CUBS LOGO: Chicago Cubs Team History and Timeline

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The Chicago Cubs logo, which is an important part of the team’s brand, shows how the team is a professional baseball team and how close it is to the city. In this guide, we’ll discuss the history of the Chicago Cubs logo, and how it has contributed to the overall image of the brand. 

Overview of the Chicago Cubs brand

The Chicago Cubs are a professional baseball team that was created in 1876. The squad has been playing in MLB since 2000, representing the Central Division NL, and is the current World Series leader. The squad is headquartered in Chicago, Illinois.

The team has several nicknames before settling on one as the official moniker. Orphans and White Stockings are only two of the countless names. And the last offer, which was supported by athletes and the public, was the name of the club “Cubs.”

Previously, the Chicago Tribune held a contest to find the best name for the team. The “Cubs” option was chosen. The name was first reported in the press in 1902, although it went unnoticed for a long period. Fred Hayner, a sports editor of the Chicago Daily News, was among the first to use the title in an article. After four years, the nickname had become a household name thanks to his contribution.

William A. Hulbert was the initial franchise owner, and he commanded the team until 1882. Albert G. Spalding, James Hart, Charles W. Murphy, Charles Phelps Taft, and Charles Weeghman were also club owners, from whom the Wrigley family purchased the team. The club was owned by a 60-year-old family. William Wrigley Jr. (1921-1932), Philip K. Wrigley (1932-1977), and William Wrigley III all had a stake in it (1977-1981).

The franchise was thereafter sold to the Tribune Company. In exchange for the ability to escape bankruptcy, the corporation sold a controlling position in the Ricketts clan. Joe Ricketts owns the club today.

One of the National League’s oldest representatives has over 15 logos. The ongoing logo revolution began in 1919. There were six different versions of the logos with the letter “C,” and most of the logos throughout the club’s history featured the notion of the term “Cubs” inside the letter “C.” Some of them are completely different, but there is a graphically stylized “C” in all. The emergence of the lettering “UBS” in 1918 marked a watershed moment in the evolution of the symbol. This inscription is still in use today.

1898 – 1902

The original name of the club was “Chicago Orphans,” and the logo was the famous Old English letter “C” in dark blue, reflecting the city of Chicago.

1903 – 1905

The club is renamed the “Chicago Cubs” after four years, and the Old English letter “C” stays on the design, somewhat brightening the dark blue color.


The letter “C” changes to a classic printed design, while the color shifts from dark blue to brown. The letter also stands for the city of Chicago.


In 1907, a new version of the Old English typeface appears. The letter “C” has forked corners and a lengthy center.

1908 – 1910

The Chicago Cubs logo features a brown bear for the first time. A light brown teddy bear holding a baseball bat was placed inside the enormous dark brown printed letter “C.”

1911 – 1914

The main difference between the sixth and previous club logos is that the color of the bear has changed from brown to blue.


The logo was fully updated in 1916. A dark brown bear on four legs was placed inside the now red letter “C” with a dark blue outline. A faint red outline was also drawn around the image.


For the first time in the team’s history, the Chicago Cubs logo merely depicts the team name in block letters in dark blue.


For the first time in the club’s history, a notion developed in 1918 to place the letters “UBS” inside the wide, almost closed letter “C” of light brown color, establishing the name of the team “Cubs.” The letters “UBS” were dark blue.

1919 – 1926

The letter “C” is rounded and the color shifts from brown to crimson, with a dark blue outline. The letters “UBS” modify the font as well, providing more patterns and details.

1927 – 1936

For the following nine years, the club will revert to the picture of a bear holding a baseball bat, which appeared before on the 1911 emblem. It is set within a huge red letter “C” with a dark blue outline, symbolizing the team’s home city of Chicago.

1937 – 1940

Again, there is a notion of the blue letter “UBS” portrayed inside the enormous red letter “C” with a thin blue outline on the logo.

1941 – 1945

In 1941, while experimenting with logos, an image of the head of a snarling brown teddy bear appeared. The logo is inspired by the Chicago Bears club.

1946 – 1947

The finished version of the 1937 logo differs in that the figure has a single common blue outline, and the letters “UBS” turn red.

