Black Friday happens right after Thanksgiving. It’s famous for big sales and marks the start of holiday shopping season. Many people wonder exactly how long these Black Friday deals run.
I have done the groundwork, and here is all you need to know regarding the Black Friday timeline in 2024/2025. I will also cover some predictions, drawing conclusions from my experience over the years and in-depth research.
In the meantime, Black Friday will run from 1st of November to 30th.
But let’s go into more details…
Key Takeaways
- Originally a one-day event, Black Friday now spans the entire month of November, with early deals starting on November 1 and continuing until November 30, often overlapping with Cyber Monday.
- Retailers like Amazon, Walmart, and Best Buy launch early Black Friday sales to attract shoppers and spread out holiday spending. These early sales often mirror the main event, giving shoppers more opportunities to save.
- Retailers are increasingly offering exclusive perks to loyalty program members, such as early access to deals. Programs like Walmart+ and Target Circle enhance savings and convenience for members.
- Mobile purchases during Black Friday have surged, with apps becoming essential for real-time deal updates and seamless shopping experiences.
- Payment flexibility through BNPL programs has grown significantly, with an 85% increase in orders during previous Black Friday seasons, making it a preferred choice for budget-conscious shoppers.
- Cyber Monday has become an extension of Black Friday, offering online-exclusive deals, particularly for electronics and appliances.
- In countries like Nigeria, platforms like Jumia offer month-long Black Friday campaigns, proving the global reach and adaptability of this shopping phenomenon.
How Long Does Black Friday Last?
The answer, unfortunately, is not as straightforward as one might hope. Black Friday deals can vary in duration depending on the retailer, with some extending the sales period beyond the traditional one-day event. In recent years, the Black Friday shopping frenzy has spilled over into the entire week leading up to Thanksgiving, with retailers offering early bird deals and extending their sales into Cyber Monday.
In simple terms, Black Friday deals start the first day of November and run throughout the month.
Read Also: Black Friday Store Hours: 47+ Stores in 2023
Understanding the Black Friday Sales Timeline
To help you navigate the Black Friday shopping landscape, here’s a breakdown of the typical sales timeline:
- Black Friday (November 29, 2024): This is the official start of Black Friday, with most retailers opening their doors early, often as early as 5:00 AM. Many stores will offer their most significant discounts on this day.
- Cyber Monday (December 2, 2024): Originally focused on online deals, Cyber Monday has become an extension of Black Friday, with many retailers continuing their sales or offering new online-exclusive promotions.
- Black Friday Week: Some retailers extend their Black Friday deals throughout the entire week leading up to Thanksgiving, offering a variety of discounts and promotions.
What is Black Friday?
Following Thanksgiving is the shopping holiday known as Black Friday. Many online and in-store sales begin at midnight.
Predictions for Black Friday 2024
Here are some of the shopping forecasts we expect to see on Black Friday, as well as others that we have already seen.
#1. Seasonal Sales Will Start Early
The “Black Friday creep” that we’ve experienced in recent years isn’t going away. We saw Amazon, Best Buy, Target, and Walmart all conduct significant deals earlier in October, and we saw some of these shops offer pre-Black Friday specials at the beginning of November as well.
Lowe’s and Home Depot, in particular, have been holding pre-Black Friday specials throughout November. Meanwhile, their formal Black Friday discounts are expected to begin on or around Thanksgiving.
While some doorbusters and trendy items will sell out in minutes on Black Friday, plenty of internet deals will be available all weekend.
#2. Increased Mobile and App Purchasing
Retailers have been working hard to improve their online and mobile shopping experiences, and it appears that their efforts are bearing fruit. According to Adobe Analytics Insights, this year’s Thanksgiving Day and Cyber Week hit new mobile records. In comparison to 2021, sales made on smartphones increased from 51% to 55% on Thanksgiving and from 46% to 51% overall during Cyber Week.
#3. More Emphasis on Retail Memberships
Black Friday shopping bonuses for people with retailer memberships have become increasingly popular in recent years.
This year, stores such as Amazon, Best Buy, and Target have already promoted bargains that are only available to those who join their loyalty programs. In some situations, these programs are free to join (thank you, Target!) while others require payment (think Amazon Prime).
So far this Black Friday shopping season, Target has launched a discount of the day program, which gives a new discount to its Circle Members every day. Best Buy has also given its My Best Buy Plus and My Best Buy Total customers early access to Black Friday bargains.
We also know that Walmart is providing three hours of early access to its Black Friday sales to Walmart+ subscribers.
#4. Increased Use of Buy Now, Pay Later Programs
We anticipated that buy now, pay later options would become more popular during Black Friday 2022, and we were correct. According to Adobe Analytics Insights, purchase now, pay later orders jumped by 85% and revenue increased by 88% over the previous week. We anticipate that this trend will continue until 2023, including the Black Friday shopping season.
