KROGER LOGO: What the Logo Design Really Means, History & What You Need

Kroger logo
Image source: Adweek
Table of Contents Hide
  1. Overview of the Kroger brand
  2. What Is Kroger Known For?
  3. History and Evolution Of The Kroger Logo
  4. Evolution Of The Kroger Logo
    1. 1883 – 1902
    2. 1902 – 1939
    3. 1939 – 1961
    4. 1961 – 2019
    5. 2001 – 2014
    6. 2004 – present
    7. 2019 – today
  5. Font and Colors of The Kroger Logo
  6. What does the Kroger Logo Represent?
  7. What should the Kroger logo look like?
  8. Has The Kroger logo changed?
  9. A Look at the Kroger Brand
  10. Is Kroger In San Antonio Texas?
  11. The History of Kroger
  12. Who Is The Owner Of Kroger?
  13. What Does Blue Line Mean at Kroger?
  14. Careers In Kroger
  15. Kroger Careers and Salary Information
    1. #1. Clerk
    2. #2. Bagger
    3. #3. Cashier
    4. #4. Manager
    5. Status of Job Application
  16. Kroger Job Advantages
    1. What’s More?
  17. Kroger Brand Items
    1. #1. Private Selection Italian Buffalo Mozzarella & Arugula Thin Crust Pizza
    2. #2. Kroger Coconut and Caramel Fudge Cookies
    3. #3. Kroger Pizza Snack Rolls
    4. #4. Kroger 2% Low-Fat Small-Curd Cottage Cheese 
    5. #5. Simple Truth Organic Kona Blend Cold Brew Coffee
    6. #6. Baby Food Pouches from Comforts
    7. #7. Kettle-Cooked Cuban Style Sandwich-Flavored Chips from Kroger
    8. #8. Black Sesame & Ginger Turkey Jerky, Private Selection
    9. #9. Organic Ketchup from Simple Truth
    10. #10. Original Macaroni and Cheese from Kroger
    11. #11. Black Raspberry Dark Chocolate Chunk Ice Cream, Private Selection
    12. #12. Honey Nut Toasted Oats from Kroger
  18. Kroger Shopping Strategies
  19. #1. Shop fast with Instacart
    1. #2. Get a Shopper’s Card as soon as possible.
    2. #3. Get the Kroger App.
    3. #4. Save money on gas with Fuel Points
    4. #5. Make Use of Curbside Pickup
    5. #6. Keep an eye out for Mega Events.
    6. #7. Examine the Store Brands
    7. #8. Take advantage of a Friday Freebie
    8. #9. Look for Cash-Back Offers.
    9. #10. Stock up on coupons.
    10. #11. Keep an eye out for additional savings in the mail.
    11. #12. Sign up for the Kroger Rx Savings Club.
    12. #13. Examine the Heat-and-Serve Options
    13. #14. Shop Early to Avoid Crowds
    14. #15. Order Ahead Online
    15. #16. Consider not using a credit card.
  20. Can I Buy In Kroger Without Membership?
  21. What Are The Sister Companies To Kroger?
  22. Is Winn Dixie owned By Kroger?
  23. To summarize
    1. Related Articles
    2. References

A brand’s logo goes a long way to define the brand’s identity. And the Kroger logo is no exception. Here, we’ll see how the Kroger logo has retained its distinctive features—font and color—even after undergoing many modifications. We’ll also see some careers available in the Kroger company, as well as the brand’s products.

Supermarkets entice customers with their extensive selection and reasonable prices. According to the emblem, promotions are held on a regular basis to attract new visitors. The Kroger logo represents a business approach and a commitment to customer service.

Overview of the Kroger brand

Kroger is an American grocery company that ranks 23rd in the Fortune 500 and is the second largest retailer in the United States, trailing only Walmart. Furthermore, it has risen to fifth place in terms of trade coverage, with multiple subsidiaries owning approximately 2,750 supermarkets, hypermarkets, department stores, convenience stores, and jewelry stores as of the end of 2020. There are also 2,256 pharmacies, 1,585 gasoline stations, 225 polyclinics, and 35 food sector companies in the trade and commercial network. Bernard Kroger, a businessman, founded the corporation. He founded it in 1883 in Cincinnati, Ohio, where it is now headquartered.

What Is Kroger Known For?

Kroger is known to be the largest food manufacturing business in America.

