15 Common Marketing Careers & How Pick One 2024

A marketing career often entails building interest in a company’s brand and products, but marketers approach this work in a variety of ways. If you choose to pursue this in-demand position, you will have the opportunity to explore multiple career paths and advance professionally. With over 10 years of hands-on experience in marketing roles ranging from junior marketer to senior strategist, I’ve navigated the challenges and successes of this dynamic sector. My journey has brought me across the fields of digital marketing, brand management, and market research, providing me with rich ideas and lessons that I am excited to share with you.

Different Types of Marketing Careers

There are several typical sorts of marketing careers, and each role contributes to a distinct stage of a marketing campaign, such as planning, developing, or analyzing results.
Are you thinking about a career in marketing? Below is a list of 15 careers to consider.

1. Digital Marketing
2. Content Marketing
3. Product Marketing
4. Brand Marketing
5. Event Marketing
6. Niche Marketing
7. Marketing Analysis
8. Marketing Strategy

#1. Digital Marketing

Digital marketing is defined as marketing using digital channels such as search engines, websites, email, and mobile apps. The internet, smartphones, and big data have transformed the way businesses market and promote their products and services over the last 30 years. As a result of these transformations, several new marketing careers emerge. They include;

Search Engine Optimization (SEO) or Search Engine Marketing (SEM)

The term “search engine optimization” refers to the organic optimization of site content. This allows search engines to index your information, making it easier for your audience to find it.
Search engine marketing involves paying for advertising space on search engines. SEO, SEM, and their ever-changing trends have become such an important component of online marketing that people specialize in them, and businesses hire for them as well.

Email Marketing

Email as a marketing tool may appear more traditional, but its impact is still significant. An email marketer uses a single channel to reach current and prospective clients, utilizing creatively crafted emails and digital promotions.

Growth Marketing

Growth marketing (or hacking) is a relatively recent word for marketing that targets the entire funnel rather than just the top few tiers. A growth marketer recognizes the importance of retention in driving growth and hence focuses on both customer success and client acquisition.

#2. Content Marketing

Content marketing, because it is mostly done online, might be considered a subset of digital marketing. However, the career path has become so important that we believe it merits its own section.

Content marketers develop blogs, ebooks, white papers, and guidelines, which are key components of a successful inbound marketing plan. information marketing is the marketing of long-form information, websites, blogs, and even audio and video content. It includes;

Marketing Copywriting

Copywriting is an essential component of marketing and advertising. Content and copywriters write copy for:

• Blogs
• Websites
• Ads
• Email
• Landing Pages
• Social Media

They utilize language to motivate, educate, and inform. In the process, they convince customers to buy, stakeholders to participate, and leaders to back the company.

Graphic Design

Graphic design is a subcategory of content marketing that emphasizes the visual attractiveness of web and print material. The graphic designers often work on:

• Web design
• Ad designs
• Infographics
• Graphics for marketing and promotional

Content Creation

60% of social media marketers plan to increase their investment in short-form video in 2024, while 27% will attempt it for the first time.

To keep up with this type of development, firms are investing in content creation. Content creation focuses on digital content such as video, podcasts, and other new media. This approach enables brands to interact with customers where they spend the most time online. This strategy can accelerate corporate growth.

Social Media Marketing

Social media marketing uses social media channels to promote a firm and its products. Some focus on one or two platforms, while others manage multi-channel promotion.
Social media marketing also enables brands to interact and engage with their customers in fresh and authentic ways.

Community Management

The goal of community management is to establish communities around businesses. This function facilitates communication among customers, staff, and stakeholders.
Adding a community manager for involvement can benefit a brand in the following ways:

• Improve brand repute.
• Share updates.
• Grow with your customers’ requirements in mind.

Conversion Rate Optimization (CRO)

The primary purpose of content marketing is to educate, engage, and convert readers into customers. However, content alone cannot always do this. This is where conversion rate optimization comes into play.

