Table of Contents Hide
- #1. BUILD RELATIONSHIP WITH YOUR BUSINESS
- #2. SELL A STORY: YOUR STORY
- #3. NEVER SELL A PRICE
- #4. ADOPT AN EFFECTIVE PACKAGING STRATEGY.
- #5. STRATEGIC PROMOTION
- #6. BUILD A SELL-ABLE PERSONALITY
- The Best Marketing Soft Skills
- The Best Marketing Hard Skills
- How to Improve Your Marketing Skills
Every aspect of human endeavour has an element of sales and marketing; from the way you dress, to the way you carry yourself, to your personal interest or passion. these can become strong marketing skills to boost your sales.
An individual who love red color will most likely buy products packaged in red. What that means is that we buy things that appeal to us, not necessarily what we need or what we cannot do without.
The most intriguing, interesting, yet frustrating aspect of any business is the sales or the marketing strategy of producers. Of course, no business thrive without effective marketing strategy, so if you wish to succeed as an entrepreneur, you must pay adequate attention to your sales strategy, else you may end up losing so much as a result of little or no sales.
Whether your service is product based or solution based, you need to brush your sales skills to boost your revenue and of course smile to the bank.
In this article, I shall enumerate sales skills that will boost your sales, increase your credibility and also attract more customers to your business.
#1. BUILD RELATIONSHIP WITH YOUR BUSINESS
Do you remember the Coca-Cola advert that inscribed different names on the plastic bottle of their products? Do you think they were just having fun? Nope, that was Coca-Cola building a relationship with her customers. People patronize you more when they feel connected to you, your brand, or your products.
If as an entrepreneur you do not keep a healthy relationship, you do not socialize, you do not nurture the friendship or relationships around you(whether social or real}, how do you hope to make sales?
Buyers do care to know how much you care, how genuine you are, and how your product or service connects with your passion and personality. So your number one strategy is to build relationship with those you hope to sell your products and services to.
#2. SELL A STORY: YOUR STORY
Humans connect with a story, whether fake or real, we are all influenced by a story. Human being is an embodiment of stories: childhood stories, teenage stories, personal stories, happy-sad-moody-indifferent stories, and our stories influence our buying decisions.
As an entrepreneur, you must learn how to be a good story teller, not necessarily being able to write a novel, but being able to connect your passion with your profession and then your product or solution.
Buyers are always listening and will always buy into your story once it is relatable, genuine and honest.
All songs are stories, and all business sells with good stories. stories can help you attract loyal customers. Find out 7 other ways on how you can attract loyal customers:
#3. NEVER SELL A PRICE
One of the worst mistakes most entrepreneurs do is that they sell a price, they undo themselves because they want to gain the customer of their competitor. Fact is, every product has its own clients, and the worst thing to sell is prize, because the moment you start selling price, you expose yourself to being manipulated by buyers.
When you hear things like, won’t you sell for $x less? I have someone who could offer this product at 50%, that is manipulation which arose because the entrepreneur is selling price, instead of value.
You should always sell value, content, service, and stress on the efficacy, efficiency, and satisfaction that your service brings to clients, anything else may ruin your business.
Read more: Hidden sales secrets that increase profit
#4. ADOPT AN EFFECTIVE PACKAGING STRATEGY.
Almost every year, Malta Guinness re-brand their Malta drink and other products they produce, do you know why? Because buyers will always be attracted to beautiful products, or services.
To be honest, I paid additional $20 for a product that was worth $10, simply because the business owner repackaged the same product in such a manner that I couldn’t resist it.
No matter how effective your product might be or how efficient your service might be, poor packaging will most definitely reduce your sales and profitability in your business.
#5. STRATEGIC PROMOTION
Every product or service demands promotion and publicity, and where you carry out your publicity determines your sales efficiency and your profitability. We are in business to make money, and we will only make money by pushing our products and services consistently to the face of our potential clients. These days, we have strategic, effective and affordable ways to publicize your products and get the right clients to your business.
Today, you can generate over 50% sales by promoting your business on social media alone. That shows how flexible and effective social media tools are to entrepreneurs and to businesses.
Though no publicity is a bad publicity, not all publicity is effective in sales, so as an entrepreneur, you must be strategic in your publicity to avoid spending your profit on publicity alone.
#6. BUILD A SELL-ABLE PERSONALITY
Every entrepreneur is the number one Sales executive of his or her company or brand, and your volume of sales is dependent on the following:
- Quality of your product and service.
Trust is the most expensive commodity in business, and once your prospective clients have lost their trust in your brand and business, you may as well close the business because you will most likely make losses in the business.
Read more: 4 ways to build trust in business
As an entrepreneur, you must adopt these skills if you hope to thrive in your business, and build a brand that will stand the test of time.
The Best Marketing Soft Skills
#1. CommunicationMarketing is fundamentally about talking with an audience, therefore it’s no wonder that communication is the most important talent for people working in the profession! The ability to explain yourself and transmit concepts to others in a clear, engaging manner will be crucial to your career as a marketer.
