You know how native advertising is said to be like stepping into a narrative instead of being bombarded by ads? Well, I couldn’t agree more. For me, native advertising is all about keeping it real; I mean, it’s not about screaming, “Buy this!”! That is why it is so powerful; it fosters connection and trust with your audience.
But what makes native advertising so special? Why has it gotten everyone talking, from big businesses to small businesses? In this article, I’ll go over everything you need to know about native advertising and why it has gained recognition in the business world recently. In addition, I will share the best mobile native advertising examples along with their types. Sounds good? Let’s get started!
What is Native Advertising?
Native advertising is the strategic placement of paid advertisements effortlessly without disrupting the reader’s flow. As someone who loves scrolling through articles and posts online, I can think of it as the “Leader ” of the advertising world. This type of advertising catches the interest of people without necessarily screaming, Hey, I’m an ad! Or ‘’Buy me,” as it overly appears in traditional advertisements.
KeyTakeaways
- Native advertising is a form of advertising that can help you keep your audience engaged without making them feel like they’re being bombarded with ads.
- There are many types of native ads, from In-feed ads to social media posts, giving you so many options for reaching your target audience. .
- Unlike traditional ads that can be invasive, native ads blends in naturally with the content, making them less annoying and more engaging.
- Native advertising not only fosters genuine connections with your audience. It also leads to higher engagement and trust.
What Is Native Advertising Also Known As?
Native advertising is also known as partner content, sponsored content, and branded journalism.
Why Does Native Advertising Matter?
Native advertising isn’t about just advertising goods or services; rather, it’s more about understanding the interests and needs of your audience. From my experience, I’ve found native advertising to be powerful for connecting with my target audience; it’s like having a genuine conversation rather than just displaying a sales ad. In other words, this form of advertising helps me keep my audience engaged without making them feel like they’re being bombarded with ads.
Read also: 17+ Creative Advertising Ideas to Grow Your Brand 2024
Types of Native Advertising
So, what types of native advertising are available to business owners, and what are the advantages associated with each? Below is a list of types of native advertising examples that advertisers and businesses should be aware of:
#1. Promoted Listings
Promoted listings tend to appear on websites with poor editorial content. Nevertheless, because these advertisements resemble other goods or services on a particular website, they blend in with surfing activities without being noticeable.
They are usually specifically targeted to an audience. Customers respond directly to this type of native advertising.
#2. In-Feed Advertisements
In-feed advertisements on social media and news websites merge invisibly with the user’s default content feed. The style and tone of this type of native advertisement blend in well with the surrounding information, making them less distracting and more likely to grab the audience’s attention. Thus, because of their non-disruptive qualities, engagement rates are higher, and they provide a useful means of reaching a sizable, specific audience.
#3. Paid Search Adverts
Paid search advertising, just like promoted listings, appears at the top of user search results. They are used in both SEO campaigns and search results for specific domains.
Depending on the publication, the terms “paid search advertising” and “promoted listing” often overlap. For example, Foursquare’s promoted listings place adverts at the top of a customer’s search results. They market businesses based on searchers’ historical choices and current location.
#4. Branded Content
This type of native advertising involves creating good articles or other content that suits a platform’s journalistic style while discretely endorsing a business. Businesses can use this type of native advertising to tell their story interestingly, this can strengthen brand affinity with readers who enjoy learning things.
Sponsored posts on social media resemble ordinary posts and show up in the user’s feed. The targeting tools provided by the social media platform help this type of native advertisement reach the target audience. Additionally, they promote user interactions like likes, comments, and shares, which expands the campaign’s audience and boosts its efficiency.
You may want to see: PRODUCT ADVERTISING: Innovative Strategies for Product Advertising Success
How Do I Identify Native Advertising?
The labels attached to the content are the most effective means of identifying native advertising. It is usually near the bottom of the page or at the upper corner of the content. In addition, content that bears labels such as “Promoted,” “Paid Post,” “Sponsored,” “Presented by,” or even just “Ad” is classified as native advertising.
Now that you’ve understood what native advertising is all about, along with its types, let’s go into their various examples.
Best Native Advertising Examples
As much as the term “native advertising” symbolizes an advertising style that reflects the perception of a business, this definition is not very helpful to business owners who require additional details. So, to assist you, the following five examples of native advertising showcase how they can appear on various social media and online platforms:
#1. Sponsored Article Posts
Social media isn’t the only place where native advertising exists. Online news publications and publications are a common place to see native advertising.
Occasionally, a sponsored post can be found in the “Recommended Articles” section or as an in-feed button that directs users to another website. Although these sponsored posts market various products, they frequently aim to provide readers with helpful and educational content for those who are interested in the subject matter at hand rather than just the advertisement.
In other words , sponsored posts have the potential to attract a diverse range of users to a single native advertising page by offering valuable and beneficial content without the usage of banners
#2. Spotify Playlist
You need to know that posts containing content aren’t the only way native advertising can appear. The famous music player Spotify can create personalized playlists based on a business’s goods and services. It can also leverage user data to suggest particular playlists depending on listening preferences.