#3. Product Marketing

Product marketing is all about determining how, where, when, and why a company will promote its products and services. The product marketers are often assigned to a single product or product line. They serve as the primary advocate and strategist for that product.

#4. Brand Marketing

In today’s economy, a company’s brand has a significant impact on how customers shop. According to Salsify’s 2022 poll of US customers, 46% of shoppers are willing to pay more for a trusted brand. This consumer behavior has paved the path for careers in brand management and PR.

#5. Event Marketing

Company-organized events are a popular way to meet and entertain potential consumers and clients. Event marketing unites your community, delights your clients, and puts a warm face on your business – especially for B2B marketers. Because of this, businesses require event marketers.

#6. Niche Marketing

As online shopping and social media broaden the reach of major businesses, it is more crucial than ever to stand out. Niche marketing focuses advertising efforts on tiny, defined segments.
Niche marketers apply their personal experience to address the specific needs of a certain audience. Whether you specialize in health and wellness or travel, your specialization could lead to a career in marketing.

#7. Marketing Analysis

In marketing, numbers are king. No other element has the ability to modify campaigns, adjust budgets, hire and fire people, or attract investors.
Marketing analysis is a distinct position. While most firms use internal analysts, third-party consultants and services are available to assist with data interpretation and application.

Regardless of who they work for, data scientists, particularly marketing analysts, evaluate and interpret digital data to assist organizations and marketing departments in making better decisions.

#8. Marketing Strategy

While many marketing careers are focused on tactics, as you improve, you may become interested in strategy. Marketing strategy is developing long-term plans that link business objectives to customer requirements. Strategists construct a playbook for identifying the ideal prospects and converting them into devoted customers for your brand and products.

Marketing Roles

Here is a list of the 15 most common marketing roles.

1. Digital Marketing Manager
2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Specialist
3. Email Marketer
4. Growth Marketer
5. Content Marketer
6. Marketing copywriter
7. Graphic Designer
8. Content Creator
9. Social Media Marketer
10. Community Manager
11. Conversion Rate Optimization (CRO) Specialist.
12. Product Marketer
13. PR Manager
14. Brand Marketer
15. Event Marketer

When reviewing these options, keep in mind that several marketing positions may have the same or similar titles. Job titles are frequently less significant than job descriptions in marketing. The same can be said for whether an open position is at the entry, intermediate, or leadership levels.
So, when looking for marketing jobs, review and evaluate each job description independently.

#1. Digital Marketing Manager

Career path: Digital marketing.

Responsibilities

Digital marketing managers create and support a brand’s online identity and sales efforts. This is frequently a multidimensional position that may include:

• Data analysis
• Paid ads placement
• Email Marketing
• Content marketing
• SEO
• Social media management

This profession may also need you to give presentations as well as plan and execute marketing initiatives.

Skills: To thrive in this position, you must be adaptable and strategic thinker. Copywriting, research, and design skills are all useful in the marketing field. It’s also crucial to know how to create and sustain professional relationships.

Income: Digital marketing managers make between $47,000 and $101,000 per year.

#2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Specialist

Career path: Digital marketing.

Responsibilities

The SEO specialist’s tasks include:

• Improving a website’s ranking on a search engine results page (SERP).
• Conducting Keyword Research
• Make technical SEO recommendations.
• Designing Site Architecture
• Measuring and implementing metrics for website and keyword performance

SEM professionals employ paid ads on search engines such as Google and Bing to improve website traffic, conversions, and income.

Skills: Both SEO and SEM specialists have experience reading and implementing analytics. They must also be able to manage a marketing budget and understand and use website and search statistics. Experience with Google Ads and Analytics, as well as awareness of search engine trends and news, are also valuable talents.

Income: SEO specialists earn between $52,000 and $105,000. SEM professionals earn between $64,000 and $176, 000.

#3. Email Marketer

Career path: Digital marketing.

Responsibilities

An email marketer has the following responsibilities:

• Developing emails that recipients not only read but also interact with.
• Growing revenue and sales
• Building and segmenting email lists
• Reading and Analyzing Data
• Optimizing marketing and open rates.