1948 – 1956

The Chicago Cubs are finalizing the shape of their logo by stretching and enlarging the letters “UBS” along the diagonal. In addition, the image’s white and blue contours are now the same thickness.

1957 – 1978

On a white background, the word “Cubs” is enclosed in a dark blue circle. The letters “UBS” have been restored to their original size and printed shape. The design takes on a circular shape, making the Chicago Cubs logo look more stylish.

1979 – present

The Chicago Cubs have used this design as their primary logo for the past 40 years. The image’s foundation is a traditional rondelle with a central point and a wide bordering ring. The letter “C” in red almost completely surrounds the letter “UBS” in the same color. The letter “C” became more rounded and thicker, while the surrounding dark blue circle became several times thicker. The letters “UBS” now take up more area on the logo than they did previously. They have experienced numerous changes in shape and size over the years. As a result, the developers chose a minimal and strict font while keeping the original concept in mind. All items are set against a white background with a blue stripe.

One of the National League’s oldest baseball clubs has seventeen insignia. Despite their various varieties, they all share a distinguishing feature that allows them to be identified. This letter “C” is the single beginning of both phrases in the phrase “Chicago Cubs.” It was designed at different times: until 1908, it was solitary, and then a picture of a bear appeared an inscription in an extended letter, and a print shape.

The most popular is the version with a portion of her name within “C.” Her original idea was to combine a letter with a small bear. The evolution of the notion resulted in the birth of a modern version in the shape of a rondel. The stylized word “Cubs” appears on the blue ring, with the first letter capitalized. It is made very large and resembles the open circle in which the remainder of the command name – “UBS” – is located.

Several typefaces have appeared on the Chicago Cubs logo since 1898. The designers used “C” in a variety of ways. The typeface alternated between serif, Old English, chopped, and grotesque. The wording on the Chicago Cubs logo is now written in a Sans Serif typeface. Sleek, sleek symbols complement a circle. The ends of the “C” are longer than usual, almost touching after the “B,” giving the impression that the “S” has been ripped off and is placed apart from the rest of the characters.

The major color in the logo is red, which appears frequently. The second place is indicated by the color blue. Then comes white, which serves as a background palette. Light brown and beige were also used at various occasions.

What Does The Chicago Cubs Logo Represent?

In color, shape, and structure, the Chicago Cubs logo resembles a rondel, but it is stylized rather than classic. Its foundation is a white circle with a large, bold C in it. It’s part of the baseball team’s name, although the UBS isn’t to the right – they’re exactly inside the C. The emblem’s borders are outlined with a large blue ring.

When was the Chicago Cubs established?

The Chicago White Stockings made their debut on April 29, 1870. However, the official date of its formation is regarded as 1876, when it became a founding member of the National League. In 1907, the franchise was granted its current name (Chicago Cubs).

Which came first, the White Sox or the Cubs?

The first to arrive was the Chicago Base Ball Club, which was renamed the Chicago White Stockings just before its debut in 1870. The Chicago Cubs were renamed over 40 years later, in 1907.

What exactly are the Chicago Cubs?

The Chicago Cubs are one of two Major League Baseball franchises owned by Illinois’ largest city. Since 1994, the team has competed in the National League Central and is the creator of the National League of Professional Baseball Clubs. Wrigley Field has served as the Chicago club’s home stadium since 1916.

Who Established the Chicago Cubs?

The Chicago White Stockings, who came before the Chicago Cubs, were created by fans who wished to compete with the Cincinnati Red Stockings. However, William Ambrose Hulbert made a significantly larger impact on the club’s development. Once in command, he structured it and spearheaded the formation of the National League of Professional Baseball Clubs.

It’s difficult to discuss Major League Baseball without mentioning the Chicago Cubs. The Cubs, one of the National League’s original members, have been National League royalty for more than 100 years and have a devoted fan base.

History of the franchise

The Chicago White Stockings were founded in 1876 and were also known as the Colts (1890-1897) and Orphans (1898-1902) before becoming the Cubs in 1903. They had also been plagued by an alleged curse for more than 70 years. The curse began during the 1945 World Series when Billy Goat Tavern owner William Sianis cursed the Cubs when he and his pet goat were forced to leave Wrigley Field during Game 4. The Cubs lost the 1945 World Series and did not compete again until they won it all in 2016.