Netflix and Spotify’s collaboration to promote the television series “Stranger Things” is a prime illustration of this. A “Stranger Thing” feature that matches users to playlists based on characters may be enabled.
#3. Orbit Gum on CollegeHumor
In the world of advertising, humor and creativity are highly important. Hence, because of their entertaining nature, they offer excellent native advertisements that easily fit into traditional media. This kind of native advertisement is ideal for Orbit’s brand since they have a reputation for creating entertaining, memorable ads. This native advertisement effectively promoted Orbit Gum’s products without feeling like a typical commercial, all while fitting in nicely with the humor of the channel on which it was posted.
#4. TikTok Trends
One app that heavily relies on native advertising is TikTok. Using popular music is a far more effective strategy for paid advertising than having some pop-ups that look like videos and offer skip buttons. Making a TikTok video that follows a popular music or video trend may be quite natural when it fits with your product range or services offered.
Just like with other social media advertisements, you should be aware that individuals who disagree with your approach to content creation can comment on it. Therefore, as a business owner, it’s important to monitor the feedback you receive from your native social media advertising as you produce it.
#5. Snapchat and Instagram Story Filters
Here, users can engage with brands through enjoyable and shareable content that is made possible by story filters on Instagram and Snapchat. One particular instance would be the Spongebob filter puzzle from Nickelodeon, which involved sorting through several characters before arriving at one that was assumed to be the user. Users were engaged and made more aware of the show by this engaging and interactive filter.
Just before you leave, you may want to see: ADVERTISING STRATEGIES: Types and Examples
How to Create Native Advertising?
One can create native advertisements using a single piece of content, such as an article, and reflect the appearance of its surroundings.
Mobile Native Advertising Examples
Before we get into examples of mobile native advertising, let us first define it. Mobile native advertising aims to imitate the structure, function, and appearance of a mobile version of a website or app. It consists of in-feed, sponsored content, social networking, and other native advertising formats that resemble desktop ads.
How do Mobile Native Advertising Work?
People often confuse mobile native advertising with content marketing. Mobile native advertising tries to fit the style, form, and functionality of a website or app, whereas content marketing tries to produce relevant and instructional information that matches the content topic and format. Native mobile advertisements strictly operate based on supply and demand. Their examples include:
#1. In-feed Content
This is one example of mobile advertising that is typically seen in user feeds, streaming services, and blog feeds. Readers discover them while reading your content. The non-intrusive content preserves all of the source’s properties, including a font and visual components that complement the design of the website or application.
Social media networks host both user-generated content and content that has been sponsored by marketers. Despite the fact that users do not follow pages, this mobile native advertising shows up in their feed along with a small “sponsored” branding on the post. Typically, they provide social proof, which indicates that a buddy has liked the page or message. When individuals see someone in their social network enjoying, commenting on, or following a brand, it’s a terrific method to increase brand awareness. Similar to other material on the network, users can engage with these advertisements. They can retweet, like, share, and comment on native advertisements on Twitter, Facebook, and Instagram, as well as pin them on Pinterest. These advertisements aim to raise awareness and encourage interaction with the material.
#3. In-map Content
This example of mobile native advertising appears in mobile navigation programs like Apple Maps and Google Maps. For instance, a Google Maps search for “Electronics Stores” yields results with distance, hours of operation, ratings, phone numbers, and directions, demonstrating that the stores have marketed themselves on the site.
#4. In-feed Commerce
Product listings can be seen on commerce sites and apps, and publishers can include sponsored products in the listing. They have been structured to resemble naturally occurring products. User reviews, a brief description, a product image, and a price are all included in this mobile native advertisement. This advertisement works on the website/app in the same way as organic products. Customers can buy from these adverts, add them to their carts, like them, or add them to their wish lists. A retail company has a fantastic chance to take advantage of the sizable audience of engaged consumers on e-commerce websites and applications.
#5. In-Map
This example of mobile native advertisement is made possible by mobile map apps like Google Maps. The user sees these advertisements when they look for a location that is associated with the ad. They resemble the naturally occurring search results on maps. Provide details about the area, the hours of operation and closing, client feedback, facilities, etc. The way users engage with organic search results on maps is comparable as well; they can click to call and receive directions.
Is Native Advertising Good or Bad?
Not all native advertising is bad. People might truly like something when it’s excellent, even while they hate it when it’s bad. Native advertising can benefit your brand and be an effective way to increase awareness of your business or product when done correctly and in a way that benefits the publisher, reader, and brand.
Why Is Native Advertising So Popular?
Native advertising is popular because it is educational, long-lasting, etc. Native advertisements are frequently more interesting than typical banner ads since they are made to blend in with the surrounding content, such as an app’s UI. Hence, because native advertisements are more well-liked by target audiences and seem less obtrusive, they also aid in the fight against advertising headaches.
Wrapping Up
Understanding advert performance is essential for marketers and businesses looking to increase the effectiveness of their paid advertising campaigns. As a business owner, native advertising can offer you an alternative to digital advertising, which is declining in popularity among target groups. Native advertisements are not only more effective than standard ads but also more engaging, resulting in more clicks, purchases, and brand awareness.
References
- hubspot.com
- shorthand.com
- rockcontent.com