Skills: Email marketers must be proficient in email marketing and monitoring programs, have good creative communication and design abilities, understand HTML, and analyze and interpret data.

Income: Email marketers earn between $43,000 and $70,000.

#4. Growth Marketer

Career path: Digital marketing.

Responsibilities

Growth marketers collaborate with a wide range of media and teams, including SEO and SEM, social media, public relations, and email.
As a result, growth marketers’ tasks might span from A/B testing to conversion funnel optimization, content production, and user experience design.

Skills: Growth marketers must possess imaginative and creative mindsets, quantitative and qualitative problem-solving abilities, understanding of a wide range of digital marketing technologies, and expertise reading and implementing data.

Income: Growth marketers earn between $41,000 and $165,000.

#5. Content Marketer

Career path: Content marketing

Responsibilities

A content marketer has the following responsibilities:

• Strategy and execution of content production and delivery.
• Metrics used to track content strategy
• Leading a team of writers, designers, and strategists

Skills: A content marketer’s talents and qualifications include good writing and editing abilities, knowledge of content generation and management tools, project management, and expertise growing an online following.

Income: Content marketers earn between $37,000 and $82,000.

#6. Marketing Copywriter/Content Writer

Career path: Content marketing.

Responsibilities

A copywriter provides clear and valuable written content for businesses. Their writing persuades clients to buy products and services. They may also:

• Write instructional content.
• Create blogs, web text, and print advertisements.
• Draft emails.
• Create video scripts.
• Research keywords.
• Proofread and revise written content.

Skills: Marketing copywriters must have excellent writing skills. Many people pursue degrees in marketing, writing, or advertising. Others come to marketing from other disciplines, such as psychology, journalism, or literature.

Income: Copywriters for marketing often earn between $45,000 and $59,000 annually.

#7. Graphic Designer

Career path: Content marketing

Responsibilities

A graphic designer’s tasks include producing visuals for marketing products or campaigns, both print and digital. Some graphic designers concentrate on corporate identity, determining how a company will visually communicate its overarching message and brand.

Skills: Graphic designers must be proficient in graphic design applications such as Photoshop, Illustrator, and InDesign, understand design concepts, have great verbal and visual communication abilities, and have expertise generating visual art for marketing objectives.

Income: Graphic designers earn between $35,000 and $66,000.

#8. Content Creator

Career path: Content marketing.

Responsibilities

A content generator works solo or with a team to develop and create content for a variety of media and channels.

Content developers include:

• Podcasters
• Social Media Influencers
• Video content makers
• Blog authors
• Newsletter authors
• Video game streamers

Skills: Successful content developers combine creativity with the ability to investigate and evaluate data and consumer behavior. Depending on their target audience, a content creator may require SEO, promotion, or production abilities to succeed in this position.
Some content creators work as freelancers, while others work full-time for brands. Independent content makers must also build entrepreneurial skills.

Income: Content developers make between $17,500 and $83,500 per year.

#9. Social Media Marketer

Career path: Content marketing

Responsibilities

Social media marketers have the following responsibilities:

• Managing a company’s social presence.
• Monitoring online conversations.
• Organizing customer service on social media
• Creating content for social media
• Keeping up with current social media trends and news

Skills: A social media marketer must have great verbal and digital communication skills, a creative and original approach to digital marketing, knowledge of various social networks, and experience in public relations or public brand management.

Income: Social media marketers earn between $37,000 and $86,000.

#10. Community Manager

Career path: Content marketing

Responsibilities

The tasks of a community manager vary greatly based on the business’s aims. Typically, its overarching purpose is community building. Many people handle brand messaging via online organizations and communities, such as social media. Some additionally represent the brand in online and live events.

Skills: Community managers must be able to multitask and organize well. This is due to the fact that this profession involves rapid communication across multiple platforms. Other necessary talents for this marketing position include:

• Patience
• Enthusiasm
• Empathy
• Data analysis
• Flexibility

This role provides support and clarity to a range of audiences, including business executives and new customers. This means that being educated and upbeat as needs change is an essential ability for this position.

