Your social media follower count provides an indication of your brand’s awareness and reach. As a result, gaining followers is frequently a crucial goal for brands, especially as they grow. So, how do you get others to follow you? We know that purchasing them does not work because it rarely results in engagement. But then, there are other ways you can grow your followers organically. Let’s see how you can get Facebook followers in this chapter.
How To Get Followers On Facebook
#1. Create a Facebook marketing strategy.
The first step in acquiring fans to your brand is to develop a social media plan for your Facebook Business Page. A solid plan provides your team with direction as well as a playbook from which to generate new ideas. It also allows you to evaluate your performance via the proper lens.
Here are some questions to think about when creating your playbook:
- What does success entail?
- What do our viewers want to see?
- How should we interact with our audience?
- What strategies are our competitors employing on Facebook?
It will be easy to investigate the development strategies listed below once you have determined your approach.
#2. Make frequent posts.
Your posting schedule is unquestionably related to your followers. Why? The more you post, the more visible you become to your target audience and the more probable it is that you will reach new users.
Here are two resources to help you with the publication process:
- A content calendar: is used to plan out what content will be posted on your social media platforms and when it will be released. A content calendar is especially useful for aligning your social media material with impending events, such as product or service launches.
- A tool for social media publishing – Manually publishing to your Facebook Page can take time away from more vital responsibilities. You can use a publishing tool to schedule your posts to go live at a specified time and date, giving you the assurance that your page will always be available.
#3. Organize giveaways.
Giveaways can be a low-cost and successful approach to increasing brand awareness and attracting new Facebook members to your page.
Set rules that encourage audience engagement to optimize the impact of your gift. For example, your giveaway could require each user to tag a friend in the giveaway post and write their own post in order to be eligible to win.
The greater the involvement from your followers, the more likely your giveaway will reach new users.
#4. Change up your content
One of the reasons your follower count may have plateaued is that your content isn’t engaging customers.
Experiment with different types of posts to discover what gets the most shares, comments, and other forms of engagement. You may discover that videos outperform photos, or that certain themes receive more shares than others.
Tweak your plan when you discover trends in what’s working and what’s not, observe, and keep exploring.
#5. Post at the appropriate time.
Does it make a difference if you post something on Facebook but no one sees it?
Visibility is essential in social media. The first step in enhancing your visibility is to post on a regular basis, but you must also match your posting schedule to your audience’s scrolling patterns.
If your Facebook users are most active between 5:00 and 9:00 PM, that is the time to publish your material. If you publish outside of that time frame, your work may be overlooked entirely.
#6. Create shareable content.
What is your initial reaction nowadays when you see anything that is instructive, entertaining, motivating, or simply interesting? My plan is to click the “share” button and distribute it to others.
Creating shareable content is one of the most effective strategies to gain followers since it broadens your reach.
What gives something the ability to be shared? It changes depending on the audience you’re aiming for, but one constant is that it must resonate. Perhaps your article answers a concern they have, or it discusses a topic of interest to them.
Shareable content is also simple to take in; there’s a reason why TikTok and Instagram Reels produce the most viral videos. They’re brief and to the point.
Finally, ensure that your information is visually appealing. If your team lacks the bandwidth to invest internal resources in creating these creative materials, consider hiring independent contractors.
#7. Communicate with your audience.
Facebook users, like most social media users, want to feel seen and heard by the brands with which they interact. Your brand should make it a priority to communicate with your followers on a daily basis, whether it’s responding to a direct message or a remark under your most recent article.
These interactions not only increase engagement but also help to establish brand loyalty. And we all know that a devoted customer will spread the word and bring on more brand promoters, acting as unofficial influencers.
#8. Spread the word about your Facebook Page.
If you want to increase the number of followers on your business page, you should send visitors to it whenever possible. There are several options for accomplishing this:
- Integrate a Facebook plugin into your website.
- Include a call to action (CTA) in your email newsletter to encourage recipients to visit your Facebook Page.
- Include Facebook posts in your blog posts whenever possible.
- Only host your giveaways on Facebook.
- Spread the word about your Facebook Page on other social media channels.
#9. Include your Facebook social media link on all digital channels.
Your Facebook link should be available on all of your web profiles. Your website, email, and social media outlets are all included.
It’s as simple as replacing the social symbols with “Follow Us” or “Connect With Us,” as illustrated in the example above.
The easier it is to find you, the more likely you are to get followers.
#10. Collaborate with influencers.
Working with influencers is beneficial for a variety of reasons, the most important of which is the credibility they provide to your company. It’s social proof (a stamp of approval) when an influencer endorses a brand.
You can collaborate with influencers to reach an audience you haven’t yet reached and increase traffic to your Facebook Page.
Furthermore, studies suggest that consumers believe the word of an influencer more than the word of a brand. So, by engaging with influencers, you can gain new followers who already believe in your business.
#11. Collaborate with another brand.
Co-marketing is a marketing collaboration between two brands that have similar audiences and marketing aims.
A Facebook co-marketing campaign could consist of a video series broadcast over a month or week-long Facebook Live events hosted with your partner.
This technique enables marketers to reach out to new audiences and share campaign outcomes through their own distribution channels.
