SAAS COMPANY: Top Companies, Examples, B2B & Best Employers

saas company
image source: HubSpot Blog

Software-as-a-service (SaaS) companies are clearly on the upswing, aided by the rapid growth of the larger cloud computing market. Before now, much of the emphasis in the tech industry was on packaged software. Today, launching a startup based on packaged software is nearly impossible. Although some companies are experiencing significant saas churn, and some have recently been acquired or absorbed by others, many are transforming their products to meet new customer needs. Thus, no matter where you turn, consumers and companies use Saas (Software as a Service) on a daily basis. Whether you watch movies on Netflix or host a conferencing session with Zoom, you must use SaaS. Keep scrolling as I take you through on b2b company and the example of the best saas company to work for.

What is a Saas Company?

A Saas company maintains servers, databases, and software that allow the application to be accessed over the internet by web browsers. They usually pay a monthly subscription fee to access the applications accessible from almost any device. In essence, software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet. In addition, Saas companies have more control over their products than traditional companies, which means they’re prone to have greater security, faster updates, and a better user experience.

How to Run an Effective Saas Company

Running a Saas company means radically deviating from the standard practices of traditional software vending and clinging to new principles. Understanding your customers can mean the difference between being hugely successful or barely making it. The aim of a successful company is to understand your market and monitor the value you provide customers. Below are things you should watch for to make your Saas company effective.

#1. Examine the Sales Learning Curve

Examine the Sales Learning Curve (SLC) and only invest in success. Most software businesses fail because the founders invest too fast in their sales efforts before they have refined their sales model. Because, when you have a sizeable customer base, you can have devoted teams for acquiring new customers and nurturing existing ones. Both teams are crucial for the health and growth of your business. To be profitable, you want to lower churn and continue signing up new customers.

#2. Innovative online marketing is a must

SaaS services are meant to be accessed via the Internet. Therefore, expect your customers to be online savvy. According to a report by PWC, 83 percent of US online consumers research products before buying. Numerous studies have also confirmed that buyers research online before they buy. This being the case, you should be more assertive with your online marketing efforts. Creating content that educates, entertains, and inspires your target market to help to build trust and position your company as an industry leader. 

#3. Software isn’t “service”, it’s “support”

The SaaS business model is different from traditional software vending and the transition from the latter to the former can be challenging. One of the reasons why most Saas businesses fail is forgetting to provide adequate customer support. Because, users may want to use your application on different desktop and mobile devices, operating systems, and other potentially inconsistent software. To succeed, build your business for end-user support and instill a customer service culture.

#4. Check the 6Cs of cloud finance

The 6Cs of cloud finance should guide your business. These metrics signify the health of the business, churn rate, and revenues. The 6Cs are Customer Life Time Value (CLTV), Customer Acquisition Cost (CAC), Churn, CMRR Pipeline (CPipe), Cash Flow, and Committed Monthly Recurring Revenue (CMRR).In addition, remember that your service is important to the people who will use it. so keep your service up-to-date and running smoothly. 

Is Amazon a SaaS Company?

No, because  (Amazon Web Services) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and packaged-software-as-a-service (SaaS) offerings.

Example of Saas Company

With  SaaS, you don’t need to install and run software applications on your computer. Everything is available over the internet when you log in to your account online. You can usually access the software from any device, anytime as long as there is an internet connection. In essence, Saas company is able to handle just about every business function. Some of the more famous examples of SaaS companies available include:


This all-in-one workplace productivity platform offers hundreds of fully-customizable features to cater to any project and workflow preferences and integrates with over 1,000 Saas applications. The ability to customize every part of the platform is what makes ClickUp a perfect example of a saas company. Also, ClickUp is one of the leading SaaS tools and the highest-rated project management software in the market today.

#2. Salesforce

Salesforce is a leading SaaS tool specializing in customer relationship management (CRM). It’s built to help businesses connect with current and forthcoming customers, close more deals, and deliver top customer service. Hence, teams such as sales, marketing, and support, can use the Salesforce CRM to easily keep track of their leads, get a deeper insight into their consumer market, and stay connected with them throughout their customer journey.

#3. Slack

Slack is one of the leading companies and a cloud-based workplace communication tool that transforms how organizations communicate by centralizing team communication and allowing quick information sharing making it one of the top Saas products and a game-changer in today’s collaborative workspace. Additionally, teams can communicate with each other instantly, create and join channels that pertain to their role, receive team or company-wide updates, send files via chat, and more. 

#4. Tableau

Tableau is one of the leading cloud-based analytics platforms in the world. It allows people of all skill levels to work and transforms data into actionable insights that are easy to understand, leading to daily smarter, more impactful, data-driven business decisions. 

#5. MailChimp

MailChimp is a great example of Saas company with lead management software and email marketing service provider that allows users to send marketing emails, set up automated messages, build landing pages, create targeted ad campaigns, sell online, and help facilitate reporting and analytics. With the aim to grow your audience and revenue with this all-in-one marketing platform

In essence, whether you’re thinking of starting your own Saas company and looking for inspiration for a business model or on the quest for new tools to improve your productivity and support your growing business, these examples of saas companies can certainly help you get there.

 B2B SaaS Company

B2B Saas company refers to companies that sell software to other businesses as a service like apps, extensions, or add-ons to other businesses. Thereby, helping organizations run more efficiently or automate internal functions. Many companies use these services to optimize their marketing, sales, customer service, and operations efforts. B2B saas company plays an important role in developing and innovating solutions for other businesses.

