How To Start a Blog in Nigeria: Complete Guide 2023

how to start a blog
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Hey, welcome to this detailed post on how to start a blog in Nigeria. The good thing about starting a blog is that you don’t need an expensive budget or capital. You can do it for free if you get a free hosting plan with a domain name.

Join us as we dig deep into how to start a successful blog business in Nigeria. This post will teach you great tips on how to start a blog business, set up a free blog, and monetize your blog to start making money.

What is Blogging?

At its core, blogging involves creating and sharing content on a digital platform known as a blog. Originating from the term “weblog,” blogs initially served as online journals or diaries. 

However, the scope of blogging has evolved significantly, encompassing a diverse array of purposes, including online journalism and marketing.

A blog is essentially an informational website or an online journal where individuals or groups of writers share insights and viewpoints on specific subjects. 

Over time, entrepreneurs recognized the marketing potential inherent in blogs, leading to the proliferation of blogs as both marketing tools and independent businesses.

How Much do I Need to Start a Blog in Nigeria

Starting a blog in Nigeria can be a relatively affordable endeavor, as there are many free options available for getting started.

However, if you want to create a more professional-looking and feature-rich blog, you may need to invest some money. Here is a breakdown of the potential costs you may incur when starting a blog in Nigeria:

#1. Domain name

If you want a custom domain name (e.g., instead of a free subdomain (e.g.,, you will need to purchase a domain name. Prices for domain names vary depending on the registrar and the extension you choose (e.g., .com, .net, .ng, etc.), but you can typically find a reasonable option for around $10-15 per year.

#2. Hosting

If you are using a free blogging platform, hosting is usually included as part of the service. However, if you want more control over your blog’s hosting and want to use a self-hosted platform like, you will need to pay for hosting. Prices for hosting vary depending on the provider and the package you choose, but you can typically find a basic option for around $5-10 per month.

#3. Design and customization

If you want to create a unique and professional-looking blog, you may want to invest in a custom design or theme. Prices for custom designs vary depending on the complexity and scope of the project, but you can expect to pay at least a few hundred dollars for a basic design. Some blogging platforms also offer premium themes for purchase, which can range in price from $20-100 or more.

#4. Additional features and plugins

Depending on your needs and the blogging platform you are using, you may need to purchase additional features or plugins to add functionality to your blog. These can range in price from a few dollars to hundreds of dollars, depending on the complexity and scope of the feature.

Overall, the cost of starting a blog in Nigeria will depend on your specific needs and goals. 

If you are just starting out and are looking for a basic, free option, you may only need to invest in a domain name. 

If you want a more professional and feature-rich blog, you will need to invest more in hosting, design, and additional features.

How to Start And Grow a Blog in Nigeria

The procedure for starting a blog that makes money in Nigeria can be summarized in these eleven steps

#1. Choose a Name for Your Blog

The foundational step in establishing a blog business is selecting a fitting name for your blog.

This name should resonate with the theme or topic you intend to cover. Three key considerations when choosing your niche are:

  • Personal Interest: Blog about subjects you’re genuinely passionate about.
  • Engagement Potential: Opt for topics that encourage discussions and engagement.
  • Authority Establishment: Choose a niche where you can position yourself as an authority over time.

#2. Get a Domain Name and Reputable Web Host

Your domain name, also known as your URL, is the online address of your blog. It’s crucial to choose a domain name that’s memorable and unique.

While generic domain names may include keywords, brandable domain names stand out and leave a lasting impression.

To make your blog accessible online, you need a reliable web host. A web host stores your blog’s content, files, and images, ensuring they’re available to visitors. Without a web host, your domain name remains inactive.

#3. Choose Your Blogging Platform

Selecting a suitable blogging platform is akin to choosing a workspace for your creative endeavours. 

Several options exist, including WordPress, Blogger, Squarespace, Wix, and Weebly. 

Among these, WordPress stands out due to its flexibility, functionality, and extensive user community. Its abundance of free themes, plugins, and resources makes it a preferred choice for many bloggers all over the world.

#4. Create and Launch Your Blog

The process of creating and launching your blog depends on your chosen blogging platform.

If you opt for WordPress, it involves installing the platform on your web hosting service.

As for the design of your blog, WordPress offers customization options that enable you to align the aesthetics with your intended purpose.

#5. Write and Publish Your First Pages

With your blog up and running, it’s time to produce your inaugural piece of content.

This can be as simple as a brief announcement introducing your blog to the world or a more elaborate post accompanied by engaging images. Crafting your first post is an opportunity to set the tone for your blog’s content and style.

#6. Effective Keywords Research

You can have thousands of pages on your blog and you won’t make money. In blogging, whether in Nigeria or beyond, you must target specific keywords in your blog post. 

If you have good and profitable keywords, you make money. Otherwise, you make nothing. And to get good keywords is not about guessing, it’s about effective keyword research.

#7. Monetize your Blog Effectively

Ensure to properly explore monetization options like affiliate marketing, sponsored posts, and advertising to generate income from your blog.

#8. Promote Your Blog

Share your blog posts on social media platforms to broaden your reach. Engage with your audience by responding to comments and feedback

#9. Stay Consistent

Consistency is vital for successful blogging. Maintain a regular posting schedule and interact with your audience consistently.

#10. Network with Fellow Bloggers in Nigeria and Beyond

Engage in networking activities to connect with other bloggers in your niche. Participate in blogging communities and events to learn from experienced bloggers.