Income: Community managers make between $52,000 and $64,000 per year.

#11. Conversion Rate Optimization (CRO) Specialist

Career path: Content marketing

Responsibilities

CRO specialists work on improving websites, user flows, and content offers to increase conversions, whether that means generating a sale, securing a lead, or becoming a subscriber. A CRO marketer has the following responsibilities:

• Auditing content to determine its effectiveness and ROI
• Influencing content production for maximum impact
• Measuring how visitors and readers engage with your material
• Using data to optimize performance.

Skills: CRO professionals must have experience auditing and developing digital content, be able to A/B test and measure content effect, and be knowledgeable about online content platforms and analysis tools.

Income: CRO specialists earn between $30,000 and $96,000.

#12. Product Marketer

Career Path: Product Marketing

Responsibilities

Product marketers have the following responsibilities:

• Determining overall product messaging and positioning.
• Map the buyer’s journey to purchase the product.
• Collaborating with product developers, designers, and other marketers

Skills: Product marketers must have good verbal and written communication abilities, a collaborative working style, previous expertise strategizing and assessing marketing campaigns, and competitive intelligence skills.

Income: Product marketers earn between $64,000 and $134,000.

#13. PR Manager

Career path: Brand marketing.

Responsibilities

A public relations (PR) manager’s tasks include developing and maintaining a company’s public image, collaborating with other departments to guarantee content and messaging consistency, and contributing to initiatives that promote and strengthen the brand.

Skills: A PR manager must have good written and verbal communication skills, experience with brand and crisis management, knowledge of email and social media marketing, and the ability to manage projects and people.

Income: PR managers earn between $48,000 and $104,000.

#14. Brand Marketer

Career path: Brand marketing

Responsibilities

Brand marketers develop a unique identity for a brand. Instead of promoting a specific product or campaign, brand marketers prioritize the broader brand. This includes ensuring that any new items or marketing are consistent with the brand. It could also include designing and assessing assets or campaigns.

Skills: Brand marketers typically have substantial marketing expertise and may hold postgraduate degrees, such as an MBA.

Income: Brand marketers earn $62,000 to $136,000 per year.

#15. Event Marketer

Career path: Event marketing.

Responsibilities

An event marketer or manager’s tasks include arranging and promoting events, crafting messages, designing and organizing marketing campaigns, communicating with audience members, and leading a team of marketers.

Skills: Event marketers and managers must have great digital and writing communication skills, be willing to work under pressure and on deadlines, and possess high-level negotiation and organizational abilities.

Income: Event marketers earn between $40,000 and $82,000.

Required Skills and Education for Marketing Careers

Marketing professionals excel in their careers by combining inherent skills with learned expertise. Often, a formal education is required, and marketing internships are advised.

The following are some of the elements that contributed to my successful marketing career:

Personality Skills

As a marketing professional, you should learn and develop these personality traits.

• Organizational and time-management skills: Marketing professionals devote a large amount of time to completing multiple projects at once. Clients and leaders may also expect these staff to constantly achieve strict deadlines. Most marketing professionals will learn how to prioritize tasks so that they can be completed by their deadlines.
• Written and verbal communication skills: Every marketing profession requires different types of communication. Marketing employees may communicate with coworkers or clients daily through email, phone conversations, or in-person meetings. These professions necessitate frequent communication of goals or strategies in both written and vocal modes.
• Creativity: Creativity is important in marketing since it entails the creation and execution of numerous initiatives. All marketing employees communicate their campaign ideas or plans with clients or team members. Many clients and executives will expect creative campaigns from all team members.
• Willingness to learn: Leadership may encourage staff to learn how to accomplish marketing duties outside of their given roles. For example, if you’re a content marketing writer, leadership may advise you to learn about statistics, analytics, and SEO. Learning about many areas of marketing and how they apply to your job results in a better, more educated product.