The Cubs have won 17 National League pennants in total. From 1969 through 1993, they played in the National League’s East Division before moving to the Central Division in 1994, where they have remained ever since.

3 World Series titles

Years: 1907, 1908, 2016

After winning 116 games in 1906 (but losing in the World Series), the Cubs broke through in 1907, sweeping the Detroit Tigers to capture their first championship before defeating the Tigers again in five games in 1908.

Then came a 108-year drought without a championship win, the longest in North American professional sports. Prior to their 2016 World Series victory, the Cubs were only five outs away from claiming the pennant when fan Steve Bartman reached over the railing to retrieve a foul ball from Moisés Alou in Game 6 of the NLCS against the Marlins. The Marlins eventually rallied to win Game 6, and the Cubs never recovered, losing the series in seven games to the Marlins.

That streak was cruelly ended in 2016 when the Cubs rallied from a 3-1 series disadvantage to defeat Cleveland in the Fall Classic.

Five legendary players

Ernie Banks, SS, 1953-1971: There’s a reason he was dubbed Mr. Cub. The two-time MVP joined the Cubs in 1953, becoming the club’s first Black player, and never looked back. Banks earned 14 All-Star selections, two MVPs, and a Gold Glove during his stint on the North Side.

Ryne Sandberg, 2B, 1981-1997: Sandberg burst onto the scene in a nationally televised game against the rival Cardinals on June 23, 1984, when he slugged home runs in the ninth and tenth innings off Hall of Fame closer Bruce Sutter in what became known as the “Sandberg Game.” The second baseman won the MVP that year, launching a career that included 10 All-Star Games and eventual enshrinement in Cooperstown.

Fergie Jenkins, RHP, 1966-1973; 1982-1983: Jenkins, the first Canadian inducted into the Hall of Fame, is one of baseball’s most dominant pitchers. Jenkins earned the Cy Young Award in 1971 after pitching 24-13 with a 2.77 ERA in 325 innings with 30 complete games.

Cap Anson, 1B, 1871-1897: The franchise’s WAR leader is also one of its founding members. Anson played his first season with the White Stockings and rapidly became baseball’s first superstar while simultaneously acting as Chicago’s manager. Anson’s tale also has a dark side, as he had a role in establishing and enforcing racial segregation in baseball.

Anthony Rizzo, 1B, 2012-2021: Despite being traded to the Yankees last season, Rizzo’s name will live on in Cubs history. Rizzo, a three-time All-Star, had his best year in 2016 when he hit 32 home runs and drove in 109 runs before batting.360 in the World Series.

Kyle Hendricks is the biggest current star.

Hendricks, one of the two players remaining from the Cubs’ 2016 team, has been one of baseball’s most consistent pitchers over the last decade. His greatest season was in 2016 when he went 16-8 and had the lowest ERA in baseball at 2.13. He’s 2-3 with a 4.01 ERA in 43 innings this season.


Geo Soto, a 13-year MLB veteran, burst into the spotlight in 2008, winning Rookie of the Year after smashing 23 home runs and driving in 86 while slashing.285/.364/.504. Soto also caught Carlos Zambrano’s no-hitter that year, an amazing performance for a rookie backstop.

Soto played for the Cubs for eight years before moving on to the Rangers, White Sox, Angels, and A’s.

The Cardinals are the biggest rivals.

Few rivalries in sports are as heated as the Route 66 rivalry. These two clubs have been bitter rivals since their first meeting in 1892, and have remained in the same division since the National League was divided into divisions in 1969.

While the Cardinals have a stronger head-to-head record and more World Series victories, the Cubs have had more recent success, defeating the Cardinals 3-1 in the 2015 National League Division Series (their only postseason game) and winning the most recent World Series.

Wrigley Field

It’s only fitting that one of baseball’s most legendary organizations plays in a stadium of equal renown. Wrigley Field initially opened in 1914 as Weeghman Park before being renamed Wrigley Field in 1927.

From the ivy-covered brick outfield wall to the hand-turned scoreboard and red marquee over the main entrance, the 41,649-seat stadium is replete with famous baseball symbols. It was also the last Major League park to have lighting, which did not occur until 1988.