#12. Provide a coupon.
Aside from giveaways, there are other strategies to encourage your audience to promote your company, such as offering coupons.
You can, for example, provide a discount code to customers who like your Facebook Page when they are making a purchase on your site using a plugin like Shopify’s Facebook Likes Popup.
You can also provide discount codes in order to encourage Facebook reviews, which act as social proof and can help you attract more followers.
#13. Participate in Facebook Groups.
Joining a Facebook Group can provide you with direct access to your target market.
You can gain direct knowledge of your target audience’s demands, issues, likes, and dislikes. It’s also another way to engage with them more deeply.
However, bear in mind that it is not a place for selling; instead, use it to introduce yourself to your target personas and develop genuine connections.
#14. Form your own Facebook Group.
Aside from an email list, having your own Facebook Group is likely the second best channel you can have.
A Facebook Group user, like an email subscriber, has chosen to join your group and continues to do so because it brings value to their lives.
It’s another approach to reach your target audience, establish a strong community, and add value to your user personas.
#15. Gain knowledge from your Facebook Insights dashboard.
The analytics for your page may be found on your Facebook Insights dashboard.
It shows you how users interact with your Facebook Business Page and how well your postings perform.
Use it as a resource to determine which techniques are gaining you followers and which should be changed.
#16. Make use of hashtags in your posts.
On Facebook, hashtags are an excellent strategy for increasing discoverability. You can use them to enhance your following count and assist your target market locate your content.
It’s critical to employ a combination of popular and niche hashtags to ensure that your articles gain enough visibility without getting lost in the shuffle.
PowerChord, for example, employed a combination of geo-specific hashtags to reach local Facebook users and topic-specific hashtags to reach audiences interested in the issue.
#17. Make it easier to find your page.
The last thing you want is for someone to try to follow your page but can’t locate it. While some people are tenacious, others give up after their first unsuccessful search.
To avoid this problem entirely, optimize your Facebook Page for search to ensure that you are always easy to locate. Here are several examples:
- Use the same username across all of your social media accounts.
- Include your logo in your profile picture, as well as a cover shot that represents your brand.
- Include a comprehensive “About” section.
- Maintain your contact information and business hours.
#18. Avoid over-promotion.
Your Facebook Page should be utilized to communicate with your target audience and share material that they will find interesting.
While some promotion is anticipated, it should not be the majority of what you post. Pushing your products and services may repel your audience and result in high unfollow rates, depending on your sector.
#19. Verify your page’s authenticity.
Bots and bogus company pages aimed at deceiving consumers abound on social media. This may make Facebook users hesitant to follow brands they are unfamiliar with.
Authenticating your page can provide your brand with the credibility it requires to both protect your audience from counterfeit pages and provide them with the reassurance they require. Fill out this form to request a Facebook verification badge.
#20. Produce unique content.
It’s easy to recycle content from one platform to another as new social media networks gain popularity. While this makes writing on a regular basis easier, it may reduce your interaction.
Every social media network and its members are unique. According to a 2019 Buffer survey, Facebook users prefer videos above other types of content. The most popular Facebook post is humorous, entertaining, or useful.
With this in mind, it’s critical to tailor your content to the platform. Repurposing your material can help it last longer. It should not, however, be your exclusive plan. Listen to your audience and create material that meets their wants.
#21. Run advertisements.
In addition to the procedures outlined above, you may use advertising to reach out to more Facebook people.
You may target people with Facebook Ads based on demographics, behaviors, and interests. This ensures that you reach users who correspond to your user profile and are more likely to convert.
Increasing your Facebook followers involves more than just posting frequently. To establish lasting plans, you must tap into what attracts your audience through data research and community participation.
How Does Facebook Pay?
Once set up, Facebook Pay becomes a payment option; you can even connect it to your Instagram page. Customers can choose Facebook Pay at checkout if you sell through Facebook, Instagram, or Messenger. The funds are normally transferred into your account immediately.
How Do I Turn on Followers on Facebook Pay?
Tap in the upper right corner of Facebook. Scroll down to Settings. Scroll to the bottom and select Followers and Public Content. Tap Friends or Public in the Who Can Follow Me section.
What Happens When You Reach 500 Likes on Your Facebook Page?
When you achieve 500 page likes on Facebook, you will notice an increase in engagement. When you get to that stage, it signifies you’re doing something correctly and are in a good place. The engagement you receive may result in increased followers and page likes.
Conclusion
Facebook has gone through a lot of dramatic changes in recent months, but it doesn’t make it any less of a powerhouse. It is still the most widely used social site. And their 2.60 billion monthly active users are no laughing matter. If you play your cards well, all of these users can convert into massive growth prospects.
Hopefully, some of these strategies will assist you in increasing your Facebook followers so that you can continue to crush your business objectives.
Related Articles
- How To Buy Shares On Facebook From Nigeria
- HOW TO SET UP A FACEBOOK BUSINESS PAGE: Step-by-Step Guide
- How to Post Jobs on Facebook Marketplace: Steps & Strategies 2023
- PAY OFF DEBT: Tips To Pay Off Debt Faster
References
