Black Friday, the day after Thanksgiving, has become synonymous with massive discounts, frenzied shopping, and the unofficial kick-off to the holiday shopping season. But for many eager shoppers, one question lingers: how long does Black Friday actually last?
Let’s find out…
How Long Does Black Friday Last?
The answer, unfortunately, is not as straightforward as one might hope. Black Friday deals can vary in duration depending on the retailer, with some extending the sales period beyond the traditional one-day event. In recent years, the Black Friday shopping frenzy has spilled over into the entire week leading up to Thanksgiving, with retailers offering early bird deals and extending their sales into Cyber Monday.
Read Also: Black Friday Store Hours: 47+ Stores in 2023
Understanding the Black Friday Sales Timeline
To help you navigate the Black Friday shopping landscape, here’s a breakdown of the typical sales timeline:
- Black Friday (November 24, 2023): This is the official start of Black Friday, with most retailers opening their doors early, often as early as 5:00 AM. Many stores will offer their most significant discounts on this day.
- Cyber Monday (November 27, 2023): Originally focused on online deals, Cyber Monday has become an extension of Black Friday, with many retailers continuing their sales or offering new online-exclusive promotions.
- Black Friday Week: Some retailers extend their Black Friday deals throughout the entire week leading up to Thanksgiving, offering a variety of discounts and promotions.
What is Black Friday?
Following Thanksgiving is the shopping holiday known as Black Friday. Many online and in-store sales begin at midnight.
Predictions for Black Friday 2023
Here are some of the shopping forecasts we expect to see on Black Friday, as well as others that we have already seen.
#1. Seasonal Sales Will Start Early
The “Black Friday creep” that we’ve experienced in recent years isn’t going away. We saw Amazon, Best Buy, Target, and Walmart all conduct significant deals earlier in October, and we saw some of these shops offer pre-Black Friday specials at the beginning of November as well.
Lowe’s and Home Depot, in particular, have been holding pre-Black Friday specials throughout November. Meanwhile, their formal Black Friday discounts are expected to begin on or around Thanksgiving.
While some doorbusters and trendy items will sell out in minutes on Black Friday, plenty of internet deals will be available all weekend.
#2. Increased Mobile and App Purchasing
Retailers have been working hard to improve their online and mobile shopping experiences, and it appears that their efforts are bearing fruit. According to Adobe Analytics Insights, this year’s Thanksgiving Day and Cyber Week hit new mobile records. In comparison to 2021, sales made on smartphones increased from 51% to 55% on Thanksgiving and from 46% to 51% overall during Cyber Week.
#3. More Emphasis on Retail Memberships
Black Friday shopping bonuses for people with retailer memberships have become increasingly popular in recent years.
This year, stores such as Amazon, Best Buy, and Target have already promoted bargains that are only available to those who join their loyalty programs. In some situations, these programs are free to join (thank you, Target!) while others require payment (think Amazon Prime).
So far this Black Friday shopping season, Target has launched a discount of the day program, which gives a new discount to its Circle Members every day. Best Buy has also given its My Best Buy Plus and My Best Buy Total customers early access to Black Friday bargains.
We also know that Walmart is providing three hours of early access to its Black Friday sales to Walmart+ subscribers.
#4. Increased Use of Buy Now, Pay Later Programs
We anticipated that buy now, pay later options would become more popular during Black Friday 2022, and we were correct. According to Adobe Analytics Insights, purchase now, pay later orders jumped by 85% and revenue increased by 88% over the previous week. We anticipate that this trend will continue until 2023, including the Black Friday shopping season.
It remains to be seen what the Black Friday 2023 season will bring. We will share all of the latest Black Friday 2023 news and insights to ensure you receive the best discounts possible.
When will Black Friday sales begin in 2023?
While there are several early Black Friday offers available right now, Black Friday officially begins at midnight on November 24, 2023.
When do Black Friday specials begin in 2023?
Black Friday sales typically begin at midnight on November 24, 2023. You should check with your preferred store about the start time for your time zone.
While you can find a number of Black Friday 2023 bargains online beginning at 12 a.m., your local brick-and-mortar retail establishment may not follow suit. We recommend confirming store hours with your local retail location.
When will the best Black Friday 2023 sales begin?
It’s impossible to predict when the finest Black Friday 2023 offers will be available. While there are some fantastic early Black Friday offers available right now, additional must-see deals will be available on November 24. We also know that shops occasionally prolong Black Friday sales into the weekend and even give further discounts on must-have items.
When do the majority of Black Friday sales end?
Everything good must come to an end, including the best Black Friday 2023 discounts. If you’re cleaning all of your Thanksgiving dishes and can’t get to a computer or phone quick enough, you might be wondering when the majority of Black Friday bargains stop. Many Black Friday deals will expire at midnight on November 25, 2023.