Kroger is a grocery store chain that first appeared in the United States in 1883. It was established in Cincinnati, Ohio. Kroger is now the country’s second-largest retailer. He owns approximately 2,500 businesses.

At the close of the nineteenth century, one of the Kroger family’s ten children, 23-year-old Bernard, invested his accumulated $372 in opening a grocery store. He directed it himself, experimenting with selling his own company’s items. A young entrepreneur opened a second retail outlet a year later (in 1884). And in 1902, he established the Kroger Grocery and Baking Company, which encompassed 40 stores and earned $1.7 million per year. It was also the first universal construction with a personal bakery.

The company expanded with its first self-service outlets in 1916. For the first time in commerce history, she began to test and supervise products’ quality before sending them to the counter in the 1930s. Another innovation brought by this merchant was vehicle parks, which were positioned directly beneath the supermarkets’ walls.

As a result, the Kroger corporation gradually began to attract buyers’ attention, expand by acquiring competitors, and open additional stores. She also possesses a large number of bakeries, dairy farms and factories, and grocery manufacturing businesses. They all used the same logo and each represented a different trademark. There have been seven logos in its history.

1883 – 1902

Individual symbolism initially consisted of black writing “Great Western Tea Co” with minuscule serifs. A horizontal rectangle was placed against a light background. A barely visible article, “the,” was embellished with tiny lines on both sides above the store’s name.

1902 – 1939

The boss adopted a new Kroger logo to create confidence in customers and highlight the seriousness of his chain. It was businesslike and basic, with no extraneous embellishments-just a bold, wide inscription. The word “Kroger” was in capital letters. The letters were cut, rigorous, and even placed at a minimum spacing apart.

1939 – 1961

After gaining enough renown and recognition, the Kroger grocery chain underwent a revamp, following which it received a new logo. It just has one inscription-the names of the stores. To add some character, the developers elongated the upper segment of the uppercase “K” and the bottom segment of the lowercase “g,” resulting in two arches that almost reach the letter “o.” The “e” had a beveled right side (it was partially sliced off), and the “r” looked more like an uppercase “Y.”

1961 – 2019

In the next iteration, the developers replaced purple with blue and removed the rectangle, replacing it with an oval with a red border. They also altered the font to a more formal design. As a result, the letters of the logo from those years were even, with the exception of the “K” and “g,” which remained extended.

2001 – 2014

During this time, the Kroger logo was given a mirrored look, making it three-dimensional. This was owing to the glare and the “metalized” texture, which looked to dance in the sunlight, reflecting a portion of the window.

2004 – present

An adjacent logo emerged alongside the basic logo. It is still used in branded gas stations today and resembles a diamond-shaped emblem with abstraction. Inside the geometric figure, are ambiguous red, blue, yellow, and light blue specks. A faint gray line goes down the icon’s edge. Under the diamond is the name of the commerce and commercial network. It uses a different font with no stretched letters. Both “r” and “g” have perfectly cut heads, but “r” has the original top protrusion, which is likewise perfectly cut.

2019 – today

The retail chain returned to the former logo in 2019 – with enlarged features at the “K” and “g.” To modernize the logo, the designers lengthened the curves. To accomplish this, they increased the inter-letter space. This approach gave the curved parts a distinct arching shape.

The corporation has concentrated on the name because it is more significant than a distinct graphic element for trade signs. Writing experiments resulted in the creation of two bent letters that serve as a graphic design.

The font used in the Kroger logo is ITC Avant Garde Gothic Std Bold, with modified “K” and “g.” The corporate palette is white and blue # 084999. It’s a mix of cobalt and cornflower blue. It is permissible to use white letters on a blue backdrop and blue letters on a white background in the logo.

What does the Kroger Logo Represent?

The contemporary Kroger logo represents friendliness and thanks to individuals who use the business’s services. In reality, it depicts a smiling face composed of adjacent o and g: their circles are eyes, and the right side g is a smile.

What should the Kroger logo look like?

The current Kroger logo should be a single inscription-the name is grotesque. It also features two arcuate extensions: the right leg of the “K” is stretched upwards, and the sidewall of the “g” is bent in the first and fourth letters.

Has The Kroger logo changed?

Yes, the Kroger logo has changed. This event took place in 2019 when the designers revived the 1939 emblem style and added a new phrase.