Technical Skills

Professionals in marketing should also be familiar with software and platforms, as these can help them increase productivity. Technical abilities like these assist with marketing tasks such as maintaining regular workflows, publishing campaigns, tracking campaign progress, and interacting with clients or team members. These systems enable marketing staff to execute their responsibilities more efficiently.

Here are some technical talents that I have used as a marketing professional:

• Office software: To manage and share complex information, marketing professionals must compose memos and reports, make presentations, and develop spreadsheets. Popular industry tools include Microsoft Word, Excel, PowerPoint, and Google Suite.
• Graphic design tools: Graphic designers and other digital marketing experts utilize applications such as Adobe Photoshop and Illustrator to generate designs for various marketing initiatives.
• Content management systems: Digital marketing professionals utilize content management systems to produce, manage, and publish material on websites.
• Marketing automation software: numerous firms demand marketing employees to be familiar with marketing automation software to publish content to many channels, track analytics, and automate numerous marketing operations.
• Search engine optimization tools: To help their firm rank high on search engines, most marketing professionals must understand SEO, how it works, and the tools available, such as Google Analytics.

Education

Many supervisors expect their marketing professionals to have a bachelor’s degree in marketing or a similar subject of study, such as journalism, communications, public relations, advertising, or business.
Here are some high-level abilities you’ll gain when studying marketing:

• How to launch a marketing campaign from start to finish.
• How to target various audiences.
• How to track metrics before and after campaign launches.

A master’s degree in marketing can help you advance to a leadership position as a marketing director or vice president.

Internships

Marketing internships allow you to apply what you’ve studied in school while also getting hands-on experience in various marketing roles. Some internships even allow you to shadow or work directly with marketing professionals in your subject of interest.

Career Progression Tips: Climbing the Marketing Ladder

Securing your first marketing position is only the beginning. I’ve discovered that networking and personal branding are critical for professional growth. Building a professional network and promoting your unique value offer can result in unexpected possibilities and success.

Reflecting on my career, critical decisions such as acquiring a degree in digital marketing and taking on leadership positions had a huge impact on my development. Accepting both achievements and mistakes as learning experiences has been critical to my professional development.

What are the Advantages of a Marketing Career?

A marketing career provides numerous advantages, including:

• As a dynamic and evolving field, with new problems and opportunities
• Giving you the ability to be creative and imaginative when designing marketing tactics.
• Offering possibilities to work with varied sectors, goods, and services.
• Allowing for possible career progression and advancement into managerial positions.

Is a Marketing Career Appropriate for Remote Work?

Marketing careers can be suited for remote work, particularly given the growing reliance on digital marketing methods. Many marketing duties can be completed remotely, such as content production, social media administration, and data analysis. Some professions, such as client relations or event management, may necessitate an in-person presence.

Can I Change Careers To Work In Marketing?

It is entirely possible to switch into a marketing career from another field. Transferable talents such as communication, project management, data analysis, and creativity can be useful in a variety of marketing professions. Courses, certifications, and freelancing or volunteer work can all help you get relevant experience and improve your marketing knowledge and skills.

Future Trends in Marketing Careers

Based on my expertise and ongoing industry research, I expect that technologies such as artificial intelligence (AI) and personalization will define the future of marketing careers. The role of AI in data analysis and customer experience, as well as the shift toward more tailored marketing methods, are all worth keeping an eye on.

To remain relevant in a continuously changing marketing world, it is critical to stay current on emerging trends and technologies. Continuous learning, experimenting with new tools and tactics, and reacting to market changes are all measures for ensuring a long-term and successful marketing career.

Conclusion

My experience in the marketing sector has been a diverse mix of roles, each teaching me significant lessons. These experiences, which ranged from the creative depths of content marketing to the analytical rigor of digital strategy and the leadership challenges of team management, impacted my knowledge of the marketing world. For anyone considering a career in marketing, keep in mind that each role presents a unique opportunity to learn, grow, and contribute to the ever-changing story of marketing.

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References

• Indeed
• Prospects
• The Muse