REMINDER ADVERTISING: Best Easy Guide for any Business with Examples

Reminder Advertising
Photo Credit: MasterClass

In today’s world, advertising is more than just presenting offers in front of large crowds; there are different marketing strategies and techniques, each with its own goal. It is a sophisticated process that involves extensive knowledge and understanding of one’s target audience. A skilled marketer must link the company’s commercial aims and overall mission with the clients’ pains and hopes in order to produce an effective programmatic advertisement campaign. They must also examine the stages of the consumer journey in order to provide a seamless experience. But then, there are several advertising approaches and techniques used to do this, and in this post, we will explore one of the most common strategies employed by most marketers—reminder advertising.

We will first define reminder advertising and then look at how it can be used to market a product or service. We will also look at some of the best examples of reminder advertising.

Why do we require reminder advertisements?

Researchers differentiate the actions included in general advertising strategies by the purposes they serve in order to categorize them. These are often divided into three major categories, each of which plays an important part in a typical full-funnel marketing strategy:

  • Informative advertising is used to raise brand awareness and generate interest, primarily at the top of the funnel.
  • Persuasive advertising is used to persuade clients to act during the deliberation stage (the center of the funnel).
  • Reminder advertising is used to drive conversions and encourage purchases. It is also utilized to build customer loyalty and retention, which is common at the bottom of the funnel.

When your prospective clients have completed their research and are deciding between possibilities, it is the ideal time for reminder advertising to drive your leads to the final purchase. According to statistics, nurturing your leads can enhance sales prospects by 20%. So, what exactly is reminder advertising? And how can you make the most of it? Let’s get started!

What Exactly Is Reminder Advertising?

Reminder advertising, also known as retentive advertising, tries to preserve brand awareness and stimulate repeat purchases from existing customers. Companies use reminder advertising to capitalize on clients and potential customers who are already familiar with the brand. Email newsletters, display ads, and social media campaigns are all examples of reminder advertising. Reminder commercials are designed to get customers thinking about the brand, increasing the possibility of additional purchases and increasing income for the company.

How Does Promotion Remind in Marketing?

Reminder advertising is a paid marketing approach that targets people in your target demographic who are in the consideration stage of the purchasing process.

Users are examining their alternatives at this point. They are aware of their situation and the companies that may be able to assist them. They’re now attempting to determine which solution is the best option.

It’s critical to stay at the forefront of your audience’s minds at this time. This is where reminder advertising comes into play. If you own a retail or e-commerce store, you can also employ reminder advertising. You can encourage customers to buy additional things from you by using a reminder ad.

Reminder advertising might help clients recall that they enjoy your store and items in this scenario. You can also utilize reminder advertising when your product is nearing the conclusion of its life cycle. For example, if a product has been released and the growth period is complete, you may utilize reminder advertising to keep people interested.

You may have noticed that this form of advertisement does not present a new product. Instead, these advertisements are aimed at customers who are already familiar with your brand and the things you sell.

Furthermore, these advertisements will not contain a lot of information. Instead, they will just reinforce essential ideas and brand awareness. For example, while brief testimonials may be included, the name of the brand and product, along with a visual, is usually sufficient.

The goal is to serve as a reminder to potential customers and generate demand for your goods or services.

Reminder Advertising Strategies

So, what methods may you employ for reminder advertising? Let’s go over a small list below.

#1. Retargeting:

This is when consumers who visit your website or social media page start seeing advertising for your company on other websites they visit. The entire purpose of retargeting ads is to remind customers of a product or service they were considering but did not purchase. 

Retargeting is a type of reminder advertising that targets potential buyers based on their browser history. Even if a potential buyer does not make a purchase, viewing a product online might cause advertisements to appear on various social media networks. Customers are reminded of the product through these retargeting advertisements. A real estate brokerage or mortgage firm may utilize reminder advertising to identify and appeal to first-time home purchasers.

#2. Abandoned Cart Emails:

You don’t want to lose a transaction if a potential consumer visits your website and adds a product to their cart but does not complete the purchase. To entice them to complete their purchase, you’d need to send them an abandoned cart email, reminding them that they have things in their basket that they may wish to purchase.

These abandoned cart emails nudge customers who are considering making a purchase by reminding them of the items. In order to encourage a purchase, e-commerce sites will occasionally include a special discount in their reminder emails.

#3. Newsletters Through Email:

Email marketing campaigns are an excellent way to inform and remind a large number of customers about your products. Customers might be encouraged to make purchases by giving out information about new bargains and special offers on a regular basis. Companies also utilize email newsletters to notify customers when a product is being phased out of the market in order to optimize sales before the product’s life cycle expires.