A Look at the Kroger Brand

In the United States, Kroger Co. runs retail grocery and drug shops, multi-department stores, jewelry stores, and convenience stores. Some of the food sold in its supermarkets is also manufactured and processed by the company. The food and drug stores, multi-department stores, jewelry stores, and convenience stores are all operated by the corporation. The principal food shop format is a combination of food and drug store. Multi-department stores are considerably larger than combination stores.

Multi-department stores carry a wide range of general retail items in addition to the departments found in a normal combo store, such as garments, home fashion and furnishings, electronics, automobile products, toys, and fine jewelry. Marketplace Stores are more compact than multi-department stores. They have a full-service supermarket and pharmacy departments, as well as a larger general store section with outdoor living products, electronics, home goods, and toys. The Price Impact Warehouse stores provide a ‘no-frills, low-cost’ warehouse structure with everyday low pricing and discounts on a wide variety of grocery and health and beauty care items. Barney Kroger founded the Kroger Company in 1883, and it is headquartered in Cincinnati, Ohio.”

Is Kroger In San Antonio Texas?

Kroger has registered its presence in San Antonio Texas.

The History of Kroger

Barney Kroger used his life savings of $372 to build a grocery store on Pearl Street in downtown Cincinnati in 1883. He was the son of a trader and operated his firm with a simple motto: “Be specific.” It was a creed that would serve The Kroger Co. well over the next 130 years as the grocery company grew into a variety of formats geared at serving the ever-changing demands of shoppers.

Who Is The Owner Of Kroger?

Kroger was founded by Bernard Kroger in Ohio. Currently, Rodney McMullen is the CEO and chairman of Kroger.

What Does Blue Line Mean at Kroger?

Blue represents Kroger’s heritage, safety, and trust.

Careers In Kroger

Working for a retail company provides employees with a variety of opportunities, challenges, and responsibilities. Kroger has a lot of entry-level employment for people who want to learn. Individuals may be able to select a position that matches their skillset or interests because the company has different departments and job kinds.

The organization is always seeking for hardworking people to fill available positions. Those looking for a job at Kroger can apply online for one of the open Kroger positions in their location. Do you want to know if Kroger is hiring? People can visit the company’s website and fill out an online Kroger application. Potential recruits can log in and check their Kroger application progress online for any updates after submitting an application.

It’s vital to keep in mind that Kroger’s recruiting requirements and remuneration can vary. Individuals who inquire, “How much does Kroger pay?” ” will discover that it varies according to experience and position. While some entry-level occupations may pay the minimum wage, store managers are more likely to get paid.

Kroger Careers and Salary Information

When you apply, you’ll find that Kroger careers provide competitive compensation and benefits. When looking for a job at your local Kroger, think about what jobs would be the best fit for you depending on your background. Kroger has positions available in grocery retail, manufacturing, distribution, and health and wellness. Among the most popular occupations at Kroger are:

#1. Clerk

These staffs provide assistance to consumers throughout the store.

Clerks can work in a bakery, deli, dairy, supermarket, or produce store to assist customers in finding things and answering queries.

While rates vary depending on region and expertise, the average hourly income for a clerk is usually approximately $10.00.

#2. Bagger

Baggers assist consumers by placing their purchases in a bag at the register.

They can also assist customers in getting to their vehicles if necessary.

Other responsibilities may include cleaning, restocking shelves, and bringing trolleys in.

This job pays roughly $9.00 per hour on average.

#3. Cashier

A cashier’s responsibilities and tasks include operating the register, processing money, and answering customer questions.

Cashiers may also assist with grocery bagging. These employees typically earn roughly $9.00 per hour.

#4. Manager

Kroger offers a variety of managerial opportunities, from floor supervisor to store manager.

Setting work schedules, employing and training new personnel, and assuring customer satisfaction are all examples of job responsibilities.

Many floor supervisors make around $9.00 per hour, whereas an assistant manager makes over $52,000 per year.

Status of Job Application

“How do I verify the status of my Kroger application?”

” You may view your status by logging into your account.” If you’re wondering, “Should I call Kroger after applying?” “, wait at least a week before following up with the store because management may be preoccupied with other tasks.

Kroger Job Advantages

Many Kroger employees have benefits, though the specifics vary depending on whether the position is full-time or part-time, as well as if the job qualifies as a management position. Employees that are eligible for Kroger benefits may receive the following:

  • Health coverage
  • Dental coverage
  • Retirement plan 401(k)
  • Special discounts
  • Advantages of further education

What’s More?

