Putting in place a marketing campaign to attract customers to your website is not enough to drive profits. You also need to ensure that they purchase your product or service and return to the website to purchase again. For that, you have to offer them a hassle-free digital purchase order experience. You have to think of how you can make it easier for them to navigate your website and complete the payment process.
In the consumer buying process, the purchase is one of the final steps. It converts your potential buyers into customers; therefore, a good digital purchase experience is essential. It ensures that customers complete the transaction and helps you gain their loyalty. There are multiple ways by which you can improve your website’s digital purchase experience. Here are the three ways that can help you do that and achieve higher customer satisfaction.
#1. Make Online Registration Optional
Some of your customers may find online registration time-consuming, annoying, and invasive. So, if your website requires every customer to register before making a purchase, you may lose some of your potential customers. It’s best to eliminate side-activity delays and make the purchase process quick and easy. You can do that by making registration-optional and offering them the option for quick pay as a guest or a social login on your website.
Quick Pay enables customers to pay for a service or product without registering or logging in. Social login, on the other hand, allows customers to log into a website using their login information from a social network provider such as Google, Facebook, Twitter, or LinkedIn. Using either method, your customers can make a quick purchase and exit your website satisfied.
#2. Make It Easy to Correct Errors
It often happens that customers add more items than needed by mistake. Make it easy for them to fix that on the checkout page. Your website should not ask them to start the purchase process from the beginning to correct that. Customers may also provide the wrong detail by mistake while completing the checkout form. Make them aware of the error in real time, and guide them on how they can fix it. For example, some customers may provide M/YY detail instead of the required MM/YY — which is usually not easy to spot; when they do that, help them figure it out and correct it through real-time messaging.
#3. Invest in a Work Order System
Customer satisfaction is key to ensuring repeat orders. You can improve customer satisfaction by investing in a work order system. It lets everyone on your end know what work needs to be done, when and how it needs to be done, and who needs to do it. You can ensure ease of order and on-time delivery by leveraging it. Also, a maintenance work order system makes it easy for customers to check order history, the status of a pending order, and the delivery time. In addition to improving your website’s purchase experience, it also makes your purchase process transparent, allowing you to earn the trust of your customers.
#4. Always Listen to Customers’ Feedback
The best suggestions on how you can improve your website’s digital purchase experience come from your first-time customers as well as your regular customers. So, always listen to their feedback and make changes accordingly, and then notify your customers about them. Doing so will gain their trust and improve your website’s function overall.