It remains to be seen what the Black Friday 2024 season will bring. We will share all of the latest Black Friday 2024 news and insights to ensure you receive the best discounts possible.
When will Black Friday sales begin in 2024?
While there are several early Black Friday offers available right now, Black Friday officially begins at midnight on November 29, 2024.
When do Black Friday specials begin in 2024?
Black Friday sales typically begin at midnight on November 29, 2024. You should check with your preferred store about the start time for your time zone.
While you can find a number of Black Friday 2024 bargains online beginning at 12 a.m., your local brick-and-mortar retail establishment may not follow suit. We recommend confirming store hours with your local retail location.
When will the best Black Friday 2024 sales begin?
It’s impossible to predict when the best Black Friday 2024 offers will be available. While there are some great early Black Friday offers available right now, additional must-see deals will be available on November 29. We also know that shops occasionally prolong Black Friday sales into the weekend and even give further discounts on must-have items.
When do the majority of Black Friday sales end?
Everything good must come to an end, including the best Black Friday 2023 discounts. If you’re cleaning all of your Thanksgiving dishes and can’t get to a computer or phone quick enough, you might be wondering when the majority of Black Friday bargains stop. Many Black Friday deals will expire at midnight on November 30, 2024.
Why is it called Black Friday?
According to the Encyclopedia Britannica, the term “shopping holiday” arose in Philadelphia in the 1960s. Due to the difficulties they experienced, including heavy traffic, terrible weather conditions, and enormous crowds, Philadelphia police began referring to the day between Thanksgiving and the city’s annual Army-Navy football game as “Black Friday” during this time.
Experts say retailers attempted to reclaim the word “Black Friday” in the 1980s, linking it with the idea that businesses are “in the red” (poor) until the day following Thanksgiving, when major sales events help them generate a profit, or put them “in the black” (good).
Whatever the origins of the term, the shopping holiday has become synonymous with the biggest bargains of the year on home, tech, fitness, beauty, toys, and so much more.
When will Cyber Monday sales begin in 2024?
Cyber Monday follows Black Friday. In recent years, the two shopping holidays have become more linked, with many Black Friday offers now available online. Cyber Monday 2024 is scheduled for December 2.
Is Black Friday the Best Day to Buy Deals?
Black Friday offers some of the best deals of the year on practically every product category, from computer gadgets and toys to fashion and household basics. Seasonal products, such as summer apparel and garden gear, are excluded from Black Friday sales because they are not in stock at merchants at this time.
Are Most Stores Open on Black Friday?
Yes, all traditional retailers open their doors to customers on Black Friday. Some stores will open as usual on Friday, while others will open at the crack of dawn to allow eager consumers to get an early start.
Thanksgiving, on the other hand, is a different story. In recent years, it has become more unusual for a retailer to be open on Thanksgiving rather than closed. Target will undoubtedly be closed on Thanksgiving Day, as the business declared in 2021 that it would close for the holiday every year. Walmart has also declared that it will be closed on Thanksgiving. Walmart CEO John Furner claimed that keeping stores open on Thanksgiving is “a thing of the past.”
Where can I find the best Black Friday deals in 2024?
To get the best Black Friday deals in 2024, you can start by bookmarking and keeping an eye out for exactly what you’re looking for. If you snooze, you lose, as the saying goes. Sign up for relevant retailer and brand newsletters and emails to get ahead of the queue if you want to get a bargain before the Christmas shopping frenzy begins.
Meanwhile, some of the best deals can be found in a wide range of stores, from Zara to Walmart, Target, Aliexpress, and even Jumia in Nigeria.
What exactly are early Black Friday sales?
Black Friday used to be just one day a year, but now the sale extravaganza extends over the entire month of November.
Early Black Friday sales serve as a pre-Black Friday warmup. Having said that, the deals are usually comparable to the retailer’s actual Black Friday sale. Early Black Friday offers are typically offered by retailers to entice buyers in the weeks preceding the major weekend, allowing you to spread out your shopping and deal hunting. It’s a win-win situation for both shops and customers.
How Much Do I Stand to Save on Black Friday?
The amount of money you can save on a single item or a set of things depends on what you’re looking for. It also depends on your budget, and if the economy is any indication, pursestrings have tightened in recent years.
However, if you’re participating in the corporate Secret Santa or simply seeking to save money on the traditional holiday shopping frenzy, Black Friday can undoubtedly assist. If you live by the maxim “shop till you drop” and enjoy treating yourself and others, there is no better time than Black Friday because of the vast number of retailers who participate.
Which Stores Will Offer Black Friday Sales?
Every year, the typical suspects appear on the list of merchants engaging in Black Friday sales. In summary, practically all of your favorite stores will have Black Friday sales. So, whether you’re looking for technology, sports, health & fitness, books, or niche bargains, there’s something for everyone.