Kroger collaborates with Feeding America to alleviate hunger across the country. During the holiday season, the supermarket giant distributes millions of meals to needy families. If people want to help, they can enter their zip code to identify local food banks near them.

Kroger Brand Items

Though its store-brand items aren’t as popular as some of its competitors, they’re nevertheless flying off the shelves at a rate of $26 billion in 2020. Here are some of your greatest Kroger brand bets:

#1. Private Selection Italian Buffalo Mozzarella & Arugula Thin Crust Pizza

This Private Selection pizza is just one example of how Kroger’s frozen food game has improved. It comes close to the top of Cleveland.com’s taste test of 25 vegetarian pies, with testers praising the fresh vegetables, sweet sauce, and crispy crust.

#2. Kroger Coconut and Caramel Fudge Cookies

These Samoa knockoffs are just as wonderful as the real thing, a lot less expensive, and accessible all year. (If you like Thin Mints, Kroger also sells these Mint Fudge Cookies, but we think the original is better.)

#3. Kroger Pizza Snack Rolls

According to Chicago Tribune taste testers, Kroger’s pizza rolls outperform Totino’s. The snacks “were overflowing with a sweet and savory sauce and demonstrated a definite presence of herbs,” according to the reviewer. There’s no word on whether they’ll burn the roof of your tongue as effectively as the more costly name brand, but we’re assuming yes.

#4. Kroger 2% Low-Fat Small-Curd Cottage Cheese 

Cottage cheese is, undoubtedly, divisive, but if you’re a fan, trust us: Kroger’s is about as good as it gets. It has a smooth, non-gloopy texture and is moderate and well-balanced. No other brand, store brand, or name brand, even comes close.

#5. Simple Truth Organic Kona Blend Cold Brew Coffee

There’s no need to splurge if you get your fix from the fashionable cold brew. Taste of Home claims that Kroger’s Simple Truth brand gives the most bang for your buck in the category, with a smooth, powerful flavor that outperforms even Starbucks.

#6. Baby Food Pouches from Comforts

New parents understand how convenient — and expensive — baby food pouches can be. Kroger’s store-brand pouches have no artificial flavors, and at roughly 70 cents apiece, they’re a great deal when compared to major brands like Gerber, which cost well over $1. If you prefer organic, the Simple Truth brand at the shop has you covered as well.

#7. Kettle-Cooked Cuban Style Sandwich-Flavored Chips from Kroger

The flavor is as complex as the name. In a city known for its Cuban sandwiches, they even manage to win over the employees of the Tampa Bay Times. If you like conventional potato chips, don’t worry: Kroger’s original kettle-cooked chips are also a cupboard staple.

#8. Black Sesame & Ginger Turkey Jerky, Private Selection

According to the Private Label Manufacturers Association, this protein-packed snack is one of the best store-brand goods of 2019. Tamari, mirin, garlic, ginger, and sesame give it a kick that you won’t find in a bag of Slim Jims.

#9. Organic Ketchup from Simple Truth

Influenster reviewers love this inconspicuous condiment for its all-natural ingredients and minimal sugar level. But it tastes just as delicious as the famous brands, they claim, and it’s less expensive: Heinz is up to a dollar more expensive.

#10. Original Macaroni and Cheese from Kroger

The hardest mac-and-cheese judges (kids) are rarely fooled, but Kroger’s brand did just that in a Click On Detroit taste test. And, at half the price of Kraft, it’s surely worth attempting to fool your own taste sensibilities. (Just hide the pink box before anyone notices.)

#11. Black Raspberry Dark Chocolate Chunk Ice Cream, Private Selection

Kroger’s shameless ripoff of Graeter’s Black Raspberry Chocolate Chip ice cream is surprisingly wonderful (one Redditor called it “the best ice cream in the world”). It’s also a lot less on the budget, at less than $3 a pint versus $5.49.

#12. Honey Nut Toasted Oats from Kroger

This is a no-brainer store-brand cereal for the frugal among us. It piqued the interest of taste testers at the Arizona Republic for good cause a long time ago: several tasters believed it was even better than more expensive brands like Honey Nut Cheerios.

