PRODUCT MARKETING MANAGERS: What they do, Salary & Differences

Product marketing managers communicate with a variety of audiences, such as sales, marketing, clients, and potential clients. So in this article, we share every detail you need to know on how Product management or the marketing division are, also they are where product marketing managers report. Today’s businesses are more likely to have PMMs on the marketing team. This method’s justification is reasonable. The knowledge and strategic thinking of the PMM will assist the marketing department in creating more pertinent tools and campaigns as product marketing becomes more integrated with marketing.

What is a Product Marketing Manager?

Product marketing manager (PMM). It is told the product’s story with a responsibility to comprehend the value proposition of the product and transform that knowledge into messaging that will convince customers, prospects, and internal audiences.

Product Marketing Managers Vs. Marketing Manager

It is important for product managers and product marketing managers to collaborate closely. They can come together to establish a strategic team that directs the creation of a product all the way to its successful launch. thanks in part to messaging that appeals to the user personas for the product.

For instance, the product management team oversees the creation of the product strategically. PMs determine the product’s strategic goals and priorities. Additionally, they search for chances to profit from market gaps or trends.

A product manager develops the product by determining the requirements of developers and customers. Additionally, they conduct the initial research, and user interviews, gather data and feedback from users and make sure it satisfies the larger goals of the company.

A product marketer’s job is to explain to the market the benefits of the product. Although their duties and objectives differ from company to company, they often fall into two categories: pre-signup (acquisition) and post-signup (retention).

Product marketers are in charge of outlining the entire value proposition prior to signup. This can be done by creating instructional articles, instructional videos, case studies showcasing how existing customers have succeeded with your software, and help documentation.

A product manager’s duties also include managing beta and pilot programs using early-stage goods and samples and developing the product strategy and roadmap. PMs typically need a degree (or MBA), work experience, and technical background.

Who Get Paid More Product Manager or the Product Marketing Managers?

Product managers earn more money. In the UK, a product manager makes an average income of £50,000, whereas a product marketer makes £27,000.

Job Description for Product Marketing Manager

For major products, a product marketing manager will be in charge of supervising the development and delivery of promotional programs. This person would be well-versed in the features of the product that are pertinent to the target market as well as its target market.

What Does a Manager of Product Marketing Do?

These people are in charge of developing a narrative about the product that will persuade potential customers to buy it and gather customer feedback once the product has been released.

The product marketing manager (or team) will be involved in the process as the product is being readied for launch in order to inform the public about the value and advantages of the offering in order to turn potential customers into raving fans.

The PMM will concentrate on three tiers of the sales funnel to achieve this:

#1. Acquisition

Spreading knowledge about your product using material like blogs, social media, and copywriting. The product marketing manager is then required to choose the appropriate campaign type, establish a budget for the marketing activities, develop a release schedule for the material, and supervise a team of content creators.

#2. Engagement

Establishing rapport and starting a dialogue with prospective clients through events, campaigns, and targeted calls to action.

#3. Conversion and Retention

Getting new customers to become paying customers for one-time purchases and retaining current customers through add-on purchases or subscription models (when appropriate).

It’s important to keep in mind that the duties and demands placed on a product marketing manager may vary from one organization (or campaign) to the next.

What is Required to be a Product Marketing Manager?

You should be properly prepared to apply for product management employment if you have an MBA and a degree in the area in which you want to work as a product manager. Complement this with online courses designed specifically for aspiring product managers to give you an inside look at the daily structure and jargon they deal with. It will put you in front of more than 70% of your rivals.

Is an MBA Enough to be a Product Manager?

Employers frequently seek applicants with a few years of management experience when hiring product managers.

A crucial part of the product development process is product management. Product managers need to be strong communicators and leaders. Additionally, they require expertise in product development, product engineering, analytics, research, sales, organizational behavior, and marketing, which MBA programs educate through case studies. Product managers may be in charge of the manufacturing process for a range of goods, including software, food, and electronics.

Do I Need an MBA to be a Product Marketing Manager?

No.

