available.

#10. Arctic Chill Hard Seltzer

Even though Polar Seltzer is best known for its alcohol-free sparkling waters, the company recently released a hard seltzer called Arctic Chill (which used to be called Arctic Summer). Some of the flavors that come in multipacks are pink apple and lemon, blackberry mango, ginger lime, raspberry lime, fresh lime, strawberry watermelon, mandarin orange, and cranberry lime.

What Kind of Alcohol Is in the Hard Seltzer?

Most of the time, sugar cane is fermented to make alcohol, and malted barley is also used. Products sold outside of the United States that are labeled “hard seltzer” usually have neutral spirits or fruit fermentation as their main ingredients. In addition, calories are few, and the alcohol level is about 5% by volume.

Brands of hard seltzer are getting ready for a busy summer, and the market leaders have more competition than ever. Even while White Claw and Truly are currently the most popular hard seltzers, upstart brands have a chance to steal some of their thunder this summer. Even while Truly and White Claw are expected to remain at the top of the category as new brands enter it, experts predict a “shakeout” between oldies and newcomers. Here are some of the popular hard seltzer brands.

#1. Cacti

Cacti is a hard seltzer made by Anheuser-Busch and the rapper Travis Scott. It tastes like blue agave from Mexico.

Scott’s involvement makes people want to buy the product right away because he is known for making a McDonald’s dish so popular that it temporarily ran out of Big Macs in a few restaurants. It’s evident that some of the buzz from the Grammys made its way to Cacti because the company completely ran out of stock just 12 hours after airing an ad.

In addition, Insider reviewer Ben Blanchet called Cacti “a good hard seltzer with a unique aftertaste that could make it bearable in summer 2021.”

#2. Bud Light

Anheuser-Busch InBev spent $100 million to put Bud Light Seltzer on the market in January 2020. By the summer of the next year, the brand had captured 9 percent of the market. Furthermore, Bud Light Seltzer ranks as Instacart’s third-best-selling seltzer.

Even though AB InBev got into the seltzer market later than its competitors, it was growing quickly by the end of 2020. “We intend to employ the same strategy in this location.” Although we weren’t the pioneers, we believe we will eventually become the biggest. In a recent interview with Reuters, Marcel Marcondes, the company’s chief marketing officer, said that he thought this expansion would take a few years.

The top three hard seltzer brands are White Claw, Truly, and Bud Light; however, there are more up-and-coming brands.

#3. White Claw

The popularity of hard seltzer has increased rapidly over the past several years, and White Claw has become the industry standard. Manufacturers “worked around the clock” in 2019 to produce more White Claw because stores couldn’t keep the product in stock. White Claw had a 58% market share that year.

Greg Doonan, a NielsenIQ analyst, told Insider that the market is more crowded now than it was in 2019. He said that White Claw and Truly together control about 75% of the market. A new seltzer called Surge from White Claw with a greater alcohol concentration was released for the summer of 2021.

#4. Truly

Just like White Claw, Truly was an early market leader in the seltzer category. In 2019, it held a 26 percent share of the market, and together with White Claw, the two brands accounted for approximately 75 percent of the hard seltzer industry.

The Boston Beer Company, which also produces Samuel Adams beer and Angry Orchard hard ciders, is responsible for making Truly. Even though White Claw is the most popular, Truly has stayed at No. 2 by putting out new flavors and making changes to the original recipe. A seltzer called Truly Extra with more alcohol was also made, following in the footsteps of the better-known brand.

Sales of “hard seltzers” have increased dramatically recently. In 2020, the market for alcoholic sparkling water grew by 130 percent. Both big and small companies are making products to meet this demand.

Nonetheless, not all flavors are doing well. Bar inventory management company Backbar has found the most popular flavors of hard seltzer in the US on-trade by looking at inventory share, purchasing, and venue segment data from its huge database of over 10,000 venues. Here is the most popular hard seltzer flavor:

  1. Punch
  2.  Raspberry
  3. Strawberry
  4. Watermelon
  5. Pineapple
  6. Grapefruit
  7. Berry

Is It Truly Better Than White Claw?

Nutritionally, there is little to choose between the different brands. In a 12-ounce portion, each has only 100 calories. Although White Claw’s iced tea line only has 1 gram of sugar, Truly has a slight edge in this category due to its lower total sugar level of 2 grams as opposed to 2 grams. Both lines also provide stronger alcoholic beverages, such as the 8 percent ABV “White Claw Surge” and the “Truly Extra Hard Seltzer.”

Which Hard Seltzer Has Vodka?

Truly Vodka Seltzer is the first spirit-based seltzer to be introduced by Truly Hard Seltzer. Real fruit juice and premium vodka that has been distilled six times are used to make it.

Is White Claw Vodka?

Rumor has it that White Claw is the next IPA and has been compared to vodka soda. It does not fit either of these descriptions.

White Claw is a malt drink with an exotic flavor (FMB). A company official told VinePair that it is “a blend of seltzer water, its gluten-free alcohol base, and a bit of fruit taste.” White Claw Hard Seltzer’s ethanol is produced by yeast fermenting sugars from malted gluten-free grains While this doesn’t help much, we think it’s probably manufactured with cane sugar.

Is 5% Alcohol a Lot in Hard Seltzer?

The alcohol content of one can of Truly Strong Seltzer is 5%. (alcohol by volume). This suggests that Truly is on par with other beers when consumed from a can.

Can You Get Drunk on Hard Seltzer?

There is alcohol in hard seltzer, but you’d have to drink a lot of it before you passed out. It could take just one or two to help someone, or it could take an entire case. While the amount of alcohol in a can is quite low, it is still the go-to alcoholic beverage for many.


It’s no secret that hard seltzer brands are the best new thing in the soda world. They’ve grown in popularity across all age groups, especially among the young, due to their exciting and thrilling alternative to cocktails and beers. With so many options, like White Claw, Truly, and Bud Light, you’re bound to find a brand that suits your tastes.

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