They’ll be more likely to buy from you if you deliver them relevant information on a regular basis, possibly with special offers.

#4. Display Advertisements:

Another great option for reminder advertising is to use display ads on Google or Facebook. These brief reminder advertisements appear on apps and websites, notably retail websites. Display ads are frequently straightforward, displaying the brand name, a tagline, and a product image. Companies use display ads to increase the saturation of their logo, brand name, or product identification in order to keep the brand top-of-mind and attract people to their website. You may want to run a reminder ad to help strengthen brand awareness.

#5. Content:

Creating content for your website and social media is one of the best strategies to keep your brand in the minds of your target audience. Content marketing encompasses anything from podcast episodes to social media posts. Companies create numerous sorts of content and spread it extensively to raise brand awareness so that the brand appears in many locations. With reminder advertising on social media, billboards, commercials, and other platforms, established businesses keep high visibility.

Reminder Advertising Examples from the Real World

So, how do well-known brands keep their customers interested for years, if not decades? Do they employ any secret techniques or demand the disclosure of sensitive information in order to achieve hyper-precise targeting? The true key to success is decades of effort and careful brand image building, which may be accomplished through reminder commercials. To demonstrate, below are some of the best examples of reminder advertising from these brands:

#1. Coca-Cola

Because Coca-Cola is a well-known brand, any commercial that isn’t promoting a new product works as a reminder ad.

Coca-Cola does not introduce a new product in most of its advertisements. All they do is remind you that their brand exists and that you may be thirsty.

You’re more inclined to buy a Coke the next time you see one of these messages.

#2. Zillow

Another brand that benefits from reminder advertising is Zillow. You can use Zillow to find a new apartment, condo, or house to buy or rent. People, however, do not always make such large purchases. Instead, Zillow must rely on reminder advertising to ensure that its audience chooses Zillow when it comes time to buy a new home.

This demonstrates that Zillow is not attempting to show you anything new, but rather to remind you that they will be available when you are ready to buy a house.

#3. McDonald’s

Not only is McDonald’s among the reminder advertising examples, but it is also a worldwide-renowned brand. Almost any ad you see from them is a reminder ad if they aren’t launching a new product.

The corporation is not attempting to launch any new menu items or inform you of anything new in this McDonald’s advertisement.

Instead, they’re simply reminding you of the company’s existence. They should have made you hungry enough to go out and get some French fries.

Finally, reminder ads are an excellent approach to staying top-of-mind with your target audience. Reminder advertisements are a good technique to convert leads because most customers need to interact with your brand numerous times before purchasing.

Factors Influencing Reminder Advertising

The following elements are considered for reminder advertising:

#1. Product Development

Where the product is currently in its lifespan. If the product is nearing maturity and declining, it is time to start thinking about it.

#2. Financial Results

Even if the product is available on the market, declining sales may present a chance for customer reminders.

#3. A drop in repeat sales

If there is a reduction in recurring purchases of the product after the first purchase, reminder advertising can help remind customers to buy it as the product expires.

#4. New features or updates

A product being updated and a new feature being added, a campaign to remind customers about the product, as well as the previous and current features, might be a fantastic opportunity for a reminder.

In Conclusion

Reminder advertising is one of the most conventional and effective techniques of marketing an existing brand, extending the life of a product, and retaining loyal customers for years to come. It is particularly beneficial for e-commerce and may be used in a variety of ways, both on desktop and mobile.

For example, globally well-known corporations frequently provide some of the best examples of reminder advertising as part of their primary marketing plan focused on retaining their audiences rather than attracting new customers. Reminder advertising can also be an excellent strategy for moving prospective customers down the sales funnel and converting them into customers right away.

Reminder Advertising FAQs

What is brand reminder?

When we talk about “brand name reminders,” we’re referring to low-cost objects that are designed to bring to the attention of medical practitioners the availability of a certain pharmaceutical medication.

What is reinforcement advertising?

This is advertising designed to reassure buyers, telling them that they made the correct decision in purchasing the product and explaining how to acquire the best benefits and satisfaction from its use; the goal of reinforcement advertising is to sustain market share.

What is one of the main goals of reminder advertising?

Reminder advertising, also known as retentive advertising, tries to preserve brand awareness and stimulate repeat purchases from existing customers. Companies use reminder advertising to capitalize on clients and potential customers who are already familiar with the brand.

References

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