Why is it called Black Friday?
According to the Encyclopedia Britannica, the term “shopping holiday” arose in Philadelphia in the 1960s. Due to the difficulties they experienced, including heavy traffic, terrible weather conditions, and enormous crowds, Philadelphia police began referring to the day between Thanksgiving and the city’s annual Army-Navy football game as “Black Friday” during this time.
Experts say retailers attempted to reclaim the word “Black Friday” in the 1980s, linking it with the idea that businesses are “in the red” (poor) until the day following Thanksgiving, when major sales events help them generate a profit, or put them “in the black” (good).
Whatever the origins of the term, the shopping holiday has become synonymous with the biggest bargains of the year on home, tech, fitness, beauty, toys, and so much more.
When will Cyber Monday sales begin in 2023?
Cyber Monday follows Black Friday. In recent years, the two shopping holidays have become more linked, with many Black Friday offers now available online. Cyber Monday 2023 is scheduled for November 27.
Is Black Friday the Best Day to Buy Deals?
Black Friday offers some of the best deals of the year on practically every product category, from computer gadgets and toys to fashion and household basics. Seasonal products, such as summer apparel and garden gear, are excluded from Black Friday sales because they are not in stock at merchants at this time.
Are Most Stores Open on Black Friday?
Yes, all traditional retailers open their doors to customers on Black Friday. Some stores will open as usual on Friday, while others will open at the crack of dawn to allow eager consumers to get an early start.
Thanksgiving, on the other hand, is a different story. In recent years, it has become more unusual for a retailer to be open on Thanksgiving rather than closed. Target will undoubtedly be closed on Thanksgiving Day, as the business declared in 2021 that it would close for the holiday every year. Walmart has also declared that it will be closed on Thanksgiving. Walmart CEO John Furner claimed that keeping stores open on Thanksgiving is “a thing of the past.”
Where can I find the best Black Friday deals in 2023?
Don’t get left behind on Black Friday; bookmark and keep an eye out for exactly what you’re looking for. If you snooze, you lose, as the saying goes. Sign up for relevant retailer and brand newsletters and emails to get ahead of the queue if you want to get a bargain before the Christmas shopping frenzy begins.
What exactly are Early Black Friday sales?
Black Friday used to be just one day a year, but now the sale extravaganza extends over the entire month of November.
Early Black Friday sales serve as a pre-Black Friday warmup. Having said that, the deals are usually comparable to the retailer’s actual Black Friday sale. Early Black Friday offers are typically offered by retailers to entice buyers in the weeks preceding the major weekend, allowing you to spread out your shopping and deal hunting. It’s a win-win situation for both shops and customers.
How Much Do I Stand to Save on Black Friday?
The amount of money you can save on a single item or a set of things depends on what you’re looking for. It also depends on your budget, and if the economy is any indication, pursestrings have tightened in recent years.
However, if you’re participating in the corporate Secret Santa or simply seeking to save money on the traditional holiday shopping frenzy, Black Friday can undoubtedly assist. If you live by the maxim “shop till you drop” and enjoy treating yourself and others, there is no better time than Black Friday because of the vast number of retailers who participate.
Which Stores Will Offer Black Friday Sales?
Every year, the typical suspects appear on the list of merchants engaging in Black Friday sales. In summary, practically all of your favorite stores will have Black Friday sales. So, whether you’re looking for technology, sports, health & fitness, books, or niche bargains, there’s something for everyone.
What is Cyber Monday?
Cyber Monday is the day after Black Friday, when all of the offers go solely online. It’s your last chance to snag a deal, as it only lasts for 24 hours, so scout some of your preferred merchants online on the day.
What is the distinction between Black Friday and Cyber Monday?
Apart from the timing, the main distinction is that Black Friday discounts are available in stores so that you can get some excellent deals in person. This implies that Black Friday shopping is more accessible, particularly for individuals without digital gadgets.
However, Cyber Monday is exactly what it sounds like. Cyber Monday sales are only available online, so you’ll need your laptop, tablet, or mobile phone for the best prices.
Cyber Monday is also a great opportunity to grab savings on technology and household appliances. Black Friday bargains are more general, with reductions on cosmetic products, toys, and fashion, making it the ideal time to buy holiday gifts.
Is Black Friday the best time to go shopping for deals?
To put it bluntly, Yes. Black Friday is the largest shopping occasion of the year in the world. It sees merchants and manufacturers slash prices like never before across thousands of products – it is typically the lowest-ever price for many things.
Black Friday has the best prices on electronics and household appliances. So, if you’re in the market for a new laptop or gaming console, now is the time to buy.
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