Kroger Shopping Strategies

Kroger is the country’s largest grocery chain and the fourth-largest food seller after Walmart, Amazon, and Costco. You can be shopping at a “Kroger” without even recognizing it: the business also owns Harris Teeter, Ralphs, Smith’s, Fred Meyer, Fry’s, and King Sooper, among other stores. Whether you’re a first-time or frequent shopper, there are numerous methods to maximize – and save — your next Kroger trip. In addition, clients will soon be able to enjoy legalized sports betting in specific venues. Here are some strategies you can implement when shopping with Kroger:

#1. Shop fast with Instacart

By using Kroger’s new Delivery Now service, Instacart Express users can have their orders delivered in as little as 30 minutes in some circumstances. In September, the grocer announced its debut. Shoppers in most major cities will be able to order prepared foods and snacks, household items such as diapers, and fresh foods through Instacart’s new Convenience Hub, which will deliver orders of $10 or more 24 hours a day. Don’t need your order as quickly? Regular grocery delivery is also available from Kroger at a cost ranging from $9.95 to $11.95, depending on the area. Allow a little more time (within a couple of hours is usually the fastest speed, and it may not always be accessible), but the selection is wider, with shoppers able to choose from over 70,000 items.

#2. Get a Shopper’s Card as soon as possible.

If you’re new to Kroger, receive a shopper’s card (also known as a Plus Card) before you spend any money. You can’t get sales or most other advantages until you have one. Create an account at the customer service desk or online.

#3. Get the Kroger App.

Kroger understands that practically everyone walks into the store with a smartphone these days, and its mobile app can make buying a lot easier. You may use it to set up contactless Kroger Pay, download digital coupons, track your savings and fuel points, examine receipts, and create shopping lists based on the things you usually purchase.

#4. Save money on gas with Fuel Points

If you drive frequently (or even seldom), buying at Kroger can help you save money on your next fill-up. Every dollar you spend earns you a fuel point, and every 100 fuel points earn you 10 cents off a single gallon of gas at Kroger’s gas stations. That may not seem like much, but you can also earn 50 fuel points on medicines and double fuel points on gift cards (or sometimes quadruple fuel points during select promotions).

#5. Make Use of Curbside Pickup

Kroger’s Pickup, formerly known as Clicklist, is a big benefit for anyone who would prefer to shop in their jammies, avoid dragging young children around the store or simply avoid crowds. You can shop online and set up an hour-long pickup window up to a week ahead of time. Coupons can be used just like in-store, and prices aren’t exaggerated. Any substitutions will be communicated to you by Kroger. Best of all, as long as you spend at least $35, the service is free – no tipping is permitted. Otherwise, there is a $5 cost.

Kroger has recently teamed with Google to streamline grocery pickup. Shoppers can use Google Maps to receive pickup reminders and share their positions with Kroger, potentially resulting in shorter wait times when they arrive. Last year, Google launched the service in over 2,000 stores.

#6. Keep an eye out for Mega Events.

Seasoned Kroger shoppers understand that shopping during Mega Events is one of the most convenient ways to stock up and save. Kroger often includes a wide range of items in a mix-and-match discount during these campaigns, allowing consumers who buy five or more items to save $1 on each. Customers used to have to buy in multiples of five, but according to Kroger Krazy, Kroger now gives a dollar off each item if they buy at least five. That implies a $5 discount for five goods, $6 off for six items, and so on.

#7. Examine the Store Brands

Buying store brands isn’t exactly a novel approach to saving money, but we can recommend Kroger’s private labels. We really like the Private Selection and Simple Truth labels. Private Selection is advertised as “finer fare” – imagine raspberry and chipotle pepper salsa, wagyu beef jerky, and other appealing options for budget-conscious diners. Simple Truth sells natural and organic products for much less than you would pay at a specialty store like Whole Foods.

#8. Take advantage of a Friday Freebie

Whoever said nothing in life is free hasn’t visited Kroger.com on certain Fridays, when the retailer provides customers with a digital voucher for free purchases. Simply click it, and it will be downloaded to your shopper’s card for usage within two weeks as long as you are registered to your account. Yogurt, protein bars, canned drinks, snacks, rice, bread, and other items have previously been available for free download on Fridays.

#9. Look for Cash-Back Offers.

