How To Be An Amazon Seller: Best 2023 US Practices & All You Need

How to Be an Amazon Seller

‍With Amazon controlling nearly 40% of the total US e-commerce market share and projected to grow even more in the coming years, it is no surprise that many entrepreneurs and aspiring entrepreneurs have their eyes set on the opportunity to sell on Amazon. But is Amazon the right platform for you? How much does an Amazon seller make? Is selling on Amazon free? How do you get started? What do you need to know to be successful? Read on to find out.

Introduction to Selling on Amazon

Selling on Amazon can be incredibly lucrative if you know how to do it right. That said, it’s not as easy as simply creating an Amazon seller account and starting to list products. There is a lot to know about how Amazon works and how to maximize your success as an Amazon seller.

The good news is that Amazon has a lot of helpful resources and tools available to sellers to help them get started and make the most of their Amazon business. From Amazon Seller Central to Amazon Advertising, you can find the resources you need to be successful on Amazon.

How to Get Started Selling on Amazon

You’ll need to sign up for an Amazon seller account to start selling on Amazon. Amazon offers two types of accounts: an Individual account and a Professional account. The Individual account is best for those who plan to sell fewer than 40 items per month, while the Professional account is best for those who plan to sell more than 40 items per month.

Once you’ve decided on the type of account to use, you’ll need to set up your seller profile. This includes adding your business information, setting up payment and shipping settings, and providing Amazon with tax information.

Once your seller profile is set up, you’ll need to select the products you want to sell. You can either source products from other suppliers or create your products.

How to Create an Effective Amazon Listing

Once you’ve chosen the products you want to sell, you’ll need to create a product listing. Your product listing is the first thing potential customers will see when they search for your product, so it’s important to ensure it’s well-crafted and stands out from the competition.

You’ll need to add a title, description, images, and keywords when creating your product listing. You’ll also need to set a price for your product and decide if you want to offer discounts or promotions.

How to Optimize Your Amazon Listing

Once you’ve created your product listing, you’ll need to optimize it for Amazon’s search engine to ensure it appears in relevant search results. This includes using relevant keywords in your title and description, optimizing your images, and using other SEO tactics.

You’ll also want to monitor your listing’s performance and adjust your listing as needed. For example, you may need to adjust your keywords or pricing if your product isn’t performing as well as you’d like.

Tips for Successful Amazon Selling

When it comes to selling on Amazon, there are a few key tips you should keep in mind to ensure your success.

First, make sure you’re providing excellent customer service. Amazon buyers expect a certain service level, so ensure you respond to customer inquiries quickly and efficiently.

Second, make sure you’re offering competitive pricing. Amazon buyers always look for the best deals, so ensure you offer competitive product prices.

Third, focus on creating quality content. Quality content, such as product videos, can help set you apart from the competition and attract more customers.

Finally, focus on building relationships with your customers. You can create an email list, send regular updates, offer discounts and promotions, and respond to customer reviews.

What You Need to Know About Amazon Fees

When selling on Amazon, you’ll need to know the various fees you’ll be charged. Amazon charges a referral fee for each item you sell and a closing fee for each order. You’ll also need to pay for shipping, storage, and other fees.

When calculating your profits, factor in all these fees so you know exactly how much you’ll make from each sale.

How to Market Your Amazon Listings

Once you’ve created your product listings and optimized them for Amazon’s search engine, you’ll want to start marketing your products to increase visibility and drive more sales.

One way to do this is by running Amazon ads. You can use Amazon’s Sponsored Product Ads or Amazon’s Display Ads to target potential customers and get your products in front of them.

You can also use other digital marketing tactics, such as search engine optimization, email marketing, and social media marketing, to increase visibility and drive more sales.

What products sell on Amazon the most?

The top 10 product categories on Amazon are:

  1. Home & Kitchen
  2. Beauty & Personal Care
  3. Toys & Games
  4. Clothing, Shoes & Jewelry
  5. Health, Household & Baby Care
  6. Sports & Outdoors
  7. Arts, Crafts & Sewing
  8. Books
  9. Kitchen & Dining
  10. Baby

*These 10 categories are the largest by the quantity of FBA sellers.

What You Need to Know About Amazon Returns

You’ll need to be aware of Amazon’s return policies when selling on Amazon. Amazon offers a 30-day return policy, though you may be able to extend this period depending on your product category and the reason for the return.