For good reason, the Cubs’ clothes haven’t changed much in the last 70 years. The Chicago Cubs’ crimson “C” emblem is one of the most recognizable in sports, and it looks even better when matched with the team’s home pinstripe suits. On the road, the team wears gray uniforms (along with dark blue alternate jerseys), and last year they debuted their Nike City Connect jerseys, which have the name “Wrigleyville” on the front; a reference to the neighborhood surrounding Wrigley Field.

The Chicago Cubs: Facts

The following are some facts regarding the Chicago Cubs:

  • The Chicago Cubs are a well-known American professional baseball team that competes in the National League Central Division of Major League Baseball.
  • The White Stockings are another name for the North Siders.
  • The latter refers to the Chicago neighborhood where Wrigley Field is located.
  • The Chicago Cubs’ stadium was constructed in 1914. The team has played its home games in this stadium since 1916.
  • During games, the stadium is packed with Cubs fans, who are known across the world for their raucous cheers even when the Chicago Cubs are losing.
  • Until 2016, when the Chicago Cubs won the World Series, the Chicago Cubs held the record for the longest dry stretch in all American professional sports.
  • There is a well-known myth regarding the team (though versions of the tale vary).
  • Reporters are familiar with the name Billy Goat from Billy Goat’s Tavern on Lower Wacker Drive in downtown Chicago.
  • According to legend, during the 1945 World Series, a man named Vasili ‘Billy Goat’ Sianis attended game four with his pet goat.
  • The security personnel in the stadium asked Vasili Sianis to leave during the seventh inning of the game because the goat was annoying other people sitting in the stadium.
  • Sianis became outraged and cursed the squad, declaring that they would no longer win. He went on to say that the team would never win a World Series as long as his goat was not permitted to enter Wrigley Field.
  • The curse was dismissed as a joke, but some fans believe it is the reason the Chicago Cubs were unable to win a World Series for 71 years, from 1945 to 2016.
  • The Chicago Cubs took many years to install lighting in their home stadium.

Achievements of the Chicago Cubs

  • The Cubs play in Major League Baseball and have a long history of success. The Cubs came back to become the greatest team in baseball history.
  • They’ve competed in 11 World Series.
  • The club won 116 games in 1906 and had a modern-era winning percentage of 0.763.
  • After appearing in three consecutive World Series, the squad won back-to-back World Series crowns in 1907 and 1908, becoming the first team to do so.
  • From 1967 to 1969, the Cubs experienced their first winning season since the 1940s. But they never won a championship.
  • After 71 years, the Chicago Cubs won their first World Series. The curse of failing to win the World Series was finally broken.
  • With 116 games won in a season, the Chicago Cubs hold the record.
  • That season, the team reached the World Series but was defeated by the Chicago White Sox. This happened in 1906.
  • To commemorate each victory at home, a ‘W’ flag is raised. It’s how the Chicago Cubs commemorate and immortalize their championship victory.
  • A ‘Hack 191’ banner is seen on the top of Wrigley.
  • This flag commemorates Hack Wilson’s 191 RBIs in 1930. He currently retains the big league record.

Famous Chicago Cubs Players

Here are some of the club’s most renowned players. The Cubs’ roster is loaded with talented players.

  • The Chicago Cubs’ notable players include Andre Dawson, Aramis Ramirez, Phil Cavarretta, Rick Sutcliffe, Derrek Lee, Kerry Wood, Carlos Zambrano, Bruce Sutter, Don Kessinger, Lee Smith, Billy Herman, Mark Grace, Anthony Rizzo, Randy Hundley, Hack Wilson, Stan Hack, Mordecai Brown, Frank Chance, Sammy Sosa, Greg Maddux, Cap Anson, Billy Williams, Ron Santo, Ryn Sand
  • Chuck Connors made 66 appearances for the Chicago Cubs. He was best known as the lead of the television show “The Rifleman.”
  • Outside of Wrigley Field are bronze sculptures of Ernie Banks, Ron Santo, and Billy Williams.
  • Fans were allowed to keep foul balls at Wrigley Field, making it the first professional MLB venue to do so.
  • Hall of Fame Cubs broadcaster Jack Brickhouse had a home run call of ‘Hey Hey,’ which is written on all of the home stadium’s foul poles.
  • When Ron Santo died, he was regarded as one of the finest players not inducted into the Hall of Fame. In 2012, he was inducted into the Major League Baseball Hall of Fame.

