Fortnite Logo: Meaning, Evolution, History

Fortnite logo
Credit: LogosWorld

The Fortnite logo has become ubiquitous since the year 2021. Thanks to the game’s enduring appeal, this logo can be found on everything from clothes and accessories to notepads, pencils, mouse mats, and countless other products.

And more than just a company logo, many fans have adopted the emblem as a symbol of their dedication to and love for the game it represents.

But how did the Fortnite logo become such a popular symbol among young gamers?

I mean, there are at least 12.3 million players on Fortnite at any given moment as of April 2020, and demand in the content keeps growing. So today, we’ll go over Fortnite’s history, the evolution of Fortnite logo, and how the brand image has changed over the years.

What is Fortnite?

Fortnite is a video game in which players must survive on an uninhabited island by constructing various objects, gathering resources, and using weapons. It quickly became a worldwide hit after its release in 2017. The most well-known mode is “Battle Royale,” which pits users against each other in survival battles on a massive map. The game was created for various platforms, including the Xbox 360, PlayStation 3, PC, and mobile devices.

The famous video game’s logotype is executed in a bold modern Sans-serif typeface called Burbank Big Condensed Bold. Tal Leming created a font similar to Floki Extra Bold and Niko Extra Condensed Bold but with modified horizontal lines.


Experts estimate that there are approximately 2.5 billion video game enthusiasts worldwide. Surprisingly, only a few brands cater to these massive game fans. With these big brands dominating the market, it’s reasonable to believe that a new brand would need help to break into the market.

Epic Games, Inc., on the other hand, has done it. Its Fortnite Battle Royale has taken over the gaming world. It’s an innovative and exciting video game that appeals to young and old players. Since its debut in 2017, it has grown in popularity and has rubbed shoulders with the Titans.

It now has approximately 350 million registered users, making it one of the fastest-growing video games in the world. On the Apple App Store, the video game app has been downloaded over 100 million times. That’s an incredible result for a brand-new game on the market.

People all over the world recognize the Fortnite logo from a variety of advertising channels. It can be seen on digital media, social media, and merchandise. Other forms of advertising include billboards, television, and special events.

The logotype has 4.8 million Facebook page likes and 10.3 million Twitter followers in just a few years. In addition, the logotype has gained the trust of approximately 23.2 million Instagram followers.

Fortnite Logo: Evolution

The logo represents one of the world’s most popular and exciting games. Since its debut in 2011, the logo has undergone two significant revisions. It has progressed from a detailed design to a simple and appealing trademark. Consider the following modifications:

The first logo was a cap wordmark emblem. It used letters and color schemes that needed more consistent and balanced. The trademark was in the form of flowing letters on a black rectangular background. On top of its letter—I was a gleaming moon. Images such as towers, castles, and carnival tents could be found inside the letters. This logotype featured intricately designed elements.

2012 – 2014: The First Fortnite Logo Update

The company used the original trademark for a year. This humble emblem eventually replaced the first fancy and colorful logo design. The white logo was designed to look like a wooden pattern with screws on each typeface. Even though the shape and lines were unstable, they conveyed a sense of style.

2014 – Present: The Second Fortnite Logo Update

Fortnite’s trademark was updated for the second time in 2014. Another monochrome design took over the wooden pattern trademark here. It’s all black with a neutral background and is solid, sleek, and legible.

Elements of Fortnite Logo Design

Graphic elements form the foundation of all logo designs. As a result, without them, no creative experts can design a logo. However, the fewer, the better! These elements elicit specific emotions, which designers must take into account. The designer who created Fortnite’s modest logo used a few design elements. Let us now look at them briefly below:

Fortnite Symbol and Shape

A Rectangle: The prominent solid figure in Fortnite’s logo designs is a rectangle. It housed the last emblem’s wordmark. Every geometrical shape evokes a distinct set of emotions. And brands that understand these emotions capitalize on them. Fortnite expresses dependability by using a rectangle. Rectangle also conveys sincerity, stability, and solidity.