Unquestionably, having an MBA is not necessary to work as a product manager. That said, the capacity to evaluate and rank a wide range of opportunities versus restrictions is a crucial component of becoming a successful product manager. Having access to a wide range of decision-making frameworks can help product managers thrive in that environment. A recipe for success is having established product, technical, and business frameworks.

success for product managers. The only method to acquire a business and financial framework is not necessarily through an MBA.

Salary of Product Marketing Managers?

In New York, a product marketing manager typically earns $120,691. A product marketing manager in New York will typically receive an additional cash salary of $17,577. In New York, the average annual salary for a product marketing manager is $138,268.

What Specialization is Best for Product Managers?

#1. Monday.com

Teams of all sizes may plan, track, and manage their daily tasks using the online product management platform monday.com. From weekly iterations to broad product roadmaps, Monday.com assists teams in defining clear ownership, tracking and analyzing their work, managing sprints, and collaborating. Teams can collaborate online with ease thanks to the agile platform from Monday.com.

The Work OS from Monday.com is composed of visual and adaptable components that work together to provide any agile workflow your team need. It offers task dependencies, milestones, Gantt and Kanban views, and project analysis.

#2. CRAFT.io

Best product feature prioritization engine

A platform for end-to-end product management with best practices integrated is Craft.io.

Product managers can use it to manage every aspect of the lifecycle of their digital products, from feature definition and feedback gathering to prioritization, capacity planning, road mapping, and portfolio management.

With the use of this technology, product teams can establish a single source of truth where they can manipulate their data in order to produce customized roadmaps that are constantly up-to-date, seamlessly tie strategy to features, and tell enthralling product stories.

#3. REVEALL

Discover the best product management software for product research

An enterprise-grade product management solution called Reveall aids companies and organizations in creating, managing, and launching their products.

Users can set up task assignments, work together with coworkers, establish detailed product roadmaps, measure client feedback, and learn important things about how customers behave. The tool provides automated reports that present a current picture of your progress toward goals as well as alerts when modifications are made to your product’s performance or user input.

#4. JIRA

Best for developing digital products like apps and SaaS tools

The Atlassian family of products and software development tools includes the SaaS project and product management platform Jira Software. It is a project management tool for medium-sized to big teams working in the software industry.

Jira Software’s ability to integrate a wide range of tools on top of its built-in capabilities and provide them to users inside a unified platform is why I chose it. Throughout the whole product development lifecycle, this aids executives and agile product owners in managing and supervising their ongoing projects and keeping tabs on their development teams.

#5. PRODUCTBOARD

Top-notch product development based on consumer research

Productboard is a system for managing products that is used by companies like Microsoft and Zendesk. It assists your team in determining the needs of your target audience, prioritizing which features to develop (and when), and bringing everyone together around your product roadmap.

To determine which features are more popular with clients, you can utilize Productboard to gather user feedback on proposed features. Happy customers are those who have the characteristics they desire, and Productboard can assist you in gathering input regarding the features that customers desire for your products. Prioritize features that can boost customer satisfaction using customer insights from Productboard.

#6. Wrike

The best analytics for product management

A cloud-based work management tool called Wrike aids in the organization and communication of teams working under product managers. With the help of this all-inclusive solution, product managers can manage every aspect of their workflow in one location, from planning to execution. A number of capabilities are available in Wrike to aid users in remaining productive and organized during the development process.

These consist of budget tracking, resource allocation, project timelines, and task tracking. With these tools, users can easily keep track of multiple projects at once and make sure that work gets done on time and within the budget they set. With Wrike’s collaboration features, members of a team can talk to each other and share files in real time.

How Do I Train Myself as a Product Manager?

To work as a product manager, you must comprehend how technology, business, and user experience are intertwined. The entire lifecycle of a product, from conception to launch and beyond, can fall on the shoulders of a product manager, making it a position of immense responsibility. Because of this, it’s also a job that necessitates expertise in a variety of areas, both social and technological.

Conclusion

A product’s creation is only half the battle. You need someone in charge of marketing if you want your product launch to be a success, for it to be enormously profitable, and for it to reach the people you planned to benefit. The proper product marketing manager will guide the appropriate customers to your product.