Facts About The Chicago Cubs History

Here are some facts concerning the club’s history:

  • The Chicago Cubs debuted in 1870, wearing all-white uniforms. This is how they got their nickname, the Chicago White Stockings.
  • The Chicago Colts were a baseball team that existed in the 1890s.
  • Both names, Colts and Cubs, were used in the 1900s, and the Cubs’ moniker lingered until it became official in 1906.
  • The team was extremely successful in its early years.
  • In 1876, the first National League championship was won. Several awards were given out between the 1880s and the early 1900s.
  • In both 1907 and 1908, the World Series was won.
  • Ronald Reagan, the future president, broadcast from Cubs games in the early 1930s.
  • The Chicago Cubs have appeared in numerous postseason series during the 1980s.
  • The Chicago Cubs had not won the World Series since 1908 until 2016.
  • In the 1980s, the Chicago Tribune purchased the franchise from the Wrigley family.
  • They ran the squad for 30 years before selling it to the Ricketts family in 2009.
  • The Cubs trained on Catalina Island, off the coast of Los Angeles, from 1921 to 1951. During World War II, there was a brief pause.

Who Is The Cubs Mascot?

Clark, a youthful and friendly cub, is the official mascot of the Chicago Cubs.

Why Do The Cubs Have The W Flag?

The Cubs W Flag, also called the Win flag, is a victory flag flown at Wrigley Field following every Chicago Cubs home victory. The flag is known by a dozen different names, including Cubs or Chicago Cubs; Win, W, White, White W, or W Win; and flag, banner, or banner flag. The insignia is also known as the Chicago Cubs W Win Flag and the Chicago Cubs Win Banner Flag. It has become a symbol for fans, and days, when the victory flag is flown, are referred to as “White Flag Days.” The custom of flying a win or loss flag over the stadium began shortly after the scoreboard was built in 1937.

There are two color schemes with the letter “W” on a solid backdrop on the flag, and there is a loss indicator flag with the letter “L.” In addition, new color schemes of indicator lights have been added to the flags. After each Cubs victory, the flag is also replaced. For die-hard Cubs supporters, the flag has become a tremendously meaningful symbol. Some stores sell slightly different versions with the Cubs emblem on the bottom.

How does the Cubs logo differentiate the Cubs from other teams?

The Cubs logo features a stylized “C” that is unique to the team, helping to differentiate it from other teams. The use of the letter “C” reflects the team’s name and its association with the city of Chicago. The logo’s bold design and distinctive colors, such as blue and red, also help to set it apart from other logos in Major League Baseball.

How does the Cubs use its logo to connect with its fans?

The Cubs use their logo in various ways to connect with fans, such as incorporating it into merchandise and merchandise packaging, using it in advertising and promotional campaigns, and featuring it prominently on their website and social media platforms. The logo is also displayed at Wrigley Field, the team’s home stadium, where it serves as a symbol of the team’s proud history and traditions.

Some common misperceptions about the Cubs logo include the belief that the stylized “C” represents the city of Chicago rather than the team name, and that the logo was created relatively recently, when in fact it has been used in various forms since the early 20th century. Some fans may also associate the logo with the team’s recent success and World Series championship, when in fact it has been a part of the team’s identity for many decades.

What other logos does the Cubs use for its various products and services?

In addition to the main Cubs logo, the team uses a variety of logos for its different products and services. For example, the Cubs may use a specific logo for their fan merchandise line, such as hats, shirts, and jackets, or for a particular event or promotion. The Cubs also have logos for their minor league affiliates, such as the South Bend Cubs and the Myrtle Beach Pelicans.

How has the Cubs logo been used in advertising and promotional campaigns?

The Cubs logo has been used in a variety of advertising and promotional campaigns, such as product launches, ticket promotions, and special events. The logo is often featured prominently in television and print advertisements, as well as on social media platforms, to help build brand recognition and customer engagement. The Cubs may also use the logo in partnership with other organizations, such as local businesses or non-profit organizations, to promote their brand and support their community.

In Conclusion,

The Chicago Cubs, one of the oldest baseball clubs in the National League, have used over 15 different logos in their more than 40-year history. Some of the emblems are diametrically opposed to one another, however, they all share the stylized letter “C.”

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