The original Fortnite trademark was a crescent moon. It has a crescent moon atop the letter I. Though the crescent moon represents the birth cycle and fertility, it also represents business productivity. It’s a spiritual symbol that represents a fresh start. Fortnite, as a gaming brand, used the crescent moon to represent its growth and creativity.

Fortnite Logo Colors

Colors are missing from logos. They play a significant role in amplifying brand values. Colors have the ability to alter people’s moods, elicit excitement, and create tension. They can influence customer purchasing behaviors in business.

Fortnite chose two neutral colors to represent its personality as a brand that understands the subtle impact of colors on emotions. Without further ado, let’s look at their chosen colors:

Color Black:

The color black has long been associated with Fortnite. The color is frequently found in the background or the wordmark. Almost all three distinct designs were black. Black conveys emotions such as fear, power, and mystery. It can also convey power, authority, and prestige. These are distinct values to which Fortnite can be related.

Color White:

Another color used in the Fortnite logo design is white. It’s a color that most people associate with purity. Most brands use it to convey safety, trust, and cleanliness. It is also a symbol of humility, simplicity, and loyalty. White is a neutral and cheerful color that is associated with snow. It’s pleasing to the eye and provides an excellent contrast to the black.

Burbank Big Condensed Bold is a custom font used in Fortnite’s monochrome emblem. Tal Temning created it. The font is bold sans-serif, similar to Floki Extra Bold. It’s easy to read, elegant, and scalable across multiple channels.

How Big Is the Fortnite Logo Today?

Fortnite is currently one of the most popular games on the planet. The product has transformed the multiplayer and online gaming markets for many people. This product also significantly contributes to Epic Games (the publisher’s) current success.

The new Fortnite logo, or the one most people are familiar with today, is easily recognizable, straightforward, and effective. Much more appealing than the initial complex logo, Fortnite’s new mark represents the game’s fun and confidence and the brand’s growth.

Every year, more people discover Fortnite and its logo, incorporating the design into many products.

There are even videos online that teach you how to draw the Fortnite logo and apps that allow you to create your own Fortnite-style logo, complete with the fun chunky font and even the landscape background.

Currently, the Fortnite logo adds value to everything it touches. Countless businesses have used the game’s popularity to add logos to their products whenThe price skyrockets when the Fortnite logo is added to simple items like towels and bedding.

Why the Fortnite Logo Works?

The first trademark could have been more impressive. It broke the logo design rules. Despite having fewer graphic elements, the color scheme could have been better. In addition, the lines on its letters were out of place. As a result, it’s no surprise that it’s been with the company for less than a year.

However, the current logotype is excellent. The trademark became clean and minimalist when the designer used a sharp typeface and a neutral color. Its intended users can now quickly recognize and read the inscription on it. That is one of the goals of an iconic logo design.

The Fortnite logo, in a neutral color that can be black or white, appears professional and authoritative and sends a simple message to its audience. Most people can now attest to the Fortnite logo’s simplicity, versatility, and scalability across any promotional medium.

Who Invented Fortnite?

Timothy Dean Sweeney was born in 1970 to Mr. and Mrs. Sweeney. He was raised in Potomac, Maryland. He developed a keen interest in electrical and mechanical devices. For example, when he was about six years old, he built a go-kart while dismantling and reassembling a lawnmower.

When Timothy visited his eldest brother’s startup in California, he had the opportunity to use an IBM Personal Computer. He made the most of his one-week stay by learning BASIC. It fueled his interest in programming. He adored how simple it was to use the IBM machine. He was around eleven years old at the time.

Timothy took programming seriously after his parents purchased an Apple II computer. He attempted to create Adventure 2 using the Apple device and programming. He spent about 10,000 hours learning to program from online message boards and other games.