#2. Problem-Solving and CreativityMarketing is all about breaking through the clutter and delivering a message that is meaningful to your target audience. One of the characteristics of a successful marketing professional is the ability to think creatively and outside the box in order to create new ways of doing things. Even if you don’t consider yourself creative (for example, if you’re more of a data person), marketing still necessitates the capacity to approach problems from novel perspectives and devise unique solutions to emerging challenges.
#3. Detail-OrientationWhether it’s a blog post, a social media graphic, or a printed piece of promotional material, your effort as a marketer will be seen by many people. Accuracy is critical, both for maintaining your company’s image and for providing accurate information to your customers.
#4. Interpersonal skillsWorking in marketing frequently entails collaborating with a larger marketing team, colleagues in other departments, clients, and/or vendors. Given that you’ll be interacting with a wide range of people on a regular basis, it’s critical that you have great interpersonal skills and the ability to develop strong working connections with others.
#5. LeadershipWhile your first marketing position is unlikely to be in management, leadership is a crucial talent to develop over time and may be applied at any point in your career. Depending on your position, this could involve taking leadership of a specific project, serving as a point of contact for a vendor or client, or assisting junior members of the team with their tasks.
#6. AdaptabilityMarketing is a dynamic field, with new best practices, tools, and standards developing on a regular basis. Furthermore, marketing teams are sometimes required to work under tight constraints and may be allocated last-minute assignments or have priorities shift with little notice. A good marketer will thrive in this fast-paced atmosphere and be able to easily adjust to changing conditions.
The Best Marketing Hard Skills
#1. WritingWriting is a highly sought-after ability in any area, but it’s especially crucial in marketing, because (as previously said) communication is a critical element of your day-to-day work.
#2. Analyses and Analytics of DataMarketing is meaningless unless it is measured: you must be able to assess the success and ROI of your marketing activities. Working with data from a range of sources and campaigns, identifying what’s important and what isn’t, and using your analysis to influence future actions will be critical to your function as a marketer.
#3. Management of ProjectsProject management is a crucial component of any marketer’s world: whether you’re juggling several campaigns, clients, or projects, you’ll need a solid set of project management skills to keep track of everything that’s going on and get things done efficiently. This includes the ability to work to deadlines, prioritize your work, and keep track of the contributions of others – all while creating an amazing end product!
#4. ResearchAs a marketer, you’ll frequently need to do research in order to plan campaigns, inform strategy, and create content. This research could take many forms, including investigating competitors’ marketing activities, learning more about a topic important to the services or goods your firm offers, or compiling a network of contacts in a given industry. Knowing how to conduct excellent research from credible sources is an underappreciated but critical ability that will improve the quality of your work.
#5. SEO/SEMSearch engines are among the most widely utilized marketing tools today; understanding how to use them to your organization’s benefit, whether through sponsored or organic techniques, is crucial. The area of search engine marketing is vast and ever-changing, and many marketers specialize in it. As a marketing generalist, you won’t be required to understand the intricacies of paid search and search engine optimization, but knowing – and being able to execute – the fundamentals is essential.
#6. Marketing on Social MediaSocial media remains one of the most effective ways for businesses to reach out to their customers, both on established platforms like Facebook and LinkedIn and on smaller, emerging platforms like TikTok. Understanding how to adapt a brand’s voice and messaging to social media and engage organically with your audience is a critical component of modern marketing.
#7. Email MarketingDespite the fact that other means of marketing have developed significantly in recent years, email remains a key mode of contact. All marketers should be familiar with the fundamentals of email marketing, such as voice and tone, appealing subject lines, and powerful calls to action.
#8. Marketing Through ImagesFor individuals who do not consider themselves artistic, the term “design” might be intimidating. However, you do not need to be an excellent graphic designer to be a successful marketer! Typically, marketing departments will have a professional designer on staff, or larger design tasks will be outsourced to an agency or contractor. However, you should be familiar with the fundamentals of visual marketing, such as picking images for a website or to complement a social media post, or snapping photographs at an event. It’s also beneficial to understand the fundamentals of the Adobe Creative Suite (especially Photoshop and InDesign) and free design tools like Adobe Spark or Canva to help you accomplish your work more swiftly – it’s good to be able to make a quick graphic on your own!
#9. Website AdministrationFinally, knowing how to work on the back end of a website is a crucial marketing skill. Again, you don’t have to be concerned about your abilities – you don’t have to be a developer or a web designer if that’s not what you’re interested in! Most marketers, on the other hand, will need to know how to update pages, create landing pages, and perform other basic web activities. (Keep in mind that every website is unique, so this is less about knowing the intricacies of every content management system available and more about being comfortable digging in and learning if your company employs a platform you’re unfamiliar with.)
How to Improve Your Marketing SkillsYou may be concerned that you lack the necessary skills to be a marketer after reviewing the list above. But don’t panic; all of these skills can be developed through committed training and instruction. A marketing degree is an excellent method to master the most crucial marketing skills that today’s businesses value, including both core soft skills and key technical skills. You will graduate from a degree program with a well-rounded, up-to-date marketing skill set that will position you for success in your first position in the profession.
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