Examples of B2B SaaS Company

Now to give you a better idea of B2B SaaS company, below is a list of the most successful SaaS companies according to users’ reviews, online sources, and social networks not just known and successful with several products but they are also regarded as the top service providers in the market.

#1. Google

Google is undoubtedly one of the most famous SaaS platforms offering its users many services, including document creation, advertising, website analytics, spreadsheets, email, file storage, and time management through its calendar application. Because, the number of products focused on Internet-related services owned by this large SaaS company goes up to 137, and you can use most of them for free just with a Google account.

#2. Shopify

This is one of the best e-commerce content management systems and online e-store builders that provides sales, hosting, a shopping cart, and a storefront and allows anyone to set up, run and manage an online store.

#3. Microsoft

Microsoft is one of the largest software companies so far, offering the best cloud services to their customers with over 1oo b2b products. 

Such tools include Office 365 and Azure, in combination with value-added services either directly or indirectly through partners. For instance, computer software, online chat, video meetings, and file management.

#4. Adobe

Adobe is recognized for its services and product portfolio of digital media as well as digital marketing, printing as well as publishing applications. Also, the company has more than 50 computer software applications (some of the most popular are Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, and Adobe Photoshop Lightroom). Adobe was also ranked 92 out of 86 in satisfaction, 86 in market presence, and overall, a rating of 91.

#5. HubSpot

In the world of various CRM systems, HubSpot is a famous example of a b2b saas company with a presence across more than 100 countries to assist customers in attracting analyzing, nurturing, and attracting their customers. It also comes with numerous tools, including HubSpot, HubSpot CRM, HubSpot Sales, HubSpot Service Hub, and HubSpot Academy.

Best Saas Company

With the growth of digital services and online work among teams, the need for cloud services and storage continues to increase. The best Saas companies provide software to businesses over the Internet through mobile apps, giving businesses the ability to collaborate regardless of location, grow productivity levels and meet the needs of customers and clients. There is a countless number of the best SaaS companies in existence.

Examples of the Best SaaS Company

#1. Dropbox

Dropbox is a cloud storage service that you can use to store files and access them across different devices as needed. The links allow you to share files with others, whether personally or in collaboration at work. It has the ability to house PDF documents, photos, and more.

#2.  Hotjar

Hotjar is one of the best  Saas companies whose tool can measure the success of a website. By installing this tool, website owners or company stakeholders can understand more about their visitors’ behavior and receive feedback on what they offer to visitors on their website. To do this, Hotjar monitors how users navigate through the website, where they click, which pages they linger on, and more.

#3. Zoom

Zoom is a video communication platform that is among the best SaaS companies, businesses, and enterprises that have begun to use it regularly. It offers services that help companies connect with their team and exchange ideas through meetings. In addition, zoom has a minimalistic and easy-to-use user interface that helps people from all walks of life use the application for their business purpose. It offers quality streaming and audio-video output.

#4. Webflow

Webflow is one of the best SaaS companies that offer services related to website creation and hosting. Users can design, build and launch websites through their services. They employ browser-based visual editing software for the customers. The websites which are being built by Webflow are hosted by Fastly and powered by Amazon CloudFront.

#5. GitHub

GitHub has proved to be one of a kind among many of the best SaaS companies which provide repository services for software developers and engineers. It uses the Git tool for hosting the development and version control packages for software analysts and developers. It also features multiple desktop clients and plugins for Git. Users can create an account and contribute to the repositories and hold discussions on the platform.

Best saas Company to Work for

Your choice about where to work as a sales professional can be a tough one. Most salespeople want to sell a quality SaaS product, work with smart and friendly people, and have access to opportunities to grow professionally. Nevertheless, most Saas companies satisfy these desires, while also giving you life-enhancing perks, comprehensive benefits, and a better work-life balance than you’ll find in other industries. That said, below are the best SaaS company to work for, 

Factors to Consider When Choosing the Best SaaS Company to Work For

There are many factors you need to consider when choosing a software development firm. Following are some of the factors you should think about before choosing the best SaaS company to work for,

  • Support and Training Provided for employees
  • Payment Options Available
  • Check Company Reputation
  • The expertise of the Company
  • Compare the Security of Various Companies
  • Quality of Services Offered by Company
  • Analyze Consulting Service
  • Ease of Integration with Other Software Services
  • Offering a Strong Data Backup System

Lists of the Best SaaS Company to Work for

  • Retract
  • Xactly
  • Highspot
  • Linkedin
  • DocuSign
  • Splunk Inc
  • CrowdStrike Holdings, Inc
  • Zoom Video Communication
  • Asana
  • CultureAmp

Is PayPal a SaaS company?

Well, there’s no doubt about it, PayPal is the best SAAs payment solution out there. With its low fees and easy-to-use interface, there’s no better way to pay for your software as a service. Plus, with PayPal, you can be sure that your payments are secure and backed by one of the most trusted names in online payments.

Summary: Since then, more businesses have appreciated the necessity to incorporate a Saas company model within their small business and enterprise software systems alike, in order to retain customers and pursue scalable and sustainable growth through digital marketing tools. But choosing the best saas company to work for or invest in gives the utmost satisfaction.


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