What is Cyber Monday?
Cyber Monday is the day after Black Friday, when all of the offers go solely online. It’s your last chance to snag a deal, as it only lasts for 24 hours, so scout some of your preferred merchants online on the day.
Complete Checklist for Navigating Black Friday Deals
What is the difference between Black Friday and Cyber Monday?
Apart from the timing, the main distinction is that Black Friday discounts are available in stores so that you can get some excellent deals in person. This implies that Black Friday shopping is more accessible, particularly for individuals without digital gadgets.
However, Cyber Monday is exactly what it sounds like. Cyber Monday sales are only available online, so you’ll need your laptop, tablet, or mobile phone for the best prices.
Cyber Monday is also a great opportunity to grab savings on technology and household appliances. Black Friday bargains are more general, with reductions on cosmetic products, toys, and fashion, making it the ideal time to buy holiday gifts.
Is Black Friday the best time to go shopping for deals?
To put it bluntly, yes. Black Friday is the largest shopping occasion of the year in the world. It sees merchants and manufacturers slash prices like never before across thousands of products—it is typically the lowest-ever price for many things.
Black Friday has the best prices on electronics and household appliances. So, if you’re in the market for a new laptop or gaming console, now is the time to buy.
How long does Black Friday last in Nigeria?
This is the schedule for Jumia’s Black Friday 2024. Daily deals: From November 1 to November 30, Jumia will feature new deals every day.
How long do Prime Black Friday deals last?
Amazon customers can save money on Black Friday from November 21 to November 29, with millions of deals in over 35 categories such as electronics, home, toys, beauty, and fashion.
How many days is Jumia Black Friday?
Jumia, Nigeria’s e-commerce platform, launched its highly anticipated Black Friday campaign few weeks back, which will run from November 1 to November 30, 2024. The month-long offer will feature unbeatable deals with huge discounts on a variety of products.
Does Black Friday end after Friday?
Yes, but it traditionally kicks off the Christmas shopping season in the United States. Many stores offer heavily promoted sales at reduced prices and frequently open early, sometimes as early as midnight or on Thanksgiving. Some stores’ sales continue until Monday (“Cyber Monday”) or for a week (“Cyber Week”).
Does Apple offer Black Friday sales?
Apple is not known for offering Black Friday discounts through its own stores and website in the United Kingdom. Having said that, you can expect lower prices on Apple products from other retailers such as Very, John Lewis, Amazon, and Currys.
It’s worth keeping an eye out if you want to upgrade your iPhone.
How can I return an item bought on Black Friday if I don’t like it?
If you want to return an item purchased in-store on Black Friday because you didn’t like it, you must follow the retailer’s return policy. This also applies to items not purchased throughout the rest of the year, as your consumer rights are unaffected when you buy during a sale like Black Friday.
If you purchased something online, over the phone, or from a catalogue, you typically have 14 days to return it and receive a refund under UK distance selling regulations. Customised, perishable, or similar items may be subject to restrictions.
Does Amazon offer Black Friday sales?
Amazon participates in Black Friday with discounts on a variety of categories such as toys, beauty, gadgets, books, and homewares.
Search the internet for round-ups of the best Amazon discounts, as there are websites that track its prices throughout the year and can tell you if the item you’re interested in is actually cheaper on Black Friday.
What do I do if my Black Friday purchase doesn’t arrive or is damaged?
If your Black Friday purchase does not arrive or is damaged, you are still protected under the Consumer Rights Act of 2015. According to the Act, retailers are responsible for safely delivering your purchase to you, so if it is not in the condition you expected or does not arrive at all, you should contact the retailer and request a refund.
The Consumer Rights Act also requires that goods and services be of satisfactory quality, as described, and fit for purpose.
When is Black Friday 2024 in the UK?
Black Friday 2024 will be on November 29; it is always the day after Thanksgiving in the United States. Often, discount codes and deals last the entire weekend and include the following Monday, December 2—also known as Cyber Monday. That term was coined to describe online-only discounts that began on the Monday after Thanksgiving.
These days, Black Friday sales last about a week and a half, including the week leading up to Friday, the weekend, Cyber Monday, and sometimes the days following.
Is Black Friday better than the Boxing Day sales?
According to some data, Black Friday sales are now higher than Boxing Day, owing to people’s desire to make purchases before, rather than after, Christmas. Last year, the Nationwide Building Society reported that its customers made 114 transactions per second during the Black Friday weekend in 2023, making it the busiest shopping day it had ever recorded.
Boxing Day sales are a longstanding tradition, and retailers use it to clear out autumn and winter inventory before bringing in new merchandise for 2025.
- Is Black Friday a Bank Holiday: 2024 Detailed Guide
- BLACK FRIDAY: Stores With the Best Black Friday Deals (Updated)
- Target Thanksgiving Hours 2024: All You Should Know
References