It’s important to be aware of these policies and ensure you follow them. If you fail to comply with Amazon’s return policies, you could face penalties or even suspend your account.

How to Take Advantage of Amazon Prime

Amazon Prime is a popular subscription service that offers customers free two-day shipping and other perks. As an Amazon seller, you can take advantage of Amazon Prime by offering your products with Prime shipping.

Not only will this give customers an incentive to buy from you, but it will also increase the visibility of your products. Amazon Prime subscribers are more likely to see your products appear in search results, which can help increase sales.

Best Practices for Selling on Amazon in 2023

As the Amazon landscape continues to evolve, staying up to date with the latest trends and best practices for selling on Amazon is essential. Here are a few tips to help you get started:

  1. Focus on creating quality content. Quality content, such as product videos, can help set you apart from the competition and attract more customers.
  2. Monitor your product reviews. Amazon buyers rely heavily on product reviews when purchasing decisions, so ensure you monitor your product reviews and respond to any negative feedback.
  3. Take advantage of Amazon’s advertising tools. Amazon offers a variety of advertising tools, such as Amazon Ads and Sponsored Products, that can help you get your products in front of potential customers.
  4. Focus on optimizing your product listings. Optimizing your product listings for Amazon’s search engine is key to ensuring your products appear in relevant search results.
  5. Diversify your product offerings. Offering various products can help you reach a wider audience and increase sales.

Advanced Amazon Seller Strategies to Help Your Company Develop

Selling on Amazon is not a “set it and forget it” type of business, but if you plan ahead and have the necessary data and tools, you’ll be well on your way to success. Consider the following strategies to keep your company functioning smoothly, efficiently, and profitably:

#1. Listing Management

Check-in on your listings regularly, within Amazon Seller Central, and on the live listing itself. Review all of your photographs and description details to ensure they look correct, respond to customer inquiries (you should receive email notifications about them), and keep an eye out for any new reviews that may provide helpful feedback to improve your product in the future.

#2. Advertising Optimization

Continue to tweak your PPC campaigns every few weeks to guarantee you have the best-performing advertising. Search term reports to better understand how each particular keyword performs, and then delete underperforming keywords while increasing bids on winning ones.

#3. Increasing your product line

Whether you started with a single product or a few, you may want to keep using your Amazon selling experience to grow your product range. Using Jungle Scout’s Opportunity Finder and evaluating high-demand, low-competition keywords, you can investigate or validate product ideas in a similar niche as your present items.

#4. Creating a brand

Focusing on your brand may establish a devoted customer base to drive more traffic to your Amazon products. Produce a well-designed and packaged product, and consider setting up social media pages to highlight and advertise your goods in a more personalized setting. You can also become Amazon brand-registered, granting you access to improved marketing options to help your brand stand out on Amazon and improve conversion.

#5. Inventory control

You want to find the proper inventory balance to meet demand while avoiding overstocking Amazon’s warehouses. To monitor your inventory needs and keep storage fees in mind, we recommend storing 3 to 6 months’ worth of products in Amazon’s warehouse at any time (with exceptions around the holidays).

#6. Account status

Keep track of your Amazon account’s health to ensure that your company is following Amazon’s Terms of Service and avoid account suspension. Maintain product policies, avoid product authenticity or safety issues, and concentrate on giving excellent overall customer service.

#7. Employ a virtual assistant.

Keep an eye on the status of your Amazon account to guarantee that your business is in good hands. Hiring a virtual assistant (VA) allows you to delegate day-to-day account administration while focusing on higher-level activities to expand your business. Use a virtual assistant to handle customer support, develop new content, source products, optimize PPC advertising, and handle day-to-day administrative duties like reconciling shipments or dealing with listing errors.


Selling on Amazon can be a great way to make money and grow your business. But it’s important to understand the ins and outs of Amazon and how to maximize your success. You can be an Amazon seller in 2023 and beyond with the right strategies and best practices.

If you’re wondering how much an Amazon seller makes, is selling on Amazon is free, how do I become a first-order seller on Amazon, whether it is hard to get approved to sell on Amazon, whether it is worth starting selling on Amazon, or if is still worth it to sell on Amazon, the answer is yes. With the right strategies and knowledge, you can be successful on Amazon.


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