Kroger gives cash back on some items. You’ll pay full price at checkout (no digital or print coupons apply to cash-back items), and your cash-back reward will be sent online. You can use it on your next shopping trip or transfer it to a PayPal account once you’ve reached a minimum of $20. Everything from $5 off Enfamil formula to $1 off Powerade to 10 cents off Kraft Macaroni & Cheese has added up.

#10. Stock up on coupons.

The simplest method to save with coupons these days is to put digital discounts onto your account via the Kroger app, then scan the app or your shopper’s card at checkout. If you like old-school coupon clipping, Kroger happily takes your paper coupons, too, but the days of popular double or even triple coupon promos seem to be long gone. Important coupon rules: You’re restricted to one manufacturer or store coupon per item, expired coupons are a no-go, and digital coupons have to come from the Kroger app or website. Kroger doesn’t stack coupons, so be sure you’re using the one with the highest value for any particular item. More Kroger coupon rules can be found here.

#11. Keep an eye out for additional savings in the mail.

Though you may object to Kroger collecting data on you with each swipe of your shopper’s card, this is also why you’ll suddenly start receiving printed coupons in the mail or online, sometimes for the same things you already buy. They may also arrive in the mail along with the store’s “MyMagazine,” which is typically filled with recipes and other food-related features.

#12. Sign up for the Kroger Rx Savings Club.

Check out Kroger’s prescription savings club if you fill a lot of prescriptions. A single membership costs $36 per year, while a family membership costs $72. In exchange, you will get access to a large number of low-cost prescriptions (a handful of common drugs are even free). Of course, if you intend to utilize insurance, you must calculate if you will pay less under your healthcare plan – you cannot use both.

#13. Examine the Heat-and-Serve Options

Sure, you can grab a rotisserie chicken or macaroni salad from Kroger’s deli, but the supermarket has significantly extended its quick-meal offerings. Many Krogers include a self-service “easy for you” section featuring heat-and-eat frozen dinners and sides if you’re willing to pay a premium for convenience. Shrimp scampi, chicken tikka masala, risotto, and gourmet macaroni and cheese are among the delicacies available for around $8 per pound. If you prefer to cook but don’t want to run around the store looking for ingredients, the store also sells Home Chef meal kits for two for around $17 or $18.

#14. Shop Early to Avoid Crowds

You are not imagining things if it appears that everyone is at Kroger on the weekend. According to Google, the busiest time for stores is Saturday afternoon. Sundays are no better. If you want to have the aisles to yourself, go on a weekday morning, when crowds are at their lightest. Hold off until Wednesday morning if you want to combine low foot traffic with the start of Kroger’s weekly deal cycle (and preview the weekly ad before you go). Using a pickup truck? Go during the middle of your time slot to beat the rush, Kroger suggests.

#15. Order Ahead Online

Kroger allows you to pre-order far more than a gorgeous cake. For example, you can place your deli order for meat or cheese in advance and avoid the store line. Pizzas, platters of everything from sushi and wraps to muffins and brownies, baked or fried chicken, and even family holiday meal bundles with favorites like sliced ham, potatoes, rolls, and pie are available.

#16. Consider not using a credit card.

Kroger, like most big retailers, has its own credit card with advantages for loyal customers. The main lure for Kroger is $5 in free groceries for every 1,000 points collected, with $1 spent equaling one point (or two points at Kroger-owned stores). Sounds fantastic, but according to NerdWallet, there are dozens of non-Kroger cash-back cards that offer more bang for your buck. You can also use rebate apps like Ibotta and Fetch Rewards to get a small bonus after you finish shopping, with no need to read the fine print.

Can I Buy In Kroger Without Membership?

You can shop at Kroger without a membership, but it is more convenient if you have one. 

What Are The Sister Companies To Kroger?

The sister companies to Kroger include:

  • Baker’s
  • City Market
  • Dillons
  • Food 4 Less
  • Foods Co.
  • Fred Meyer
  • Fry’s
  • Gerbes

Is Winn Dixie owned By Kroger?

Kroger does not own Winn Dixie. Although Kroger indicated an interest in buying Winn Dixie, the purchase didn’t go through. 

To summarize

Whatever changes have been made to the Kroger logo, its distinguishing characteristic-the signature curves on the letters “K” and “g”-has remained. This is a remarkable feat for the brand. The brand has also experienced substantial growth over the years, as it now ranks as the 2nd largest retailer in the United States.

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