Read Also: Adobe Logo: The Story Behind the Iconic Logo (Detailed History)

His elder brother also mentored him, particularly in the area of entrepreneurship. Timothy offered lawn mowing services to supplement his income. He charged half the going rate. This business model provided him with enough clients and money as a teenager.

Timothy Sweeney was accepted to the University of Maryland in 1989. Despite his strong interest in computers, he chose mechanical engineering. He could not complete his university degree because he concentrated on business and game development.

Timothy founded Potomac Computer Systems at the age of 20 while attending university. It was a computer consulting firm that assisted clients with computer-related problems. His parents’ home served as his first business office. However, the company did not succeed, so he shifted his focus to game development and sales.

Timothy has won several awards since 2007. His awards include the Rave Award in 2007, the Academy of Interactive Arts & Science Hall of Fame in 2012, and the Game Developers Choice Awards in 2017. Forbes estimates his net worth to be $5.3 billion as of October 2020.

How Did Fortnite Begin?

On September 26, 2017, the Battle Royale mode was released.
Potomac Computer Systems was founded in 1991 by Timothy Sweeney, who combined his interests in business and computers. He reshaped his business thought after his initial idea of offering computer help to clients did not work out.

Sweeney shifted his focus to developing and selling video games. He created his first game using a text-based editor and the PASCAL programming language. His college friends’ feedback convinced him that the game would sell. He named the game ZZT and put his $4000 savings into the venture.

Scott Miller of Apogee Software Limited advised him on how to sell his video games. He also processed mail orders with the help of his father. Customers sent checks to their parent’s houses while they waited for a disk copy of the game to arrive in the mail.

He renamed his company Epic MegaGames. Sales increased steadily, and at $100 per day, he recognized the game’s potential. As expected, he embarked on his next project, “Jill of the Jungle,” but lacked the necessary skills. As a result, he hired four programmers to assist him in completing the project. The game was completed in 1992.

Mark Rein, who had left id Software, joined him as a business partner. In 1998, Timothy and his team released “Unreal.” It was a PC-based game that allowed users to play on separate computers together. The game’s 3D technology is known as the “Unreal Engine,” hence its name.

After gaining market acceptance, the company relocated to Cary, North Carolina, in 1999. In the same year, he renamed Epic Games to simplify it. He also gave up his lawn mowing business to devote his full attention to the company.

Xbox 360 Version of Gears of War

Epic Games, Inc. released “Gears of War” for the Microsoft Xbox 360 in 2006. It was a huge commercial success. Later, games such as “Shadow of Complexity” and the “Infinity Blade” series were released.

Epic Games, Inc. hinted in 2011 that they were working on a new game for release. It took approximately six years for the stakeholders to grant access to the game. It was dubbed “Fortnite.” In September of 2017, Epic Games, Inc. released “Fortnite Battle Royale.” It attracted over 200 million users across multiple platforms.

Is Fortnite really free?

The game Fortnite doesn’t cost anything. It does not cost anything to participate in the Battle Royale mode of the game, which is by far the most well-liked mode among players. To get started, you won’t need to spend any money at all—the only expense will be for the necessary hardware.

How long is a Fortnite game

The gameplay is straightforward but incredibly captivating. Players can easily jump into a new game at any time during the course of a multiplayer match, which can last up to 30 minutes.


Video games are more than just for fun. Aside from the excitement, they provide other health, social, and economic benefits. It represents a potential avenue for turning passion into profit for the entrepreneur. Timothy Dean Sweeney is one living example.

It can improve social skills, memory, and mood in active users. These are critical areas for fostering interpersonal relationships. Playing video games relieves stress, promotes learning, and helps to develop problem-solving abilities.

The Fortnite logo has been critical to the brand’s success. In a short period, it has increased the brand’s popularity and built trust among its loyal users. As a result, every successful brand has an appealing visual asset that represents it.

Invest in your official logo as an entrepreneur: it represents your company’s goodwill.


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