All these might seem like a lot. The truth is that there’s a learning curve. And the best way to go about starting a blog in Nigeria is to learn from experts. And that takes us to the next big issue — where to learn blogging.

How to Make Money from Your Blog

Once you’ve completely set up your blog and acquired a decent audience of followers interested in it, you are ready to start making money from it.

There are several ways to monetize your blog; below is a list of 3 popular ways to make money from blogging.

#1. Google Adsense.

Google AdSense is a revenue-sharing opportunity for publishers in the Google network. Google places ads for goods and services that are relevant to your site’s content, targeted to the people who frequent your pages. You get paid a small amount when the ad is displayed on your page or clicked on.

#2. Affiliate Marketing.

Affiliate marketing is when you recommend a product or service to your audience using special tracking links and get a referral commission every time someone buys after clicking your link.

#3. Sponsored post & banner ads.

When you have good traffic and terrific influence over your audience, other companies will pay to sponsor a blog post or your website. They can sponsor your entire site or a single page, which would cost them more. Some just have advertising.

Reasons to Start a Blog in Nigeria

There are numerous compelling motives to kickstart your blogging venture in Nigeria. Some of the reasons include:

#1. Build a Personal Brand

Initiating a blog can help you establish yourself as an authority in your chosen field or niche. Through consistently delivering high-quality content, you can cultivate a reputation as a credible source of information. 

This can set you apart within your industry and attract opportunities such as speaking engagements, media appearances, and consultancy roles.

#2. Share Your Passion

Whether you’re enthusiastic about cooking, fashion, music, or travel, a blog provides a platform to share your passion with like-minded individuals. It allows you to express your creativity, connect with others who share your interests, and inspire readers along the way.

#3. Generate Income

While not all blogs are monetized, many bloggers can generate substantial income through their online platforms. 

Various methods such as advertising, sponsored content, affiliate marketing, and selling products or services can contribute to your revenue stream. 

A substantial and engaged audience forms the foundation for leveraging your blog for financial gain.

#4. Enhance Your Writing Skills

Blogging involves regular writing, which can significantly improve your writing skills. Consistent practice enables you to articulate your thoughts and ideas clearly and effectively. 

This acquired skill has applications in various aspects of your life, from your professional career to your personal relationships.

#5. Expand Your Network

Blogging facilitates connections with fellow bloggers, industry experts, potential customers, and clients. 

Networking with others in your field or niche enables you to learn from their experiences, collaborate on projects, and create relationships that may lead to new and exciting opportunities.

#6. Promote Your Business

If you’re a business owner or aspiring entrepreneur, a blog can serve as a powerful tool to promote your offerings. 

By crafting content that caters to your target audience, you can attract new customers, enhance brand visibility, and establish your authority within your industry.

#7. Share Your Perspective

Blogging provides a compelling medium for self-expression. By sharing your thoughts and viewpoints on a wide array of subjects, you contribute to significant conversations and debates while influencing public opinion.

#8. Document Your Journey

Whether you’re launching a new business, embarking on a career transition, or pursuing personal goals, a blog can effectively document your journey. 

Challenges of Blogging in Nigeria

When starting off a blog in Nigeria, you might face some obstacles along the way and some of them include:

#1. Poor internet connectivity

In Nigeria and Africa, poor internet connectivity remains a major challenge for bloggers. It affects the speed and reliability of online activities.

#2. Inadequate power supply

Power supply in Nigeria and Africa is still a major challenge. Unstable power supply can affect the blogger’s ability to produce quality content, meet deadlines, and post on time.

#3. Language barrier

Nigeria and Africa are multilingual regions, and language barriers can hinder communication and limit the blog’s audience reach.

#4. Limited access to technology

Many people in Nigeria and Africa still lack access to basic technology, such as computers and smartphones, which can affect their ability to access and engage with blogs.

#5. Low literacy rate

The literacy rate in Nigeria and Africa is still relatively low, which can limit the audience for blogs that require a higher level of literacy.

#6. High cost of internet data

The cost of internet data in Nigeria and Africa can be high, making it difficult for many people to access the internet and engage with blogs regularly.

Is Blogging a Profitable Venture in Nigeria?

Absolutely! Blogging in Nigeria can be a lucrative endeavour. With the right strategies, consistent effort, and a targeted audience, bloggers can generate substantial income through various monetization methods.

Can I Start a Blog Without Any Prior Experience?

Yes, you can start a blog in Nigeria even if you have no prior experience. There are plenty of online resources, tutorials, and courses available that can guide you through the process of setting up and managing a blog effectively.

What Topics Should I Blog About in Nigeria?

You can blog about a wide range of topics in Nigeria, including lifestyle, fashion, travel, health, technology, personal finance, and more. Choose a niche that aligns with your interests and expertise to attract a dedicated audience.

Do I Need a Large Following to Monetize my Blog?

While having a large following can certainly enhance your monetization efforts, it’s not the only factor. Engaging content, a targeted audience, and effective monetization strategies can lead to earnings even with a smaller but highly engaged readership.

How Much Time Does it Take to Start Making Money from Blogging?

The timeline for making money from blogging varies. It depends on factors such as your chosen niche, content quality, SEO efforts, and monetization strategies. Some bloggers start earning within a few months, while others might take longer to see significant income.


As you can see, there are many ways to earn income from a website or blog. But many require that you have traffic and an audience that is paying attention to you before they make any money.

We hope this article helped to give you plenty of ideas on how to start a blog business that makes money. Anyone can earn money from a blog with hard work, perseverance, and consistency.


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